The evening world. Newspaper, November 16, 1916, Page 13

WANAMAKER STORE HERE CELEBRATES 20TH ANNIVERSARY Great Establishment Employs 5,000 to 7,500, According | to the Season. STEWART SLOGAN KEPT, “Don't Want Goods Misrepre- | , sented,” the Principle That | Is Still Adhered To. | ‘Twenty years ago to-day, Nov. 16, 1496, Wanamaker's opened its estore m the historic A. T. Stewart building | at Broadway and Tenth Street. Several months previous the news- panera had announced the purchase | by Mr, Wanamaker of the entire es- tablishment of Hilton & Hughes, | then the name of the firm. The old| sign was taken down and tn {ts plave went up one reading: Preree eee nune OOD nT naaaarat JOHN WANAMAKER. | @ Formerly 3 A. T. Stewart & Co. ‘This sign declared the new firm's) intentions to build a greater business | upon the foundations laid down by | T Stewart seventy-one years before. A. T. Btewart himself once said to! George W. Childs, the Philadeiphia| publisher; “You have a great busi- ness man in your city. I refer to Wanamaker. He will be a greater merchant than I am.” | To-day the prophecy ts fulfilled be- cause the Wanamaker store now oo- cupies not only the old A. T. Stewart Bullding, but the new Wanamaker structure, twice as large, the two bulldings connected by the Bridge of Progress and underground passages. ‘The business has greatly outstripped that of A. T, Stewart & Co, and em- ploys from 5,000 to 7,500 people, ac- cording to th» season. ‘The first advertisement ef Wana-| maker's in New York contained this statement: “This is not to be a department store, but an aggregation of made in its day the stom of . T, Stewart the model mtail store of the w ‘ef Carrying out this idea, the Vana- maker Store specializes in svery branch of !ta business and bas butit into its buildings @ score or mow of specialty shops, each complete ir it- aeif. in commenting on this twenthth anniversary day, Mr. Wanamaler sald he often eaw A. T. Stowsrt going around in bis retail and whoh- “Mr, Stewart, I am sure your prin- ciples won't work. I give notice that I resign my situation, for your estore will not last long.” Mr, Wanamaker recalls that many | large dry goods buildings on Fifth Avenue and other avenues in New York are empty at present, but that Mr. Stewart's name stands out boldly as the principal merchant of his time. Mr. anamak decl Mr. Stewart was a far-seeing man, of strict Integrity and that he is only striving to keep if Stewart's foot- atepa and meet the new conditions which have arisen and enlarged the Mr. Stewart's statement: “T don't) want goods represented for what they are not” ia the slogan of the Wana- maker atores. | For Cuts, Burns— or B CO. to., Ma, FOR THROAT AND LUNGS Eckman’s Alterative KE BY LIGGETT’S RIKER. | BALE. HECEMAS STORES AND OTHER LEAD- ING’ DRUGGIBTS. AM lost or fo verthed in ‘The World list t The World's In v K You can’t put it out with a turn of the wrist ‘THE EVENING WORLD, THURSDAY, NOVEMBER 16, 1916. COAL IS HIGH. and THEY SAY IT MAY GO HIGHER The Answer is— Burn SOCONY KEROSENE SOCONY Kerosene averages from 10 to 15 cents. Burned ina Perfection Smoke- less Oil Heater, it will provide ten hours of clean, odorless heat—more than enough to warm comfortably any ordinary room. There’s small comfort in 10 or 15 cents worth of coal these days. eeeee A Perfection Oil Heater is on when you want it and off when you don’t. But the furnace keeps right on merrily burning up the dollars whether you want it or not! —as you can a Perfection Oil Heater. You can’t light it in a jiffy if there’ comes a cold snap—as you can a Perfection Oil Heater. The Perfection is solid, substantial, self-respecting—it doesn’t smoke, smell or get out of order—or dirty up the house with ashes. It is as inexpensive to buy as it is to use. @eeeeese SOCONY heat is clean heat. See that your dealer delivers SOCONY Kerosene and you won't have any trouble with your lamps, stoves and heaters. SOCONY Kerosene is the trademarked name of the Standard Oil Company of New York’s best grade of refined oil. See that you get SOCONY and no other. Look for the SOCONY Sign at your grocer’s. STANDARD OIL COMPANY of N.Y. (Priacipal Offices) NEW YORK ALBANY BUFFALO BOSTON -