The evening world. Newspaper, May 26, 1919, Page 10

eS | THE EVENING WORLD, MONDAY, MAY 26, 1919.1 = Your beard is of the same tough substance as your fingernails The 12,000 individual hairs of the beard must be propery softened to make a clean, efficient shave possible stance called keratin—the same substance that gives ‘T= chief constituent of your beard is a horn-like sub- That is hardness and sharpness to the fingernails. why the hair of your beard is really tough. The average number of hairs in the beard is 12,000. Packed together they would be almost an inch in diameter. Yet all this material must be cut through every single time you shave. ’ The degree to which each hair is sdftened determines the ease and «speed with which you can shave. When the keratin is not well soft- ened the razor “pulls” and the skin is almost sure to be irritated. Tiny oil glands supply each hair with a thin coating of oil which completely surrounds the keratin. This oil film tends to repel moisture. This is why the usual lathering of the beard so seldom softens each hair thoroughly. There is really no reason to submit to the painful “pull” —the tedidusness of ordinary shaving. The extra time required by the halting, cautious method of shaving is no longer necessary. Softens the beard instantly To get the right kind of a shave follow the treatment below which cae ot 9 GR OO ONT ek a a A Se a ER Ne ne ea eee ern tees What soaking in warm water for several minutes does to your fingernails, shaving soap must do instantly to the beard applies to your particular kind of beard. Woodbury's Shaving Stick softens the beard thoroughly and instantly. The lather dissolves the oil film, and the keratin quickly loses its toughness. ‘ Woodbury’s Shaving Stick does even more than make shaving remarkably easy. From the first moment that the brush is applied you experience a pleasurable sensation of lather-comfort that you have never before enjoyed. The after-effect on the skin till be a welcome surprise, for the face is left smooth and refreshed. It is difficult to describe the difference. It is so great that any attempt to tell about it would seem like an overstatement. Your first use of Woodbury’s Shaving Stick will make this difference clear— will give you a new sensation of shaving-comfort. It leaves the skin soft and smooth After you have shaved and put aside your razor, make this experi- ment. Pass your finger-tips over your face. Feel hovy smooth and soft the skin is. After your first purchase it is entirely unnecessary to buy a con- tainer with each new stick. For that reason, you will find that every druggist is ready to supply you with both the stick in the metal con- tainer at 35c and re-fills at 25c. : Get a stick of the new Woodbury’s Shaving Soap at your drug- gist’s today. Follow the treatment below which applies to your beard and know the real enjoyment of a clean, cool, comfortable shave in much less than the usual shaving time. The Andrew Jergens Com- pany, New York, Cincinnati and Perth, Ontario. a Fs NOTE—Follow carefully the treatment below for your particular kind of beard. You will find that it can be thoroughly softened in no more time than it takes to lather your face in the ordinary way. The right way to shave the ee ae of beards If you have an average beard, y ‘XAMINE your beard closely and 4 determine in advance the direc- tion of the grain. After moistening your face thor- oughly, apply Woodbury’s Shaving Stick and work up a heavy lather with the brush. It is' never necessary to rub in the ‘Woodbury lather with the fingers. The creamy, thick-textured Wood- ‘bury lather dissolves almost instantly the oil film surrounding the hairs, end works quickly to soften the keratin. It-will surprise you how Sapa your beard is made ready for Never stretch the skin tight, either ers The same cool green color 43 Woodbury's Facial Soap but a tender skin with fingers or by tilting the head too much. When a tender skin is heid taut, shaving is sure to make it sore. Always shave with the grain, using easy, diagonal strokes. After shaving, rub the lather that: remains on the brush lightly but fully into the pores. This cleanses and re- freshes the skin—gives it that velvety, well-shaved feeling. Rinse first with warm water and then with cold. This closes the pores and stimulates the skin. Follow these suggestions and learn the real enjoyment of a clean, cool, comfortable shave in much less than the usual shaving time. Woodbury’ Sha oA A heavy, wiry beard — ‘how to shave it VIOUSLY the heavier the beard, the tougher the keratin, and the more cutting the razor must do, If your razor pulls, even though it is sharp—or if you find your morning shave takes too long—or if you have to go over your face too many times— follow the regular method of shaving ‘“ with the new Woodbury’s Shaving Soap, prescribed for the average beard, hut with this exception: the end of the stick before applying it; work the lather up with the brush for a full minute. The additional time taken here will shorten the total time of your shave. Then follow exactly the instructions for shaving the normal beard. NOTE—The man with the heavy beard is usually tempted to pull the skin taut. If his beard is heavy and wiry, it is more necessary than ever that he refrain from stretching the skin. In addition to moistening the face with warm water on the brush, moisten ving Stick In metal container, 35c¢ Re-fills, 25c Save the cost of metal container after your first stick. Fresh sticks fit containers. The proper way to shave an ingrowing beard determined. If the grain runs in irreg- ular directions, take care to note it. Then follow the prescribed method for shaving when the skin is tender, and the beard of average type. Too much importance cannot be placed on shaving with the grain. Shave carefully and not too closely. When you have finished shaving, do not slight the after-treatment. ub the Woodbury lather that remains on the brush thoroughly into the pores. Do this faithfully and watch your “‘collar-line” disappear. ‘HE ‘“‘collar-line”’, a line of irrita- tion where beard and collar meet, is the commonest symptom of the beard that tends to grow back under the skin, If you are troubled with an annoy- ing “‘collar-line”’, follow this method of shaving: Rub your dry beard lightly with the finger tips. This is to release the hairs which have grown under the skin, and which are the chief cause of the “collar-line”’. When the hairs are released, the true tendencies of the grain can be