The evening world. Newspaper, May 7, 1920, Page 21

Broadway at Ninth Street, New York — the bend of one of New York’s great stores was | heard to say as he walked through Wanamaker’s =J OHN 'WANAMAKER DAY, MAT 1, 10M During.this Sale the Store will remain open until 6 o’clock ! Pve beeni in business 36 years in New York and I have never seen anything like this--- “Like this” means: the people coming by the long to get their share of Wanamaker stocks of good merchandise now selling’ tens of thousands all day the huge 20 million dollar at 20 per cent. or one-fifth off in an. effort to break down high prices. Saturday is the big “afternoon” shopping day Won't those who can come in the morning | kindly do so, in order to leave Saturday afternoon free for the workers who cannot shop at any other time. It would be a pity if any ane were unable to share in this extraordinary Ossian, We have lengthened our day by an hour kee 4 ing open until 6 o'clock, but we could probably keep open all night and then scarcely serve every- body—once the news gets into everybody’s home. * * * How long it takes to reach EVERYBODY! “With all the talk, the newspaper publicity, the telegrams and letters ecming from other cities, with the Christmas crowds surging through koth buildings we still find people here and there in the store who don’t know what we are doing, and who are dooktounded when we hand them back 20 per cent. of the money they pay us! EVERYTHING! Think what this word tl abehe Everything we sell is offered for a limited time at one-fifth off with the exception of a few patented and trademark goods on which the price is fixed by the maker. For instance: 5 Our entire Oriental rug stock! Small rugs and big rugs; all grades, all sizes, all weaves; EVERY- THING at 20 per cent. off the prices. Were we to advertise this one stock alone it would cause a flutter in many homes. Of «course, our domestic rug stock is included, too—everything we sell, * * Our entire Gia stock! A greater offering than in our August and February sales because now every piece of furniture is buyable at 20 per cent. off the price, while in the other sales many things are offered at only 10 per cent. off. Even Simmer furniture! * * * All vur housewares at one-fifth off! Kitchen supplies, home supplies, garden supplies, refriger- ators, hardware, wecdenware, enamelware, alum- inum ware. No wonder people are coming from far and near to “stock up" for the year. Drap- All: our pen rie at one fifth less! cedar eries, curtains, cretonnes, _ table-covers, chests-- for Summer. * * * And china and glass and lamps and artwares. Garden marbles and furniture. Swings, hammocks, and outdoor equipment. ~—all these stocks also at one-fifth off the prices. * * * Our entire stock of diamonds at 20 Diamond merchants are marveling at ment because diamonds are still rising in Everything to wear! Clothing for the whole family—our entire stocks --choose anything and deduct one-fifth from the price. er cent, less! is announce- cost, everything that’s needed to fix up sad home | Women’s dresses, suits, wraps, coats, skirts, furs everything in the Fashion Salons upstairs and downstairs. Even the Paris fashions in the Coin de Paris. * .- And ‘millinery, gloves, corsets, blouses, lingerie, negligees, neckwear, veilings—and all the accessories of dress that need replenishing almost daily in all families—all offered at one-fifth less, *_ * & Our entire shoe stock—women’s, men’s, chil- dren’s—everything in the Avenue of Shoes on the First floor and in the Down-Stairs Shoe Store— oxfords and high shoes; pumps and slippers; every- thing at one-fifth less. * * * Everything in the Children’s and Baby Store— mothers are fairly reveling in the outfitting of their children at a saving of one-fifth. * * * Everything in the Boys’ Store on the third floor, and in the Girls’ Store on the second floor as well | as in the Down-Stairs Store. \ * * * Gur entire stock of young women’s and misses’ apparel—dresses, suits, skirts, wraps, coats, sports apparel—all the beautiful things that ‘we have gathered for the season—now at one-fifth less, * * * And linens, sheets and pillow cases—the entire stock of these staple things at one-fifth off--many people are buying a year’s supply. i * * * ‘ Silks and drese goods, linings, laces “and trim- mings—eall included—nothing reserved; the entire big stocks in the Rotunda and on the Main Floor with which the public is so familiar—all offered at one-fifth less. Our entire stock of hosiery and underwear, too if we had double the space and double the number of salespeople we could not wait on all who are laying in these necessaries. * * * Evetything in the what a chance for wedding and graduation gifts! * * * Handkerchiefs, ribbons, leather goods, toilet articles, stationery, umbrellas, notions, optical goods, fancy goods and art needlework; if we have or item of merchandise, still it is included in the | offering, because it is part of our big general retail effort to break high prices. And for Men or business, Even ue pagers! * “The entire stocks 0 af men's clothingboth in the Burlingtas Arcade and in the lower-price Broadway ‘tore, new straw hats that have just gone on sale, All offered at one-fifth less. Men's shoes and | hosiery and’ underwear and gloves. Jewelry and Silver Store | All of our men's furnishings and hats—even the | unintentionally omitted mentioning any single class | stock which we are selling at one-fifth less in an | Everything that man wears or uses in his sports | | | | TELEGRAM Editor Evening World, New’ York: We congratulate you on oblaining and reproducing Wanamaker story Tuesday Evening World. We have taken up the’same movement here declaring publicly twenty- per cent, deduction in an effort to bring down living costs. May we reproduce that story locally, giving you proper credit, for whut good it will do to bring others to the same viewpoint? Wire. ° H. 8. Barney Company, Schenectady’s Greatest Store Men’s motor apparel and sporting goods— except things which have already sold out. ~ Only one word! “Everything” is only one word, but it has a world of meaning these days to the multitude of people who are co-operating with us in this greatest sale that the world ever known. Don’t forget! Don’t forget that the May White Sale is now in. progress and t all the garments in this sale are subject to the 30 cent. deduction from their already lowered special prices. | * Don’t forget ve that many other things were reduced in price before we began this “entire-stock sale” last Monday, and that 20 per cent. comes off these lowered prices as well. Store Hours: 9 to 6 No prices have been changed. You mi take one-fifth off every price at time of pot gu meray Co-operation ast te ublic is showing a fine spirit in jmp ani ges, and in conaplyitg with the rules 1. Nothing sold to dealers. 2. Nothing sold C. 0. D. 3. Nothing returnable. 4. Nothing on approval. A big silk manufacturer writes: Knowing that quick and efficient service is a very im it thing with Hee ge nena yee poodle lie teh we Thank you, sir! Co-operation! That's the spirit that is going to bring down prices, if Ws the will. ‘ News from “The Road” quarters fe ev guaran with Watanars slg, eothing The stroke of the pen that set in motion this mighty movement — to lower prices is surely growing into a Sides amvaas blow ! *‘Does the 20% Deduction apply to- the Lower-Price Down-Stairs Store?”’ “Don’t you read the papers?” asked a women of her friend, in the Down-Stairs Store. “How could you miss it?” ‘ And remember ~that there are thousands of dollars’ worth of LOW PRICE merchandise in the Down-Stairs Store awaiting your choice at prices 20 per cent. lower. For instance: A woman bought a good sillc dress at at $19. 16. Ar man bought his summer supply of summer shirts at $2.65 each less 20 per cent. A aD bought two corduroy suits for his boy at $11.2 less 20 per cent. A citi bought silk for two waists and a dress at $2.95 a yard less 20 per cent. Cretonne to brighten up -homes went flying at 40c a yard less 20 per. cen}. Hundreds of hands went up for long gloves at $2.95 less 20 per cent. Many a home will have good muss from a good phonograph at $100 less-20 per cent. And the list could be lengthened to the botton of this page. . o- “Tm stocking up” ~-said one housewife. ‘Bedding, hosiery, underwear, china, glassware—everything I can afford to buy.” “T have four boys,” said another, “and nobody except a mother of four healthy boys pei how good a 20 per scent. saving is these ays. Don’t lose sight --of a very important fact: everything in the Down-Stairs is offered at 20 per cent. discount except a very few articles are restricted by prior agreements with manufacturers, which we can not honorably ignore. You can buy on Saturday — All kinds of wearing apparel for ‘yoann All kinds of wearing apparel we A Epa AAR at bay per cent. off rahe lt Does. All kinds of wearing apparel for girls........... at ai ) per All 4 satins, wool goods “and washable by 20 per cent. alle cloths, sheets, b Pulow cases, blankets, com- and fancy the hom . Small rugs for the home. . . And so on throughout the entire store, A 20 per ‘eat, cut . —in the cost of living would be a very large item; and the Wanamaker Store goes just as far as it can go toward that end. The Down-Stairs Store is an important link in the chain, because it mane low prices still lower, and helps those who have earnestly sought to reduce their living costs, Better still, THIS Down-Stairs Store has never dealt in questionable merchandise. It does not promote the buying of shoddy, for that is an extravagance. It beg well-defined quality sander that are based upon service and satis- ‘action Makers of good goods come heré with their odd lots, their samples, their special offers; “because they know that good goods at lower prices will be accepted here, correctly presented and sold to the people on a fair and square basis. Add to this the 20 per cent. discount and | you have money-saving service that will help to | reduce costs in a substantial way. I’m happy today said a mother, her arms laden with packages, “because I know, from my own experience that this is a real opportunity. I’ve been to ee of ial enees, de in years ae I own of one that us everything per cent. Pass along the good news. Aye, pass it along. It’s good news for | everybody; and the Down-Stairs Store is happy to know that it serves and saves in a bigger and better way than ever before. em pss aera Mathes | C66. Seana’ adding