The evening world. Newspaper, January 13, 1921, Page 17

MEW SELLING PLAN SSS == DOES NOT FEAR NEANS THOUSAND c= === FOR AUTOMOBILE director va- lgned to cach progeny with “the type of territory, the pela Hod four. The salesmen do ie and report prospects ihe ‘ove rector. He does the sotual “Hada a ratton- od tn the ance ind in in e asec’ in tratton-Bliss Hiss Met Business that the nouse-to-touse canvass “isn't| Becausg Automobile Cannot They saw long before the pres- Depression With . Novel Last Indefinitely Veteran bs — of sales resistance set in Salesmen Canvass, Dealer Is an Optimist. re was going to be such a “Regarding the immediate future of period. ay, determined then that 'Y Tust sell right through this pe- d—and afte: the automobile business, I am going to line up with the optimists,” says rward, Enlargement of MITCHELL HAS FINE. | pacientes coraneh, Mansewt Bay “canvass” to some antomobile|the males force and adoption of the Gealers and salesmen and you start | Intensive plan of selling is the result— DI “Ot course business has been slow SPLAY AT SHOW] ,."Ot cure bos Dorlred 6 ahudeer. and Its result is results. « With its wonderful power plant and|Pecielly when compared with this Gay “houge-to-house canvass" and ou'd better have a doctor handy, he house-to-house canvass simply “isn't done." That is, almost ‘every- body in automobile | merchandis' insists it isn’t dong ‘This is a story of what a*house-| symmetrical body lines, the Mitchell| time last year when there was a riot fo-house canyass has dome and 18/1921 models are attracting fayorable| of all along the line. Eqsy ed for poke Bertone colsta comment from visitérs at. the Grand|chalr salesmen are now sitting in’ September, when automobile | “ayer, ance Show. around wondering if ‘It will over gales were jn a country-wide slump, © exhibit, which includes five and| come back. Instead of being up and the Stratton<Hiss Company sold | #*V¢"-Daasenger touring cars, @ speciel| going and helping tt to come back, more passenger and mercini cars| four-passenger car, a sedan and than in September, 1919; 1t also de-|!8 the development ‘of nineteen years | they are acting pessimistically, look- livered moro, In‘ October «the com- ee pence, a Pulling Cpe og ing pessimistically and generally put- pany sold within leas than 1 per IDERY, @m ts credit! ting on the brakes. on, their 4 cent. of its October, 1919, record and othe re pat has “For everything worth white that ‘oon, for the latter|extra wide seats upholstered. In velour, shed first ‘ten days of | has a hi on the floor, toilet sets for| has ever been accomp!! oredit atton-Blita sold and Gurtained windows hat oe bivegp outa must be given to the optimist. Our ie 8 tha ie delivered rs than in the same | Curtalned winds and retrocting | Very industry—the second largest_tn ~ ericd last yx venty days, taken E ied Haat ye ananty dave, taken wind rita thai” wpeis safety” In lent year ago. ‘The car shows dignity and luxurious- What did it? A house-to-house] ness in ind line. ‘Dhat the motor buy- Anvass on pussen: q ing iblic weciates value in atto- ~t The Auburn Beauty- , SIX enters its twenty- first year pre-eminent ie Indieated: by’ the. thet” tat more than a dozen of these closed curs were sold dlring the first Wo days of | the show | in the twenty-first automobile show. So will it enter its one hundred and twenty-first year, | VELIE SPORT MODEL | PROVES POPULAR F. W. WRIGHT, Ine. 225 W. 67th Bt. 48 plan is not something ing developed | dation of the| ling passen- | n territory 0 ay fretisinds pater George W. Garland has been com- e live prospects a d. plimented on the smartness of his Thirteen men are selling commer-|Velle Gport Model, with its nickel Fi radiator, nickel trimmings, nickel | wheels and Victoria top. ‘This four-passenger speedster, urning up an cording to Mr, Garland, was built p deferred prospects and five live iarily for the motorist who prefers to pects a day. part from the conventional in hin ‘The teautt is present business—sales hoice of a motor car, ‘and deliveries exceeding those of last/|,,,hhe wheelbase is lengthened to 122 n 80 as to obtain the long, low, ear—and 2 fovhdation for future | rq, new #0 desirable in this tepe of siness, the live prospects being |car, ‘The passengers are seated well those who probably can be sold within /down in the body and the top itself in sixty days, the deferred prospects ; erjally, A high cowl and howe who may be eold after sixty held further reduce Beauty SIX | the resiatan id featvely.® rs 1s zoned ae " ; | e |In runboards, Every Shoe - . (High or Low | Men’s or Women’s At Any of the 15 ‘| Walk-Over Stores Named Below Is Now Offered at a Special Sale Price Formerly from $8 to $20 Now in Four Big Groups at Special Sale of Men’sand Women’s Hosiery Phoenix and Van Raalte Hosiery is now selling at special low prices Wool Hose All in Two Groups Women’s: All ndes $ep50 Men's: All grades spe- $y 45 special per pair 2 cial per pair. 1 2 pairs for 4.80 2 pairs for eri Wala-CGver 4 New York City 610 Fifth Avene 1353 pwns | 178 Broadway Bowery ”, 1173-75 Broadway hsa W, 125th Btreet 1432 Broadway 622 W. 18let Btrest Brone—557 Melrose Avenue Yonkers, N, ¥.—7 N, Broadway } Newark, N.J,—765 Broad Street Paterson, N, J,118 Market Streot Et | 4 4 Poughkeopele, N, ¥-—297 Main Strect - ae | BUSINESS FUTURE 2 laughter greeted the statement of that great optimist, but bis prophecy | of those of wo waiting automo- away to thelr great t of] and then there will be other thou-| Keeper for, mands necessary to meet the demands persons who during the year true. will become car owners for the first “The automobile has paased from tinfe.” ] boclhyer age muppren Boch te er FALLS FROM WESTMINSTER, and toy for the rich balcony of the he wae 0 atran; rr Cathedrnt otal? ie Portanese Countess da Robeira Grand Planges 800 Feet to Death. tragedy occurred at Westminster Cathe- dral yesterday, A middle-aged woman, Identified as the Portuguese Countess da of Rebeira Grand, fell from, the topmost 40 Famous Campantie and poked, up dend 9800 fect below on ‘he nd balcony, mayen) to amend who told whet they Taal seen and the body,waa then discovered. ES. 8 Ee See the ESSEX Show In Our Store 1842 Broadway ° Also the Transcontinental Mail ESSEX ~—One of Four ESSEX Cars, Th. e+ Times Broke the Record Across America In order to*have space for a more ‘elaborate exhibit than would be possible at the Aut, mobile Show, the Essex will heh its own show this year in our salesrooms. f We have particularly in mind the greater convenience this affords to the many hundréds who are interested specifically in the Essex. A feature of our show will be the display of one of the four Essex transcontinental record breakers. How often you must have heard Essex owners speak , of their immunity from repair needs and motor troubles that area constant source of annoy- ance in less durable cars. That sort of dependabilit you can look forward to wi assurance that enthusiasm has not overtold the story. The consistent goodness that nearly 50,000 owners have found in the Essex is a proof that carries more conviction than even the famous endurance records it has set. HUDSON MOTOR CAR COMPANY OF NEW YORK, Inc. SROOKLYW, WN. (er seorono Ave. aang at ae Street, Circle Building Nios ue OnOAD BY. EW ROCHELLE, BRONX. JERSEY CITY, M. HITE PLAINS NEMO 'WAIN TWEET! 2ese URAND CONCOURSE "EIR WOULEVAND’” 190-18 MARTINE AVE WATCH THE ESSEX nengen Ano WILUEIDE AVES MAXWELL Tue good Maxwell car is meant to take its place in the home as one of the permanent conveniences and economies. It is being so built by the new and powerful Maxwell organization as to render saving service day in and day out. MAXWELL DISTRIBUTING CORPORATION NEW YORK CITY, NEW YORK TELEPHONE CIRCLE gsg0 Amtomoblie Show Bpace—A-14, Grand Central Peleon, 29 Floor ISW. 34*St}) (Between Fifth Ave. & Broadwa,. pposite Waldorf Hotel) The Home Brands ¢ Men’s Clothe “JUNIOR” Values that are crowding our Big 2nd Floor Shop to Capacity TWO MILLION DOLLAR Sale Suits, Overcoats | : and ae FOR MEN AND YOUNG MEN For ecm Overcoats HA and Ulsters . Made to Retail at $35, $40, $45, $47: 50 * Every Model, Color and Fabric eet For Suits, ‘Overcoats 6 and Ulsters Made to Retail at $50, $55, $60, $65 Every Color, Model and Fabric Represented $ 50 pone Suita, Overcoats ‘ and Ulsters Made to Retail at $67.50, $70, $75, $85 Ever Color, Model and Fabric Represented. Luxurious Montagn ac Overcoats Made to retai gna $125. Fabric used in these garments made 5 by the famous Germania Mills. Full silk 0 lined. Also a limited lot of elegantly tailored, big, swagger Ulsters, Made to retail at $100 to $150. Sale Price a , ENTIRE 34th SECOND FLOOR (ieee doe neiel Street eer. M. Sonnday TH 0AM, ; we