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. “price of St. a Bic, admits of a faif CONTINUES, WITH ND BENEFIT TO PEOPLE ‘Retailers Fail to Keep Step * With Wholesalers—Con- sumer Suffers. Pv P.O. Fou. « Food Expert, Evening World. 4 The decline in price of nearly all Btable items of subsistence has been @o rapid that while the producers, In Many instances, are being penalized by the low wholesale prices prevail. | Mig the consumers not getting, the benefit of the lower cost, ‘Thjs| tan: oply be accomplished by con- |, structive marketing by housewives, who tust patronize the dealers giv- ing them the benefits of the whole- ®ale price reductions. Western dressed beef has shown a further decline, with medium steers welling at lic. a }T0., while common steér and cow beef, quite abundaht | tn thé wholesale market, is offered at Ye, u 1c. a pound by the whole car- | ‘hab. © Retail dealers should not charge thore than S4c, for best cuts of roget! beef from medium steers, with good Deeful cuts of roast at 28c. a SOc, €huck roast should uot cost more} than 26c. On the girloins, a retail profit, and 36c, a 38c. on untrimmed | Porterhouse steak should be the limit | prices A limited amount of prime! dfessed steers is coming and this Should be retailed at about be. a Pound higher than the prices given) on medium quality. } A drop of 10c. to llc. a pound in! Western pork loins in one week | brings the wHoleaale market down to | Zic, to 27c. a pound, Which |s fc. aj pound higher than the Chicago mar- | ket and lower prices are still in| sight. Pork is now, cheaper than any | other meat food and the prices at) the end of the week sh be still) lower. The finest W rm loins! should not cost the hougewife more than 28¢ to 80c 4 pound in the light | and Y5e. to 28e, on the heavy ones, | while pork chops can be retailed at! 5c. to 39c. on the Hight und 820, to, ic, a pound for the inside cuts on} heavy loins, but the eng chops can be | sold at a profit at 28c. to 30¢ a pound. | Fresh hams should cost’ more! |live chickens In e pork should not retail higher than i. Bresh Western dressed poultry ts Increasing rapidly in supply and prices are from # to § cents pound 1 Cornfed roasting chickens can be retailed’ to consumers at 3% to 40, cents a pound for birds weigh- ing 4 pounds, while those weighing from 8 to 8% pounds each, can be re- talled at 35 sto 36 cents a pound. Some of the bigh class ‘avenue mar- kets are retailing milkfed chickens as high as 50 cents a pound, while the same grades in the more popu- lous neighborhoods are charged up to cdnsumers at 45 cents a pound. » Kosher dressed poultry continued plentiful and cheap. ‘The more than 4 million Jewish consumers are not paying mote than 10 cents a pound over the carload price, while during the existence of the combination the consumers were compelled to pay fully 20 to 25 cents a pound over the wholesale cost: Fricasse¢ fowls, kosher dressed, are being retalled at |, 35 to 87 cents, while large roasting chickens can be retailed to . the) Hebrew housewlyes at .36°vente 4 pound. There are nearly 4,000,000 potinds of vidence this’ week, t Nis season. not generally on creamery to the largest on rece Retai] dealers hav reduced their pric correspond with . ‘The very st tub butter should not cost than #4 to 6} jeents, and good table butter can be retalled at a profit at 58 to 60 cents. A leading wholesale butter regelver estimates that not more than 10 per cent, of the supply is high g: ter, ‘nuch as whould be rote cents a pound, while the cost of the other 99 per cent. of the receipts sells at 45 to 59 cents in the wholesale mari consumers 18 the few. fan ges, not get thelr butter at a fair margin over the wholesale cost, Sugar is now retailing at 25, conte for three pounds, and gome stores are selling three and a half pounds of Java sugar at 25 cents, American cheese continues cheap and finest sharp held grades can’ be retailed, in pound or more cuts, at M4 to 35 cents, while good table eheese can be retuiled at 30 to 32 cents. 7 than 800. and fresh shoulders of State F000 PRE SLE & wer whiolesile | *| good, all-wool suits is as ,|easy as twirling thumbs. .| Watcherwantforxmias? In spite of the heavy crop of apples and the low wholesale prices, the con- aumers are not getting the benefits that they are entitled to. Several of the meat and grocery stores are sell- ing apples at 5 cents a pound, others are selling by the measure at @ much higher price. Tpe retail dealers that occupy #pase on street corners and othor city property with the privilege of free rent ate now gharging 5 to 6 cents each for State apples that cost $4.50 for a barrel, containing 600 count. The same fruit could be re- tafled at 2 to 3 cents each and make | @ large profit at that. Besides, tt would bring joy to millions of chil- ren to get apples at a fair price. a Cheerio, old pal! ‘Finding extra values in | Four storefuls. at revised | prices. : All our own ture. Plenty now $50 to $60. manufac- Dressing Gowns in color- ings and designs as rich or |plain as you like. | Mateinsso slik. Plain silk olther ‘tinea or unitned. Plush, Polo cloth, Wool | Fancy toWeling, Sheep lined canvas coats. | Impervious to wind, Inexpensive too! A Gift Order on usjets him do his own selecting. | Christmas Onter forms now ready: ROGERS PEET COMPANY Broadway Broadway | at 13th St. “Four at 34th St. | Convenient |Broadway Corners” —Fifth Ave. at Warren \ at 4st St. uh Direct fro ’ 'HE Victrola is the choice of Caruso, Farrar, Galli-Curci, Homer, Gluck, Martinelli, Tetrazzini—and a host of other operatic'stats. Their ears.attuned to discriminate between the most delicate tone shadings have decided. for the Victrola—and so they The Opera’s - Greatest Rival A Genuine Victrola PRL Da i — yy m Landays record only for that one instrument. Broadway The Saks Fur Department Is Now Offering Most Exceptional Values in Women’s FUR COATS AND DOLMANS ~featured for Thursday Hudson Seal Coats in 36-inch models, with large collars and cuffs of self fur or choice squir- fel. Regularly 395.00. ++ « «' + Thursday Hudson Seal Coats in 40 inch model with large collar and cuffs of skunk or beaver. Reg- ularly 495.00. Thursday 395.00 Hudson Seal Wraps in 48 inch models, made of choice, lustrous’ skins. Regularly 595.00. Near Seal Coats, 36 inch model, with large collar and cuffs of skunk or beaver. Regularly 325.00. Near Seal Coats in 36 inch belted. models, with self collar and cuffs. Regularly 185.00 - » » Thursday 145,00 Brown Pony Coats with large collar and cuffs of Australian op- possumor squirrel. Reg- ularly 295.00. Thursday 245.00 Marmot Coats in 36 inch model. Regularly 145.00 . Sealine Dolmans, made of choice, lustrous skins. Regularly 325.00. ple pelts. Regular 500.60. a REDUCED! for Immediate Clearauce Women’s NEGLIGEES | ‘and BREAKFAST COATS quantity limited, but any garment you may select will prove the best value you have ever found. None C. O.D. or on approval. $25 Crepe Meteor Negligees in pink, blue, orchid, maize and turquoise. Now 18.50 $18.50 Satin, Taffeta and Crepe Meteot Breakfast Coats, in pink, blue, coral and dark shades -. Now 10.95 + Thursday 495.00 » » Thursday 285.00 + Thursday 110.00 . Thursday 265.00 ‘Mole Dolmans, of supe ® Ye - Thursday 395.00 } z To hear the opera at its best in your own est singers. home, guide yourself by the world’s great- Get a genuine Victrola, and get it direct from Landays to make sure it is genuine. JUST OUT! Caruso’s Greatest Record | | “La Juine” We predict a great detnand for this number — a demand even greater than that for Caruso’s Pagliacci Record. Get yours at Landays NOW—$1.75. Reserve Your Xmas Victrola Now at LANDAYS. The holiday demand will be tremendous. NO DEPOSIT REQUIRED EASY TERMS NOW $25, $35, $50, $75, $125, $150, $225, $275 and up. Period models to $1500. Open \ Evenings at 42nd St. Evenings at 42nd St. 23 W. 42nd St. In Newark: Gch Aves. 175 Broad Se. att Thursday — An Untisual Offering SATIN SPORT CORSETS At 3.00 Very good looking corsets of flesh, color satin, with girdle top and rub- ber inserts, giving the maximum of comfort without sacrificing style. -* BRASSIERES and BANDEAUX Made of flesh color satin, crepe de chine, and long cloth, distinctly trim- med with lace, or simply failored. Specially priced at 1.50 The Saks - LUGGAGE Dept. is the ideal place in which to select hand luggage of quality for gift’ giving. We have culled the most beautiful things from European and American markets, all of which are presented at extremely modest prices. English Handsewn Secretary Cases, - made of heavy London leather. For the lawyer, the secretary, the public accountant,orsales- man, a really won- derful case. 11.50 Women’s Hand- » sewnBlack Cow. hide Suit Cases, beautifully silk lined. Equipped with two Substan- tial locks and heavy leather corher pieces . . 29,00 Women’s Fitted Suit Cases made of seal-grained cow- ‘hide, hand-sewed throughput. Fitted with 14-piece ster- ling silver toilet set, ‘and handsomel silk lined . 137.75 Saks Special Ward- robe Trunks— full size—for men or women. Covered and lined with hatd vulcanized fibre, and. fitted with twelve hangete, shoe pockets, laun- dry bag, and five drawers, The best value in New York at. . . 48,50 Basement 1000 Sterling Silver FLEXIBLE BRACELETS 2.50 Sterling silver flexible bracelets, seewith rhine- stones, or rhinestones with sapphires, rhine- stones with amethysts, and rhinestones with emerald. Each bracelet is fitted with safetychain, Women's Gold-Filled Wrist WATCHES 7,99 Ribbon bracelet watches, with 20-year gold filled case, fitted with 7-jewel lever move- ment. Unequaled value. Indestructible PEARL NECKLACES 3.95 In matinee length, made of perfectly matched and graduated pearls, in creme and rose creme colorings. Main Floor Saks & Company SPECIALISTS IN APPAREL at 34th Street WOMEN'S DAINTY HAND-MADE BLOUSES °'~ —in a specially prepared sale— At 2.95 Think of being able to buy several hand-made’ blouses at the price usually asked for one! These are truly exquisite, for evety stitch has been put in by hand, the drawn work and tucking is finely done, and many boast of individual touches of hand embroidery, besides. At 2.95 they cannot be equaled! \ ,None C.O. D., Exchanged or Credited. Third Floor We Have Planned to Hold Thursday An Important Special Sale of Women’s WRAPS AND WINTER COATS \ ; . the best values that New York has seen At 35.00 Big wrap-effect coats with lavish folds of soft, clinging fabrics, and more conservative coats for the street and business wear. At 35.00 we expect them to be gone in very little time. | Note the materials—all greatly in fashion’s favor—Duvet de laine, luella, silvertone, with huge collars of self material or Taccoon, sealine or Australian oppossum furs. All the wanted colors in. cludingblack. Also extra sizes in the assortment. Each coat handsomely lined and interlined. Women's SMART SHOWERPROOF COATS * At 25.00 Swagger belted models, in new mixtures of grey, brown, tan and green, Half lined and interlined. Four Floor Girls’ ALL-WOOL SERGE FROCKS Special 6.95 For school wear, these frocks will give splendid service, for they are made of all wool serge in distinctly youthful models. Some are trimmed with pangee, others with gay plaids, and still more with mod- ish embroidery, and all have full pleated skirts. - Sizes 6 to 14 years. One style pictured. Second Floor Thursday— WOMEN'S H i. DRS AND-MADE PHILIPPINE NIGHTGOWNS REGULARLY 3.95 and 4.95 At 2.95 Everyone new, fresh—made,en- tirely by hand in a host of attrac- tive models—each beautifully _ hand-embroidergd and hand-scal- loped around neck and sleeves, drawn with ribbon. Some sleeveless models. Third Floor .