The evening world. Newspaper, November 18, 1920, Page 24

tees pee ew wee, A eae 2, frre nadlicad aume STORE HOURS 9 TO 5:30 32np STREET - BROADWAY - 33x0 STREET NEW _YORK CITY For Those Who Were Disappointed a Month Ago Another and Greater Sale of DURHAM HOSIERY Made Strongest Where the Wearis Hardest é ° } % ‘it At the ood Old Prices of ears £0 | ‘ One month ago we announced the opening of a new Tomorrow morning we will again put on sale a fresh The extra wear in Durable-Durham Hosiery has made | : department, devoted exclusively to the sale of the supply of Durable-Durham Hosiery at prices which can- it the largest selling brand in the world. The reasons } ; famous Durable-Durham Hosiery, at prices which car- not fail to appeal to every prudent person who sees this aie ag ae site a pag haat soa i i * ried you back to the good old days before living cost announcement. foslegy ab ret oviens iti Mafiene t tenedbes Ex \ became a problem, On the very first day this department was This great economy opportunity has been made possible ithe Durhain Mills are situated in the Heart of the cotton ¢ opened, practically the entire stock of Durable-Durham was 3 este ae Steger ee a ap i peer iE pp coher ar A sold out. Thousands of women and men came in here and bought hosiery for the whole family—bought not two or three pairs, but a full supply for months to come. And thou- sands of other people went away disappointed, because, large though our stock was, we did not have enough of this famous hosiery to supply everybody who wanted it. For Women First Quality tan tens i medium weight with wide elastic lade of soft, cotton Doubly reinforced ree eels and toes. Black, white and cordovan. JULIANA—An elastic ribbed top stocking of medium weight. Made from soft, cotton yarn: Doubly rein- forced at points of hardest wear, Black only. GLORIANA (Banner)—A stylish stocking of medium | weight for all season wear, Tt Has a wide clastic top and is strongly reinforced at heels and toes, Feet smooth, seamless and even. Black, c white ahd cordovan. « 3 prs. for $1.00 QUEEN NAN-A fine light weight gauze lisle stoking, Fashioned seam; special anti-run stitch. Strongly reinforced at heels and toes, Cc with lete double soles, Black, white and cordovan. MEN’S VICTORY—A strong but styl- ish outsize ioceing extra large and wide. Strong reinforced at points o! hardest wear, lack only, 8 pra. for $1. BIG SISTER—An extra wide, elastic, outsize stocking. Made of soft, combed, col- in two w high pez Mills were not caught, as many manufacturers were, with a huge supply of high-priced cotton on hand. THEY HAD BEEN PREPARED FOR THE DROP. And when the price went low enough, they bought—AT THE LOW FIGURE. Second, our own great selling power has caused the manufacturers to appoint us their exclusive department store distributors for Durable-Durham Hosiery in Greater New York. EXTRA! First, when the price of cotton reached its For the First Time in the History of Merchandising A Sale of DURHAM SECONDS 72,000 Pairs: for Women: for Men MEN’S & WOMEN’S 4 2 16 For choice of men’s cotton or lisle socks, These socks, made of fine k recently—and then dropped—the Durham: At this price men and women both will find excellent assort- , Buys a woman's stocking made of : belt—other hosiery mills are far from the source of cot- ton supply. The Durham Mills buy their own raw cot- ton direct from the growers—most manufacturers do not. The Durham Mills spin their own yarns—most manufacturers do not. These are some of the reasons why Durham Hosiery is the best possible value at its pricee—and why we consider this extra value in hosiery worthy of a department of its own. For Children First Quality RED RIDING HOOD—A sturdy stocking for active children. Stro patie to stand the peat everyday 2 0 Cc wear. Black, Per pair ROVER LAD—A good play and school stocking. Made strongest where the wear is hardest. Triple reinforced heels and toes, Black only. 3 5 Cc Per pair 8 prs. for $1.00 POLLY PRIM—A fine gauze combined lisle stocking. Strongly reinforced to stand the hardest wear. Double 3 prs. for $1.00 PATHFINDER—Extra heavy ribbed stocking, especially made for children who are 4 0 ce only, Per pair Try This Test WOMEN’S r 2 1S es f Hosiery sock. Take hold of it any place—pull it with all the strength of your two hands, You can- not tear it. Pull the material cross-wise or length-wise, it makes no difference. heels and toes; elastic top and leg. Black, white and 3 5 Cc cordoyan, Per pair “hard” on stockings. Black Try to tear a Durable-DURHAM stocking or A single thickness of a Durable-DURHAM ments to choose from. Men may choose a fine mercerized sock good quality cotton or lisle yarns. M 7 ' ton yarn. Medium weight. cotton and lisle yarn, are to be had of fine high grade mercerized yarns that are both lustrous and his is a really excellent cotton stocking or sock will withstand the hardest Cc Extra reinforcings at toes in most all popular colors. 12 durable. In good colors, For women there are fine mercerized stocking, and will give long, faith- tugs you can give it with your two hands, and heels. Black only, pairs can be had for $1.60. This is lisle stockings of fine quality lisle yarns. Some are seamless, ful service. At this price it is most LADY WARE—A high Tan y mercerized errs, He and stylish on the foot ben ankle, Medium weight. Fa- shioned seam, special anti- run stitch. Extra rein- forced heels, toes and soles, Black, white and cordovan. LADY DURHAM —A fine mer- Splendid for outdoor wear; reinforced in the ys 5 ry yarn, Strongly reinforced # pers? and soe with ‘ 3 () c cerized stocking, fashioned pu 5 : complete double sole. Black, white, cordovan and with sean, Speciel ante Durable-DURHAM way. Black only. Per pair wee Baninaly run stitch. Full fashion marks in back, Double soles with high spliced heels, Black, white and cordovan, CARROLINA (outsize) — A silk mercerized stoc king. of medium weight. Special anti-run stitch. Strongly re- inforced with hi h h. apo heels, Bla dovan and navy. @ very exceptional offering. CAVALIER—An exceptionally excellent mercerized sock of fine sclected yarn; light weight. inforced at toes, heels and soles, Entire Aisle on the Downstairs Balcony while others have seamless fect and seamed back legs. For Men : First Quality BULL DURHAM—Fxtra heavy. sturdy cotton sock. Doubly re- Black, white, con Per pair points of, wear. A8e TAR HEEL—-A strong and good-looking cotton sock. Medium weight) reinforced in the Durable-DURHAM way. Has a reputation for extra long wear, Black, white, cordovan and navy. Per pair 20¢ un, Long Island and New Lersey Cuntaqnare iaknoeh fo. Slmnela Ha Zea Gad Sabioyes - unusual, indeed. Six pairs for 90c. CLUBMAN—A medium weight sock of soft combed 1700 G. 8.—A splendid light welght sock. Mercerized; knitted of fine selected yarn, Strongly re{nforced at Black, white, cordovan and navy. Entire Aisle on the Downstairs Balcony Even where the op is knit to the rest of the leg you cannot pull it apart. 45e¢ Per pair