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DMA AL A I ESTABLISHED BY JOSEPH PULITZER, @ublshed Daily Except Sunday by the Press Publishing Company, Noa $3 to ABDI 63 ‘Pork Row, New fork, r 4 PULITZDR, President, ¢2 Park Row, |. ANGUS SHAW, Treasurer, 63 Park Row, JOSEPH PULITZER,’ Jr., Secretary, 63 Park Row. MEMBER OF THE ASSOCIATED PRES, en | Aapintet Pris Wide the fos foe, reneare tien erene | eet SESS ee FST | — mee _ VOLUME G0. ics cevciSvesscccscscccccscescceessNO, 01,088 EDITORI Friday, Ma AL PAGE Ge rman Measles (Bol shevism) ERECT A PERMANENT TRIBUTE ON THE EAST SIDE. ' HE advance guard of the 77th Division, which is compose! entirely of men from New York, landed in this city yes- terday. Before the end of April the rest of the 77th is to start for home. Preparations are already under way for a parade of the 77th up_ Fifth Avenue when the city can welcome them as it welcomed! the 27th. The east side has a special interest in the 77th, which includes some 14,000 Jews who have won an honored place among the Nation's fighters and of whom New York is justly proud. _ While memorials of various kinds are being discussed for other parts of the city, The Evening World suggests that the east side should have its own permanent memorial for its boys of the 77th. ‘A monument to the 77th erected in the Delancey Street plaza at | the end of the Williameburg Bridge would be a fitting tribute and an inspiring landmark in a section of the city entitled to more landmarks than it gets. The east side is already arranging its own welcome for the 77th. Whe Evening World believes the idea of a permanent monument to perpetuate that welcome will meet with quick and generous response. ———— +4 = ENRIGHT SHELVES ANOTHER UNCONGENIAL. HE demotion of Police Inspector Frank J. Morris of the Fifth Inspection District to the rank of Captain and his assignment to the Richmond Hill Station comes as another high-handed move on the part of Police Commissioner Enright for which no efficial expjanation is offered. Morris has been thirty-three years on the force and made an femeellent record for efficient dealing with gamblers and Black Hand- if SS Sosy: as under Commissioners Bingham, Waldo and Woods. 2 e abuiy ‘(he reduction of Morris at this time, which reduces his pension om retirement to that of a Captain, appears on the face of it to have been decided upon in order that Commissioner Enright might desig- mate Inspector Thomas V. Underhill for the command of the Fifth District, which is looked upon as a “swell assignment” because it in- hades the fashionable part of Fifth Avenue. , Commissioner Enright seems to think enough time has elapsed ince the demotion of Inspector Costigan to make it safe to go on with “the programme.” | Meanwhile Mr. Hearst’s American has explained and defended programme in advance as necessary to harmony and co-oper: bn police administration. Commissioner Enright must have only aides who understand and indorse his policies. : What is there in those policies that makes it impossible to uze tried and efficient police officials like Costigan and Morris in carrying them out? 4 Moreover, how does it happen that both these demoted Inspectors, Who are adjudged unworthy to co-operate with the Enright adminis- tration, are police experts of long experience who have made a special reputation for their successful campaigns against gambling and vice? + ‘What are these Enright policies that require the elimination from high positions on the Police Force of man after man known heretofore | home in the street car. ‘es honest and exceptionally competent public servants? + SOMETHING TO SHOW FOR THE COST. BRITISH financial writer, Edgar Crammond, estimates the . total cost of the war, including indirect losses, at $260,000,- 000,000, eatastrophic. isolated, irretrievable ruin. ‘ But to-day that need hardly happen. The internationalization ‘of interests, credit and commercial aims, the immensely increased productivity of labor through organization, intelligence and command of machinery will bring the world through, provided Bolshevism 3s | noll not permitted to carry its desperate and disruptive experiments | ¥"#-you-may-call-'ems, and all the _ too far. 4 The United States would be the last country to deny that the war itself has made labor more productive. trade. Upward of a quarter of a trillion of dollars is a staggering total of damage. Nevertheless, strong, courageous peoples can stand it if ‘only they resolve that it shall not have been in vain, 4 Peace, without a League of Nations to guard peace as it has never | by daylight again?” before been guarded in human history, would be admission that $260,000,000,000 and millions of lives had been thrown away to no Margen. ian. Due” ‘ ‘purpose. + ___. CLOSE-UPS OF BOLSHEVISM. Bolshevism believes brains developed beyond a certain degree should be blown out. Would any American consent to minimize his brain power to meet somebody else's measure? Letters From Am Acknowledgment of th of The Ev 1d. ‘Fo he Bititor of The Bveoing World: Just a few lines to congratulate you on your editorials printed in The Eve- ming World. I have been constant| stead of w! reader of your writings and I am/| Will bring as In 1916 the Department of Commerce reckoned the total national wealth of the United States to be approximately | ™st 8228,000,000,000. Accepting Mr. Crammond’s figures as somewhere ‘near the truth, the war has consumed $32,000,000,000 more than the ‘value of all property in the United States three years ago. Distributed as it may be, destruction on this colossal and unprece- ‘Deve cheartul dented scale could not fail to shake the civilized world. But in this twentieth century the earthquake, bad as it is, is not going to be|is all right to go fishing or to pick A hundred years ago a convulsion on such a scalo|¥"4 fowers—if it is not too early might have been enough to leave more than one powerful nation in i It has intensified thrift. | Mr Jarr. Tt has cleared the way for a freer, fairer pursuit and sharing of world the People ‘Work | editor, one who 1s not afras: com: to the front, and one KY . inert, “Att S who loves 'organ grinder, not a street plano, but oan say 18 keep up| of yours, eae were [Old tunes, Killjoy."* and see the need of honest men, in- feat Vale prohibition work wu lege drtel ame 1 — dee genial proprietor of the place ewear- tue to congratulate ing at @ pale little man in shirt|®, €uide which provents it pushing a h 66] GUESS you're giad the fine ] weather is here at last?" asked Mr. Rangle ag he ‘and Mr, Jarr were hanging onto straps coming/ “It wasn't so balmy yesterday,” grumbled Mr. Jarr. “It was as gray and gloomy a day as ever I saw. I Just couldn't take any interest in my work—COULDN'T work.” “Well, with & bright and cheerful day like to-day you could work all right,” ventured Mr, Rangle, opti- “On @ day like to-day it would be a crime to work,” retorted Mr, Jarr. “A day like to-day is an inspira- tion,” Mr. Rangle resumed. “Let us os to meet the day's tasks with zest and interest.” - “To-day wank!" said Mr, Jarr, to pick wild flowers—but work has no part in the Joy of living, eo far as I am concerned.” “Yet soon the peach and pear and plum trecs will be in blossom,” said Mr, Rangle, “The cherry and apple trees, the great piak and purple mag- blooms, and the bright yellow other fragrant blossoms of spring! Can't you almost smell them?" “Not in this trolley car," sneered Anyway, what's the use of getting fussed up? A few warm days may be an April fool, so far as pleasant weather is concerned.” “You are sure one merry little com- panion,” said Mr, Rangle, as they got out at the corner of their street. “But jan't It flne to get home from business “It means smaller gas bills and replied Mr, Jarr, “But I won't believe the fine weather 1s here until I see more of it.” “Spring is a lyric,” Mr, Rangle in- sisted, “a lyric of love, of hope, of growth and happiness!” Every sight and every sound should tell you that” | “The only sights I seo are a lot of joafers hanging around the corners, And if the sounds of spring are ‘I cash clo!’ and ‘shad’ and ‘stror- wverrieees!’ maybe you're right,” “Ah,” said Mr, Rangle. ‘There's an Mr, Jarr was the killjoy. They turned into Gus’ to find the an old fashioned hand ongan playing | P>stishman catches the rising water ri eee SES eos The Jarr Family By Roy L. McCardell Copyright, 1919, by the Press Publishing Co, (The New York Evening World.) The Harbingers of Spring Are Heard in the Household |‘! «arm. We may have cold! The pale little man was standing 0! he counter at the back of the bai stretching netting over the mirror with a gaudy artificial-eflower here and there to give it a touch of color. “Ab, Gus!" cried Mr. Rangle jovi- ally, “Came, fill the cup and in the fire of spring Your winter garments of repentance fling.” “I ain't throwing no garments in the fire," said Gus, surlily, “If you burn garments in the fur- nace you choke yourself with the smell of burning clothes. But this) feller has broke three bottles and a mixing glass as cost me"— “Never mind,” interrupted Mr. 'Ran- gle. “Cheer up! Cherries will soon be ripe!” “I ain't selling cherrics,” said Gus. “What'll you fellers have?" They stated what they’d have, and Gus went back to superintending the draping of the mirror: “I don’t see what you have a mir- ror for if you cover it with netting,” said Mr, Jarr, “Mind your business!" said Gus shortly. “I gotta clean up for spring, ain't I, even if I go out of business soon?” “That'e what I was tolling Jarr,” said Mr, Rangle, “Everybody should be happy in the spring.” “Everybody should be happy in the winter, too,” said Gus. “But nobody ain't. Fellers as is happy is only fooling themselves.” “That's what I've been telling him," : 5 Inventions of the Day To prevent fire a filling tube fo. gasoline tanks on stoves or auto- mobiles is surrounded by a fine mesh wire ecreen through which flame can- not pass. rie ae The existence of mica, obtatnable in very large sheets, has been known in Guatemala for several years, and efforts will be made to exploit the deposit, 6 8 A new convenience for motorists that packs compactly enough to be carried in @ running board box can be used as either a single or double bed or @ table, . . To obtain power from tides an in basins and makes it operate tur- bines connected to electric generators when it falls, a . Why Women Grow Old: By Helen Rowland Coyrright, 1919, by the Press Publishing Co, (The dew York Evening World.) . Most Women Fade, Wither and Die From Starvation of the Vanity and Atrophy of the Self-Esteem, * but Men Know the Secret of Eternal Youth. ie is the time of year to take a tonic!” A tonic for your nerves, a tonic for your blood, a tonic for your appetite—oh yes, of course. But above all’ a tonic for your VANITY! A tonio for your heart! Are you too breakfast? your marcel wi Oh, my dear! strychnine as a g will keep the muscles of your heart and glowing! Why do women grow old sooner Shush! Simply and solely because a man He may lose his waistline, his top-hair and his back teeth ‘ But never his faith in his fatal fascination—his secret conviction that nothing but his conscience kee; Juan! And, bless his wonderful young While a woman is counting her wrinkles and hunting desperately around for @ new corset and a magic face cream, * He is off pursuing a new firtat terest, a new game, or a new girl—— SOME brand new enthusiasm to And revive his amour propre. And the little gods of youth and love and beauty repay him nine times out of ten with eternal youth! Everybody will offer you a recipe for eternal youth, The advertisements will tell you that it comes in a bottle. The beauty specialists will offer it to you in a box ‘The health experts will give it diet and a system of massage, But listen! ing for postage.” Keep your VANITY toned: up! Keep your self-esteem oiled and stint! of the self-esteem. tonic! s SOMEBODY loves you—and will said Mr. Jarr, “I think it’s only a veather to-morrow. I'll believe it's pring when I see the indications.’ | And he went home. “Look out, there!” cried Mrs, Jarr as he entered the door, “the floor’s Just been scrubbed. And don't put your hand on the woodwork. It's just been painted.” “Spring cleaning, eh? asked Mr. Jarr, “I was telling Rangle and Gu—another friend (and the grouches wouldn't believe me) that the winter will soon be over. Give us a kiss, Kid! Cherries will soon be ripe.” | By Bide “cc ID you know," said Lucile the Waitress to the Friendly Patron, as he assisted the first fly of spring out of his coffee, “Uhat fishing time 1s about to burst in on us again?” “I pay very little attention to fish- ing,” he replied, “Mo too!" sho went on, “But there was a follow in here a while ago who thought he hod a patent on the en- tire subject of fishing, No sooner does he implant himself onto @ stool than ho gives out the impersonation that he's the champion anglist of the United States, Canada and New Jer- sey. ' “ ‘Well,’ he begins, ‘T guess it's time for me to go out and pester the fish, Lady, them fish sure do hate me.’ “‘Some fish are almost human,’ I tell him. “ Whaddye mean by that?’ *‘T mean,’ I says, ‘that you come in here to feed the innert man and here you are despoiling the time and ten- dencies of the little lady in white by shooting off the Isaac Watson stuff. How about beans?’ “Beans will do,” he says, “but all T was telling you Was that I'm a lalla- paloosa of a fisherman, All a man needs is patience.’ “That's all a doctor needs,’ I says. “Oh ho, eo you feel Iike joking me,’ he says. “ ‘Make it “choking” and I'll agree with you’ “Well, sir, I wish you could lamped him, There he sets trying to A recently patented corkscrew has B [sleeves cork into @ botile and also insures it penetrating vertically, ‘put one over on me and I ups and puts By Roy The Evening World's Authorit; Griffith. yy on Successful Salesmanship. vening World.) Copyright, 1919, by the Press Publishing Co, (The New Yerk Brening Wor Mr Gritty’ Alternate with an answer to questions columa. him, care of this newspaper. The Eternal Feud 0-DAY I propose to touch on a rather delicate subject. But ! am the avowed friend of the salesman. If I see a wrong condi- tion, I am going to talk about it. No matter if it “isn't being done.” Lucile the’ Wa ‘Waitress Dudley Copyright, 1919, by the Press Pubiishing Co. (The New York Evening World.) The Little Lady in White Meets a Goofus Fish Fan and Gets the Decision. sore, but his preverse nature gets the best of him and he grins, * “*Well, about the fishing,’ he says. ‘One time I caught @ fish so big it like to drownded me.” “*Why don't you try to catch a bigger one?’ I ask, slipping him the baby stare of innocents, “He muffs it complete. ‘I'm going to,’ he tells me, ‘Some day I'm go- ing to catch a fish so big it will be a duplicate of me, “‘A great big sucker? I suggest. “That one sure did rag him, He scowls like as if somebody had asked him to kiss the Kaiser, “ ‘Say,’ he says, ‘now on the level, did you ever fish in your life? “‘Ever see the aquarium? I ask. “‘Surel" "My second cousin rune it’ “Of course, it was a pure frabricka- tion but it brings the desired effect. “Oh, then you ought to know some- thing about fish,’ he says, ‘Well, get me my beans,’ "I fetch the beans and he eats ‘em. Then he gets a bit funny. * ‘It you know so much about fish,’ he says, ‘what's a goofus fish? “Do you know?’ I ask. “ ‘Sure!’ “Then what you asking me for? I says. “Well, boy, I wisht you could ‘a’ got his look. He turns a pretty pur- ple and beats it from the place, I had met the enemy and vanished bin.” “Is there such a thing as a goofus fish? asked the Friendly Patron. “You got me," replied Lucile, “I know very little about members of ne over on him. It was a complete popprelty ef Somme, He wants to get the ekinny tribe. Fact is, I hay never met many of ‘em socially, jalexmanship Cclumn is published a Instructive articles like to-day"# r fiad to snawer questions addressed to Mo will be el Experience shows me that there i an eternal feud between salesmen an ales managers. I have been a sales- nan and I have been a sales manager. Purther, I have received hundreds of letters ‘from salesmen, at various times, complaining of the treatment accorded them by sales managers. One particularly vindictive letter trom W. L. D., says: “Seventy-five per cent. of sales managers don't know the first rudiments of selling goods. They are in their positions through pull or relationship and have never had any road emerience. They have ruined more good prospective sales- men, through writing their fool let- ters, than they have ever developed, ‘This because they were not convers- ant with the conditions the salesman was up against. make a Killing every trip, but these pales managers are seemingly of that opinion, ‘They seem to think they must drive their men all the time. The good Lord knows @ salesman feels blue enough if things are not breaking right, without the sales manager handing him a line of ‘get busy’ talk, A man you have to drive is no good, anyway, so why waste time writing letters?” Of course, what W. L. D. says 1s not strictly true. But I have received so many letters somewhat along the same line that—well, where there's s» much sfnoke there must be some fire. The first sales manager's Job I ever held down I had to go out on the road for three months and get fa- miliar with the line before I was al- lowed a chance at the mahogany desk. Previous to that, I had had sev- eral years’ experience as a salesman, ‘When I later went with another firm they insisted that I go out on the road for six weeks first to learn actual field conditions, The average sales manager is a veteran salesman, Otherwise he would never be allowed to direct the efforts of other men, That disposes of W. 1. D,’s conten- tion that sales managers have had no actual experience, (Now comes the important part. A great many men, when they graduate into the sales manager class, forget that they were once a salesman them- selves. In their self-sufficiency, they rather look dowm upon the salesman, Have you “that tired feeling,” that “Hobum!* feeling, that “Ob-what's-the-use” feeling? Are you slacking on your reducing exercises and What you need is not so much iron-quinineend '. A mental cocktail for your self-esteem! I don't care Whether you are sixteen or forty-six. You need never worry about the hardening of your arteries tf yeu The philosophers will hand it to you in a book. Here is the best and only infallible recipe free of charge “send noth- Never, never, never let the steam roller of matrimony, or of middle age, or of indifference flatten you out into a nonentity! When you feel that “what’s-the-use” sensation, rush out and get a new spring hat, a new beau, a new heart interest, ar a new enthusiasm— And find somebody who admires you and will flatter you without Most women wither and dle from starvation of the vanity and atrophy Ni Ponce de Leon travelled the world over to find eternal youth in a fountain—when he might have found it right in his own heart! So, if you are feeling tired and blase and dull, And would like to be young and radiant, Just remember that it’s SPRING—and time to take your VANITY a Better Salesman and Earn Bigger Pay No salesman can| A tonic for your enthusiasm! bored to powder your nose before e? ie] That's an awful sign! 7 ood strong stimulant for your vanity, exercised and your vanity vii than men? never permits his vanity to atrophy ps him from being a dangerous Don heart, he’s perfectly right! ion, a new record at golf, a new 4n- wake up his drowsing vanity, to you in @ set of exercises, a new glowing! tell you “how wonderful” you are! ‘This, naturally, is ail wrong, This class of sales manager says to his men, “Now, you do so and 60.” The! successful sales manager says, “WE'LL do so and so.” He makes | himself a party to the task. And), salesmen will swear by him—inetead of at him. ‘ I remember once when I was eell- ing a specialty line, The sales man-° ager would write me letters every day or so, saying: “Why don’t you | get more business? Hurry up! Pro- duce!” I didn't stay with that arm long. I was doing the best I ¢ould jand the letters got on my nérves. {Another time I was working with a different firm, The sales manager would write me like this: “We ap- preciate your efforts and we want you to know you have a permanent | position with us." And I would go’ out and “break my neck” for that firm, The average salesman needs ap- | , Preciation, not lashing all the time. ; He'll work his head off for « firm which seems to appreciate what he is doing, The firm which is always crowding him will goon find iteslf “out of luck.” F On the other hand, the average eales- | man needs to be encouraged—boosted ! along—at times, One of the best sales | managers 1 ever knew used to eend bulletins to his men telling them whe! other salesmen were doing. This pro- | vided an inoffensive spur, because a salesman would say to himmelf, “If Smith can do tt, I can. He's no better man than I am.” j Sales managers think they must make a showing, But they are wreag! when they think they can make such } a showing by driving their men, The average salesman will do the best he! can every time. He needs instruction | and encouragement—not driving and! criticism. I wish every sales manager in! Amertca could read these Hnes. The } salesman would be benefited and so would business generally, The salesman is to blame if he, thinks the sales manager ts not an ex. ! perlenced salesman. ‘The sales man-‘ ager is to blame if he attempts to> drive-his men instead of leading them | and teaching them. ‘ There are many instances of faffure | to co-operate with the salesman tn the” field. This is due mostly to wrong office methods. It is not the result, of malicious intent, But 1 would be giad to hear from salesmen in the field, with definite instances of-failure, to co-operate properly, We may be able to discover some basic faults of sales managers, and benefit the whole welling profession thereby, ri