The evening world. Newspaper, July 12, 1915, Page 9

THE EVENING WORLD, MONDAY, JULY 12, 1915. came in « few days later. The piace | Was crowded with customers, #0 =F bad_to wait to see me. “Well,” said I, “I feel inclined to Offer you a partnership. You cer- tainly = me on my feet. “He laughed. ‘That was nothing,’ he replied. ‘NowI havea pian to dis- cuss that will mean a whole lot more to you in the long run than the one you've tried.’ And he opened up with & convincing line of argument tend- ig to get me to start advertising in newspapers. ‘Don't expect too much at first,’ ‘If you spend $300 the first and you can trace an ad net profit of $300 to your adver- well ahead of the game. | 50 2w Green Trading Stamps Free Tomorrow with Pur- | chase of $1 or More— Present Coupon sssssenCut Out This Couponessssce IT IS GOOD TOMORROW ONLY This Coupon is good for 560 (FIFTY) S. & H. Green Trading Stamps FREE with purchases of $1 or more, tomorrow, Tuesday, July 13 ta These i FREE Stamps are of the same kind as those Gt you would ordingtily obtain with your purchases. Eve. World, 7-12-15. J. B. GREENHUT CO. fessneen: Seeeeeeeeeeees aneees Trustees’ Sales (By Order of the United States District Court) New York’s Biggest and Best Bargains! irene sth" Women’s and Misses’ *6.75 and ‘7.5020 ple Remedy That This Milliner From ' Disaster. @ hard struggle getting ¢s-| nh in this city,” said the pro- two prosperous millinery a Western city. “And even on the road to prosperity came a cropper, How the turned by @ simple plan interesting. I'll tell you a here, my wife and I, f Imy health. I had very little j , and as I couldn't find a good and needed money, I tly got busy taking care of . It was while doing this work the idea for a patent weed puller urred to me. I constructed sev- by hand, then applied for @ tent, which was granted, J.B.GREENHUT COMPANY. “THE BIG STORE” wom sees, SIXTH AVE.. (GZ TO IS STREET in the future and who will bring you still more customers. I have several new ideas I want to incorporate in your campaign. One is to run actual half tones of living models, rather than fanciful line cuts, It will carry much more conviction.’ “wand aid you follow his advice” asked the interviewer. bid 4 I've never had Teason to reer ." replied the milliner, “The first month, just as he predicted, stood about even on my advertising. But I realized the cumulative effect I'd feel later, The next month I could point to ice net profit on sales di- rectly traceable to my advertising. Now I'm a regula rertiser with an appropriation of @ month in Newspapers alone. “But when I think how close I came to disaster through shooting over the public's head in my windows, T think my good angel must have sent that advertising man in here.” ———_— Mistook Carbo ™M } “In the meantime my wife had establishing a millinery bus! at home. Soon she was earning ore than I . We concluded that wanted to open @ millinery store, it the obstacle was lack of capital. it about this time I we proached man with capital regarding my patent. He jah me ~ eed Privilese of manufacturing, pl Peemanent royalty. I closed the deal and with the cash payment a Stomach ie. Suffering from wet et Lissie Flouncin way, eu eel ae annually | Awallowed. “why Moy Toe wea aga white linene. 36 to 40 inches wide; all ever since. stomach medicine. tn elt oven * white and colors embroidered “The store flourished and we began ‘solution of carbolte acl reams 40c Colored Dresses for on White. to save money, After a couple of of %. ae roused her mother. The girl Child years we decided to invade the heart dle ings County Hompital. | ren—Sale, 25c iD abae street 1 outsiaet fy nook tenn : Gingham or crepe. Sizes 2 to 6 9 9 e pe psec she Voile ‘ee . ale : : . and Crepe Allovers— ed up. itt iooked ag though PURE FOODS AND PURE H] ps 5) ana age Excellent Dresses in a Variety of Newest Styles and Materials Sale, yard, 29e ‘we'd made a fatal err > dows faiiod to pull and buriness wat § 145 better, healthier, happier Overalls—Sale, 25 Smartest of the new designs for your choice. One very effective model is of novelty oblong checked 36 inches wide; all white and voile, and has yoke and sleeves of white figured voile. The skirt is the new box-plaited yoke model. There is also a handsome coatee style dress of cotton poplin or linen in the new colosing. pe organdie Quaker collar and leather belt. skirts. Numerous other pretty styles, some with silk or velvet girdles, trimmings of laces, and others with contrasting color touches. The new three flounce or fold trimmed skirt styles also included. The materials are NOVELTY CHECKED VOILES, FANCY RATINE AND COLORED Jocation, which we still maintained, d more, too, was sunk in the new ‘one. Week after week we continued running at a loss. I began to lie awake o' nights. “One day a young man came In and od to seo mo. I glanced at his card. It read: A, L. Woodbury, Ad- h vertising Counse | “ "How's busin Blue Denim, Khaki and Hickory Stripes, Brown, etc. Boys’ $4.50 and $5 Suits Some With Two Pairs of Trousers— $3.45 Sale, Balkan, Norfolk and Patch Pocket colors on white. 49c Lace Hat Bows— Sale, 25e Two loops wired; pointed or square effect; white only. people. It has been proved, however, that all medicines are not adulterated and worthless any more than are all food products. The wheat has been sifted from the chaff, and such medi- Deep Choice of self-color dresses, or combinations with white maeerre at t, and such medi styles; tancy mixed materials, rays, § STRIPED CREPE, SELF AND AWNING STRIPED AND NOVELTY CHECKED VOILES, ex- $ 39¢ Damp-Proof Maline wed Gon, want to aamume cines as Lydia E. Pinkham's tans and browns, also. tine maw $ quisitely embroidered LINGERIE AND VOILES EMBROIDERED WITH COLORED FIGURES. Hat Bows—Sale, = -25e blue Serge Suits, with lined knick- erbocker trousers. Sizes 7 to 17 years. Vegetable Compound, which is made from roots and herbs and complies with all conditions of the Pure Food and Drugs Law, will continue to hold its place as the standard American rem- edy for female ills. in the advertising and mercha: game here for twelve years. Possibly my experience will be of value to you.’ “ ‘Shoot,’ said 1, ready to grasp at) straw. | TN , then, your first mistake is your windows,’ he continued. ‘Your first store is located in a quality neighbrhood. Style, not price, is the Buying motive. But now you've come downtown where your appeal must be directed to the average purse. city is primarily what merchants call “chea: People buy by price rather than x quality. Show the people ere they can save a penny and they're hee The fact that the terias héve nog put the old tyle restaurants out of business here significant. But your windows don't allow for this fact. You have low-priced hats inside, but only the ost expensive creations in your indow. People are afraid to enter, With your two wii ys you can over both types purchasers. Fill one with high-priced hats and he r with low and medium riced, conspicuously marked with plain figure Try that a week and N come in and talk to you a nd to my amazement, he arose and Summer's most wanted colorings, also all white dresses. Sale, tomorrow. Women’s and Misses’ *7.95 Summer Coats $ 4.75 Reduced in This Sale to A remarkable collection of good-looking and serviceable coats at this very low price. Navy or Black Serge in hew belted models; full ripple back and novelty collars; also snappy belted sport coats of bold Overplaids in pretty tones. Full-length Mohair Coats in gray, navy and black. These have con- vertible collars; plain or belted backs; large patch pockets. Excellent Coats for motoring or general travel wear. Two loops ; pointed or square; black, white and colors’ Women’s $2 and $2.50 White Canvas Shoes and Pumps Sale Tomorrow, at $ Excellent q white canvas. Every pair new, clean and perfect. ‘The High Shoes in button style. The Shoes are the ribbon bow Pumps and Colo . All sizes, 234 to 6, ° ° r) Misses’ and Children’s Made of good quality white canvas; Blucher style; rubber eoles; tailored styles with novelty backs. to 2. Sale Tomorrow, White Canvas Oxfords, Sale, Pure Food| 75¢ to *2 Gold-Filled Jeweiry, *;2rar'" 29¢ Guaranteed gold filled Brooches, V Pins, Bar Pins, Circle Pins, of every description; imitation rose corals, sapphires, Sale of Advance New Fall Models in Women’s and Misses’ Handsome Serge Suits at14,75,516.50 ¢ 519.50 ‘Women who prefer the very newest cg bud (mov a peep ingo the Fall season) will like thes immensely. They are elegantly tailored of light-weight black Ideal suits for present New side and box plait: GRAND Rapips| FURNITURE fe early Fall wear, Norfolk effects included; also severely Office Supplies! 20c Manila Typewriting Paper —size 84x11; sale, ream....1de OPENS AN ACCO bruptly left. iCREDIT TERMS Specials rhinestones and pearls—rubies, oliveens, topaz, amethysts in a wonderful variety of combinations. Wo tre clareeel rae ai tesnacteas of phita erie (83, "en betel $50 §. Dew $100 5e “Faber’s” Typewriter Eras- Mail and telephone 01 Women’s New Summer Blouses Sale *] Girls’ $1.50 Tub Dresses Sale 51 fof Commerce maintain him to advise S discouraged merchants? “That evening I changed my win- jows In accoMance with Woodbury's dens. The next day I did exactly ve tirhes my best previous day's rec- rd. And many of the women who re filled promptly. 4 4000, ers—sale, eacl Newest Middy Blouses Sizes 8 to 22 Years 185, Pen” 875 iaet50 Bernese Alps Cream 104 ST. Gran, Saturday Ene AT CO) im, im sponded to the price lure purchased high-priced hat after they had in- pected my stock, The following day as still better. By the end of the eck I saw that I was out of the oods. Tre a.) Bi promise, Woodbury COLUMBUS AVE BET.103 & 104"ST AR are in great demand, Ilus- trated 19 @ smock that ts really ideal for such use and which also makes one of the most fashionable garments for tennis and for other Outdoor sports. It is so simple that the home dressmaker can make it without the least bit of difficulty and ft ts essentially new and distinctive, ‘There are & great many appropri- ate materials and the fulness can be held by simple gathers or by ornamental emocking. On the fig- ure, rose colored Mnen is the ma- terial, but flowered cretonne ts one of the latest fancies for garments gf this sort and the amock could made therof with the collar of white linen, or, white linen can be c Fea: 0c packs IRCLE BLEND 5 tos. $1.10; Exceptionally attractive assortment of dainty dresses—new Bi beteernly trim- med with strappings and collars of con- trasting color; fancy buttons; plaited or box-plaited skirts, Materials include LARGE OVER- PLAIDS IN STRIKING COLOR COM- BINATIONS, WHITE LINENE and FLOWERED CREPE, Sizes 6 to 14 years, FINE ALL WOOL BLUE meres, Cuff or plain bottom. Sizes 28 Floor Coverings At Big Reductions Grass Matting Rugs, Wool and Fibre Rugs and All-Fibre Rugs. as well as “Crex” and “Deltox” Regularly priced at $3, $4 and $5 a pair. Furniture $12 GOLDEN OAK EXTENSION TABLES— Sale 5] Extremely good-looking, very popular; attractive and serviceable, nicely made of white Galatea, Khaki and Sea Beach cloth. All white or with collars and cuffs of red or blue, or the new blazer stripes. One of the prettiest models, trim ned with flowered cretonne. Annual Clean-Up of Men’s & Youths’ $3, $4 and $5 “Kingly” Trousers at 2, 2 pairs of fine trousers go on sale—nany AT LESS THAN THEIR COST TO MAKE. ERGES, BLACK THIBETS, FANCY STRIPES AND MIXTURES, in worsteds and cassi- to 54 waist. Sale at $2—tomorrow. All handsomely trimmed with laces or embroidery; new collar effects, including the Quaker style. Most desirable mate- rials: CHINA SILK, plain or embroidered with colored figures ; PIN DOT,and CUBIC VOILE; DOTTED SWISS with, colored polka dots; CROSSBAR, SELF and CORDED STRIPE and PLAIN VOILE. yi Men’s Shirts and Drawers-—Sale, 39¢ Fine Balbriggan shirts and drawers sok Crossbar Athletic shirts rawers, The drawers are made with reintorced seats, Grass Matting Rugs, plain and Boys’ 65c eed for ie ned with, the, dah figured, at hitherto’ unheard-ot SALE, 38.45 ile 45c signa are of course ‘the preterrod prices: Choice of three styles, with square and round pedestal; 6 ft. extension; ' Herter ; offers very Fancy Figured Grass Ma well made and finished. Low neck and short sleeves; Cat ea, varlety and very beau ing iu Madras, Percales, Pongee, ete.; silks are liked and emocks of white habutal smocked with Ki are to be found in the put.) The garment is roughly Somfortable one, a ehtrur fo wear, and really ideal ft — 2: 13] . > Sleastres, "ths repian Sieerearsnet , 206 | aE Bir $3.50 MATTRESSES SALE, $1.95 Khaki Cloth Trousers éxtond to the ne edo Away 5 Plain Grass Sale 39c and 49c with ting, canaequently the home Size Soft top; covered in a good quality ticking. All regular sizes, Tape 4 : eh 4 hi i wil a : ; fog ed seams; belt loops; hip Ine ot mnie ate ea ‘the "hranay oe 61.00: us Te hi tt Men’s 25c Drawers— Men’s 65c Union Suits. asieyp pipe acid Retrigerators ° OF a latge con x12 ft, Pra saeciteeanar Sha | | Sabir TE ree oi be | | Beste Sale, 15e Sale, | Wash Sulla Sale an “ white trend,” Natural cotorea Don- res SeeD CALIFORNIA’ RAISINS. Wat te. 0a.800 Balbriggan; “broken small sizes;| Light-weight nainsook union one Wash Suits—Sale, G5e | witecover stytes height, 41 t achens foo With ‘green, redvor' kine, “Coe? 12¢ Wool and F.bre Rugs made with reinforced seats. athletic shape. Good washable fabrics; Military | ‘apsciy about 48 Nabdob, brand; 0 bottl reg. 180 bottle . Quaker Cereals QUAKER 6, Oho. FASHIONED PIN Regularly. 6x Ott, $4.25 8x10 fi Oxi2 ft, OxIS fr Leather seat $3.25 GOLDEN OAK DINING ROOM CHAIRS SALE, $2.05 Box construction, piste colors and stripes; also Khaki louses; sizes 6 to 16 years. Boys’ 59c and 69c $1 “Carter's” Ph Phote Paste Ib, Cans; Sale... ....eeeeenes! Travelers’ Requisites in Leather Goods— lined provision chasm Furnishings For House and Lawn i. . ’ Sailor Col $81 required "yar of attri 3 <0 Be Men's 50c Shirts and |Men’s $1 Shirts and Sailor Blouse sys: pain color 44, with 2\% yards 10 inches wide Mastaren s ireh mages... OC Drawers Sale, 29c | Drawers—Sale, 59c stripes und combination color et | J ead Blown Ciesuaall HEF eee, Wn STRBA, 14: set fi <= = 50 te Open-mesh short sleeve shirts and Striped of plain and fancy stripe] '°°'* (Handsome Cut Wreath Design.) three slzor—amall 34 or 36, medium Potatoes 6.75 All-Fibre Rugs... regular length drawers (slightly im-| madras athletic shirts and drawers.| Boys’ $1.50, $2 and $2.50 | 9. water TUMMLERS — ree arue ae ‘or'4s incty buat’ li FF oe erare mee fe oes ame Bae Fancy new potatoe Size 8 ft. 3x 10 tt. 6 Me is 31 25 Union Suit Men’s $1 Union Suits Wash Suits—Sale, 95e | = Reeulerl fale Brice en's $1.29 Union Sults— | Sale 59c| Large assortment of styles. und view } BUREAU, Donald Walling 190 Weat Th Mecond pireet (oppo: 00 575 || Sale, 79c |” Made of fine quality crepe cloth or| models; Madras, Percales, ‘Cham- Fine ribbed lisle thread; less; knee length; all sizes. site Gimbel Bros.), corner sleeve- Now York, of gent by mail oa stamps for pattern ordered. IMPORTANT-Write your sine wanted. Add two cents for ribbed Balbriggan and in all sizes, brays, etc.; plain colors, plain white, etc Perfect fitting stripes th Avgnne and Phiry-seond Bite, seirate Mainly snd pivere seedy & 8 All-Fibre Rugs.» Obtain