The evening world. Newspaper, February 27, 1920, Page 25

FRIDAY, FEBRUARY 27, 1920 Dazzling Electric Signs e At Night Reflect the Energy of New Yorkers May | Christie, English Author, Declares That We Possess the Audacity “to Put Things Over. By May Christie Copyright, 1920, by The Press Publishing Co. (The New York Evening World). NEVER shall forget the genius of Gdvertisement displayed in New ‘Zerk City. Moving pictures of glittering, many- bmed electric light on Broadway daz- ‘Me Me. The kitten with its endless Wiel of cotton, the famous chewing- gem advertisement, the young lady swinging dizzily, the happy family in the motor car, the pert damsel dye- f—w her shirt waist—these flashing signs will always be imprinted deep ‘= my memofy, no ‘matter where I rm { all the world I've never seen ad- vertisentents to touch the Broadway signs, They seem to be dblazoned on high heaven. ° We Britishers don’t understand the art of advertising. We lack ity to “put it over." We lack news sense. And we seem totally un- able to comprehend the financial value of clever advertising. I never shall forget the astonish- ment ofa New York friend when trav- @fing through England in one of our tittle railway trains. Opposite him, on the wall of the compartment, was an advertisement by some travellers’ com- pany of tho “shortest and most pleas- ant route into Germany and Austria.” It was just before the anmistice, and —naturally—that “pleasant route” had been closed for over four long years. But for those four years, the notice bed adorned that railway carriage— and hundreds of other railway car- rages throughout the length and breadth of England. The eyes of mill- ions of people had rested on it, and vad taken in its meaning. Millions of people must have smiled over the to- | ‘al lack of enterprise which permitted hat “dead” advertisement to remain on | below us was a huge ant heap crowd- ed with hurrying men and women. Then I descended to the subway, where—better than any other place— one may study character and types. It was the dreaded hour of the home- ward “rush”—and that’s an impres- sion of New York that is indelibly printedon my British mind. The subway rush! It was worse than the Rugby “scrim” T've often seen at home. Yet—curl- ously enough—those tired clty work- ers were good natured over the ter- rific jostling they recetved. Théy even laughed! I thought them as heroic as the soldiers in the front line trenches. And—democratically—all types were hurled together, Millionaires and lady clerks and business men and brokers and stenographers and department store assistants. New York’s huge hive of industry was emptying for another day! Copyright, 1990, by ‘Tho Prem Publishing Oo, (The New York Evening World) 1. What was the nationality of Aesop who wrote the fables? * 2. About how many million miles is the sun from the earth? 3. To what European country do the Azore Islands belong? ' 4. What 1s the famous cape of Massachusetts? 5. What kind of poisoning is apt to result from the treatment of rabbit furs in hat making? 6. Who wrote the “Aeneid?” 7. In what country is there a river ot genuine ink? 8. Who was the writer of Indla who ¥ cate Now MARKETING MORNING | NEGLIGEE By Maurice Ketten Oupretat. 1070, + ‘Wor Yor Brewing Woe) SHOPPING COSTUNE EVENING Sur FOR MOVIE FIRST NIGHTER. A Daring, Fantastic Sulmnan (Crotioned. 'T was a niarveltous thought. And before long mankind was gazing upon itself in amazement. For the earth was transformed. Where before there had been ter- rfble poverty, even in the most en- lightened countries, now every @f- fort was made to relieve all suffo ing. Great hoards of foodstuffs, neld for speculation by the profiteers, were distributed overnight to the needy. The same with clothing, duilding ma- aS fuel and, finally, luxuries. If all were to be destroyed, why not make use of it first? For the first time in history, thrift did not pay, No one could £2’ by “putting soniething by.” T aim now was to spend, apend for the good and the wholesome, end for ex~ periences which would leave pleasant memories. et egt A ‘That was what was wanted! jemories which wena Take, the next world worth while! Couples who had been postponing marriages “until there’s money in the bank” got married at once, finding an infinite satisfaction In knowing that the next world would not be a lone- some place, People of wealth, who formerly had képt Bloof from those less fortunate, who had been @njoying their station in life as selfishly as they knew how— such people suddenly found them- selves longing for sorkething more @ubstantial than memories of extrava~ gance. Instead— They began to find rare pleasure in helping those who needed help. “They became eager in their efforts to give bappiness, Shortly men and wormen of vast wealth turned thelr magnifi- cent homes over to those who, because of misfortune and wenkness, had known nothing better than tenements. And a time came When poople who had previously thought nothing of Keeping half a hundred people from useful industry in ofder shat thet mansions might be “properly served” —a time came when these millionaires natural tino Story of the Exploration of Lunar World. ’ (Coprright by The Prank A. Munsee Company), ; SYNOPSIS OF PRECEDING CHAPTERS, Roster Chat be is willing ny ‘Terror of a part of the earth, with the »} lite in times aroused cept { streets caused ty high: sively. enormous! Our, wave; motor oo that. a ate ‘now able to disper with weeat 7 y: coal an: and Philip been, merely which ‘The an obs! until Hts nature was-reveated.—~ m takes place menthy enormous, ous brilliancé and near enough to. be touched with, 7 fingers, She occupied a space than the bow! of the Great, “Lf it were not for the fear ance, “we'd appreciate her more, moon now lights our nights for they've never been lit before, don't need artifelai lights now, country roads are as brighter than any cafe, wi “At the same th Breater, compelled our seacoast towhg to rebuild the moon has made, ua a present enough power to.turn every wheel in existence; purposes, she has abolidhed night”... He miade only brief yayen of great religious and so thelr conséquthces. Not pathy. instead, he was tremendously glad 1 fee justice brought about as it engineer he talked on, ‘Then came the sensation. The fitme|) were shown. And for the the world learnea wha shrouded enterprise had been, group of bulldings whieh the compa: dome-shap ervatory anew Within” it, and viable pe dpen Mbt, stood a color That is, 1 te Ls a David Swaman, po aged to finance any Foret sume: Boom ‘The moons The that the moon ts lowly the background. A the size she had Been ~ bef moon was lobe of uty, i et ining d," continued the man of pr very special por i ‘ight as our everywhere; e the moon our tides to become 1 or, and our Odean This has On the other’ shand, it ‘ increased the cutvad ae d petroleum entirely. In ¥ and for’ ail ‘practiomh: eel Foster was out of He wae. befora the as an engineer, and as ae, had been sent from Ecuador. first time je ? t thi most Important of thé structure, %¢: ppearef to be at 3 “Dhis,! tt 7 good “live” advertising space. received the Nobel Prize? fought hysterically among themasives | vice for feofeier anes i And that is a! » typical of our —% What was the given name of for the privilege of service, for she! of radioactive elements to @ distanoe.— lack of advertising enterprise. George Washington's wife? ohance RY) make some one happy for BW cerned by means. of The astonishing pictures 10, What is the usual weight of a batt bbe per te who lin Bene rergn a tig af ce —kaleisoveopie—wh PONG OG aed Se donaian? betere. Bad pone toot erie: work | terrinacdore hy b constantly presents to the interested |. 11. What was the name of the first in a sullen spirit, Gonvinced that thelr) As thiw was said, the “tel 8 gaze of stranger, is © hing | Steamship to cross the Atlantic? employers beta poli aye Rae Alp c bide Libs brought “to the hort: 4 never orget. e cliff-| 12."What President formed th to find a wonderful sa! 0 d trained upoh a range of va that 1 never shall forget. The cliff e $0 side Sy thay haa iver wortoed be- |peveret ita: ota tee eae ike masses of masonry on policy against any Eurepean country fore, They tgok vast pride in care- | next «hited to this range. Avenue, the beauties of the river, the getting new possessions in the West- sh of life, the wonder- T love New York's intense progres- siveness—the broad citizens—the energy with which they work, and the equal enersy with which they play. Such a type of people is to be| Mary Johnston; 11, found in no other city in the world. ‘The amount of riches in New York— the rapidity with which money can be made—these things don’t alter the innate simplicity and honesty of the citizens. In our British sense of the word, they do not “swank.” They have no “side.” They are kindly, simple, generous folks and thorough- iy alive. And, above all, your typical New Yorker js not bored and biase. He is perpetually ready to be “interested.” A quality such as the latter makes a strong appeal to the incoming Brit- isher. It is quite new, you see. From the top of the Woolworth Building 1 had a bird’seye view of the great city. It seemed to me as though I'd floated up to heaven! Far OUIJA EDITOR ASKS Which Political Party Will Nominate Hoover for President? TRY THISON YOuR QUISA “When * Replies to the question: Wil New York's Strests Be Free From Snow? have been received as follows: “My Ouija board told me March 21."—Helen L. Magee, Marlboro, N. J. “Our Ouija board says that the wtreets of New York will be cleaned by April 16.”—Miss Edna Schwack, No. 310 West 49th Street, New York “The blast from Gubriel's trumpet, when he blows it on Judgment Day, wil clear Now York's streets. J , goes, but that’s a long way off, Isn't it?—James Moore, New Jersey. “My Outja board replies Jan. 2%, 1938."—Respectfully, No; 18% Sterling Place, Brooklyn. N.Y. “New York streets will be free from snow on March 20," Frank K. Donahue, No. 4630 Matilda Avenue, New York City, Bach day The Evening Work Outja ‘Wéttor asks a question. Try it on § your Ouija board and send answers ove Extitor, { 2 interests of its | lend | SH] Marjorie Title, | ern Hemisphere? ANSWERS TO YESTERDAY'S QUESTIONS. Welsbach; 2, perfume; 3, George | Washington; 4, spider; 5, money- 6, Krupp; 7, Jack Kearns; 9% Tropic of Capricorn; 10, 100; 12, Republi- 8 Bacor can. By Roy L. asked Mr. Jarr as he put down his newspaper and signalled for another stack of pan- cakes. “You care a creat deal, I'm sure,” Mrs. Jarr replied coldly. “I wouldn't have asked you if I didn’t care,” said Mr. Jarr. “Come be nice. Don't start the day by a grouch at breakfast! Be nice—be nice!” “You be nice!” replied Mrs. Jarr. “You have been far from that, and I think you should be ashamed the way you have acted recently.” “Have I been misbehaving? Oh, come, no} remarked Mr. Jarr plead- ingly. “What's the matter with us that we are so cross thie morning?” “There's nothing the matter with me, if you mean me by ‘us,’” said Mre. Jarr shortly. “Only I've been thinking over what Mrs. Rangle was maying to me the other night when we waited for you and that man gle to come to dinner—poor Mrs. Rangie’s birthday, too! It wes Dosi- tively insulting!” “Oh, you mustn’t say that,” re- marked Mr, Jarre gravely, “You don’t mean tt.” She Means What She Means. “I do mean it!” replied Mre, Jarr, “It's just as Mrs. Rangle says; a good wife isn't appreciated. rs, Rangle isn't going to stand it muoh longer. And I don’t blame her, As I said to her when she, told me that she felt like having that man Rangle arrested, only she doesn't know what to arrest him for, and of course all the policemen and judges are men and are just as bad or worse and would stand up for the wretch. I | said to her, ‘Well, Mrs, Rangle, you have the patience of a saint and I wouldn't stand what you do without | complaining.’ ” “But she does complain,” said Mr. Jarr, getting a chance to break Mm on The Jarr Family McCardell Copyright, 1920, by The Preas Pubishing Co, (The New York Breming World.) OW'S the lady this morning?”| his good lady's monologue, “she com- plains to you she wants to complain to the police and I've heard she com- | plains to Rangle with a window shade roller’ “And YOU'D better look out marked Mrs. Jarr significantly. “Wouldst beat up thy loving mato with a window shade roller?” asked Mr, Jarr with a grin. “Is this keep- ing the vows to love and cherish? A window shade roller to cure @ high Mer? Whew!” “There! I remember I toki you that, although it was in confidence!" said Mrs. Jarr. “Poor Mrs. Rangle was so upset she had to tell some one jer troubles. I vowed I wouldn't say a word about it and now I suppose you'll throw it up to your friend Rangle when you fall out with him and Mrs, Rangle will blame me, be- cause, strange to say, she loves the They Do Beat All. “She loves him, but she beats him, eh?’ remarked Mr. Jarr, ‘No, his gullty secret is safe with me, But suppose it does get out and she’s ar- rested for husband beating?” “It won't get out unless you tefl it,” said Mrs. Jarr. “I suppose you'll be twitting him with it, “As a twitter I do not aspire,” re- plied Mr. Jarr. “Besides, I don't think I shall ever fall owt with him and sting him with the intimation that I know ALL,” and Mr. Jarr grinned. “Of course you won't fafi out with him, He's the kind of & man you like, Cruel to his wife, Not that I care, but I hope you do not ¢ell any- body,” replied Mrs. Jarr. “Oh, it's all right, then,” said Mr, Jarr, “Rangle’s ghastly secret ts safe with me” “Well, all I aay ts, let that man Rangle come home at regular hours,” said Mrs. Jarr. “And that reminds me, we'll have an early dinner to- night” “Oh, I'll be home early,” interjected Mr, Jarr, “I'll come right home from the office!" For just then one of the window shades flapped ominously and the roller rattled threateningly in its ood! { 'wretoh |” Iman might be, | Courtship and. Marriage By Betty Vincent | | Coprright, 1920, by ‘The Press Publishing Co. | CON" the New York Brening World), | OUBTFUL LILLIAN writes: “I D am eighteen years old, and for the last year or so I have been going with @ young man two years my senior, whom I learned to love very much. But here {s the trouble: This young man goes to college and gradu- ates in two years, He didn’t want to have anything to do with girls until he graduates. Now, Mies Vincent, he tidn’t tell this to me, but he told his friend to tell me. Do you think it would be proper for me to ask him why he didn't tell me himself? In other words, do you think I ought to have a friendly talk with him and tell him that I care to wait for him and that I will not go with any other young men while he is studying? Thanking you so much for your kind jadvice, I shall wait for it before I speak to him.” It seems to me you would be volun- teering a friendship which the young man evidently did not see fit to ask you for. If he really cared for you he would have come to you himself and told you that he wished te set those two years aside for study, Never foree your friendship upoa any one. Alfred D, writes: “I am deeply in love with a young lady, and I believes she cares for me, Very shortly | am going to propose to her, but before doing 99 I wish to gain the consent of her guardian. This would be simple enough if ber father were alive, for I always felt that 1 could go to @ map, the father of the girl I loved, state my feelings for his daughter, tell him my salary and give an exact account of myself, but unfortunately this young lady has no relative in the world but @ maiden aunt. What wonld you ad- vise me to do?” Go to her and state your case be- fore her in exactly the same matter- of-fact way as you would to a man. 1am quite certain she will be just as gonsiderate and fair with you asa Lucile the Waitress By Bide Dudley Copyright, 1920, by The Prem Publishing Co, (The New York Mvening World), AY," said Lucile the Waitress, as the Friegdly Patron pushed the cafe's cat off the counter, talking about the tele- phone service, ain't they?” “Yes, indeed!" he replied. “That's about all I hear in this place,” Lucile continued, “I got three girl friends who are telephone opera- tors and they tell me the service ain't bad at all—that it’s just the hysterical of the public that’s making ing some sort of 4 minstrel show.’ sore, phone service. included. leaving you don't like the telephone com-| 0? pany and you want me to-bring you some eggs and coffee?’ ““Not tf she got your number first,’ I says, just,to be happy and gay. ‘Now, how long shall we boll them egge? “ ‘Pry ‘em,’ he says, ‘Next I tried to call up @ delicateswen man and J bet I got six wrong numbers again.’ kia!" > Fields of Science trying to tell you how awful the tele- phone service is and you're conduct- “Listen, Mister,’ I eays, now pretty ‘you ought to Ught mentally. You're nutty about hating the tele- Ite all right, It's merely a lot of chumps that put it! on the bum, present company always Now, I'll get your eggs.’ “I beat it for the old kitohte-kitohie him looking foolish, After the telophone and those pinhead girls at Central have been switching me around so much I've talked to an feel about the telephone service, old Newest ‘Notes ‘in | ful workmanship, got vast satisfac- rendered well, them on the job! Memories! Memories of work well the blissful look that came face of one who had been presented with right long withheld all, ful injustice of the world! tion from a consciousness of service The end should (ind done, of something accomplished for the welfare of others, Memories ef to the Above the knowledge of having done something nt last to right the fear-| ton Next parent many toppled 8 tha and tu | side of the peak. ‘The “A gmall amount of power wil be creteased,” wont on the occurred, “Watoh closély the moment a wonderful thing A very large boulder, ly of, granite and hundreds of tons, was 1 over by some invisible force t in a moment it was rol mibling, nd oyer end, down ; power plant is located CHAPTER VII. posite ithe camera." As this was more boulders were dislodged HILIP FOSTER had heen away | sont tying down-hill, until the alt q about elght months when. | waw thick with rock-dust. “There wag quite unexpectedly, he re-|a slight’ wait till this, had. settee, * officials who had been invited to the plant in Beuador. ashington. on the samme day, and for the first ‘time, newspapermen were permitted on the grounds of the Foster Construc- tion Company's plant that the word “grounds’ scarcely did the place justice; “tract” would have been more accurate; for there David Sulaman, to explain the thing that has worried us so long, land then get your judgment as to our future course of action, “As [ need not tell you, the moon, "Yea; I tried to call up my wite a| Undertaker, two butchers, a Greek) with has been dropping toward th: while ago and I got aix wrong num-|0otblack and @ Chinese social club."| garth for the past three months bers.’ “It looks as though that man had) came to a halt night before last, ar told you the truth about th yh has since showed no motion whatever “‘Morki—Cat up eome other tel-| ld you the truth about the telephone Yr) Ooen ‘to be in no danger Ow of 4 7 sorvice,” suggested tho Friendly) ye, Seer fo), low's wife,’ 1 says, Patron, gently. “At the same tme'——and here a “Tt woukin't be any use,’ he eays,| "Say," Lucile almost shouted, “if ynoty of the moon took t nervous-like. ‘I'd never get her| that guy Was to come back IM here piace on the screen, W ‘eurnnans right now I'd kiss him. ‘That's how [) went on--"'at the same time, (be moon has entirely — cea’ her former monthly trips around the e And our day bas been decreased to some- thing like twenty-two hour pt to remi you that the | Stren she inky did com | did so on the side of the | site from the sun, That is to say, w moon, pe now #ee the moon each and every Moral—Never call up delicatessen | 4 inal but accurate machine hag! night; she rises when the sun gor men; call ‘em down,’ I says, again} been invented for recording the col-| down, and does not set til the sun trying to indict ome merriment into| lection of the war tax on sales in re-| Fives aguin eleven hours lator: tall establishments, | "Philip need not have apologized the situation, | people never grew tired of hearing ‘Next I tried to call up my sister South African Government board | this incredible fact pat into words e 3 buzzer.’ wilt award research scholarships and He hurried on Veit Hehe pat yal pea hae |make grants toward the expenses of; "As @ result, the whole world new Listen, friend,’ I ways, ‘don't use| Make Krants tows enjoys full moon every night. Qmly. baby talk:to'me, Dan’ say “busses Re erent compared to what we used te eall “broth: ii A Frefichman has invented methods full moon, she’s a sup on now Se in Ee eae I for onlarg reducing phonoe "To-night the moon is only « What did your brother have to say? records {o obtain increased of a& far @way as she used to be “tare you crazy? he asks. ‘I'm the asfeen ehowed 9 amoll! names need not enter this account| Philip did not go home at all; he merely sent Cather+ ‘ine an aerogram and proceeded straight They found! wore | ¢ “Now, be patient with me, but I've] turned. He brought with isn | ES en certain Intercontinental officials whose Pee zed | ‘ig |the top of the nearest peak.” This 4 wax wbout aquarter of a mile away. k ove tain finally ing a ¢ And asped mass of all the fuss. They're sweet, hard| that he never opened his mouth, ex-| about fifty sauare miles of the wild-|had been the canyon, At the same working girs and I got an idea] cept when he had a cargo of egg to|est mountain territory, all carefully] time there was a shanp earthquake, 4 een guarded by several ‘companies of) which was noted by selamographe Bi | they're right. Anyway, I hate grum-| go In, aerial and ground patrols. all parts of the globe. 1 bling. Now, they was a fellow in| “Lucit lled Lily, the Blonde at) ““riese reporters immediately trans-| ‘Then came a quick “flash” tect t. { here just a while ago who talked! the pie counter, “you're wanted.” mitted their negatives by the Byciie the ray-projector, where a strenk H jj more about the telephone in five min-| Lucile excused herself and went} Wireless Photography ort iA reks binding white light, about 200 . ' Five minutes later she| 1@asue of Nations Dally — Ser long, was now belng omitted ft \ utes than I bet he ever talked in one,| to the pantry. Five ménutes later she) Nowy who distributed the films to] orifice, As the picture came to fo sooner docs he get himself up on| returned. ail parts of the earth by plane: #0] end, the light bepan to’ suberde ak @ seat than he says: “Ite punk,” she emorted. “T'd Mike! that Philip's 1ittle mpeenh Was Hasned slowty. a . before the public in severa \¢ @ voice al “‘Gosh! ‘The telephone service is] to get a smoke wagon and dtean out) (iin, potire theatres, at the same| Foster came on Feat 4 s awful. It makes a man want to chop| the whole place. I never in all my|time the reporters’ material was re-| suppose you've @u it some >I 6 some | life was #0 insulted.” leased, he, with a return hii down telephone pales, Hring me eome)!if> was eo in tort” asked the! “Fyienda and fellow citizens of the| gmile. . “The i 8 ai eggs and coffer,’ ORS SAO SORE + Sal earth,” hegan the engineer, using | Company is, rewpotstble for the ‘Walt a minute, Mister!’ I sa Friendly Patron, the English language, at that time) moonty backsliding! - ‘Unscramble those remarks, will you,| “Nothing,” replied Lucile, “only @| the nearest approach to a universal “Every day for the past , please? Do I understand you to say| f@ntleman friend tried to call me up, tongue, “In be at CH assoclM® Fmonths, when the moon had i me the th r hand, ‘front,’ space, jit Tha | a stop, to revolve faster. By turning on er very gradually each day, and, ning it " non had set, the kn eartt law ang | since the moon fell te t distance of — twentye “<a | thousand miles the projector | been trained upon. the centre of 4 k, instead of 4 urred In the outline of the Another mément, and one seo that its uppér halt was eh! 4 Before two minutes wer up, the tire topof the poak had moved outee. place among its fellows, so thae i er, until it toppled Inertly into: that the left edge of the moon ie cape’ hag been pushing with night! owledge of any one else on the termina inst accident, ne the finishing touch. h the entire peak this thmes® inset nothing could be seem. othing appeared to ‘be happening.’ Then, very slowly indeed, a Coan stood with one edge overhang deep chasm, 4 then, while millions at in amazement, that whi f granite was tipped up, ap: i ridian, we have been ays upon her western, or odge. You wit an with respect to her m Well, for si% Nourw dally U4 why the moon has come and why the earth has off just a slowly ‘whem we ~iador as a fulerum wil not until then that the eus udacity of the thing n upon the scientist. Fils 1, and a certain amount of ation came into it ag he upon her weaterm Tn this Way the moon has. from falling any m y matter has been calovlated are, of course—and go supply of certain chem= t we can keep the I! is, I may add that we te equipment to guard a oupeaad etter »