The evening world. Newspaper, May 1, 1918, Page 10

THE EVENING WORLD, WEDNESDAY, MAY 1, 1918, | NEWS OF AUTOMOBILES 4 WOMEN DRIVE REO 0 AUTO d TRAIN IN DRIVE- AWAY | Worm Drive Truck Equipped as Liberty Loan Portable Theatre} y. They are now to the call of the motor car turers in helping tuem te and trucks to tee d wagon @ Journey of 1.03 record time and wi any kind.” GARLAND'S ATLAS TRUCKS. George W. Garland Jr., F genera) manager of the Gari mobile Company tty made for noun eequisition of the pec size three-quarter-ton ° the metropolitan district and eur Facies territory | SBhe tie is past when the depart- pet store merc baker. furn nese may in orde me eS pone sachet meses di} |MAKE YOUR MONEY ¢ | |GO_OVER THE TOP END HIM BOTH HANDS. DO YOUR UTMOST. Buy Liberty Bonds HE SACRIFICES WE ARE MAKING ARE TRIVIAL — INFINITESIMAL — COM- PARED TO THE SACRI- i tf FICES OF OUR SOLDIERS AND SAILORS. \ DON’T WAIT—BUY TO-DAY Had You Noticed This? AT THIS YEAR'S SHOWS, the close observer—the buyer who understands and who therefore studies mechanical details— must have noticed the adoption of several features that had, theretofore, been ex- clusively Reo. FOR EXAMPLE, the separation of trans- mission from the rear axle by one group of makers—from the motor by another. _ ACCESSIBILITY is the main idea in the minds of Reo engineers. LOW UPKEEP is the direct result of that quality—the ease with which any part of a Reo can be reached, adjusted or replaced. THIS REO SIX is the most accessible Six ever made, And, as a logical and inevit- able result, its cost of upkeep is almost’ unbelievably low Reo Motor Car Co. of New York, Inc. Broadway, at 54th Street Phone Circle 1271 Brooklyn: Newark: New Rochelle 1380 Bedford Av 37-39 William St Main St. Reo Six Touring T-Passonger $1550 a id Rr 7 THL GOLD STANDARD s oan OF VALUES *| a complete travelling theatre, which Harry J. De Bear, Manager of the} New York Maxwell branch, bas equip- | ed a Maxwell worm drive truck os he has turned over to Capt. C. H. Carr of the 26th Precinct, for the uso of speakers and entertainers who are working in this district for the tnter- est of the Liberty Loan. The truck contains a piano, @ moving ploture Maxwell Motor Cars SPs. Car. 5. 9 825 Roadster... . - 825 B-Pase. Car with All- Weather Top. . 935 §-Pasn Sedan . . 1275 " gays Roy @Pase Town Car 1275 “tt speaks! farsighted | All peteos f, «. &. Detroit the company. Wire wheels regular eqalpment nm behind thie with bodes sad Tews Cor P has meant ts product has met the popular nd. © policy of the company has been ) sense the motor needs of the great- est number of people and butld « sub- adapted to machine, a large megaphone and a platform for singers, dancera and npoakers. ‘This truc! salesroor on show at the Maxwell oraer of 69th Street and | Broadway, can give a complete day and night show at any point In the district mn a minute’ 9 notice. OVERLAND GROWTH DUE | | TO POPULAR DEMAND From a plant whitch shipped 465 passenger cars in 1908, the Willys- Overland Company has grown tn less ra to the eecond largest cturing plant in d is now tn a! possible -Overland, | # to pro= © stations > Overland owner heed ever be put to Inconvent= | ence through lack of service.’ PREDICTS CAR SHORTAGE, Official Figures of the Test Datly Av. Miles Por Mileage Gel, Gasoline In discussing automo! obile trade o ondl- | | |tions and the future of the local motor car industry, Harry 8. Houpt, President of the Hudson Motor Car Company of a thioaae wer ted ier ren though the Government she 14, Ae ake it compulac with the en 54 ae 36 505.9 ana a7 sie. 21.70 ation: ‘and the a in eteel alloys facture of motor cars inal poasible for the makers of cars to produce them in anywher | the numbers to ineet even a moderato demand. "The prudent buyer sho self of an early pureh 1 avail wa and delivery price undoubtedly will ry Bo advance, This condition is bound to comm within a few weeks, and my pre- diction 18 based on fe tw, Not theory,” CHALMERS REFINEMENTS, In car manufacturing these days there | . lis noticed @ steady progress in refine- | je ‘This ts par larly noticeable © Chalmers models now arriving at | 16 New York salesroot | A AL Robbing, “General Manage t| 0 iy “We are not content to merely « car to & person. With the sale goes Chalmers protective word, ‘Service, which i# to be had to the last letter th our big service: Seaton i KING 8 HAS RECORD MONTH. An interesting angle on the att!- tude of the public toward the pur- Average ralles per gal 99 miles chase of automobiles ts furnished by | bag yt" day's malcngs 10.90 entice cB. Rice, sales manager of the King Oreatest average miles fee vi po! C t allen 2 «+ | 98.98 mi ration, who says that las jane ‘tee tife : 2 9,675 miles hey delivered more King poloedencyeginlenenyprery aa ici ote urs than during any other ne ses lonewt S47 th since the establehment of the pany here Yaturally we gro rather proud of rf r thing te that erty bend drive [MORSES BEATEN IN SUIT “OVER YALE AND HARVARD Former Crack Boston-New York Liners Restored to Metropolitan | Line-—Receiver Removed, | Vico Chane: Maxwell Motor Sales Corp. 1808 Broadway at 59th St, Telephone 7181 Columbus Maxwell Motor Sales Corp. or Lane at Newark, N. | i to the M | BROOKLYN, N.Y Do You Know the Terms of that 22,000 Mile Test? 1410-12-14 Bedford Ave. at Prospect Pl. You know, of course, that the Maxwell Motor Car is the long distance champion of the world. You have read that a “stock” Maxwell 5-passenger car ran for 44 days and nights without stopping the motor. And that, in the 44 days non-stop test, the Maxwell covered 22,022 miles, at an average speed of 25 miles per hour. But have you, up to now, realized the full significance of that performance? Do you know that no other motor car in the world has ever equalled or even approached that performance? In a word, did you take this test seriously when you heard of it? Or did you set it down as a “‘selling stunt” to give the publicity man something to talk about? It’s worth your while to read and to study the conditions under which that test was made. You know that the American Automobile Association (familiarly known as the “A.A.A.”) is the official arbiter of every automobile test and contest. But perHaps you didn’t know that when a maker places his product under A. A.A. supervision he must do absolutely as told and abide by the decisions of the Board, That’s why there are so few A.A.A. Official Records! This 22,000-mile Maxwell non-stop test was official from start to finish. Therein lies its value to you. It proves absolutely the quality of the car—of,the very Maxwell you buy. For verily this was a “stock”? Maxwell. Tiiten: — First: the inspectors disassembled the motor to see that no special sevens, valves} bearing-metal or other parts had been used. Every other unit was as critically inspected. Then the car was re-assembled under their own supervision. As we had much at stake and the test was made in winter (Novernber 23 to January 5) we asked permission to take certain little precautions against acci- dental stoppage. Sounds reasonable, doesn’t it? . But they refused permission to do any such thing. For example:—They would not permit a rubber cover over the magneto—it wasn’t ‘‘stock.”” They refused to let us tape the ignition wire terminals—they are not taped on the Maxwells we sell—so of course it wasn’t “‘stock.”’ Neither would they let us use a spiral coiled pipe in place of the usual straight one from tank to carburetor to guard against a breakage from the constant, unremitting vibration—it isn’t “stock.” Nor to use a special high priced foreign make of spark plug—the run was made on the same spark plugs with which all Maxwells are equipped. So rigid were the rules, we were unable to carry a spare tire on the rear—it wasn’t “stock,” A telegram to headquarters in New York finally brought a special permit to carry a spare tire. “Itisn’t stock!” “It isn’t stock!” That was the laconic reply of those A.A.A. inspectors to every last suggestion that called for anything but the precise condition of the standard, stock model Maxwell that any customer can buy from any one of 3000 dealers anywhere. We are glad now—mighty glad—that the rules were so strict and so rigidly enforced. Any other car that ever attempts to equal that preeas must do it under official supervision—and comply with the same terms. And it will have to go some. For Maxwell set the standard when it performed this wonderful feat. Maxwell complied with those rules—and made good. Every drop of gasoline and oil and water was measured out and poured in by the inspectors themselves, They would not even let our man pour it in! Every four hours the car had to report at the official station for checking And it had to be there on the minute. And every minute there was an inspector beside the driver on the front seat— two more men in the rear. One got out only to let another in—day and night for 44 days and nights! ’ 2 There was one technical stop. It is interesting to know the circumstances. Dead of night—a driving storm—a cloudburst—suddenly another car appeared in the road ahead. Iff his effort to avoid a collision the Maxwell driver stalled his motor, At least the observers thought it stopped and so reported. The car did not stop, however, so its momentum again started the motor (if it had indeed stalled) when the clutch was let in. The contest board exonerated our driver on grounds that his action was neces- sary to save life. That shows you how rigid were the rules—how conscientiously applied by the observers. You who have owned and driven motor cars—you who know how small a thing may clog a carburetor or a feed pipe; “short” a spark or stall a motor—will realize what a wonderfully well made car this must be to go through that test under those conditions—44 days—22,022 miles without stopping. The exact amount of gasoline, of oil, of water used; the tire mileage, tire troubles, tire changes; the distance and the routes are matters of official record, attested under oath and guaranteed by the A. A.A. (By the way, the average was nearly 10,000 miles per tire.) Any Maxwell owner—or anyone interested may see those records. And—here’s the most wonderful part—though no attempt was or could be made for economy; the Maxwell averaged 22 miles per gallon of gasoline. Some other car may, some time, equal some one of those performances. But to equal them all in the same test— that car must be a Maxwell, ow ss x