The evening world. Newspaper, January 9, 1918, Page 10

THE EVENING WORDED, WEDNESDAY, JANUARY 59, 1918. ‘E ANNOUNCE the Initial Appearance on Sunday, March 3, 1918, of the 2 GRAVURE SECTION SUPREME-the perfection of pictorial Sunday sections a newspaper without words which will be the FINEST PICTURE PRESENTATION of WORLD NEWS ever offered. Produced by the Intaglio Process. HEARSTS PICTORIAL GRAVORE SECTION To Appear EVERY SUNDAY Simultaneously in The New York Sunday American The Chicago Sunday Examiner The Boston Sunday Advertiser and American A * With a Combined Circulation of Over 1,500,000 « HIS great “Newspaper Without Words” will be unique in its class, with a fund of vitally interesting pictorial matter at its command not possessed by any other pub- lication in the world. The events of the world’s news—great works of art and interesting scenes—wi!l be reproduced in the matchless form afforded by this wonderful engraving and printing process. The fidelity of the reproduction is unsurpassed. As an advertiser, your goods and your finest art work are reproduced true to life, with nothing left to the imagination. It is interest-compelling and insures the advertiser one hundred per cent. reader attention. The good picture tells your story at a glance. To print your pictures with photo- graphic perfection you must use this section. Imagine over 1,500,000 copies, with at least three readers to each copy—the as- sured attention of over 4,500,000 people! Drawing Weekly Upon the Wonderful Pictorial Resources of The International Film Service The International News Service The Hearst-Pathe Weekly And the Great News-Gathering Organizations of the Hearst Newspapers HIS is a time when cost of advertising and actual productiveness must be taken into account as never before. It hasbeen proved that for certain lines of ad- vertising which demand photographic perfec- tion in illustration, the Gravure Section of the Sunday newspaper is peculiarly productive. This new section provides the best of this character of advertising available to either the national or local advertiser. And it can be bought at a lower rate, per line per thousand of circulation, than has ever been asked for advertising space in a gravure section. For Advertising Rates and Reservations, Address (CONTRACTS already scheduled indicate the rapidity with which the advertising space available in the HEARST PICTO. RIAL GRAVURE will be taken up. The largest national advertisers, who heretofore have been unable to utilize this most attractive form of advertising, because it did not provide sufficiently large, national circulations, are already contracting for and reserving space in liberal quantities. The space necessarily is limited, and will be kept limited. It is advisable for advertisers and adver- tising agents to make reservations as far in advance ‘as possible. Forms close fifteen days before publication. Important to Advertisers Advertising space in Hearst’s Pictorial Gravure will be sold in each of the three papers separately, or in the three papers combined, giving both national and local advertisers an opportunity to use this valuable medium, A. J. Kobler, Advertising Manager American Circle Building, New York