The evening world. Newspaper, July 18, 1917, Page 9

\ ; THE EVENING WORLD. WEDNESDAY JULY i6, iit nigel || Motor Car Makes Great Record HUNDREDS SUFFER FOR P Rieaialts | SESS, Satta tase eae al Mass CAR TEST CITY CLERKS’ ABSENCE “S| om tone by ~~ Giien se trans ueeh On Gasoline Economy Test Run ve “ INA TRYING RUN SHIWS - | pe" BiG GASOLINE MILEAGE ee boty . y' YUIR knowledge of New Y P ‘ ( thorough unless you howe mad { tour of “Kellners” 2) rooms MAY SAVE KRISTIANIAFJORD, hea woe can ts W dames coe ee @ Here you we pecectly srcanged ns eroctly os YOU want the For Stout Women—— Lane Bryant ~» vour home € Precneal, to moderately pred ' ' rhis ® MAXWELL TOUR BUREAU : SCORES A BIG SUCCESS “LOWER STORE” | ch Unusual Bargains on OVERLAND SALESMEN IN ‘DRESSES ‘COATS. “SUITS A HOT SALES CONTEST pans at Mea | Wash Dresses - - - 3, 95, 4.95, 7. 5 Voile, Beach Cloth Linen Were Up to 18.56. Habuiai Silk Dresses - - 8.50 to 11 so Black, Navy and White 15.95 & 19. 15 “| Silk Afternoon Dresses - DEFENDS HIS BIGAMIST WIFE, | Taffeta. Crepe de Chine, Silk Pongee, Faille Sith - Were Up to 34.88. Summer Coats - - 5.95, 11.85, 16.75 | sieiseds ls Mohair, Silk Pongee, Faille Silk, Taffeta and Cloths. Wile y Bedrenm Suite, in Combination | Antique Mehogany and American Welw, @ pices, $141 pletely fu nisher FAGTORY FOR HY, BUSSES 5 1. Genes Sor Think Mew ‘ tions were enh 1 hivir pieased wuilty of Summer Suits were up to 25.00 NOW ]2, 95, Ad keay was mk 4 i, \ 1 Linen, Mohair and Light Weight Cloths | x Ask for the “LOWER STORE.” WESTCHESTER NOTES. “tan : Store Open Saturday Till 1 P. M tnt a oa eee hn snarried wore [at 23 W. 36th St. Lane Bryamt Just Of sth Ave. AUTOMOBILES. Come Early Here are the Results of the Sworn-to Demonstrations of Franklin Thrift as Tested out all over the United States. AUTOMOBILES, ~ Red One- Gallon Gas Tank : : . Proves Maxwell Economy i ha Don’t buy your car haphazard—Get Jnl 1. 1 th iat a a Red Tank demonstration—That will visualize Maxwell economy for you— cella You know what you’re doing when you put good money into a Maxwell AUTOMOBILES AST Friday, Franklin dealers everywhere were doing the same thing—meacuring Franklin thrift by mileage on a single gallon of commercial gasoline. Our own record was 43 niles per gallon. Yesterday, we got a telegram from the Franklin factory, announcing the Grand National Average, confirmed by affi- davits of prominent men in all localities where the tests were made. The famous Maxwell Red Tanks are the sign and symbol of motor car efficiency. We They featured the great gasoline economy contests held by toad the Maxwell Company in May and June. i Thousands of Maxwell cars participated in those historic competitions. Each car was equipped with a red one-gallon gas tank, attached to the wind-shield. The competing cars piled up mileages that no other 5- passenger car built can touch. For instance: —1092 cars got an average of 27.15 miles on one gallon of gasoline each. | In New Haven, Conn., a stock Franklin covered 82.8 miles on a single gallon of That was the highest mileage. | gasoline. 40.3 miles on a single gallon—the | average of 179 stock Franklin cars, the | | | ENTIRE number participating in this nation-wide demonstration. AUTOMOBILES. Here you have the Franklin standard of thrift. Think of the roads, the climate, the weather, all of these cars experienced! Then think of the significance of such a nation-wide test. It means, as acar for thrift, the Fror'!in stands alone amcng all fine automobiles. Only a fine car can show such results. What's Back of it All Only by the elimination of 177 heavy and troublesome water-cooling parts and com- plicated mechanism every- where can gasoline-consum- ing friction and drag, wear and tear, be minimized. Only scientific light-weight construction and fine mater- ials, rightly distributed, allow a car to put a stop to fuel waste. More than Miles per Gallon This easy running of the Franklin means efficiency me cutting-—all along the ne. Take tires’ Franklin own- era report an average of over 10,000 miles in a five- year period. Easy, buoyant, gasoline-saving operation is responsible for this record. Depreciation--Find a used Franklin for salo. Compare the Franklin re-sale price with the prices other fine used-cars bring, in propor- tion to their first cost. If gasoline is lasting, the car ia long-lived. The same wear- ing drag that boosts the gas- oline bill aleo boosts the re- pair bill, Whenever you come to the conclusion that the next auto- mobile you buy should deliver a dollar's worth of efficiency for every dollar you invest, then you are ready to investigate the Franklin. FRANKLIN MOTOR CAR CO. GLENN A. TIBDALE, Preatdont Telephone 1566—Colambuas, Brooklyn—1176 Bedford Ave. 1830 Broadway, at 60th St., N, || een renee FEDERAL fragt he ipods tn MOTOR TRUCKS READY MARKET FOR DODGES Sold and serviced here pol since 1910 Capacities 1, 1, 2, 3, and 5 tons. 17 Corsbinations of wheel base and loading space. 62 of all FEDERAL Truck Sales are repeat orders. c STOCK OF MATERIALS Over 600 in local use. ay i \ Mor‘on W. Smith Co. Inc. Main Truck Showroom and Service Statio _ | 136 to 146 West 52d St. : AUTOMOBILE 8. . Proweanunciagurn sr SRS THE yi UJ R RA ¥ “sere A Mighty Motor Car ee ee k hi Miuatrated Catalan 7 k of other modela up / on ff ol utQNCeltly MORTON W. SHITH CO., Inc c. 2%, Waat aren at Telophone Clrele 92 ew ¥ ei sa samnaes eile That was in the May contest for dealers, driving privately owned Maxwells. Thousands of Maxwell owners in June made equally good scores. The Red Tank Is Now a Real Institution We have made the red tank a part of our sales system. We will give you—give anybody—a demonstration red tank run. That’s to show you ag tie economy. If you're planning to b motor car costing less than $1200—get a red tank ride in in a “Maxwell first. Isn't that better than buying a car which can’t—or won't— . prove its economy? The Maxwell Mechanically Right Of course the Maxwell 1s mechanically right. If ft wasn't ~-Sf the engine wasn’t right - df the transmission wasn’t right -—4f the car wasn’t a well balanced unit Maxwell mileage would be a sheer impossibility. Think this over Getaredtank demonstration. And then buy a Maxwell. Roadster $650, Touring Car $665; Cabriolet $865; Town Car $915; Sedan £985, completely e aipps rd, including electric starter and lights sf ob. Detroit Maxwell Motor Sales Corporation 1808 Broadway, at 59th Street rooration, 1292 Redford Avenne s Avenue, Breoklya N.Y.