The evening world. Newspaper, July 23, 1920, Page 11

\ Egypttanwomen—4000years a ago—held their clothes in the running water of the Nile and stamped on them with their feet! Beat them with clayf Pounded them with stic and stones! Anything to get them olean! F \ Later, women took to using 2 crude on & Hn knelt on forms that jutt out from the shore, ond slips and pounded their clothes against a wooden board with roug! in it. Your own washboard may be smoother, but iffe the same Finally, one desperate little 3. housewife made the first soap out of lye and kitchen grease. This crude kind of soap did hasten the washing some— but it ate terrible holes in the clothes! And here we are, down in the te 20th century, with lots of women still using the same old “elbow-grease” methods. With a cake of soap and a washing-board, rubbing away, just as your great- great - great - great - grand- did! Rubbing the ~clothes clean b» sheer force! Gapprighved, 1988, by Lower Bros. Co. The new form of soap for the family washing ee Today for the first time in 4000 years, women need not fear washday, A wonderful new way of washing— just soaking and rinsing—is replacing all the exhausting methods used for centuries \ YOUR boiler and washboard way of washing is really just the old river and rock method brought inside the house —only the water is hot instead of cold. Washing, today, by rubbing and boiling clothes, is practically as much drudgery as the crude method of washing used by Egyptian women on the Nile, 4000 years ago. One day out of seven, you go through that exhausting, endless rubbing and scrubbing to get clothes clean. ; But all that comes to an end right now! You can store the old-fashioned boiler and washboard in the farthest corner of the attic and forget them from now on. The wonderful new way to wash , No hard rubbing—no boiling Rinso is the wonderful new soap in granules—for all plain washing. It is as wonderful for the family wash- ing as Lux is for delicate things. The Rinso granules, dissolved first in a little water, stir up into a soapy, bubbly tubful. Yau soak the clothes overnight, or for three hours in the morning. Then you rinse. That's all you do! Rinso is so pureand so high in actual soap value that it “‘jells.” That is why it loosens the dirt without hard rubbing or boiling. Your clothes are as safe in the pure Rinso suds as in plain water. Only very soiled parts, cuffs, bands and the like, may need a little light rubbing between the hands. You need never boil, unless you wish to do so occasion- ally—to sterilize them. All through by nine in the morning You save all those weary hours of rubbing over the washboard. You save the time and fuss of boiling the clothes every washday. A few rinsings—a slight rubbing of bad spots be- tween the hands—and your clothes are all ready for the line as early as nine in the morning. Snowy-white, exquisitely clean—just by soaking and rinsing! Yet there is nothing in Rinso to injure fabries— nothing to destroy colors. In fact, the Rinso granules are made of finer quality ingredients than were ever used before for the family washing. Pick out the things that used to make washday the hardest—the men’s shirts, the children’s rompers, your aprons, the hand towels that get so terribly grimy. Just soak them overnight in the pure Rinso suds, and in the morning you can actually just rinse the dirt out. Rinso is not a washing powder At first glance, the fine granules of Rinso look to you much like the ordinary washing powder. But make this test. Use a heaping teaspoonful each of Rinso and of ordinary washing powder to a glass of boiling water. After a few hours, this is what happens— “WASHING POWDER” RINSO —high in harsh chemicals —absolutely harmless ~—low in soap —tich in soap tt pours out it “jella” You can see from this test why Rinso gets your clothes clean just by soaking. It is so rich in soap—so high in cleansing value that it simply loosens and dissolves all the dirt in the fabric. It is so cleansing in itself that you do not need cake soap or washing powder at all. And it saves your clothes from constant rubbing over the hard metal washboard—from strong washing powders that “eat” the fabric. Soaking overnight in the pure Rinso suds is so much easier on your clothes that they actually last twice as long! Wash your clothes the modern way the very next time, One package of Rinso will have the laundry for the whole family fresh and clean and on the line by 9 o'clock, Get Rinso today from your grocer or any department store, and just follow the easy directions on the back of the package. Lever Bros. Co., Cambridge, Mass. an end right now! With the © very casiest, newest way of washing Hye] Sess) soak them and rinse poo nad that’s alll : 5 “Blue Monday” comes to * “You can see by your hands how safe the Ringo way of washing clothes It doesn’t redden them—tt doesn't get them rough or wrinkled.” Made by the makers of Lux ' Mey Tr TT ae pS aati ta i fi saith Aut i a hs are: rc th i = 3 eeeReaey seat EW Gi Hi Mea ee a di