The evening world. Newspaper, July 27, 1917, Page 10

SPUR TO AMERICAN SPEED. allowing bad enong App . ¢ Russian 4 ny yeenee y gives And » mi ' are thin tor ‘ one of s ean be cay ‘ ¥ @o 8 negly ¢ ] egeinst iteclf 1 re ath pe y for « traitors, to w) I're r ‘ a 1 at the urgent dema of Gen. K ft ( ( {, cannot r Propaganda aud Germas € systematically a them which will be para in Berlin as triumy reassuring proof t Prussian power is more than ever invincible. Mope that Russia to cause a might shor war by striking harried drawing off of Teutonic troops west is, for the time therefore only settle down wit fp France and Belgium America’s part is plain: More men, more money, as fast as either @nd both can be effectively appli on French soi] within a hard enough in large numbers from t! ire Ru grim determination to a tougher jo! ‘8 allies car 1. One million American fighters ar. A second million in training without @elay. If need be, a third and fourth, Airships by tens of thou sands, Cargo vessels launched ten times faster than submarines ca sink them. Food and munitions in unceasing eastward flow. Russia’s tragic wobbling becomes an imperative challenge to American steadiness and speed —<¢2-—_____ “Any person,” declares a Harvard professor, “who spends more than 24 cents # day on food can be eald to be living in luxury.” The man who sometimes squanders a quarter on dinner alone will read this with mixed feclings. | mn | “NOTHING SHORT OF FREEDOM.” | HE war conference of the Allies, which ended its session in| Paris yesterday, reached the following unanimous conclusion as to how long the war must last: The Allied Powers, more closely united than ever for the defense of the peoples’ rights, particularly in the Balkan Penin- sular, are resolved not to lay down arms until they have at- tained the end which, in their eyes, dominates al! others—to render impossible a return of the criminal aggression such as that wherefor the Central Powers bear the responsibility, Meanwhile ex-Premier Asquith was putting it even more suc- -@inctly to the British House of Commons; h The Allies are fighting for nothing but freedom and nothing short of freedom. ™ Members of the House of Commons voted seven to one against @Bocialist peace resolution. Would a poll of all democracy at this moment reveal a ratio Tess emphatic? + Ten Billions May Be Grand Total of New War Demands. Headline. Ten or a hundred—so the task 1s done. po SHOP CAREFULLY. ETAIL merchants of this city are urging shoppers to help eliminate waste by taking care not to abuse the returned goods privilege, In the stores of the country thousands of persons, it is pointed ‘out, have to be employed on unproductive and unnecessary work solely that purchasers may be indulged in the well known habit of having “sent home on approval” articles which in seven cases out of| ten they have no real intention of keeping. The merchants contend, with justice, that, as many of their workers are drafted for the national service, they will have to take| employces from useful departments to run the unproductive returned goods machinery unless the public turns over a new leaf and stops | returning or exchanging vast quantities of merchandise purchased with careless haste or lack of forethought. ae en Fvening World Daily Magazine eel Get You Yet!” toon 08 By J. Cassel | ad” Srate “CraLaTURE eat y ara ee Hit | } j , 11 shennan nae Pleasant Ways to Spend Summer in Town. New York Is the Nation’s Biggest Hot Weather Resort for Strangers, and Its Own Citizens Are Beginning to BNE woman has spent the summer in town because she learned dast year that New York was in many ways a pleasant place for the vacationtst. The summer of 1916 was the first that this woman had remained in the city, but she found it possible to be so comfortable here that she de- cided to stay at home this year wholly a3 a matter of cholce, Many per ns are spending the hot months in town and, if their recreations are 1y planned, the experience need be no hardship. As a matter of record this city 4s the country's greatest summer resort and it ts time New Yorkers began to appreciate Even in times of peace such shopping is at best neither econom- ieal nor eficient, The merchant is likely to protect himself from abuses of the habit by putting higher prices on his goods or by sacri- ficing their quality—either reacting to the disadvantage of the public In war time careful shopping becomes a natural and ne part of any co-operative national movement to cut down waste, Buy regularly and with confidence all you need and can afford. But look before you order and don’t ask to have sent home what you know, you are more than lik ‘ Letters From A Meagre Tw To the Eu cessary to send back the People )Pame Is not shamed by any member Ce mo Evening Worl Wearing extravagant appare x Who said “Save two cents a day | these times of difficulty | AUhNe from the meal table to supply soldiers | It t# not good to stint yourself en | Food | trely, but cut ¢ and starving nations’? e WN 86 of th unnec fe the very sustenance of life and| Jog wort hog d You will And that own Jand than you can fee There | Wl honor your patriotism with more are other things less important to |! near ents a day tn attack in the attetnpt to be patriotic | {BIR wax and yo in betng than the meal She ndard of | science ant two cents is not patriotic. That is a | lly 1 you very poor showing, New Yorkers! Mand af Mr as You could boost the standard and stul Femain patriotic, even more so by let | | | COLLEG ting father cut down one-half or | | | three-quarters on cigais and tobacco. Bon can do his bit and toss his packages cigarettes away @wear off ¢ alter the war can make © savings by aside the mon she w chewing kum, theatres ¢ books. Lkewire, t few pou looked nice, « and give som the border of home bank and vera and Sister put from Eng yoars old, ‘That ur 1880, When land when was in the y Jish-American War was de ing service 1 ves mo the t necessary the H. Mc, thelr own town, The business man who cannot get away for extended vacation to spend one an should make it a ru day a week at the reashore or go on a family plenic in the country. The fresh air and the little outing will do him worlds of 00d and give him new vigor for his dally duties, Everyone should relax during these hot days and the wise man and woman will not labor to the point of fatigue, Tho trip to Staten Island on the ferry 9 a particularly delightful one ut a minimum of cost. And there are dozens of nearby places reached by steamer where one can be cool and | pass an hour or day at very little ox- To-Day’s Anniversary 1E Duke of Fife has been de- nown to have changed his rank while he ate his breakfast. After the then Karl's marriage to Princess Louise had been celebrated in the private chapel Palace on the morning of July 27, 1589, he Jed Nis bride into the dining room, where the Wedding breakfasi was laid. When of Buckingham the meal was half over Vict in toast ¢ conterted him and thus at @ bownd he two steps in the peer the title of Pri K Duchess of Pi ird tn 1¥u9, aia not attect her own precedence, 1t8 bestowal had the important effect of changing the rank of her daughters from “ladies” to princesses, Stay at Home and Be Comfortable, pense, The street cars on Long Isl- and and those running up the State afford numerous opportunities for a cooling ride. ‘The New Jersey lines also lead to many quaint nooks, The whole of the Palisades 4 a source °f never-ending pleasure. for picnic parties. This 1s an especially choice place for the children, ‘Two ferry lines afford an easy means of access to the upper Jersey shore, and from there it 1s but a step to the Pall- sades, Everyone should take the trip at least once, for the view is in- comparably fine. ‘or those who will claim that they cannot go anywhere for lack of time, there remain the many parks scat- tered about tho city, Central and Prospect Parks are of course the Jest to reach, and within them will be found everything to make a vacation pleasant, Moderation must be the keynote of summer life. In eating, sleeping, playing or working this ts a good rule, Household duties should be as light, as possible, Of course, hang- ings ‘and useless bric-a-brac have been packed away and the furniture has been covered with flowered slips For U. & A BILL now before Congress be + I comes & w, American soldiers may soon be awarded an emblem of heroism similar to the famous Vic- | torla Cross of the Hritish, It 1s pro- | posed to call this token of bravery the American Eagle Medal, Men 89 fortunate as to win the medal would | have thelr names tnseribed upon tt, | followed by the Initials “A, BE." George KR. Hussey, a jeweller of Providence, R. 1, and the man re- | sponsible for the idea, has proposed that is from two | cannon now standing before the War Department Building in the National Capital, both of which were brought to this country by Lafayette, Mr. Hussey has prepared a design for the medal, In size it has about the same circumference aa a half dollar, with ne med © cast the figure of Liberty sssing the oan on the front, This f 2 carries o flag in ono hand and a sword In the other, ‘Phe motto underneath 1 “Pacem Arma T ar,” or "Peace Is Preserved ‘Thre On the reve: Ari ‘se eide of the medal in every home, thus minimizing housework. Meals should be simple and of the non-heat producting va- riety, Salads, fish, green vegetables and fruit constitute a desirable diet Kat sparingly of meat and egss and avold heavy soups. Sunstroke is sometimes the direct result of over- eating. Eat and drink slowly and in mod- eration, Do not use ice in your drinks, Tea and coffee can be covled in bottles on the ice and in the s: manner water can bo kept ready for lemonade, Buttermilk 1s highly recommended as a summer drink, It ig well to have tue refrigerator W stocked with cool drinks so it will not be necessary to serve ice In them, Do not hurry and never fuss. Do all mark ng in the mornin, Women should carry a p sol when out in the sun, Dress cool—overclothing ts fatiguing, Avoid black, purple, brown and red, as these colors draw the heat. After lunch the housewifé should slip on a negligee and take a nap in a darkened room, On hot days keep indoors between noon and 4 Pp. M. Have an early dinner and tn the vening take a trolley trip or a sail There are many roof gardens where amusement {8 combined with cool air. The man who cannot get away from town can secure considerable recrea tion In this way. He might take his» wife to the seashore for dinner and spend the evening there in Msteniny to good music, He could give her « treat by an invitation to take dinner at a Fes the vacation months. A. BE.” Medal! Proposed|l| Puno opis there 1s wing! an eagle with outspread encircled by an olive wreath Above the eagle {8 a cloud effect and two clas: ed hands, signifying a joln- herhood between the United States and ber ullies, It is not In- tended to su- persede the Congres sional Medal of Honor or any ot American medal with the ing tn br new bur its sponsor be- lieves that something of dis di whi the kind now pr by the big events 1 about to take part, manded Lh we are aurant once a week during| Business | Efficiency By H. J, Barrett _| ‘ce HE sclentific spirit is stead- TP il} becoming more strongly evidenced tn practical busi- ness life,” remarked an advertising expert. “By the word ‘scientific’ I mean that attitude which substitutes for guesswork definite evidence, and for ‘hunches’ policies arrived at by carefully conducted tests. “Only recently a talcum powder was placed on the market by a great organization, It sold—yes, but not as its backers had hoped !t would, What was wrong? The quality was right; the color was O, K, But analy- sis {Indicated that the perfume se- lected did not seem to appeal. “‘Let us forget our personal preju- Mees in favor of this or that per- fume,’ said the advertising manager, ‘and take a poll of just what appeals most strongly to the women of America,’ “Thereupon boxes containing per- fumes of different sorts were num- bered and distributed to @ group of retailers, ‘Their clerks were instruct- vd to request customers to express a preference. For some weeks these tests were conducted. A record was carefully kept. Then the results were tabulated and analyzed. This straw |vote showed that one particular per- fume had been elected by an over- wholming majority. “That's what we want to push,’ asserted the advertising man. ‘We've| been on the wrong track, Supply me with a powder of this nature and my Jadvertising will pull.’ | “Pons of tho previously produced | product were immediately discarded to be marketed under another brand and the popular fragrance was sub-| stituted, Sales promptly took a spurt and now this particular talcum | is a strong seller, Just one more ins stance of the scientific spirit of] knowing rather than guessing; efft- cient, exactitude rather than Ineffi- - | clont “guesswork,” | Trans-Atlantic * recent years there has been much discussion about a tele- | phone service between America | land Europe. Romancers have taken |delight in picturing the hero of the future as “ringing up” the heroine in London, from a Broadway tele- phone booth, But it would seem that the thing may be possible after all, | Recently the largest submarine tele- phone cable in existence was latd | the Hudson River, running | under jin style, women ato wearing thelr own hatr, and except for feather trimmings"-— | world, | success achieved a promise of trans- Friday, — | Husbands ind ¢ | a vi etnet ' ‘ om ry ‘ ar « 1 thie ae . Whose burband ¢ » earth @e wants Facept « ewile and a pleasant word and eo ¢ bine And hands ber a check or a Wirthday « ‘ » nding ber 4 knife with which to cut her throat, or « When oll the time bis heart te “ ken And as good asa Liberty Mond! And ith of another woman Whose husband ts always BO polite end ¢ nentery nd tender and sentimente And never forgets to bring her flowers But sometimes forgets to com me evenings And beeps her lying ke dawn Wondering how much money fe Josing at poker or Jog on Cham pagne And of stil] another woman Whose busband ts devoted and & playing practical jokes, And never misses a chance to be f Or to make her feel and look 1! And, in, of another woman Whose husband fe a genius—rich and brilliant and famoui But eo full of temperament, That be lives in @ miserable state of eternal doubt As to whether he wil! Or the body of some publ me home And I shudder At the appalling thou; of those! (Though they are all GOOD husbands, and their wives adore them), And then I take down his photograph and “What do I care for yo glass saints? “YOU sult ME And, do you know, I think that if every wife would st And think of OTHER WOMEN’ She would soon acquire a deep re lection, And bless the day When she “got the one ehe wa’ And there would be a startling de In the travel to Reno! L |__ By Roy Copyright, 1917, by the Prew Publiahing Co. 66). VES. KITTINGLY 1s going to M Washington to picket the White House for the cause of universal suffrage,” said Mrs. Jarr, as she took up her war knitting where she had left st off before dinner. “She better stay at home and mind her own business,” grumbled Mr, Jarr, who knew better than to evince any pleasurable interest in the doings of a blonde divorcee, “The Suffrage cause 1s her bust- ness,” replied Mrs, Jarr; “she ts fight- ing for the fireside and the family!” “As she has no fireside except a ra- diator, and that isn't working this weather, and as she has no family ex- cept a distant ex-husband, who sends her alimony through a lawyer, I don’t see why Mrs, Kittingly 1s fussy about those things,” was Mr, Jarr’s rejoln- der. “(¢ they can put a Prohibition amendment on a war bill they can put a universal suffrage amendment in it,” said Mrs, Jarr, I think it !s bad taste, to say the least, to go to Wawhington and annoy the President at this time about Votes For Women," ventured Mr, Jarr, “Those women make me sick. All they think of 1s notoriety, to get) in jail and get in the newspapers “When women get in jail for the cause of Suffrage, it reflects more credit on them than to the average cause for which men go to jail,” was Mrs. Jarr's opinion, “We won't argue that,” sald Mr, Jarr, “but you will notice that it ts only women like Mrs, Kittingly who have nothing on their hands but their gloves, nothing on thelr minds but false hair and dead birds"—~ “False bair and dead birds are not “We won't discuss habits and cus- toms,” interrupted Mr. Jarr, “Yes, we will,” sald Mrs, Jarr, “We will discuss them, now you have begun it. And I will say that even were it true what you were about to say, it is better than men having elephone Coming | Important link in the telephone ser- Vice of the district, The size of the cable and the difficulties which at- tended its laying made the event one of special interest in the technicai xperts profess to see in tho Atlantic telephone lines, A length of cable 14,670 feet long was required for the Job. It took a sand- scow, a tugboat and a light-draft tug elght days to lay the cable, which weighed about ninety tons, Seventy- four palra of wires were run throug sides of the river can now hold “sub- | tre yack to ‘Tarrytown, This cable connects the two systems on either |side of the river, and constitutes an a marine” conversations just as though dniy ee ee an ¢ her whom he has murdered! ht that | MIGHT bave married somebody like ope ~The Jarr Family \ly, who have be there was not several miles of water between telephones, 27, 1917 tt Rov enout 4 and kind, but Las @ passion for anny at her expense t fool! with a box of flowers or a grouch, tr his eyes and say or motor cars or flattery or stained: own oceasionally ape Dame Nature's Law of Se rease McCardell (Toe New York Evening World), nothing but abuse on their tongues and Mquor on their breath “Won't be much liquor even to in- hale, if the Prohibition laws go {nto effect,” murmured Mr. Jarr, “That will not give me any worry,” said Mrs, Jarr calmly, as she exam- ined her knitting to see whether the results were coming out as @ muffler for an aviator or a oap for @ trenoh soldier, “And {it won't give me any worry if Mrs. Kittingly goes to Washiagton and stays there,” said Mr. Jarr, “ only know that it's no wonder they are muddling or dawdiing down at Washington getting any real pree Paredness underway, when the Buf fragists and the Pacifists and the Prohibitionists are butting in the way they are doing.” “Well, I think that 4 » when women like it {8 a good Mrs. Kitting- en frivolous an - thinking, . use themselves Sire sd dcavor to be of som servic sex at a timo like this, Siu What good it will do to carry @ ban. ner -* the White Hous clally as Washington a betas town I know of in summer, but {t 4s nice to travel and to be ras and, as for going to jail, women ee entering all flelds of competition hy men these days, and wh, ‘ they go to jail?” yeaa “They can't put too in Jail to sutt mo," re bh a eplied Mr, ‘Jails for women! Hurrahie wah “What?” cried Mrs, Jarr, “Oh, I was only joking,” ¥ joking,” @ata Jarr hastily, “But it'g mirigy laugh than to cry when go many aro making many of them people, men and women ! sillles of themselyc “Your remark was very crue}; remarks are always cruel when concern my frie in a strained y Mr. dare ws looking for trouble, There is Plenty of that to conte: plate all over Europe at wholesale Just at present, so he weakly a peated that he was only joking, and that Mrs, Kittingly nBly was ing Uttle wren, § nice looks “Oh, you think so, your iA they sald Mrs, Jarre do you? erted Mrs. Jarr. “A ; 1 sur “A nice looking ttle wren? Yea, I have no doubt that te the kind of woman is most ad- fly-about, strive jon and achieve mired ing A diy to attract atten notoriety. That's the kind e kind of w that are appreciated these days!" « But Mr, Ja ‘ ; assured her that Mrs. Kittingly type was one ean had never admired any day, “ange he added, “I hear they are 5 ey are for regiments of women in Ry, aie they ever do that in this know who will head the p; v © battallo Janes I'd send on the fring linet" § a Jarr tele relieved ¢ mise from this that Mr, Jarr beam use for blonde divorcees excepg food for powder—tace or gun, by a die