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ae ver ene ne Evening World Daily ‘Magazi Ari e Flight of the Eaglets Liberty Bonds-- ities y pt Sunday by the My Publishing Company, Nos, 63 to Ces —- —— —---—__—_—__—_—— - —— i nile es aie 2" Sa mee And Love Bonds § RALPH PULITZER, President, 63, “Row. “all GUS SHAW, Treasurer, 68 Pa ¥ JosbeN PULITARN. Jr, Recretany, 48 ee | " By Helen Rowland ered at the Post-Office at New York an Second-Claas Matter, | a Bebeeription Rates to The Evening|For England and the Continent and! ir feria for the United States | All Countries in the faves | * and Canada. Postal Union. $15.48 1.30 | » NO. 20,383 Copzriaht, 1917, by the Prem Publishing Oo, (The Now York Brening World), Year. een is talking about “the price of things!” Month. VOLUME 57... TAX PROFITS, NOT EFFORT. +. $6.00 One Year.. \One Month Everybody ts facing the cost of war with the exalted conviction That Liberty and Honor are worth ANY price—from your last penny to your life— And that without them, nothing is worth anything! On the altar of democracy, the far-seeing are rly laying down their luxuries, their pleasurem | their cotaforts— Their hearts’ desires! From the folly of Babylon—back to the simple wisdom of Sparta, We have vaulted in a day, And we know that it is WORTH the PRIOBI~— That anything worth having is “worth the price"— even—Love, Yet Love and Liberty are alike in this. They are the most EXPENSIVE things In all the world. Yet everybody expects to get them for nothing Look what Love costs you— Your sleep and your appetite, Your common sense and your freedom, Your pride and your {llusions—and sometimes your conscience. It wrecks beautifully laundered shirt-bosoms, and soaks innocent eoat- lapels with rice-powder and vera-violetta. It demolishos expensive marcel waves and devastates imported tulles and chiffons. It sends a man to the tailor, the jeweller, the florist, the haberdasher, the pawnbroker— And sometimes to the devil! It sends a woman to the modiste, the beauty doctor, the cooking the kitchenette—and sometimes to Reno. It costs you your friends and your memory. It causes you to pass the former on the street without seeing them, And to bow to your enemies with asinine cordiality. While it lasts, you are a nuisance in business, a cross to your family, and @ bore to all the rest of humanity. When {t ts over, you find yourself either YOKED for life— Or a confirmed cynic—until the next time! Even though you win, you lose—your independence, r And even though you lose, you gain—experience. Yet, in the end, When all is counted, and you can find nothing tangible that it has profited you—except a kiss, You pity, in your heart of hearts, the man who has never known the exaltation of Love, And paid the price! For anything worth having, is worth the price, And Love and Liberty are alike in this— They are both vague, Indefinite, intangible, unreal Yet, without them NOTHING {s worth anything! Happy the man, who has his Love Bonds and his Liberty Bonds, All bought and paid for—and in safe-keeping! ‘ DICATIONS are that the Senate wil) receive from its Finance I Committee a minority report recommending the elimination of the proposed rate raises on all classes of mail matter and sub- Stituting therefor taxes on excess war profits, liquor and incomes sufficient to finance the war. | ‘ Such a recommendation would assuredly move along the line of fair and equitable distribution of the burden. The first principle of war taxation should be to discourage as little as possible those industries which go on from year to year! earning only moderate and: regular returns for their products or, for the services they render the public. Upon the continued pros- perity of such industries and the millions of individuals who look to! them for employment and wages the enduring power of the nation for war is bound in large measure to depend. The kind of taxation exemplified in the proposed arbitrary in- crease of postal rates tends to throw too heavy a share of the load on) classes of industry and business—of whieh newspapers are only a con-| spicuous example—which derive their earnings from continuous, con- sistent effort, and not from favoring circumstances or stimuli which at one time or another enormously swell their profits. Everybody knows that during the past three years of war certain| industries in the United States have reaped a harvest which has meant fabulous piling up of profits, with corresponding enlargements of divi- dends and incomes. Such incomes and accumulated gains, corporate or individual, ean bear the burden of war taxation best and feel it least. Upon| them the larger share of it should fall Demand of all American industries some part of excess profits. But let the levy be equitably distributed and never imposed in a way to discourage or hamper the conduct of business which must strive to do ite best on relatively modest capital, with no sudden boosts from war. { Be sure it is profits that are taxed, not effort. ———— jchool, Lord Northoliffe, whose safe arrival in America {# an nounced to-day, comes here to help keep the United States and Great Britain in close co-operative touch on the great practical and business side of running the war. He is not a diplomat, bu! an exceptionally busy, energetic Briton, with a genius for al) that pertains to publicity and an immense capacity for work ' Americans are sure to understand and get on with him. ——_——-¢ 2 ———__——_ “OUTRAGEOUS FALSEHOODS.” Successful Salesmanship By H. J. Barrett Coprright, 1917, by the Prem Publishing Co, (The New York Breaing Worl . hc RE SE IES IASI etna teenie E HOPE New Yorkers have begun this week with the resolve Getting a Start to-house canvassing, &&c. neither to listen to nor repeat those lurid stories of battle piled a o of this type will give any well. ji “cc FTEN I am asked by my cus-| dressed, clean-cut young chap @ trial, and slaughter, news of which a perturbed Government at = = eee - —_—- tomers’ clerks how they can| Trough this experience, they have Washingt : tantl a 4 of withholdi f th blic. ‘ A A “ 1 1 i achieved sufficient training and poles ‘ashington is constantly accused of withholding from the public. \ I N : Y | » I Ja yan’sConquest! break into to fit them for more profitable work: " ¢ . ~ | etter 4 These tales grew worse and worse last week, until the list of 1V1 ng In INE€W Ory On 1 a ) ay rapt q | ee ne sant ahe Apa iean Plierde ds be tered atoning ies vay Pride lethal ~- et: J , e hey see no 8 mist o sunken United States battleships was becoming so long and the over-} By M ens Dress a retail store and feel that the travel- Baseccuenne of very able sales : ; : A © Ww eat mo! i oalad 0 AIMO UE Dee " . ve elr at i : crowding of mutilated sailors in American hospitals so harrowing that] By Marie Louise Radou. As u y husband regi aie Saan prep, maaretihe ; 7 : F ll S ae |] | ing salesman’s life appeals to them./ jon. ‘The Erawback to it 1s thie Secretary Daniels felt constrained to declare officially | hte article supplements two | tustrator, he ts jontons, wliced 1 nf In Full Swing ut tins et ait Seusseee ae Mimonte tertal east rather Ans ; ome fot dressing is deitey eeeaiived —!] | evoive ne sa . any can fleet has not been in action, No ship has been lost, There | in Wer Time.” In thie article |duantiy ct moat considered nec D requir rahe rerpene ey rere °f| ity for @ Arm which employs outatde|{ine, becomes discouraged at his ten, are no wounded sailors or marines in any hospital Mme, Radow elle how, her {by an American family. 1 prepare oll, vinegar and other suf ei ee ie alt saleamen, and later they are given an|UN® and concludes tat Be'll never | i ange ol coping tranaplante 10 | half a pound for luncheon for botn of ry ‘necessities, For dessert t nation, fo! bovpees oi a salesman A If, a8 Secretary Daniels believes, these “outrageous falsehoods”) New York City, she successfully | us, which L serve in a tavout or baked | serve a custard, 4 pudding or a picce of conventional cut 1s ateadily win- Serene ye grand Mea eee “To go out and make a living en |, are fabricated and circulated by organized conspiracy, the surest way| 4 conducting her table on an jor cooked with the soup, whieh | sa , the selection depending o8 | qing favor in Japan, No matter what | do on the ie line. one of these enterprises where one's | : : ; : average allowance of doll for supper. The meat we eat with u 16 ingredients, ; vlothes do go a long |of this is that before they test their] earnings come only from > to nullify their effect is to refuse to credit or even repeat them.| @ faye ance of one dollay | nite or horseradish sauce, ax | have| Another way in which housewives | P! pea aA A inahatr et iar the | mettle on the road they receive a| customers is a quite digerent eranee : i | i described in former articles. Vegeta-|can economize is in dry bills.| Way toward ma * ‘ sition from enterin, a Pe Remember, it takes only about three tellings to convert “Have you; NOR wa nee te: votes , | blew. like bonne or poam T buy a quart great American i¢ f hreveu| man ia the nation, Japan may soon| thorough preparation as regards the| territory tor eome Srrell-developeg we “ ” ” ote” | WPS o America and) at a time, and prepare with meat] tio applied so marvellously tol ging itse e hi it of the where one heard the rumor? ie Have you pear the fact # | begun housekeeping in New York Igravies instead Of butter, heating | health. measures should be carrled| a h ie: saeged like: tapi rene oF: ee pausenoe (Heit One prepiec | gained aatranuiae cons Nba’ Next time somebody tries to reveal to you some terrible disaster three months ago | aave spent | them up the second day. Somet Into the minutest details of house- | Werle ss they don’t have to stall ani “I think that a great deal of ; aii i ge I serve bananas baked in the skins ing. ‘The rapid adoption of Western) fake when questioned about the com-| which might ha’ eabor they concealing at Washington, tell him it looks Prussian blue Lo bbdiedy of $1 i er Aa Mur table.) ae you buke potatoes, instead of ke extreme care of al! my pos-|dress in that country has made it| modity. inte wend’ calemmenanie” Serena Bad change the subject, jometimes the daily budge: has gone | veges a hie Mave spot on Ui table-| ye of the most promising markete| “A great many saleamen, however, | spoiled by belng devoted to too tose over this sum, In tbat event) j nave never seen bananas #0 cheap | cloths, there de-{; : ave been & job before bein, ; this sum. In <bat : aoc merivan makers| Dave been developed without thia pre-| a job bef i properly een eS waved the difference in the|and so good as they are in New | struction by washing oy RUrOpeR Reno Ame liminary training. Sometiines they| “On the whole my edvice me y's menu York. In the evening we have soup, ary to set a t titractive -of Wearing apparel, especially re@dy-| have answered an ad fore local rep:| young man wishing to ee " 1 find that it Is better to do my|more vegetables served with wh an, f one is careful In) made clothing. But American manu-| resentative on commission, received | salesman ia t a Two more things to remember this week: Liberty Bonds | marketing every two days, purchas, |aauce or au gratin with grated che lant eating ny spots Sera tee not been ge'ting their| their eamples and gone out and made| paid inside job. ge Fo © low- d the State Military Censu: | ing upplies for six meals at one|or a dish of ric acaroni or noodles, | can be pre abare of the business. sales, Backed by the confidence thus | of years in jearning the line, the ie Only four days left to subscribe for the former Hat. preaksany 1s iltzle more San a |then frult or dessert ASAE) At least one in every four or five| snsendered they aye ee ewer erien | manager should be willing to gragt : ormality with us, consisting, asin all] On the day that I have a roast ft ts] house as I do sto} i ply mM an opportunit, The taking of the latter begins today and continues until \renoh families, of cafe-auciait, aome | of course necessnry. to cook” mor male Japanese is now wearing Weat-|gome house, eold Ives to the! whether of not hy hes omonstrete 10 P. M, June 26. All men and women between the ot bread and butter, or some toast,| than half a pound of meat at once ern clothing, ‘This means from 4,000,-| sales manager and got away with it, bility. His chancs sales ig ich enabl t he stale | Nat ns t rt tabl “Still others have gone out on any|are much better In auc. a eecoeemins vew Y. which enables us to consuine the stalé |use what remains to stuff vegetable 00 to 6,000,000 persons, and } 4 er sixteen and fifty in the State of New York must ri bread, A pint of milk a day ia auf [Hike tomatoes or ba els we pata sein the num’ one of the perennial propositions! {the starts Hast ete case than , Here are three “don'ts” for registrants clent for this, half and half of coffee | serve them cold with a mayonnaise|care preserves well mad * increasing a“ _ he ue war! which are constantly in search, for] omce-to-offiee. or housesto-howe ut Y pring until too lat jand milk, with which ali the people piquante sauce, You e not the w it 1 Germany and England were) men refer to certain magas terprise without an al a ee dons Bi with b “fig nt my race begin the day Cumom here of utilizing cold meats|omy to | into an hone ne Japan with « large amount| concerns which sell goods through! salesmanship.” y training on't evade the que bh half truths Personally 1 belleve that it 1# a other than chicken and shell fish in| age. of ready-to-wear clothing, ‘They were , Don't try to make it appear in your answers bow little you can do, but how much doing this at prices generally in ex- cess of Japanese-made products and sclling in the keenest competition th the Japanese articles, because f superior quality material or work. | $2,500 Worth of Flags Required By Each U. S. Battleship Letters From the People manship, or both cone te a ene ne an EE LTT LT TTS, A Te a La aL RETR : - & Man Whe D oe | t. ” P » t it full of neck r ons and love: pp tho Bitinr & Tho Brening Her Doorviaht, 017, Wy Tee Free Publishing O%|——I mean I am not going into wa-| i) Muy sot of other plunder?” ‘asked| TR@ Japanese like to dress well and NE of the most interesting cor-|1s required to make such My father 1s over fifty-five and my Of what nationality is « child of| The New York Broving World + | loons!” Sa eS ’ nas strict conformity as possible hers of the Brooklyn Navy|that of Venesuela, which has ge, e% “ alien parents, boi erie a ni 4 aaial* r ‘ ° 4 mother in bad health, One at OY) ship coming to thin comhteyt aa | 46 HERE'S my light sult —my 1aid aid I intended ake al s| with best prevailing — fashions, | Yard at this present busy time r horse upon ft, A special machine brothers perished on the Carso Ase @ Britian Ponies Inet summer's light suit? w asst . out of th box aid Aira, Jerr, but whether in their native or in adopted | is the factory where the Master Flag-| white stars eh a cutting the Another is in the Military Hospital aC 19 we paitor of The Eveuiag World asked Mr, Jarr, boring Into 1 e Mea nay Ve) foreign costun in no other coun-| iayer presides. Under bis @uper-|These are of eight sizes CWP flag. | “| Mantova, Still another is at the 1 have been in America eight years} a mass of clothes hanging in tne one of) Fingad 1 you } try do young men or business men of | MANSY Met ade for all of the|Year many thousands of ant front near Tr My brotber-in- and took out my first naturalization| closet those $7 unifor in ; aa an ing spend more in proportion to| : be Go Into fiags made by Gov, Jed in the war, leaving wife and Papers @ year ago. Was bora in al ow, var 1 need a light summer suit at as ‘ sme for the purpose of mak. | American Warehipa om th8 8140 fl amoiovess, ‘Thgse tara oy, lew ¢ ate hats the present live| Bruise colony. As Kagiang is an| "Now don) gel siurytile us.| maybe, { think It would o if n enor with aii|ing a smart appearance. |the world, for Atlantic Coast naval! two inohe to fourteen “Ary trom | 4 two children, who # preset ally of America, 1 would fike to know | ranged in that clos cried s,m Sc ath vUNIAGES Toe LL i hang in ii| Tt hay been said that the betier|stations and Government bulldings | dlameter, me ie with my parents, I also have two| whether I am under the protection of | Jar 1 sold that light suit to an ¢ en h i J a ap ge stainp up| class of American wearing apparel Rae Shand, Abad Of all the flags used | t \ thes P upon the Bastern aeal in the Unit Drothers and one sister under age,| the American or English Government, | cjothes man for some agateware, and ny rea? ape s area PT inside sn not be sold in Japan because of] tory at the Mare Island yard in Gteies service that of the Preslaset - ‘ole on i | drinking wntown, toc Now you xag atl w-priced labor j : © most ic) nt ee am the td eg of ie See The holder of first papers ‘i : S| It all ohipped off ; Sey Diane ass ey aellars®® grouiekis Fagan tating end | Te eueee prices lane, eee et | California does similar duty tor Pa-|hand-sewed een te make. “Tt in family. Last Tues: € [by the American Government as a| “The weather's getting warm (ar. Jarr, not caring to carry the uni- | “Phere urdly a Foner co having adopted foreign dress the| cific Coast stations and the vessels|the steady labor of a women pares because it was ny duty to do 80, But! “declarant.” An announcement may| have to get some mer clothes oe / re t los ne Vittle | Ja , true to his instinct for| in the Pacific whole month. This flag ie mci 00® don't you think that I ought to be) be soon made as to the status of « hen," grumbled Mr. Jarr Form gonrig “ urther: | emma u jresses that I'm| nea and smartness, wishes to|!® * ttleship of Uncle Sem'e| {2 *2¢8 ten by fourteen made in exempt from service? To whom shali| Clarants with reference to war ser-| «j gon't see why you didn't Join) “Youll find you ! @ top| jooking ove ks out of | Wear only the correct atyle, even if it] Every battleship ane e\three by five feet, It has oe and r for considera-| Vice, &e in lrawer eau, . y al r 4 1 " w D more than the same clothing| navy Dn | | Ground with the Un, ie I present the matter f toe, & say crnks Pea eee ‘ 1 ti he si has no less than $2,600 worth of| ground wi iedf hae a blu tion? AM A Queation of Bir sie singe analy S them, | Ways A said Mrs. J Must Tiand tive Us way | fuAde bY & Daeye oe & nines tailor flags, ranging from the tiniest pen. | Of-arme in the centre, he | obable that any man with | Te the The Rrening World Mt 3 AD ed then ; Janke 1 v nant is. sho . et that in 4 si “he b on the flag int 4 mee Baek aatpourselts wilt be| My father Mo thle ¢ intry Mra, Rangle told me he got allies areca em £Orl out a few odds 4 sin tha st of the better class talloring shops | nant to th Peeves ; Wy ; eee makes {ts production ne ‘a t hed on active service for some| twenty-five years ago, but did not niform, ¥ 1 hat, tor only M a we at time] closet temporarily. Ul take them out| ® point is made of having the cutting} More than forty foreign Gage of all’ task, Every detall of the cage? i . {consisted of vowdering hi e ty say (least done by an English or Ameri-| the nations of the earth must be car-| be worked out perfect Kl6 must F\ time, Should you be drafted, the Ex-| take out citizenship papers. | waslg7. Mr. Rangle lias « club, too, and | com 6 ! . th la ulen Perfectly, and skill 4 & jon Board will give you a@ full| born in this ¢ ry. When I becom 4 There are none her arr de- | Where y necktie? | C4 tailor pied upon every cruise. These vary|® high order is demanded oe empl & no 1 ould hardly keep p v| i} . fron ii gepien of ame will) not Go 8 Citta ntl @ badge co ep af ni akties rr Ge" | where k skod |, ,Mnere 18 no more striking evidence! ?0., the banner of China, with ita|Seemetress who is invested wim {28 u Go the Editor of The Krening World papers J.A.W. |when Mr. Rangle put on his Home| +] never saw such a man oq | ole Se eo een reat phifting of the national coatume,|Phant on the flag of Blam. = 9 ountry am 1 a ect. }| ‘The native son of an alien fat Zuard uniform and went around to| Mrs. Jarr You'll be wa ‘ Nahe fave you been wear- 7 | *'When a battleship is dressed in its >. Of what country am subjec her is |Gu Every day sees some change in this was born in France. My father and|®" American, unless he claims the| show off in it, Gus the saloon-keeper| dress you next! Here are your Wikcuhast + jahota are in| Teapect,, Pictures of street scenes a | colors the outfit representa 260 flags! LOOKED LIKE AN arrac mother were born in Italy, 1 came| Pationality of his father, on the sim-|in the place at the corner, wouldn't | A MEN before your ey. And she] yey ane ce Javots are in| roxio, Yokohama and Osaka taken @| of many kinds and sizes. Most of the HE late Bishop F, K, fe this country when twenty montha| ple condition that he declare himselt| |? Haid t Fh came over and looked in the drawer je Again, you needn't think I'll! rw years ago present @ very differ-| larger fags are twenty-five by thir- ws “deal of Min. “old. I am twenty-two years of ag» | ® citizen let him in. aid he couldn't gell! + Wel), she ded, “they were here| touch youl anpect Japanese street life! t ot, made of the best wool bunt- a was very atrongly o Tow and have no citizen paper A Quen a iteaan drinks to men in untfor {t was!the other but you a Gee, lan't there anything of mine that aled by pletures taken | ing, nineteen inches wide, This bunt- posed to the too-short ski ad FRIEND To the Editor of he Be Wor against the law tearing n " ry ed Mp. J to-day in thi h Tn ing 18 of the highest quality obtain-| too-decollete biouse, the toast, the Wf your father was an Italian, as ndly inform me if dentists of So that's why you want me to Yt wear the crowded the able and undergoes severe testa be-| narent silk stocking, and ote TANS, you are an Italian sub n ary age wil! be afted as c - 1 ke re reets sent quite a fore it Is accepted, But the action of | gartes of fashic er van | e became # naturalized Amer. | for regular serviee DROIT. MOA D | & wife bid aeKed ' « \ 1 t 8 exagac Westerr woes into the wind and weather makes the replace. sali once began @ fean before you were of exe, Hut It would seem reasonable that d n surp’ We HAVE joined Ire. fate!” M 4 re's) banking houses or the larger com. ment of flags ® frequent thing i ith the words, © S¢?mon he became « naturalized Mrenohman,| tors and dentists will be assigned to|!¢ Home Guards, and 1 will get a 1 bow y front of you!” mercial and mercantile etablishments ‘The flagmaker’s art is an exacting| “I shall take my tex: from k, and nota naturalized Atherican, that! ihe work for which they are fitted |uniform; but you needn') worry, 1 Raval i 4 : ma 1 you “i 1 wea work ? ked | or into any of the G rament offices, one, and eect Baere, © “ pasa pen but the ladies need not tart French. | 4 ever used jt r I've joined the Home | every ployee wilt be found c! o! e ave no intenti ‘would also make you Details not known at this time, am not going to keep out of saloons | “Mow could 1 use it when you kept | Guard, not the Naval Miiua” ” {ia ‘Weatera gar, icaakial Brooklyn Flag Master, Much skllj era dress.” Detroit Weye Pun