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G3 Nears of Faithful Service EBRUARY marks the 63rd anniversary of the F founding of R. H. Macy & Co., Inc. During this month we shall offer to you — a, public appreciative of our 63 years of faithful service— dependable merchandise at prices lower than our lowest- in-the-city. 1100 Gingham Morning Dresses, $1.94 and $2.49 Smart striped, plaid and checked ginghams in a variety of attractive coloreffects, fashioned into,neat morning dresses in several differ- ent styles. There are fitted dresses and a : a yar straight line models in the as- 39c yard sortment, one of which is il- We have sold this same lustrated. soft quality at 98c yd. One of pin checked gingham, fitted eal Kibale ss model, trimmed with white pique. to grow more popular Patch pockets, separate belt, full because it launders skirt (illustrated), $ well, combining the Straight line model of striped ging- appearance of silkiness ham. Collar, cuffs and pockets with practical cotton are trimmed with plain colored durability. It is used chambray, Wide belt. Full skirt. for lingerie, underslips, $2.49 Sizes 36 to 46 linings, and fine drap- eries. In an excellent On Sale To-Morrow. Rowe —Third Floor, Centre, Wash material of special interest Silk and Cotton Fancy Check Mull assortment of colors, including Maize, pink, light blue, helio, Nile, Alice blue, French blue, old rose, gray, navy, black and white. 35 inches wide. Women’s Shoes Specially Priced Brown Brogue Patent Leather Oxfords Opera Pumps $6.44 Patent leather pumps With French heels. Have sold for much higher in regular stock. Beare —Second Floor, Contre, Front. $9.94. Acomfortableand smart walkingshoe. Theshoes have wing tips, welted soles and medium heels, E On Sale To- Morrow. Cage —Second Floor, Bear, 35th Street. ' All Wool Imported Shepherd’s Checks 46 in. $2.19 yd. Formerly $3.19 yd. This charming French material is in black and white checks of 6 different sizes. The most desirable and attractive material for misses’ and children’s Spring dresses or suits, or for separate skirts for grown-ups, Beare —Second Floor, 35th St. Front, 40-inch Satin Charrieuse, $2.59 yd. Charming satin charmeuse of excellent quality and lustrous finish, The very words suggest grace and beauty, the necessary attributes of milady’s gown—be it for afternoon or evening party. : , In black, navy, brown and 20 other beautiful colorings. Our usual price $3.49 yd. Beas —Second Floor, S5th Street, Contre, Doll Carriages Specially Priced $6.94 Formerly $8.44 A special purchase of doll carriages permits this low price. The carriages are un- usually well made of flat fibre seed, with spring steel gear. Rubber tired wheels, 8 inches in diam- eter. Reclining back. Hood of fibre reed with round fibre roll, Other Doll Carriages specially priced from $3.19 to $20.89 Gears Fifth Voor, Contre, Goods At Reduced Prices These articles are strictly first quality. They are offered at these special prices only for this sale and as long as the limited quantity which we have in stock lasts. Red Rubber Hot Water Bottles. Made of heavy quality rubber of perfect texture. Size Two. Ca- pacity about two quarts. Originally, $1.36, For this sale only, 74 Red Rubber Fountain Syringes. Of the same high quality rubber, Ex- tra large size rapid flow tubing, with three hard rubber screw pipes, Size Two. Capacity about two quarts. Our former lowest -in-the-city price, 1,36. For this sale only, .74 Deyre —Muin Floor, Sith Street, Rear. 63 Years of Faithful Service 225 Sheffield Quality Fruit Baskets $5.44 There are two styles from which to select. One with a plain thread edge, and the other with a Greek border, Both are pierced and burnished. The baskets are 91 inches in diameter. A tasteful ornament for the centre of the table. On Sale To-Morrow. woe SaPSBASG*A A @A@QARPSA@QASPASSCSSSSOSS Malo Floor, Broadway, Macy's 1858 Sixth Avenue . _ HE EVENING WORLD, MONDAY, “For 63 years we have sold dependable merchandise at lowest-in-the-city prices. We are doing so now, and shall continue to do so.” RH Mgoy v Eo, Ntractions Are Prices —Quality —Serviee B'way, 34th to 35th St. aiid Ready-To-Wear Hats of Silk and Straw Specially Priced $2.97 Hats which solve the problem of “what to wear between seasons.” They are so reasonable that every woman can have one without even considering the price. Smart new pokes, mushroom sailors, turbans and off-the- face shapes of silk and straw combined. A shape for every type of face, Colors: Brown, navy, henna, pheasant, pearl and black, and also in color combinations. Nicely lined and finished with trimmings of self material. On Sale To-Morrow. Aewre —Cnieinmed Millinery Geotion, Second Floor, 4th street The Mid-Winter Sale of GOOD FURNITURE Offers Values Unmatched in Many Years Furniture for All the House at 1-4 and 1-3 Below Last Year’s Prices The entire sixth floor is devoted to the display and sale of furniture. The collection includes suites and pieces for every room—all of the excellent construction and quality character- istic of sy furniture. fare —Sixth Poor, You Can Match Your Furniture With A MODEL “D” RU-STELLA PHONOGRAPH A clear saving of $20.00. 69.50 Kacys ‘The lowest Original price at Price which this $89.50 model has been sold A handsome, full size phonograph of the type that sells elsewhere on “‘casy” time payments for $150.00, Height 46 inches, width 19 inches, depth 2014 inches, Plays all records, whether vertical or lateral cut. Finished in genuine mahogany, fumed or golden oak. Each instrument guaranteed and kept in repair for two years without extra charge. Gere —Complete Music Dept.—Kourth #loor, B4th Street, Bear, Macs HERALD SQUARE NEW YORK a3 JANUARY 31, 1921. | 63 Years of Faithful Service ACH offering on this page is an event in itself. By combining them in one great anniversary sale, we can manifest our gratefulness for that continued patronage which has made it possible for us to develop from a little dry goods store on 6th Ave. into one of the leading department stores in America. 54-Inch Navy Blue Costume Serge $1.89 yd. A very superior quality Navy Blue Serge, correct shade and weight for suits, dresses and separate skirts. This material, pur- chased especially for our Annivers- ary Sales, is quoted at a’ price far below the usual market price. Lowest verified price elsewhere, $2.50 yd. Sponged and Shrunk. Bere — Second Toor, ‘B5th Birest, Front. | Unusual Offerings Now in Progress in Our Iversary Sale Women’s Tricotine Dresses $19.74 Dresses of good quality tricotine in navy or black, made on the straight lines so desirable this season. The long bodice opens in front to show just a sug- gestion of blue and silver vest. The skirt is pleated, front and back, and two pockets relieve the plain- ness at the sides. Silk embroidery is used in a border effect around the neck and’ down the front of the bodice. It also outlines the cuffs of the long sleeves and the pockets. A string sash of tricotine finished with colorful silk balls adds an effective finish, Sizes 36 to 46 bust. On Sale To-Morrow. Bowe Third Floor, 34th Street, Bear 7 Mink Coats Specially Priced for the Anniversary Sale Luxurious coats of silky, dark brown mink, made according to the season’s best designs and priced specially for our Anni- versary Sale. Ranging in length from 30 to 47 inches, they are fashioned in several differeat models to suit various Formerly up Now $974.00 tastes, to $3174.00 to $1674.00 Ceara —Third Floor, Vront. Misses’ and Small Wumen’s Worsted Jersey Suits $29.75 For Immediate Wear Several tailored models, truly distinctive and smart in their strict and sportlike simplicity. They have Tuxedo or notch collars, Combinations which are most effective are shown in some suits with plaid skirts and coat collar trimming to match, Others have collar and front of coat as well as pocket flaps of jaunty checked or plaid fabric. Women’s All Silk Umbrellas $4.60 (Tax included) Of fine all silk taffeta with tape edge; 8 rib paragon frame. Variety of smart han- dles in caps or rings of Bakelite, leather loops or side straps or silk cords, Colors: Navy, Green, Purple, Brown or Black. Specially priced for our anniversary, On Sale To-Morrow. Megs —Main Floor, Broadway. On Sale To-Morrow. Aeare —Third Floor, 35th Street, Front. Double-Faced All Silk Ribbons 514 inches wide, 39c Yara At this conspicuously low price the three thousand yards we haye will go quickly. Double-faced satin and taffeta ribbons, heavy, rich and lustrous, in all the loveliest of the wanted light shades, May be used on either side. On Sale To-Morrow Bere —Main Floor, Kear, Centre, Years of Faithful Service Ta eng me Navy blue trimmed with navy and white piaid. Malay brown trimmed with tan checks. Black trimmed with black and white checks. Sizes 14 to 20 years. Stationery 47c Box Usual price 59c Special offering of good quality stationery —24 sheets, 24 long narrow correspondence cards, with 48 envel- opes to match. In, white and tints, attrac- tively boxed and rib- bon tied. Meare —Main Moor, 35th Feet, Kears Macy's Today Herald Square ey rT cee! — | re ete er th ee me ae RAPD PRRVASASHSAAPASRARGSASOAHABAS 2 CORSE