The evening world. Newspaper, October 11, 1915, Page 14

The Evening World Daily Magazine. Monday, Octobe ‘+ Laying the Cornerstone ~<a. By Jit Cassel | Ren, Mew . 7 Pt Lea |g eh | 4 ( ¢ ee ee eS J Pilg yy Clg Ai Commtrion te the Taito Stet “Jann ed atone Oe ne ent hee P oe —_——— —_ a . _ —— : pay THE FAMILY CHOICE. aL ND Ae , PW that the P san Conference her reported tat ¢ Hi INTERNATIONAL Tense mu recognined ws the head of the de facto Govern & , tent Mes t becomes mor on ever idle to dwell upon < PEACE BLDG. hed traite in the tenacious old fighter i Whatever he i A shout three-quart { country, He prom @ constitution democracy t will falfil internationa Ret too summar getions, gr with political enemice An Tited Stat Six South rican repul wi are Ww ‘ j the responsibility of having picked him for the man to get M » in| | hand. Which is in all way r than if thie ntry had t t { settle matters alone When it comes adjusting the two or three Lundred u ’ Gollars of foreign claims vpon Mexico, Karopean Governments are undoubtedly going to look to the United States and no further, That was the understanding when Europe agreed not to meddle But even #0, we are in a better position than we should have bee had we parsued single-handed a policy of benevolent dictation and interference which, while it irritated Mexico, would have etartled our! South American neighbors into a fever of resentment and anapicion. | Carranza may turn out a reprobate. But at least he is, #0 to speak, | the family choice of the continent. Instead of forcing Mexico to take what we thought good for her, we have in general council singled out) the man and the party who seem nearest to expressing her somewhat) mussed-up ideale. | There is, to be sure, more destruction, added horrors”: They are Carranza’s business. Our immediate and impe * to put a stop to the in- cessant flow of ammunition, rifles and machine guns from this country into Mexico. This traffic has heen the worst enemy of peace and order across the Rio Grande, | ee WAYS AND MEANS. KANTED the city is financially pinched, we lope it ean pl!) throngh without cutting novels out of the list of books its! public library circulates among its citizens. The Bureaa et} Municipal Investigation and Statistics is shaving pretty close to the vind when it suggests this economy. _ One of the glories of New York is the free public library and ite ‘oranches, All told the library asks only a little over $800,000 for next year, and with care this figure can be reduced. ‘ Fifty-three per cent. of the books now circulated are works of fiction. For some years past, however, the percentage of fiction culated has been decreasing; With a corresponding gain for serious WAtings. Good novels are good reading and often lead to bott r. That they bring wholesome pleasure, also good food and stimulus to thousands of starved minds\in this big city, nobody would deny. Does it redound to the eredit of New York to talk of making up for wasted millions by such shifts as saving a few thousand dollars at the expense of free library patrons? We print elsewhere a letter from an Evening World reader ¥ 5 ean see no crying need for a new $10,000,000 Court House. His plan ot economy may be open to objections. But it more than holds its ‘own with a proposal to stint the Public Library. REGISTRATION MADE DIFFICULT. 'T OUGHT to be posssble for a citizen of New York to register at the Proper time and place in his election district without encountering delay. annoyance and insult due to the low intelligence, bad manners pnd gross incompetence of those who sit at the registration desks. Experiences of many persons who went to register last week were dis- agreeable enough to warrant vigorous protest. In some cases the men in ‘charge of the registration books were so utterly undrilled in their duties that ‘waiting became for busy citizens Intolerable. In other cases the men at the Mesks showed a spirit of surly hostility and deliberate insult that should have landed them on the sidewalk before they had recorded ten names, threatens “more hloodshe thera are als , who now dapata and Huerts e duty ‘ | woo é e Pop’s Mutual Motor By Alma Woodward pyriat, 1915, ly The Prews Publishing Oo, The New York Evening World), The Big Race. ONESTLY, sometimes I thipic you haven't perfectly good sens npl Pop, as he adjusted his goggles Dollars and Sense. By H. J. Barrett. Retlections of A Bachelor Girl By Helen Rowland silane ih Vim ,do put up the most childish argu- Conyright, 1915, by the Prem Publishing Co. (The New York Lvening World ental DEVOTED husband ts one who gives his wife a compliment every) “Weil, I'll tell you one thing,” com- Some new germ fiend is always arising to interest the public few days whether she needs it or not. bated Ma. “When our friends ask = you whether you went to tho Astor “proper” way to kiss, just as though kissing could be made interesting and proper at the same time. Copyright, 1918, ly ‘The Press Publishing Oo, c (The World}, New York Evening We Two Ways of Figuring Advertising Results, ‘WO merchants, one a haber- dasher and tho other a shoo dealer, decided to start adver- tising. With the assistance of a com- potent advertising agency they plotted thelr campaigns. In cach ease only a moderate expenditure was involved. At tho end of a month a@ represen- tative of the newspaper called upon Jones, the haberdasher. He received @ frosty reception, “You may cancel my contract,” said Jones “I spent $400 In your paper last month and my net profit on sales traceable to my advertising amounted to but $425. In other woras, { throw away enough to buy mo a couple of suits of clothes. Crossing the street, the solicitor on re | in the race and you *Yes' and they ask you whom you took and you say you're going to feel like a pea- jone,’ |nut!” “To which I reply, for the third and Every man yearns to mect a woman with common sense, but when he’ most exasperated tine, I'm not going meets one it always gives him a cold chill to feel that she may be using to cough up tive bones per for a it in siting Bim np. ful of guests, and I don't want them to cough it up for me, If It was a Har it'd be different.” t, quaint, old ideas of ocr COO ies your own ways" always got the best ot] “Im not going to get the same kind of “Zaza” is playing in the movies. What swe wickedness they had in those days, whem the wife qj _ 7 in ow 0 h ee that tered the establishment of Brown, the| “the other woman, ener at yk OF ne ae It is a shame that decent citizens when they go to register as voters | hoe dealer. Brown was all smiles. —— [ROR BeOP Ly Ar cagnnine st (ie eannot have to deal with registration oMcials above the type of ward heelers| on ye wet, Daen footing my returns) Aver all, why didn't the Capulets and the Montagues let Romeo and timo. “I don’t care wnat thine dvertixing carried with you last month,” he annoynced, “and L find that your medium \ pulling fine “and thugs. v make or who wins or anything has no attraction for me, e {watch or to perpetrate myself t get married and reveng: both families by “taking it out” on one L ree J sent the danger it entails to human life and limb. I'm after the mechanical 8. spent $400 in advertising and the net profit on the sales made amounted to $310, That means a nominal low of $90. As it brought me 775 new customera whom I shall follow up through the mail, I figure that I'm| pretty well ahead of the game. ( tainly the profit on the repeat orders I receive from these customers will, in the course of a year, show me « handsome return on the month's e: penditure. Furthermore, th ou tomers, all of whom received goo value for their money, will bring still mpre customers. If next month's re- Its equal the past month's I shall promptly increase my appropriation.” When the average mun goes to heaven he may wonder how he got in, but a woman will always secretly credit her admission to the effect that ™ her picture hat made on St, Peter, Hits From Sharp Wits. ; The lamb that wanders into Wall t these days must not put too much faith in that tempered wind wtory.—Pitisbu eh os If @ man is obliging he is very apt to be popular, because he can always be imposed upon. | P snce of it—that is what will engross to observe the kind of do; 0) harbor,—Toledo B! ag ° A down and outer likes to blame his failure on the town he lives tn, eo ee Some people merely whistle airs, while others put them on.—Maco ‘One way to study human nature ts |News, eS sme ———— ‘Oh, they go so fast you won't be able to any of the machinery at * scoffed Ma. FA {don't want to see the machinery, explained Pop patiently, “What I want to see is how they change a tire in five seconds. Imagine having a blow-out when you're going a hun- dred milea an hour—stopping the car, Grandmother treasured a bundle of yellow love letters, which she kept| changing the wheel and being in the race again, all in five seconds! safely bidden In the attic; but granddaughter is thankful nowadays to have 0 NEBL n. all AD TOU bait ab bour, a bundle of yellow night lettergrams, which she keeps safely hidden in Ler| said Ma. 5 lawyer's desk “This is no time for comparisons,” slaved Pop with dignity. "I'm “ly trying to make plain to you ct in attending the race." . . A fascinating husband fs like a valuable umbrella, if they happen to be stolen the shock is always softened by the relief from the anxtety of having to keep your eye on them every minute, Jones, the haberdasher, ceased ad- vertising and, as rents increased while his business stood stationary, | enough to hold comtértably four or| Some people's ideas of social distinction are represented ontirely by a| five hundred persons, erhaps it is! whe the Pilitor of The Breving World | ioe ° » This is the eleventh hour, it ts true, | safe to say that only 80 per cent. of | Be finally forced to the wall. fur overcoat and a tank of gasoline. y goodness!” remarked Ma as “but perhaps there might be some|'%S space 1s employed in this etruc-| Brown, on the other hand, as he __. |they rolled along. “I never saw un capi J ne » Brad- value in calling your attention to the ee Do you so many cars all at once, 1x o admitting the perfection | ually increased his app: suppose they are all going tor, why not make the! ultimately found himsel court rooms of the Judges, as in Lon-, large his quarters. don and Paris or Berlin, comfortable! Following this, he began to estab- enough to hold the fifteen or twenty lsh other stores and now controls a people who are generally present? | chain of eleven establishments oper- When a New Yorker reflects on the| ating in five largo cities. amount of space going to waste in| Brown, you see, understood what Is the Criminal Courts Building, wake! meant by the cumulative ¢ ypriation and the forced to en- Betty Vincent’s Advice to Lovers HE young girl of to-day is in too] consider that your friends are {ll- much of a hurry to grow up, | bred. 1 receive letters from little girls of sixteen, fifteen and _ven fourteen years of age asking for advice in (Proposed enormous and wasteful ex- penditure for a new Court House. Also to ask where is the common @ense and the public spirit of the people of New York who will tamely w this, wyers who have been rm “Of course. A lot of speed maniacs —most 6f them. You can see it in their faces. Now, I’ There was a report that stunned the ear, Pop's wheel swerved crazily, Ho brought her to a stop and got out. “X, Z." writes: “Would it be prop- er for a young man of eighteen to give a girl of sixteen a book for her in the b bie 7 They wave veen friends| “Front, eft, fe suid vrietiy wud Kol adfour Vourts, Wupiin, Ireland, or the| a tew blocks further up to the Hall, advertising. Backed by dependablo| siouid remain entirely ignora for| several years.” out the tool drum. Courts in London, or the Great|of Records and sees the quantity of | merchandise, Intelligent advertising ts We are long past the| Perfectly proper, Twenty minutes later Ma looked of Paris, readily admit that| space not used, proceeds to the City| a business-building force of wonder- : one of the weet. Court Houses in the hym ap architectural stand- very girl not married by the 19 she Was elkhteen was called an “old maid." Your over the side of the car, Court House across tho street and “Everybody's ful power. sees thousands of feet wasted, If you carry articles of merit, advertise and your tum business A Kiss passing us, Milton,” ‘ men cannot afford she walled, “Can't you hurry a little it and from its position, is the looks across uniclpal| will grow. It grows not so much by| ty wed at as early ane an fore e. writes: “Iam sixteen and] pit? We'll be late.” f Cours House in the City Hell Bullding, w millions of feet, of| the tmmediate response to any partic-| morly, ‘Then why Cannot the school. | Would like to know if it is proper tol “The reason 1 started early was to New York City, called by some space are aq the te Looked a ndered on the ground id millions more on the upper when he sees the County office improperly pla Supreme Court Building and used as a store hol ular advertisement, but through the let a young man kiss me good nignt, We are good friends, gaged.” A nice girl is supposed to s kisses for the man she marrie girl, still half a child, steer clear of sentimental affairs? She is not fitted, mentally or temperamentally, to cope With them, and she would much bet- ter remato a little girl as long as she guard against just such uiio.vacen cidents," he said as he resumed his seat. “Wo'll get there in time,” Ten seconds later the a was rent by a sound enough like the first to be floor ani ined, who return for floors; | future pureh: and who bring their friends with them. Furthermore, continuous advertis- but not ens its exterior, for ing reminds your old customers of | can, its twin, remodel and make your existence. When they're in “L, Fr." w : “Back, right; it's funny how things j hygienically perfect for Inarket they return to you because ae ponte dat ata trrd | writes: “Iam tn love with aught} @ young man and I know ho returns vious.| my love, Recently, owing to an acci- traordinary| An advertisement can be compared | dent, # have become crossed, What ts to to a stone flung into a quiet pool, | and of twenty and I fancy to 4 certain young lady. san I get acquainted with her? There no one who knows us and who can ‘court Jud, the tnterior of some of your publicity which o pacious edifice, with one or, their eyes, perhaps weeks pre’ two large rooms for cases, he properly asl happen,” R tuli hour later Ma got out of the car and bent over bim “Ten dollars wasted ip the Court House Building on Street, The average trial i she sald, ac- I u ry a e co 0 ve yrmal introduction.” cusingly. “We're an hour late al- preme Court generally has| become of the City of New York? After tho first epiash tho Hipplesex. |can be changed. be selenide deans" Novbrihelease you inust “wait (in| ready and we're nowhere near tho fifteen to twenty people pres. | Where are its public spirited citizens? tend in a constantly widening radiun| ine about this. Do you think | would| you can find such 4 person, 4 it| place yet, Five seconds to change a attendants and’ Who ie to look ufter the public wel- until the influence finally ts felt unto Le lappy if J married him?" Would not be proper for you to meet| shoe! No wonder you wanted to seo rooms are large fare? the uttermest shores ‘ yea y0i him. ‘1! the young lady in any other way, | bow they do it. When you'y on the 4 “her fr Verne LES eileen r 11, 1915 | The Woman Who Dared 4 Married Lite Series of Utemnust interest y Wel, | ws 1 i ‘ Anat ray ta war a rich — « His ears ago, | ae ir ' ted Hin WIFE were yomerd rt pearance, N When b war tw ne l married ed her, aot for “ Has Horowg ‘ ae ! uh ra ' ts pearly ple to know on # vider wiser in The way 1 reali > inti uy am | nt on J ney ft the Weht it Was 4 Mistake jn getting Hidn't have to prove a® married, not in the maa. His love ¥ hour t spent outside | exe 1 Wan with Hines wking (hat bad neemed only impetu- | us before Wo Were married, nuw ape f rather a quiet peared se and indebeate to me! ape in that f could o ealous to t Ne more than gay, i ly jealoul i Icrowd which my ivalmnd avectend Jidn't go out oF come in without, wa ' giving the claborate account of 1 have jitte t@ my Moven If to Wally spent t y with some oid friend, 1 had to fsten to su reproaches, knowing that thing. He was eve ready fault; but r remember hearing 1 word of praiw, He would pay @& satisied me. I fabulous amount for a hat or a ream ay not naturally curious. J never then, when [ put it on, thinking to i wid Never thought of bis doing 4e him, he would remark somes * ng had always see 1 to me ne like th xo cowardly. |" guess people will think yor So when I found out that my hus-| SOME HUSBAND. when hey eee band's whole life with me 1 been a that!” tangle of deceit, @ tissue of lies, | was Ia {t any wonder IT became Aise first incredulous, then insulted, the [wustea? ‘ ingry. L never questioned him.’ That (To Be Continued) Siories of Stories By Albert Payson Terhune 1915, ‘The New York ag Workt), No, 63--BIMI, by Rudyard Kipling. HE man’s name was Bertran—some said he was a French ex- and he was a naturalist. He collected specimens in | New Guinea and he lived in a bungalow there on the sea coast, He had an almost supernatural power over wild animals and could make them come to him from the jungle at his call. His housemate and favorite pet was a gigantic orang-outang, which he called Bimi, He had captured Bimi in babyhood and had brought up the great brute almost as he would have reared a human child, Bimi had a regular bed of his own in the house, with pillow and sheets, and a place of his own at Bertran’s table. He walked ang ate with his master and even learned to smoke cigars, He loved Bertraf with an absolute worship, and was fiercely jealous of all the man’s friends. When a visitor, for example, Would talk for any length of time to Bertran the orang-outang would pick up the talker #a his hairy arms and carry or push him out of the room At last Bertran fell in love with a beautiful French girl, who lived not far from his bungalow, They became eng: Bertran told his German friend, Hans Br about the engagement, Breltman listened gravely to the lover's rhapsod then said: “Haf you thought of Bimi? If he pulls me away when I talk to you, t what will he do to your wife? He will pull her to pleces, He is your beast, If he was mine he would be shot now.” A Strange Bimi, at this point in the warning, stretched out one Warning. $ mighty paw « zed Breitman by the throat. He did not tighten the grip; but Breitman felt the thr the cesture and know that the orang-outang had understood his words. “| knew [had made Bimj a life's enemy,” said the German afterward use his fingers haf talk murder through my nec But Bertran laughed at his friend's plea for caution, French girl and brought her home to his bungalow. Timi showed no sign of dislike to the newcomer, In fact he obeyed han, siavishly, and did tricks for her amusement. Again Bertran laughed at the German's forebodings. | A day or so later Bertran and the ¢ after o walk. Mrs, Bertran wag not there. Neither wus Bimi, The house vas a wreck, as from some horrible struggle, A glance was enough to show shat the orang-outang had murdered the woman ond cacrled her body away with him into the Jungle. Bertran «aid little, He merely tau + > onyright, thie Pree Publishing Co conyiet- n “pee: He married the man came back to the bungalow 4, And the laughter showed he had gone mad, After a long time Bimt crept back from the jung alone, Hf came timidly, as though fearing punishment. "Und den,” Brettman afte d told the tale, “und den Bertran kill him with his hands, and 1 go for a walk upog der beach, When I come back der ape he was dead, und Bertran, he was dying above him; but still he laughed g little und low; und he was quite content, You know der formula of dor strength of an orang-outang—it is more as seven to one in relation to man, Hut Hertran, Ne haf killed Bimi mit sooch things as Gott gif him, Dot wae | seen animes <s | Jungle Tales for Children 661) 00-100! Boo-hoot” Grace couldn't help laughing satel lepha “a The 5 sald “What a beautif B Mister RlephAne trunk you have, IL do wish yop some one erying at hi feet b . and, looking down, ho saw Grace| ia thie DMfistes Grasshopper, is lant took her up ¢ Racity ous aig “What in the wide world is tho|D!@ trunk and swung ber back and forth, humming all the time to him matter with you?" he asked of Pe “I fell down and bumped iny t to sleep a whined the little grasshopper. a foster, an “You must have bumped the ground | oN Wend home F3 too, and made & hole in it,” aald}and went home Mister Elephant, “I was wondering (Vn fo Fuacned the door his goo what that hole was—I almost fell 5 Making a clock of youre {nto {t myself." . = es} “Good idea!” thought Mister Ele | .!phant to himself, Then out loudj Job, you ought to take out a year's! "yes, Tick-tock! Look out, I'm go lease on the spot where you get the | ing to strike!" blow out!"* At this Mra, Elephant scooted Inte | Stippled with cup grease, heavy oll, | tie = n rust and mud, Pop looked up ut house and left her husband oud and laughing, Finally i in the window at is it?” to come hor h Well anyway, when our friends | ask us about the race, we won't have to apologize for not taking them. That's what was worrying you @ lit- tle while ago,” be said sweetly. for you in.” sag said the big fellow, a he went up the steps,