The evening world. Newspaper, May 1, 1920, Page 6

THE “ee YORK 7 Sian A Paper for Progressive and Prosperous ree ee ‘A few months ago print paper was selling for 214 cents a pound. To-day itis selling as * high as 12’ cents a pound. , .With the great increase in - “. cost of materials and machin- 4. ery, with the increased pay for . labor and the increased prof- _ its for dealers-—-which in- | > crease these valuable ele- ments of the community not ~ only demand but deéserve----a publication is confronted with the necessity of either raising || .- its rates or reducing its quality. ‘The Evening Journal has always had a clientele that is appreciative of excellence. The Evening Journal, there- | fore, with the purpose of main- 3 taining its superiority over all other New York papers in ex- cellence of news and features, raises its circulation rate the minimum amount. . Advertising rates are also increased, and that part of the | increased income which comes to the publication will be de- voted to still further enlarging its facilities, adding to its fea- - tures and increasing its service to the public. There are cheaper papers than the Evening Journal for those who prefer cheapness ~ to merit. But there is and will be no paper as good as the Evening Journal for those who prefer merit to cheapness. The Price af tle New York Evening Journal Is Now Three Cents. and Worth It