The evening world. Newspaper, April 4, 1916, Page 5

THE EVENING WORLD, TUESDAY, APRIL 4, 1916. “Not so The Kellogg Toasted Corn Flake Co. much announces the discovery of rumbles the jirst “All-Wheat—Ready-to-Eat” food, with a delicious flavor. Krumbles is whole-wheat, cooked, “krumbled”, and delicately toasted, by a special and exclusive patented method, thus presenting for the first time, as a deli- cacy the rich life-giving substances that nature stores into this wonderful grain. Phosphates—for nerves and brain. Bran—the wonderful aid to easy digestion. Proteins—the blood, bone and muscle builder. The wonderful thing about Krumbles conveyor of milk to children. that will make it appeal to the children Krumbles will be eaten principally be- particularly, is the delicious flavor that has cause it is liked; but its strength-giving been hiding in wheat, until the Krumbles properties should make it an especially method was discovered. In addition to its popular dish for the invalid as well as the own food-value, Krumbles is also an ideal growing child. How KRUMBLES is Made The successive stages from wheat The wholesome coarse flour is $10,000 and is as tall as a five- to Krumbles are very interesting mixed into a loaf and baked for story house. » first important thing is to one and one-h irs. The loaf . fava flee for Serie rich is cooled for ty-four hours At the end of the toasting, the in the phosphates and mineral and broke n-head _parti- shreds are again broken into salts, which all doctors say chil- cles. These are con- small pieces—and Krumbles, with dren need. This requires special verted into shre ar or five the flavor that will make it fa- equipment of “old-fashioned” mills feet long. The are then mous, is ready for the Kellogg to grind the wheat. toasted in a special oven that cost WARXTITE package. Phone now for KRUMBLES—10 cents at your grocer’s. ae blogg Ceo b ars re Lalas “When i to Mavor-the big |: success of theday |/ is KRUMBLES | Allthefoodvalue | ; of Wheatinthemost | / appetizing form amt om J Dextrinized Starch—the fuel for warmth and ‘energy. Good Milk and Whole Wheat—Nature’s Twins—Krumbles Makes Both Delicious. Every mother knows how children rebel against milk; cess, Children enjoy eating the crisp, tasty flakes, and it is but common sense and doctors agree that little folks must a grand way to convey to the youngsters plenty of milk. have milk—and plenty of it. That’s one reason why Kel- They forget allof their notions about milk in the deliciousness logg’s Toasted Corn Flakes became so quickly a great suc- of Kellogg’s Toasted Corn Flakes and Kellogg’s Krumbles. All Wheat Ready to Eat 1 ORIGINAL Has Tus St Thereis only one Krumbles and that is ¥; the new whole-wheat food 1 with the delicious flavor EF 4 originated by the Kellogé } 5 Toasted CornFlakeCompany / ADR Look for this Signature