The evening world. Newspaper, September 3, 1920, Page 9

—s CENTRAL PALACE Lexington Av. 46th to47thSt. OPEN DAILY FROM The Greatest Sale in Six more shopping days and then, at ten o’clock Saturday night, September eleventh, the doors of the Grand Central Palace will close for the last time, and this, the greatest sale of good merchandise at reduced prices, ever held in New York, will pass into history. Since this tremendous sale, involving over $5,000,000 worth of merchandise, was in- augurated, millions of dollars’ worth of dependable, séasonable goods of all kinds have been distributed, and hundreds-of thousands of keen shoppers have profited through thrift. It was quite natural that such a gigantic sale as this could not be conducted without challenge. Other sales were inaugurated; flourished a few days—and died. Merchants were forced to do something to stem the tide of trade which, drawn by the magnet.of money saving bargains, deserted the usual marts and filled this immense room. Prices, everywhere were forced down—not only retailers but jobbers and manufac- turers made deep reductions—and the era of fictitious values was over. This sale was continually augmented by the addition of new goods—not bought for “sale” purposes, understand, but cancelled orders returned; unfilled contracts and mer- chandise collected from wdrehouses as well as export goods turned back because of ex- | change conditions and brought forward for quick disposal.as rapidly as possible. The dominant keynote of the sale was shoes—but the offerings brought forward from time to time included many other articles. . Every precedent was broken. Good merchandising fundamentals were thrown to the winds. We were not here to make money. We did not figure on breaking even— we had a loss to face—and we faced it wholeheartedly—fairly and cheerfully. Instructions were issued to make prices that would move the merchandise—no at- tention was paid to cost, overhead expenses or “value”—so called. The response to our announcements has been tremendous. _It could not be other- wise, in view of the quality of fhe goods and the prices at which they were offered. Naturally we began this sale with summer merchandise—for it was seasonable. Naturally, too, at the beginning our prices were greater bargains than they were lat- er, for “regular” stores had not started cutting prices. Now, however, the pendulum swings theother way—and we are permitted to fea- ture bargains that shine by comparison with prices quoted elsewhere. Here are hundreds of thousands of dollars’ worth of Fall and Winter Merchandise— right at the very starting of the Fall and Winter season—offered at “Clearance Sale” prices. In all regular and wel] ‘governed stores Fall and Winter merchandise is now being brought out at “opening” prices—which mean the season’s highest prices—prices from which they will be reduced along in January. These “regular” prices give renewed impetus to our offerings—and so we swing into _ the last few days of this sale with increased incentives for you to come here and buy be- fore it is too late—buy for immediate.use, rather than for next spring and summer. Sale of Merchandise 9 A. Me TO 10 P. M. Lexington Av.,46th to 47th St. New York’s History Wonderful Values in Shoes , Fall and Winter footwear for men, women and children at prices far below those being quoted throughout the city. If you look around a bit and see the “regular” prices being quoted in “regular” stores for “regular” Fall and Winter footwear, you will wonder at how we do it. Come today! Come tomorrow! o’clock every evening. Weill, of course, be closed all day Monday, Labor Day. Bear in mind that in many instances lots are growing small, and you should hurry before it is too late. For your convenience the store is open until ten Remember, too, that there are no job lots, no seconds, no goods needing an apology of any kind. *Everything new, fresh, first quality and at prices impossible to duplicate elsewhere. Take particular notice, too, that this great sale is an earnest, heart-whole effort to dispose of goods; that everything in this establishment is for sale, and the only' limit plaged is the amount of stock on hand. Dealers have attended this sale and have bought great quantities of goods, presum- ably for resale purposes, and they have paid the same prices you are charged for them. This fact proves our prices are low, very low. Take a trip through the store, see the goods, look at the price tags, examine them. Amongst the offerings, all at wonderfully low prices, you will find: Shoes for Men Shoes for Women $2.50 to $8: $3 to $7 Work Shoes Lace Shoes Lace Boots Oxfords Dress Shoes Blucher Shoes Button Boots Pumps Button Shoes Ties Shoes for Boys Shoes for Girls: $1.25 to $5 $2.50 to $5 Play Shoes School Shoes Oxfords Pumps Dress Shoes White Buck Boots ! Woolens Cottons Notions Bolivias Airplane Cloth Hooks and Eyes Cheviots Cambrics Hair Pins Cassimeres Canvas Scissdrs Cloakings China Silk Thimbl Fancy Suitings Embroidered Organ- ae atte Gahardines die Crochet Hooks Newton Knit Fabrics} Embroidered Net Typewriter Ribbons Overcoatings Embroidered Voile Dress Snaps Pebble Cloth Ginghams * Braid Pins Serges Interlinings Barettes Tricotine Linings , Pocket Mirrors Unfinished Worsteds| Pique , Combs Velours Poplin Needles Worsteds Sateens Darni f Sheeting . arning Cotton Silks Taffeta Safety Pins Bencaline Merceriz Brotades (Satin) For Men Skillets sibel Crepe (Moonglo) Suits ee Overcoats | For Women Poplin Pajamas Hosiery Sage (Cheney) , Shirts Camisoles jesouard spot Bloomers Auto Neckwear Aprons Accessories | ee Miscellaneous Lenses | Oys Camp Beds (Gold Medal) nee Puce bers ; Dolls Mosquito Netting Tire Spreaders Chair Swings Children’s Serge Ball Bearing Retainers Rattles Dresses GRAND CENTRAL PALACE. NEMOURS TRADING CORPORATION = os | [OPEN UNTIL 10 P. M. DAILY! CHAS. W. MILLS, Vice Pres’t_& Gen. Mgr. [OPEN UNTIL 10 P. M. DAILY] 5,000,000 = 4 oe SS Sieh ade Fes ies .caceas oes hee ct $48 Sola wh SS ieee Sea ies aS Sai a tae a