The evening world. Newspaper, February 5, 1918, Page 9

To Manufacturers and Merchants Who Value the Touchstone of MAdvertising Don’t depend upon old ways alone to utilize the great new forces the world is developing. Don’t figure on getting back to where you were—figure on getting ahead. Newcurrents \ have been turned on. Business is vibrant with new possibilities. Things will never again be just like they were. The world has been converted into a gigantic reel of brilliant, vivid pictures—history in the making. e have become a nation of photo gazers—reading the lurid story from week to week in the photographic reproductions of the news. There is no gainsaying it—the picture gets across as never before. Your advertisement, showing live photographs, of your goods—lifelike reproductions by intaglio, in close company and in the same tint with the graphic news photographs, glows with an incandescence which literally pulls the attention. Nothing is left Readjust your advertising before it readjusts you. to the imagination; the story is told almost without words. You big, national advertisers have been barred from this most effective form of advertising because it gave you small circulations only. The Hearst newspapers have put the multiplication table to the pre, gravure section. To be able to secure advertising in such a section, with over one and a half million circulation, provides such a new and powerful method of reaching the public that neither you nor your advertising agent can overlook it with Justice to your appropriation. The Giant of Gravure Publications HEARSTS PICTORIAL GRAVY) Issued weekly as a SEPARATE SECTION with The New York Sunday American The Chicago Sunday Examiner “he Boston Sunday Advertiser and American > Circulation Over 1,500,000 Every Sunday ———————e— eee ee This new gravure photographic Section will have all the pictorial resources of The International Film Service The International News Service The Hearst-Pathe Weekly and The News-Gathering Organizations of the Hearst Newspapers Pictorially, it will have no rival in this or any other country. In circulation it stands with the very largest weekly and monthly periodicals, Because of its great circulation, advertising space in Hearst’s Pictorial Gravure is being sold at less per thousand of circulation than in any gravure section ever published, The rate is much lower than that of any national periodical of equal circulation. Newspaper readers are to-day more responsive to well-con- sidered, attractive advertising than ever before. Merchants in various cities have already learned the special productiveness of the gravure section—the added attractiveness made possible by the splendid art work and the convincing, lifelike photographs. While we are making a special appeal to national advertisers, who may use the entire million-and-a-half circulation, and con- tracts and orders from representative national users of space are coming in rapidly, it is not our purpose to exclude local merchants from the advantages of this section. Space will also be sold for each of the three cities separately at rates proportionate to the individual circulations of the papers, The entire space is necessarily limited, and will be kept limited, Don’t wait until it is all contracted for, Write for particulars and rates—or for a representative to call, or request your adver. tising agent to do so at ance, A. J. Kobler, Advertising Manager American Circle Building, New York Telephone 7000 Columbus ye