The evening world. Newspaper, March 14, 1921, Page 17

TERY yn ; Ain AM A on Ri ad kal id Sa ole GR Na at hat ADA ihe a aaa Ne DR 1 € ipa ea eee ny FACED pS ic me MONDAY, MARCH 14, 1921 MONDAY, MARCH 14, 1921 , > : WATCH—Read Bide Dudley's Novel- In the Nigh ization of This Spectacular Orama— Begins in The Evening World To-Day. On This Page Soon, | | Mother of 13 Ssiuan ous xeroee Lesa > = Six Best Sellers (Women, Not Fiction) | Tell of Big Money Made in Ideas Prejudice. Against Fair Advertising Experts of: Ten| The Men Now Admit Them to Their Business Clubs Years Ago Now Thing of Pact and to Their Annual Meetings. TAS SS Ore THE FENCE, ee 999 _ 998 _ 987. SS READ YouR !NCOME_TAX RETURN L'VE HEARD THAT Mrs CHRISTINE FREDERICK 10, SLEEP “TY BRAIN S IN A \WHIRL Marguerite Mooers Marshall. Copyright. 1921, by the Press Publishing Co, (Tho New York Eveaing World.) OT all New York's “best sellers” N are fiction, Many of them are facts, even feminine facts. To speak more directly, they are the women who lead in the business of selling the town ideas, who! earn five- figure incomes in the newest of all our great business develcpments, ad- vertising and publicity. Ten years ago there was a distinct 4 | prejudice against women in this busi- > e 2 , ¢ MRS LOUISE. ay ness. To-day there are 175 mem- G pee). WHAREF bers of the League of Advertising SNA HALE ‘ Women alone, whose combined in- Leah heh BG. ae ie come probably exceeds that of any magazines want, so that she may co- | similar club of business or profes- Operate with them intelligently. And ; Sionai women? who have been given sue, use Dut Dehind her all ho RP FAMILY - ABOVE ON LINE(K) ENTER AS : club privileges by the men in their which have made the press agent un- oS: fe , (TEM 1 > SC a profession, at the Advertising Club popular in the past with editors. mes - ae Naspiher neater ere 4 if Ae AS ey MEDULE ; of New York, No, 47 Bast 26th Street, Must never, never try'to put over o Copstight, 1921, by The Press Publishing Co, (The New York Evening Work oe, : maak whe will dieclch tarese Sob faked story—and she must be willing 66 URRY up and get dressed.” Jarr declared, “You get ready and a AL OF COLUMN 4 Be Lihe: cordial: feeling: existing: be tn pads fete elle the Part said Mrs. Jarr. “You know we will go, Never mind the Hick- MINUS TOTA EOE IGOUAS a = essay: order to get a rea Ve we aia: Hi hie | are y i tween them and their’ male co- story, In short, she must take her the Stryvera are back from much you care tar thom, CLAIME, nd 5a i ‘ e Pa © rive a whist party workers by entertaining the latter profession with the ousness, the Palm Beach and give a w y aby nih er at dignity and the ethical sense which it to-night. Mra. yver's going to So Mr, Jarr donned evening attire the league's annual dinner-dance in Geeervect™ ' : . old whist clut > warm Mrs ay rs 1. the-Hotel Pennayivania on March 15. ‘The President of the League of Ad- TeVive her old whist club till the warm and Mrs, Jarr krrayed herself in weather comes, and she.wants us to new dress and away they went inte There is hardly any post in tie Vertising Women, Miss Jane J. Mar- great business of selling ideas tc the tn. 1s one of the p: rs of her pro- come. TI hate card parties and card society, American public which may not now {6880 in the wervice of which she cranks, s-s-shing at you if you try — Mr, Jarr had striven with mightier has spent more than a quarter ef a 4 : o talk during the games, But it minds than those he met this night at be held by a woman. For extumpie, century. She is the only n mem- 7 Ms pie century. Bhe is the only K ys s. Hickett and her cards—poker, pinochle, and especially “six best sellers” pictured in The ber of the Executive Commit of ae ree es M Hear ee . the Associated Advertising Clubs of daughter Cora insane with jealousy the latter—at Gus's cafe in the old vening World to- ; Ryening World to-day, all of whom tne World, As advertising manager because Mrs. Stryver wants us to days, So it was that his playing of kre members of the League of Adver- for an important business, spe has using Women, include Mrs. Louise placed millions of dollars’ worth of Some to her whist parties gee Rae SE Aa coe Wharff, who’ sells ideas. through “dvertising in publications from coast aSks the Hicketts his partners, his lady partners espe- digns: Mrs. Grace Crawley Oakley, t,coast, and she receives a salary of “If their sanity is at stake, if it cially, beamed upon him, rt inept Lastite -) pe $15,000 a year. makes them unhappy, let us stand But it would seem that upon every eh bia » LAs “Ninety per cent of success in ad- aside,” suggested Mr. Jarr, who found occasion that Mrs. Stryver, his host- Minna Hall Simmons, who runs an vertising is hard work,” 5! Lys. card parties at the Stryvera’ ess, was one of his oppon advertising agency of her own; Miss ‘Then come education, knowledge of oon Gun TREE IaS BI SERRP RAM UE Jane J. Martin, advertising manager human nature, love of human nature COUdly dull, Jarr’s playing was especially strong for a business@house; Miss Edith M, ~7i2 reality the psychology of adver- ‘ever you mind about other peo- and uncannily acute. Sate ; ance tising—and first-hand knowledge of ple!” suid Mrs. Jarr, “I don't think “It isn't considered good whist to urtis, who sells idana: ita pa the particular comm ty one has un- y should put myself out because the lead from a singleton,” Mrs, Stryver at er 6) as ~ ear- on at Hae ae eee et experience with Hicketts axe slighted, or you either.” remarked tcily, when Mr. Jarr had ees my , and Mrs. Chr advertising consultant, After bd featin nea = ides Miss “Butlam not put out; [ only want done that very thing and established Mrs, Louise Wharff is a young Sl! branches of selling ideas, Miss ry if and established I —“aAINTD <4 MARBIAG BY GETTY VINCENT Coprriaht, 1981. by the Press Publishing (Tie New York krening World.) ysinete woman toon Now Bgland, whe tat Minna Hall Simmons, Viee President to be put out,” murmured Mr. Jarr. a ruff with his partner, who also had K 5 rae yvoman from New England, who took of the League of Advertising Wom “You know what I mean!” Mrs. a sho it. Hene > had! Boon 4 7 ever the business of her former hus- has capitalized this «perience and the r = m Bhore eal ence they had scored KEPT YOUNG RAISING band at the time of his death, al- Woman's point of view by opening an YOUNG MEXICAN GIRL heavily against Mrs. Stryver and her BIG FAMILY. though she had had absolutely no agency all her own. partner, commercial experience of any sort. » best way to sell an id i Sieare PICKED TO PROMOTE “Ah, all one needs is a little His Oldest Child Now 50—— Since she became President of he: Plains Miss Simmons, “is, wherever ; 4 , sense and a good memory to play a = company its business has more than Possible, to vizualize it. Most people FRIENDSHIP OF U, Sy ood game of bridxe at a mixed party, Never Broke But Once Joubled. She originates and sells Will grasp an idea even roughly in- said Mr, Jarr airily. ‘ “ce EAR MISS VINCENT;, signs and “window lettere” for na- dicated on paper, while a description OPTS RDA Mra 'Stryver “had been piaying —Same Thrillof Parent- am @ young . man ca tional advertisers in every State in of it leaves them uninformed, : a ‘ the Union. And her advice to the is well to know when submit- woman who wants to sell ideas to an idea for sale that your pro- the public is brief and to the point. spective client is in a mood to listen “Study your line,” she says, “until and receive it. Also, do not fail t you know it better than any one else; record your ideas by letter after you second, have a boundless ‘confidence have discussed them. Many people do ll winter at Palm Beach and . 2 returned believing she was an 00d With the Birth of pert. Hence it was that she bade A Jarr good night with Icy sweet. 2ach—Never Had Time and congratulated him in a hol- to Worry. low voice for having vanquished her— by playing against all est twenty and met a y ~ woman last September. who: care a great di about. does not know of my strong foghtor ing for her and only considers me ow blished S in yourself and your success; third, not hesitate to appropriate an idea REURROR LAL Aba ip Gun Bese card i - a good friend. | have seen si ‘ed cultivate a. stanch optimism. which that some one else has toiled over playing circies, fen By Roger Batcheld which show that she loves @ * will stand the wear and tear ofevery- without realizing the unfairness of MAL att ioe taiwive vou. tor beats y Kog jatchelder, tain young man who is a veryet lay life this procedure. The selling of an idea, She'll nev v0 ‘t= Conprisht, 1921, by Publishing Co ‘ v font re Grace Crawley Oakley is now just because it is intangible, is th ing her, especially when she bid four The New Yor World.) good friend of mine. . Te malas the publicity representative for the greatest test of selling ability in the Hotel Pennsylvania, editing its daily world.” paper with a circulation of 4,000, and — Selling ideas by letter is the special obtaining ond writing an average of ty of Miss Edith M. Burtis, who has 100 special interviews a month. Pre- a consulting bureau for adverts viously she took charge of all the who wish to appeal to women and publicity of a large firm of book pub- who is in charge of the advertising lishers, and she has handled the department of a magazine 2 Silent “press work" for many of the war /’artner. drives ‘ “You can sell by correspondence “There are just two qualifications providing you have a complete know! which are absolutely essential to the cage of the thing you want to sell woman who wants to soll ideas as a Can put this knowledge into cone publicity worker,” Mrs, Oakley told form) 4in clear, simple Eng! matters worse, this fellow has dew © clared his love for another girl ia” this girl's and my presence. Shalhes I tell her of my regard for her, oF shall | wait and see how things turn out? HOPEFUL.” © By all means declare your fové' foe this young woman at once. pour friend has declared himselg 4 “ time for you to express yourself, COL. JAMES G. BROOKS, “Dear Miss Vincent: Thougir, hearts when she had such a good TS AKETE . 4 hand,” remarked Mrs. Jarr as they PATHER with; tive chudren=| wended home, usually pointed out with pride “How my partner and by th neighbors, When a her that time was a father has ten he is universally re chuckled Mr. Jar. garded as eligible for the Croix dé Well, she says you play ‘kitchen (0. Fp whist,’ said Mra. Jarr. “And I don't Cuore with soveral palms, and if by think we'll be invited again, She was “Dy chance one attains a family of asking me how Cora Hickett and her fifteen he may get anything from a mother were, and if they played jetter from the Pre bridge.” “I should worry,” chortled Mr, Jarr. ar a “And so shall J," whimpered Mrs, Col: James G. Brooks Jarr, ‘Nhe Hicketts have been just even that record. He Jent to a pen sion 4# surpassed led as been the . ; . twenty-eight | am going with a _ senting your arguments logically Ee eee Lat ine killed in action, but I have been un yee gerne “She must have a sense of NewS jn sequence, making u direct and dying to get In with the Stryvers, and father of twenty-three children, thiv LEE BROOKS. able to find any record of his death young girl nine years my jun value mun hay hee ceneaan cere appe sums up Misa Burwa now you've gone and dong it teen of whom are now Jiving, and he para } ip epeeS ‘ ihre how old is the youngest?” 1 | jove her very much, but there is 7d 6:5 Sense OF none “in writing selling letters never for arr would be perfectly willing to have \ that time to thia he has al- asked, . at dra k. Her mother must know what papers and gee ee ieee ere ever vould be perfectly willing to have tosnied botweon ‘the sea and tha — “He'll be thive this month, and he's . enewgreat drowns jer moti : nent plan, courtesy as appe 4 twenty-three more. His youngest 18 4 stage, hag served in the United States ® Sreat little youngster,” he replied. is a confirmed gambler. Usually the honey’ flower to the bee, and ser TIONS son oe three and tho oldest is ao- Navy and the merchant marine, and “Wall @ minuie® = | og lt s ones of ‘ke mother ie a] ff 7) vice the biggest factor to-day for real . . : proaching fifty taken part in counticss plays and PY “4 wd 4 daughter,’ but in this instance GOING DOWN! = 3 3°." ’ CASH has peen patented to § Pee He ciwaya boon very fond of mime’ Tou braun suk a lstue of the boy Fils SU004tr Ot aricucnoge af bee AR STRANGER—A wo- Mrs. Christine Frederick, founder hold half a dozen spools > , leclared. hy aL re Dene up ‘isn't he a cute one he asked, mother’s habit. When the young te sured / of the League of Advertis Women, of cotton, with the ends ou asked him, A ‘ e ride that one “) mi ro! the suburbs of ie . a iJ He seventy’s ears old, anc as * he declared por with the sar tone of pride tha Haxivgianre Lapsed ecke probably has done more than any of the thread projecting through fs eibhe popu a he declared posl- ight expect from a young father woman objects to her mothers big city took a posi- Bihar {adigthual’to Meal Wor women OLORHS L, BHLPRS, a young Qo rcr crag etn Lares the flowing white mustache and tively, “Of course, 1 had to econo- ““Tvamired the sturdy boy, and was conduct the latter goes into a rage tion in a large office. The the idea of efficle in home- und beautiful Mexican girl, has § La @ sola to Prevent them’? whiskers of the proverbial “Southern Pir Mio ,no, carerul OF CYSry PREY, oromoted to aak and abuses her. Do you think # 1 ‘ ey n book icles, lec angling. 4 ; , didn’t _m 1e ony ee pidn't you aren childre i work was new % her. Ponsing, Trough BOCs Beale, | been placed by her Government 1 le es pa He plays a character been one time when | was really in, “Didn't your interest in children Would ye taking a chance te wed -& She felt she was among a ee ned the fda thar ate Sy in control of the censorship and de- e r side of the hing part in “The Champion” He at- hard straits, and that was in New [ANE Sol W ee erence? the girl? AT SEA” ) : ” ad . poy , wea TRAE me top of a parasol handle is a mir- b ne Jersey when T had lent some money 7 tH oye : unch of nuts," to use slang. the aid of improved machinery and velopment of motion picture films in tributes his y 1 pirit and apry i ae ne a Absolutely not,” le asserted, “I've . { By and by a man asked her material, may be run as effi Y 28 Mexico, She will hay re of the ror and beneath it Isa receptacle 2 ness to the fun that he has had rais- set \ “tint t Sry cera pee felt the same thrill of happiness each ripe certake eet hour) ee b hy she Ss so exc re, a business office, For te ‘ ppagicegene steeds * for powder and powder puff. agp byes a poy tog a time that they gave me the news. girl's fathe: nin % more 4 | d Na: epa40: exclave, has been interpreting the attitude or Wo" of producing Mexican films to AR lows lnventora table knite © 1m UM family and tothe outdoor ts house nar @ pleke! tp my Vecnes pines i've heonme older | think Ive °t0) DER AABe e father Tae next day she walked into § tn. consumer toward the advertiser be distributed in the United States, (a fork are mounted on a $ Ue Wich he has led. He went haxors to get some broad on credit, eftjoyed such ovents more than ever daughter.” As long at tne, the office, “smiled and sald § and has been making testa in various Hurope und Latin-American coun. @ 224 fork are mounted on @% on the stage at the age of nine, He refused’to rive it to her without efore ar'of his family Lae MEhE be pemantin tears Ha) j sweet ood-morning articles of household use in order to triey and thus to clear away many of 9 M#ndle lke a pocket-knife and Q ang when the Civil War broke out en-, Money, 6o we Went without until the ‘ one Dette veasion ne an aetor, her ‘Them toor vou mua Now she is entertaining a fit them more perfectly to the needs || se dics fold into it tieenishe Gontaderate wa iter he. ext morning, when the money came. followed his profession as an actor, IE ele ae few the once considered of the home, the misunderstandings that are sald A ciuah coveted. aotine red th nfederate navy. Later hi ‘T-then went to the baker, ‘showed Brooks told me. One daughter that the girl’e environment is not was transferred to the army and isaconductor, happy one. You could change tone Nana O exist regarding exico, him the biggest roll of bills he had acher, one 8 Guinie ALERBE ONDER INO NnE uggs, woman consul in adyer- 0 ©! Heian “ ‘ae t ye $ Mounted back features & New Q served three years in th id. Aftor ever seen and told. hin what. I #4 Jumberman and the rest this nie VAN eee ek ising distinet future,” prophe- showing the life and iudustries aa ‘ , baa : housh' hi tut that was have various occupations, from school - : country over onl ondn . sies Mrs. Frederick, “but she must Mexico are being prepared under the 9 Collar button the war waa over he joined the Kast thought of him.) Hut that wos my joy e ra ousewite “Dear Miss Vincent: In answe: TUS Sass 20 SR PSP be of a type which can render really direction of Miss Ehlers, who. has a A thin band of. with @ 2 Indian Fleet of the British Navy, and “My oldest boy is now nearly fifty," “Having a big family ts the secret to Mise Vorkville's lea for a | OF VIEW. practical service. he must be able Y taking pictures in different parts @ sharpened end to be slipped in 1867 became a member of the the Colonel went on. An older of su ." he concluded, "I've had sess Suh hase | sate ue reNe Faithfully, to visualize the state of mind, purse Of the republic, These are to be dis- 2 around a thimble to cut threac eae ile {tera trip to. brother, my' first son, was.a Lieuten- che yellow fever and many other societies, One of es o ALFALFA SMITH, $ And conditions of housewives In tributed by co-operation of the United g A70Und @ thimble to cut thread, § Abyssinian expedition ra trip to ee the Spanish War, He went to ailments, but they never bothered me Social Welfare League of the 86th | F every part of the country if she States Bureau of Commercial Econ- has been invented, Cuba he came back ne United “ube and Ive never heard of him a bit, and I've never had time to Street Temple, jlerome a Lewes | would succeed.” omics. States and again went on the stage. ince. I suppose he must haye been think about worrying.” President.’