The evening world. Newspaper, March 17, 1920, Page 19

. a THE EVENING WORLD, WEDNESDAY, MARCH 17, 1920. uf tN Wi) H HH] ] Zp 64 SW wr, | — = ——.— ——— ——= = ——— Little did that first coffee drinker realize what a custom he was starting as he sipped his coffee, two hundred and sixty years ago. The only man in London to serve coffee, his house was crowded with friends who were wildly enthusiastic over the new drink, IF THE MAN WHO FIRST DRANK ‘COFFEE COULD BREAKFAST IN NEW YORK CorFEE RECIPE. Tomake the drixk that is now much used, called : ACK in Shakespeare’s time—coffee was unheard of. Breakfast consisted of ale or wine and a biscuit! And then about 1657, it is said, a merchant came to London from Smyrna bringing a new drink and a Turkish boy who made it for him—a strange drink —copphee. In a short time the merchant had many friends —his home became altogether too popular. In despair, he persuaded his Turkish boy to start a coffee house, where anyone in London might get coffee—the first public coffee house. If this first coffee drinker could come to New York today! If he could visit the thousands of homes where the breakfast is built about the cof- fee; the hotels where gallons of coffee are served each morning! New York is probably the greatest coffee drinking city in the world. Thousands and thousands of gallons of coffee are drunk: each morning in homes, clubs: ard hotels. One of the large New York hotela serves 90 gallons of coffee every morning. If he could taste the flavor of Yuban—New York’s favorite coffee! What a contrast with the badly roasted, often burned, rank coffee of those early days! What a bother it was to prepare when each person must roast and grind his own coffee. Arbuckle Brothers have contributed largely to developing the art of preparing coffee from the bean to the cup. In Yuban we have the final achieve- ment. Men who have tried one coffee after another vainly searching for the coffee they have dreamed of, exclaim over the flavor of Yuban. They ap- preciate instantly all the qualities that make it the private coffee of the greatest coffee merchant. ~ Since the first coffee drinker of England, no other coffee has been so popular as Yuban. See for yourself what coffee can be,