The evening world. Newspaper, September 5, 1918, Page 9

Be 5 al Prpitay Do you know oan ‘happens to your skin | ~ when you bathe? The right kind of bath does more than clean—it actually makes you feel better. See that you get get the full benefits from 1 your ur bath OUR skin regulates the temper- ature of your body. To keep your body at the right temper- ature, your skin throws off about two pints of perspiration every twenty-four hours. This perspira- tion contains acids. You know how these acids dis- color your clothing when you per- spire freely. Actual tests show that perspira- tion acids turn green cloth yellow and blue cloth red. It is the acids in perspiration that make your skin smart so when it is chafed or broken. If these perspiration acids and other impurities are not thorough- For broken or scraped skin there is nothing like washing it thoroughly with Lifebuoy. The antiseptic Lifebuoy has in it soothes the injured skin and helps it heal ly removed, they accumulate until they prevent the skin from regu- lating the heat of the body and casting off further waste matter. The effect of soap and water When you bathe, water softens the skin. The soap separates into two parts: one part absorbs the impurities that are in the pores. The other part forms a lather which takes up these impurities as well as the dirt and dust and carries them all off. Lifebuoy Health Soap does all this—and more. There is in Lifebuoy an Make the Lifebuoy bath a habit. Before long you will notice how the antiseptic this soap contains benefits your skin mulating all pte time. Modern health authorities are teaching the value of prevention. “Don’t neglect your health’ they say. “Take care of yourself every ‘ day.” It has been proved that people take cold when they are tired or run down. When your skin is not in perfect health it invites trouble. Just what your skin needs to keep it healthy With the right care, you can so easily keep your skin healthy; keep it in good condition to perform its important clear, lovely, glowing with health! i The odor tells you why The “health’”’ odor in Lifebuoy is found in no other soap. It is not a perfume — not the odor of a medi- cine—but a pure, hygienic odor that tells you instantly wh . y ¢ yourskin. Stimu- the protection : lating, invigorat- ¢? 0 /,¥0ne ae ing, refreshing! One whiff of Lifebuoy and you realize why it cleanses so thor- oughly—why it purifies and pro- tects—why it im- proves your skin. Begin using Lifebuoy, the “thealth’’ soap, to- dation Eltinge, day foryour face, ‘the famous hands and bath, Soman imper antiseptic solution con- sidered by medical au- thorities as one of the greatest aids to the health of the skin. Note the structure of your skin through a magnifying glass. When yousee all the tiny, open “mouths,” you realize how important it is to keep your skin antisep- tically clean work for the body. Just try a cake of Lifebuoy today! See how thoroughly its rich creamy lather cleanses. Get a cake at any grocery or drug store. Lever Bros. Co., Cambridge, Mass. sonator, says of Lifebuoy: “It is a soap which Talways In lathering, Lifebuoy soap car- ries this antiseptic right into the pores of the skin. There it coun- teracts the effects of perspiration and waste matter which keep accu- See how its antiseptic stimulates and refreshes the skin—tones it up. Nothing like it! It purifies every pore—leaves the body anti- septically clean—keeps your skin Start today—watch your skin improve TRE HEALTH SOAP 5