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Be bia eae Le ED teerenereneemneeneninceeemns eerrmenees ‘ Bn om Se eee ene r WANAMAKER’S t i __THE EVENING WORLD, MONDAY, MAY 17, 1920. 1 Eee i = by a collection of newspaper headings and extracts from advertisements and news items, giving news from all over the United States of what is going on. A long-suffering people hails with ' satisfaction and support the beginning of a halt in further advances in prices of food, men’s and women’s clothing and home furnishings. This movement, which we have had the’ privilege of leading from A Sense of Patriotic Duty is spreading a leaven of hope through thousands of stores and workshops and in tens of thousands of homes. It is entirely differentiated from the usual end-of-the-season sales, where many articles, like dresses and wraps, are always sold at half price. We are in no hurry to sell off our splendid stocks, which in many parts cannot!be replaced this season. We could have doubled our selling force, but we did not wish to add more people than could be trained to wait upon our customers well. There are signs in a few quartets of reasonableness, with some of the mak- ers of our qualities of merchandise offer- ing us shoes and other wanted articles at lower prices. Whatever bargains come to us, the people, who know that they can depend n our words, shall have the full ben- efit of them, based upon the basis of actual cost. We are paying cash every day for more new goods. Rules of the Sale Nothing sold to dealers May 17, 1920 Nothing sold C. O. D. * Nothing on approval Nothing returnable New All to go at 20 per cent. off their marked prices Organdie Hats Our modistes are sending down daily froin the millinery workrooms dozens of modish organdie hats—no two alike. First floor, Old Building Philippine Underwear A fresh shipment of fine hand-embroidered chemises and nightgowns. Third floor, Old Building Sports Smocks Just unpacked a lot of Japanese crepe and ramie cloth smocks. Very smart. Just the thing you'll be wanting in June, Third floor, Old Buikting Cotton Frocks A company of cool little frocks for women has just marched in; midnight blue voile, fig- ured with white and delicate colors. And we must mention the prices, they are so moderate ~-$19.50 to $37.50. Second floor, Old Building Women’s Homespun Suits Suits o charming peat-cured homespun, in those wonderful soft tans and browns and grays that characterize homespuns, with but- tons of clear horn and coats lined with match- ing erepe de chine. Second floor, Old Building Voiles and Organdies Hundreds of yards of printed voiles, charm- ing patterns in the best shades on white grounds. And plain organdie—the season’s favorite material—in a profusion of lovely colors, Large new shipments of both. Main floor, Old Building Irish Motor Robes The warmest, wooliest, brightest robes you ever saw have just come over from Ireland. ‘They are like great big blankets or steamer rugs. The 20 per cent. off will cover the cost of more than 20 gallons of gasoline. Burlington Arcade iloor, New Building TUESDAY—Another Day of 20 Per Cent, Of at ‘Something like a Prairie Fire is shown on this pag | two days ago. € ~ “‘When you started your great movement I thought it was only a clever advertising dodge, but I haye come to realize that it is a stroke of Statesmanship in Commerce” co THERE is any one who doesn’t yet know perfectly well what this gentleman referred to, let us say thaf it was the following fact: The Wanamaker Stores in New York and Phil- | adelphia are offering their twenty million-dollar | stocks of fine merchandise \" eivet ena Gut Cutaieg “oct! | at-one-fifth off the marked prices, in an endeavor to - | break the backbone of high prices. This was the statement made to us by one of the ablest business men in the East “It was such a big thing that I simply couldn’t grasp it,” he said. ‘I regarded it simply as a fine plan to sell a lot of goods, but I went away last week on a trip to the South, down to Atlanta, out to St. Louis, then back home by way of Pittsburgh. “It was being talked about in trains and hotels everywhere, and the papers in all cities were full of advertisements of other merchants doing the same thing, following the lead of John Wanamaker. “T have et de back and am calling you on the telephone to tell you I had'to travel a couple thousand miles to find out that New York’s merchant is smashing high prices all over the United States. 20% SPECIAL REDUCTION ‘Like the Mighty Moveméenc~ John : Community ht ais- Nobody outside the executive office of the Sage-Allen Company Iq our buyers has made any preparation for the sale. Not u single prid Same price it did on Monday, BUT WHEN A PURCHASE IS MADE ‘ Everything in stock, from a paper of pins to the finest evening g ing 4 | 20% nt Off “Sale! SR eee ia my worentoen yearn’ exper fone, T have quoted the name of anstliey retailer in my adveriaiy, of mie @ high 1 onwpation of tls arpmn of & mighty instivation (128 paseo a high tril. ne eillione internet ths writer to rend on i0 the feet BOSTON Aas GLOBES ie at .. 4 te, GOs} / HE PHILADELOutA HxESS. THESoA sea vt Midd Boon to Lower Prices, Says McClain Dy PRANK B. wecLstn, SPATCH: SUNLAY, MAY 9,192 ~ 5S-DIS} (4 What John Wanamaker Has Started é ~ ves} York and Philadelphia, Schoonmaketm--~ & Has Commenced in Paterson. JRNtTURE Com Follow ** Twenty per cent. reduction on ALL merchandise én this store! PT? a} {o = "eI1Ca.§ Greatest | t 0 Feature This Reg luction ieee « © a ’ ® AS ORNING REPUBLICS” bY One Gormerary eco aen ——; ~ IK mo es \\ great m On Have Prompted og SAN cesta, PA 5 1% : ee cat’ pei Us To Dp ale es 4 \v ey - of me GRAND RAPIDS PRESS SO e yey (Friedman < 4 ae Ne Know Not What Was b ‘Tiedman = Spring one on His Mind Other than to start a movement to arrest nd break the state of ever-increasing 4 by manufacturers, justilied or e. fe ged in the intefest of our patrons that may be considered radical by Some rere : < we point to the action of John Wan New York and Philadelphia, one of the greatest merchants of the east, as our beaconlight who has adopted for a | ¢ limited time a similar policy. ey £ = were they more needed than at present. Ti the =| octopus of Higher Prices is to lose its strangle- gold on the wealth and happiness of the peopl wie y the pio S206 ate a dae imitator if you vf department ; Pinan! DAILY ARGugB, SATURDAY, MAY &, 199 rg $4 ed i Westchesier County, and follow AA cas Greatest Merchant---John Wanama fthe High Cost of Living. fanads } the example of> ih striving to reduce ow ¥ ork p pusigd boniOL TL Semicon cans immmmmmnna