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-—— ts ae ‘chins fine “0 a! ee eR New’ Spring Coats Featuring Polo Cloth HE technique displayed in designing and these specialized coats is unimpeachable—in fact it is identical with what you see at the higher prices! An extraordinary collection, superbly planned and executed! Silk lined models of Polo Cloth, Peach- bloom, Bolivia and other leading Spring materials! Speciale 19075: 38th Street Black Dress Satin Soft and lustrous 36 inches wide $2.50 yard | | Black Satin Sublime | Heavy costume weight 36 inches wide $3.95 yard | Prices That Mean Savings in Wool Dress Goods All-Wool Jersey Cloth $3.65 ~« Fine quality of this practical material in appropriate weight tor Spring suits and dresses Attractive ot Copenhagen, tan, rose, robins egg blue, fawn, golden brown, reindeer, carnival, Pekin, purple, and black. 54 inches wide Poiret Twill and Tricotine $6.45 A material that will interest especially on account of its high quality and moderate price. shades silver, navy Superior quality and tine sott texture in the desired shades of putty, Copenhagen, Argonne, silver, taupe, sand, seal, and navy, also black hes wide. Second Floor Store Closes at 5,P. Lord & Te ylor ~FIFTH AVENUE— Telephone Orders F illed—Phone Greeley 1900—-Ask for Telephone Order Desk Black Dress Silks and Fancy Lining Prints Items of seasonable interest for the home dressmaker wlio realizes the importance of large assortments and attractive values. Ground Floor. Black Dress Taffeta Soft Chiffon finish 36 inches wide $3.75 yard | wide; utation for manufacturing The Highest Class Talking Machine in the World. The main- tenance of quality has never been forgotten in an effort to speed production. Enjoy the pride of possessing the wonderful which won highest score for tone at the Panama Pacific Exposition, which plays ALL MAKES of dise records perfectly without extra attachments, which is matchless in tonal beauty, in elegance of design and in impor- tant features of construction, and which is the choice of those who want the best. Every woman Ss ; : will want a Taf- mitted ase t on feta Frock this Spring and here are Sonora Phonograph Company, Ine. two _ opportunely Fifth Avenue at 53rd Street Use Sehors Semi-Permanent Neediee on all steel needle laters! cut recerda: They pay many tes, emestn the tons ae eclenttdcal Particularly attractive are the New Cotton Dress Fabrics Imported Cotton Dress Organdie complete range including all the Spring shades; 45 inches yard a A. 38th Street Trimmed Hats of defi- nite distinction, notably fine materials and work- manship, assembled in a collection delightfully -varied and new. Not how many but how good! HE fixed aim of the makers of Sonora N id has been to establish and maintain a rep- Tee ee ee ae New flowers and ornaments New colors and combinations THE INSTRUMENT OF QUALITY OnorT CLEAR AS A BELL Dresses of Distinction ‘For Fase anae Women Emphasizing the Vogue of Taffeta in Two Models. Navy and Black, Featured at $39.50 GEORGE E, BRIGHTSON, President low-priced offerings Illustrated is a smart new model with bouffant hip draperies, a pointed surplice waist with short sleeves, vestee and cuffs of net run through with jade ribbon. Also a tunic model with a diagonal row of buttons from shoulder to waistline across the _ front, round neck, flat col- lar, medium sleeves and soft, wide girdle. 279 Broadway Iy coustructed to prevent 7, and increase the life of the records, WILL FIND IT 39th Street New Silk Petticoats A Group of Splendid Values Wee you choose your new Spring outfit you will want a gay new Petticoat a la mode. It should not be too expensive and this may be just the offering to meet your needs. Silk Jersey Petticoats, pleated tlounce ot selt ma- terial in two-toned ettects, tor women and misses... $6. Taffeta Petticoats in all wanted colorings, change- able ettects, also black . $6.95 Washable Satin Petticoats, straight model, panel front and back, in white or tlesh color $7.95 Knickerbockers “Knickers” in tailored models, tlesh rary , $4.95 Misses’ Crepe de Chine “Knickers,” lace — $3.95 } Printed Lining Silks | New designs and colors 36 inches wide $2.7 5 yard Satin ‘ Second Floor. Noveltie? eel oatts a large and Cotton Ratine Suiting—an excellent material for < wash suits; the latest colors included, also white; 36 ANDSOME articles for personal, home and Indhascwides Vetdes ch viWc sine bie knee ae UF $1.25 traveling use, so practical in purpose and Imported Crepe Ratine—a practic tabric tor mrany uses; inches wide; the beautiful in appearance that you will want to purchase some of them—if not for your own use, for a friendly gift at Easter time. medium weight vod range ot desirable colors; 40 $1 yard et Overnight Bags Traveling Clocks Silk oni G otto Georke tte : $0 ott, uy fal r ang “ib Brief Cases RManioura Gate seaso leading shades; 40 inches wide d Work Baskets Military Brushes Novelty Printed Voiles—striking designs and new Jewel Boxes man Slippers color combinations; 39-40 inches wide; yard Brite ee Walting Cases. Ruffled Organdie Flouncings— in coral, pink, jade, Card Cases Cigarette Cases helio, dawn, nile, flesh, apricot and white; 45 inch . Leather Covered Books, tor every use and occasion only 3 ¢ yards required tor a dress; yard Smart Belts, tor women’s and children’s wear. Second Floor, Ground Floor, Store Closes at 5 P. M. Lord & Taylor —FIFTH AVENUE— Telephone Orders Filled—Phone Greeley 1900—Ask for Telephone Order Desk Spring Millinery Ready for Easter tide, $16.50 Paris-inspired interpre- tations of the mode, that charm by their simplic- ity, their quiet elegance and youthful chic—Hats for all types of beauty, for all occasions. A Featured Group of Hats at $10.00 Yourth Floor, Tailored and trotteur Hats Dress, semi dress and Dinner Hats, new sport Hats 39th Strect Frilly Spring Frocks for the rounger Set. Copies of Foreign Models Tricotine and Taffeta Navy and Black. Unusual Values at The Frock with frills walks straight into popularity ivith its wide-at- We hepa effects,,. 7 The Tricoting, ‘4 i Plans quit plain- ‘tee with its long sleeves, square neck, and rows ot buttons down the bodice that is tied with .a sash in the back. But just at the waist- line at either side spring smart trills tap- ering to the skirt hem, The Taffeta is trilled up and down its skirt and -routd’sabout its surplice waist, a grace- tul dainty model that Idoks its smart Parisian source. New Spring Sweaters Rival the Rainbow Hues To-Morrow at $18.50 All colors to brighten the landscape—the new Sweaters for the Outdoor Girls! This is a teatu aged ottering in pure tibre Silk, developed Tuxedo model, with jaunty belt and pockets. It is an unusual value tor the quality ot silk and durable in a smart weave. ‘Turquoise, Copenhagen, Pur- le, Lavender, Rose, Pink, Gray, ‘an, Navy, Black and White. BRUSHES For Hair Health UDICIOUS brushing is one of the essentials J of hair health, but to get the best results the right brushes should be used. Specialists advise the use of two: a regulation flat surface bristle brush for the scalp, of stiffness to suit the thickness of the hair, and for the hair a brush with long, stiff sparsely set bristles. The various kinds, of the best makes, may be had in this department. Kents .$7.50, $10.25, $16.75 Titterton... .. $10.25 Lord & Taylor Acs Dupont $2.95, $6.45, $8.75 $5.75, $8.25, $13. 25 Bourjois $3.45, $5.95, $7.75 Pearsons (bristles set in Fraco. . $2.95, $3. 75, $4.95 rubber) $2.95, $4.45 Howard $1.75, $2.95, $6.75 MRODUMINCUIE SC acscecersss caceessa xe ++ $1.45, $1.75 Third Floor