The evening world. Newspaper, February 16, 1921, Page 17

B STII IT RS Fay Le YT Rye ceases —_ secre E Pre - = Lo LTTE Gi. <TD SPER pts __ THE BVENING WORLD, WEDNESDAY, FEBRUARY 16, 1981. Dinner was wiually served at three * @clock in Washington's time and, at informal affairs, the company ‘sat till sunset—then Coffee” Then men rode a hundred miles 4 for a good cup of coffee 4 [ President Washington's time coffee had as the world’s yreatest coflee merchant, selected for _ poe gnome aE SE important a place on every gentleman's table his personal use, the choicest coffee he could find as it does today. among all the coffees grown. Dinner was usually served at three o'clock and, * i*rom every coffee-producing country samples at informal affairs, the company “sat till sunset— were brought to be tested and judged—and the . then Coffee.” One busy diarist has recorded that subtiest differences in flavor, in aroma, in body “balls and routs” sometimes lasted five days. Then were noted—- hot and cheering cups of coffee must have revived The coffee that was finally selected was so many a weary youth and drooping maid. exguisite in flavor, so unusual in strength and rich- The coffee of those days was not only costly and __ ness that it surpassed in every way the most exacting hard to get—it was rank and bitter. But because standards. And when, at the urgent request of personal friends, this coffee was placed no other kind was known, everyone thought it delicious. Wires destin: neal che warld are onthe market, its extraordinary qual- 4 my ities were instantly recognized. brought to our door and unlimited y recognized ; choice has so developed our taste, ‘Today this coffee is the favorite The latest news and the doe eee fas of two of the most critical cities in that frequently the best is not good . ' : . . r , . pe pf ltd enough—until we have improved it. the world, New York and Chicago. wi 7 eee coffeehouse This was the case a number The coffee is Yuban. Your grocer carries it. of years ago. John Arbuckle,