The evening world. Newspaper, August 11, 1915, Page 8

would compe! a reading we might talk business.” iy 1 admit th DOLLARS and SENSE” By H. J. Barrett. ‘Making Advertising Fduca- tional and Interesting. - “A great deal of advertising fails to Pull because it isn’t read,” said F Wey, the President of the Merchants’ ‘Trust Company. “And it len’t read because it isn’t interesting. Now, if a campaign for us that * replied Osby vertising man. Hut wo earn our, bec commisions by supply’ pulls, T'll put my your problem and submit shortly.” y “Now, Mr. Finley, here's a plan that | “th 4 man,” said ¢ -]some days easily adapte your rolling a calendar, banker's desk. ‘™ ued, "Each shee him it on the 7” he contin= tains some ac. tual specitic info: fon of Interest to the recipient.” And he read some of the items aloud: information signed by another iv treated in law as your agent and not that of the company.” Jamestown, N. Y.—"I have used * Favorite Prescription’ off and on ever since Iwasa girl, I heard of it through a relative who had used it. I have used it eighteen years. At first it was taken te correct a run-down condition and weakness. It helped ie so much that I | learned to depend on it, and when not 4 well I take it to sg me e up my system. It has never ypointed = nd I think more of it now ever.”—Mre. F, L. FRENCH, Forest Ave.. Jamestown, N. Y. Dr. Pierce's Favorite Prescription mow for that backache dragging- down sensation. In tablet or liquid form at all druggists. —Advt. posscssion is not insurable by you un- less you are liable by contract for such other property.” “A blanket policy on property in two or more locations 1s generally more satisfactory than specific writ- ing; inasmuch as tho shifting of Property from one to another location will not over or undex insure you tn any location.” “In hausehold furniture insurance an invoice or list of the goods should be made and kept. This will enable the insured to prove fully and expe- Aitiously what is lost or damaged.” rial; sensation. 33d Street Three and a half days until Inventory, Saturday night. Be est bargains of the month. Women’s $5 Black Satin Bathing Suits, $3.95 | ate A smart Smock style. Another style with Cir- cular Skirt, Also a Smock Model in Silk Poplin. 4 All told, 175 Suits, | $3.95 Mohair Suits, $2.45 Four of the newest amocks and dress effecta—in navy or Combination Tights accompany each of the mohair awite, No extra charge. Young Girls’ $2.95 Suits,$1.95 model of navy blue mohair, each suit. Sizes 8 to 16 years, in a » trimmed with red. Bloomers included wi . Every Suit in this Sale is Salt-water Proof and is Guaranteed Third Floor Women’s Suits . Uieaetet the 8 Oo a w, Final Summer Clearance of Women’s Novelty Low SHOES E $1.95 All Sizes, 24% to 74%, AA to D Width, in One or Another of the Many Styles certain large response to this very extraordinary offering. August Sale of Bed Coverings $4 Comfortables, $3 $6.76 Comfortsbles, 43.60 Blankets, $2.50 Pair $5 Blankets, $3.75 Pair $1.85 Bedspreads, $1.25 $3 Bedspreads, $1.95 in carpet and other sizes. again, * sald Osborne, “first de- ch busines: “But how does all this apply to a bank?" objected Finley. hen,” average bank depositor knows worked to perfoction for an insurance | nothing of banking and business jaw. torview | And this ignorance sometimes costs @ great deal of money. -|planned a newspaper campaign for you, Involving @ fifteen-inch ‘ad,’ four times a week, which will supply this ously displayed, will appear some val- uable pointer regarding banki: and practice; “A party furnishing you a poltey|every depositor. necessity of returning @ certified check to the cashier if not used; data regarding the bank's responsibility in “The property of others in your|case of a stop payment notice; dara regarding the danger of indorsing checks indiscriminately; items cover- ing the proper treatment of notes when partial payments are made— these are but a few of the thousand and one points covered. space will be occupied by this mate- the balance will contain copy featuring the superior facilities fered by your Institution. A campaigu of this sort should create a distinct And that it will react greatly to the bank’s advantage ts ob- vious. The inference is that the em- ployes of this bank are thoroughly GIMBELS Great Benefits to You, Mark the Ending of The Summer Clearance Sale “To Keep the New Store NEW” in the short selling time remaining. This brief notice shall be your invitation to come for scores of Milliners Visiting New York that our two Artist Milliners, who have just returned from Paris, have accomplished as much for you as they have for us? That is to say, if you had sent two personal representatives to Paris they could not have brought more or better models to you. These Hats are made of the same fine French ma- terials as were the original Paris models. Regular $5, $6, $7 and Even Some $8 Grades This clean sweep of our entire stock of Women’s Fancy Shoes is made necessary before inventory to make place for the new models for Autumn. .3,183 Pairs of These Fine Shoes, from Highest Grade Makers, Are Caught in This Final Price-Reduction Enlarged selling force and space will be provided to take care of the ed on every detail of modern king; that de ors’ interests are alendar, brought this hat he final newspaper campaign copy pulled | fo d Finley after inspecting ead, and it Was read | the sample ‘ads’ carefully. “After wo because It was interesting.” have published a sufficient number ot m and present them to those. ng for them. It's good adver- ‘Conunted Osborne, ; it will pull business.” And it I've In each ‘ad,’ conspicu- Don’t Hide Them With « Veil; Re- | move Them With the Othine Prescription. This prescription for the removal of | freckles was written by a prominent | and is usu & pointer of inte Data regardi: lly so successful in| i clear, Half the an ounce of othine and remove them. | Even the first few applications should ww a wonderful improvement, some of | r freckles vanishing entirely. | Be sure to ask the druggist for the double strength othine; it is this that is | veo on the money-back guarant: vt, Store Opens 8:30 Closes 5:30 Saturdays at 1 Final efforts to rout out all odd and small Do You Know Copies of New Paris Hats at $15 tw $28 Mere Fractions of the Paris Prices Third Floor Clearance Items Women’s $6.95 Linen Garden Smocks, $3.96. TMrd Floor Crepe Kimonos, $1 — Half Price. Second Floor Young Women’s $6.75 to $8.75 Tub Dresses, $4.75, : TMrd Floor Girls’ $2 to $5.75 Wash Dresses, $1 to $3.75, TMrd Floor, $1.50 to $3 Silk Para- sols, 85c to $2. Malm Floor Women’s $19.75 Wash Dresses, $10. Third Floor Women's $16.50 to $25 Dresses, $12.75. Third Floor Second Floor The Last Week! On Saturday next at 1 P. M.—that is 2 1-2 days from now—we close our great Sale of Oriental Rugs at 1-3 Less |} $100,000 Worth for $67,000 All the finer and more desirable weaves are represented A splendid showing, at prices that the European crisis will hardly allow to fall so low Bizth Floor THE EVENING WORLD, WEDNESDAY, FRECKLES = '| Kenyon Rubberized Women’s 2-Button || Low Shoes at 1$2.95 Women’s Daint: Washable ee $1.98 Clearance—Odd o) 49c Women’s Street & Afternoon Dresses \| Black Lyons Velvet Untrimmed Hats “$1.95 5 Minutes from 96th Street, 22 Minutes from 7: &S. Sub jubw: Thursday THRIFT Sales Offer Wise Economies ‘2d Street, Ei (= Store Opens at 9 A. M. Closes | at 5 P.M. Daily. | Saturday at \ Noon. THRIFT comes from the Danish (thrif), meaning GOOD LUCK, and means, when we say,.‘‘He or she is thrifty,” that they possess a knowledge of the value of money that enables them to make wise economies. Because we know that Brooklyn women are the best shoppers in the world, we offer in these Thursday Thrift Sales opportunities for them to buy Just the merchandise they need at the lowest possible prices. Sik Raincoats {93-95 A RAINCOAT is a good investment this Summer, and these Women’s Ken- yon Raincoats at this price are a particu- larly good investment. There are just 200 of them to be sold at $3.95 each. In the lot is a large quantity of silk Coats, lightly rubberized, in dark blue; others in tan, black and small green and blue plaids; full length; raglan sleeves; pockets. Sizes 34 to 44, Second floor, Central Building. GUN METAL and patent leather two- button blucher style, cut high to prevent slipping at heel; fawn buck back, turn soles and Louis heels. Boys’ Shoes, $1.98 Gun metal, lace style, with strongly stitched soles of solid leather. Sizes 1 to 514. Second floor, West Building. This is a really remarkable clearance of Dresses, as they are taken from our own stock and marked at a nominal price for quick selling. A splendid assortment of dainty models in all the Summer cot- ton materials and a wide range of color- ings, plain, striped, floral and novelty checks. Sizes 36 to 42. Second floar, Central Butiding. Girls’ Wash Dresses NOT A COMPLETE line of sizes, but values so remarkable that any one who can obtain what they seek here will get a wonderful bargain, There are plaids, checks and stripes, in ginghams, percales and a few reps, Sizes 6 to 14 years. Becond floor, Central Butlding, $12.75 FALL MODELS JUST RECEIVED from the manufacturer. $12.75 would be a small price to pay for a smart After- noon Dress at the end of the season—/ here the latest models at the beginning of the season are to be had at this low price. Made of excellent quality taffeta, also taffeta and serge combination, Every detail is correct and up to the minute, An assortment of street shades, also black. Second floor, Centrat Butlding. YOU WILL PAY $3.50 ELSEWHERE for the identical Hat. This is a very fine quality black Lyons velvet Hat in several different styles, Included are straight and rolled brim sailors, side roll effects and others. Soft crowns, edges finished with a flange of the same material, 98c Ostrich Pompons, 49c A wonderful value—the smartest and newest Ostrich Pompons, Just the trimmings for the up-to-the-minute Hat, Of good quality ostrich, with feelers in all the newest Fall shades such as uniform blue, forest green, African brown, quetsch (purple), gray, old rose, black and white, PLEASE NOTE.—Your Hat trimmed free If materials and Hat are purchased here, Btreet Noor, Fulton etrest, Kast Bldg, Women’s Cotton 8c Stockings at {? BLACK, TAN or white cotton Stock- ings with double garter tops, reinforced heels, soles and toes. Most of them are Women’s Summer Wash Skirts 198c OTHERS, AT $1.50 AND $2.50. Made of z nd imported pique, , Tatine, rep and cotton gabardine. is a clearance at prices that mean three or four to the women of good judgment who appreciate extraordinarily good values. A good range of sizes. Store orders only. Becond Noor, Central Building. Women’s Low- Neck Recut 8c RIBBED COTTON, low neck, sleeve- less, in regular sizes. A fine value. Women’s Combinations, 21c An unusual value. Fine ribbed cotton, low neck, sleeveless, with wide cut knee, lace trimmed. Regular sizes, Street floor, Fulton street, Central Biig, French Crepe Usually 49c 29c Yd. 40 INCHES WIDE. White French Crepe. A dainty waist or dress fabric. An importer’s clearance. Regular 49 quality, 35¢ and 39c Double-Width Stripe Novelties, 25¢ a Yard Exceptionally Good Gabardine, 35c Yd. This season’s most desirable suiting material. Mercerized. Soft finish. Double width Street floor, Central Building, Light Fabric $1 49 House Dresses : OTHERS AT $1.89 and $2.48. This is a clearance of every conceivable light fabric in a large range of colors, styles and sizes. Second floor, Balcony, Central Building, Cretonne Trimmed $1 30 Crepe Kimonos atj?#* A DAINTY NOVBLTY in a loose flowing model, and one that is waisted and silk embroidered. The crepe is of solid color with flowered cretonne collars and cuffs. The colors are lavender, blue, rose and pink. 31-Inch White Washable Corduroy 1c INSTEAD OF 59c A YARD. The fashionable cord for skirts and coats at a rice made especially for Thursday's sell- ing. In white only. Directions for wash- ing are given with each purchase. Street Moor, Livingston etrest, West Blig. Navy Blue Storm il 59c USUALLY 79¢ A YARD, All wool, 42 inches wide, a good firm quality and the correct weight for present wear, in two shades of navy blue, 59c Navy Blue Sicilian, 39¢ Yard For bathing Suits; 50 inches wide. A lus- trous quality, closely woven. Bineot floor, Livingston street, West Blig, Pretty Dutch Pana rool 49c OTHERS AT 69¢ in this lot, which consist of 60° Curtain Sets. The other Thursday offerings from this Store are remarkable. They follow: 50c Notti Lace Curtains 1S¢ colored bordered Scrims. . 1,000 yards 9, Men’s Coats '$7 50 and Trousers | : A CLEARANCE of Summer Coats and Trousers that at higher prices in our own stocks were in popular d&mand and sold freely. Weatherproofed mohairs, skeleton or partly lined, in various shades; ‘Eureka cool cloth, washable, and exclusive with us in Brooklyn, and a few silks in tan shade, also washable. All sizes in the lot, between 34 regular and 44 Men’s Pajamas ) Worth $1.00 Each{ 09C THEY ARE THE EQUAL of Pajamas selling at $1.00 elsewhere. In both plain and striped designs. All are well made and are the product of a reliable maker, Finished with loops and pearl buttons, Men’s 4-Ply Collars, 8 Each Broken lots of Collars, all turnover shapi in both square and round corners, but all rey Summer styles. Not all sizes in each shape, but a good assortment in each size, 14 to 18 inches, including quarter sizes. Street floor, Fulton street, East Bldg, Men’s Cotton| Half Hose ‘at {12% HIGH GRADE MACO COTTON. They have seamless feet, double heéls, toes and sojes. The colors are navy, cadet, smoke, gray and tan. All perfect goods. An exceptionally good value. Men’s Balbriggan Underwear, 17¢ Fine quality combed cotton yarn, Extra good value. Shirts have French necks and short sleeves; Drawers have double seats, coutil fac- ings and are knee length. These are silghtly imperfect. Street floor, Men's Shop, East Bidg, Children’s Dresses Usually 95c & $130}69c LINGERIE DRESSES that are dainty and prettily trimmed with ribbon, lace and embroidery. Sizes 2 to 6 years. Baby Dresses, 39c With embroidery yoke and neck finished with lace edge, Sizes 6 months, 1 and 2 years, Bccond floor, East Building. Parlor Rockers $ 4 00 Usually $8.00 ° ALSO ARM CHAIRS that are usually priced at $8.00 will be sold Thursday at $4.00. Mahogany finished frames with loose cushion seats covered in velour and tapestry. $20.00 Parfor Sofas or Divans, $10.00 Mahogany finished frames covered in velour and tapestry. $5.00 Couch Beds, $2.95 Drop side and telescope Couch Beds; all metal frames; complete with mattress. Fourth floor, Bast Building Papier Mache| 26 Serving Trays { Cc HAVE SOLD UP TO 45¢, Round and square shapes with dainty decora- tions, They are always convenient in the house or on the porch. $2.75 “ Thermax” Electric Irons, $2.19 Made by Landers, Frary & Clark, and guar- anteed for 5 years, Complete with 6 ft. elece tric cord and plug to attach to any electric light socket, 25c Crystal Jelly Strainers, 18¢ With wire standard to fast cep. tacle to strain jelly, etc, AIR Ay Taal 12c Assorted Paring Knives, 8c Best quality steel blades and the best sizes, 12¢ needle point steel Ice Picks hie 14e steel loe Chisels. ., 19¢ steel Grass Shears .,.