The evening world. Newspaper, June 17, 1915, Page 15

Getting a Grip on Business. “Hello, Hanson,” said Brown, the @hoe manufacturer, good naturedly. “Well, I suppose you've coms to de- liver your weekly lecture on why I id atertise, Go to it. You can't make a dent in me, but I enjoy etening to your oratory, Really, you should be in politics.” And Hanson, of the Hanson Adver- tising Agency, opened up his bat- terion. “The point I'm trying to make, Mr. Brown,” he finally concluded, “is that under your present system, market- ing your product through saleamen to the dealer, you've no firm grip on your business. You need to advertise to insure your business. You're at the mercy of, first, your salesmen, and, second, your distributors, What if your salesmen should all quit in @ bunch gnd your dealers should put ~ in other fines which soid more easily because a consumer demand had it A ig not because we good juipment is not the best 4 ro the brother of the friend of bad Sir William Osler, one of the foremost “None of us can afford to be de-|! ceived about our own affairs. “It is better by self-criticism to find correct our own faults than to have our customers do it for us. if we know what is doing in our own shops we can smile at a com- peting world. Economy lies not so much in sav- ing as in wise expenditure, “With proper equipment and wise direction the well-paid map is the cheapest producer. “To get by the law of gouge and grab is not true commerce. Against that law one’s business sense protests And with equal force it protests against the assumption that business men are in any large part under the control of this law of gouge and grab.” nn Sisters Celebrate Kighty-Fifth Birthday, Born at Searingtown, near Roslyn, % 1, Miss Elizabeth Hawxhurst of Brooklyn and Mrs. Maria Hawxhurst Banks, wife of Daniel Banks of Sea Cliff, yesterday celebrated their eighty-ffth birthday at the latter place. They are believed to be the oldest twins in the fountry since the death of the Mu brothers of Babylon, who were ninety. The sisters’ are Friends in Twin Their been created for them? Where would | you be then? I repeat—ruined, Mr, Brown, on the rocks! “Hanson, you're in great form to- day,” said Brown admiringly. “That's tion, As a prophet of e you've got Cassandra » boards. I'll buy the funehes if you'll agree to talk about something besides this scheme of | yours for separating me from about 20,000 of my hard earned cash.” And ‘hi 8 far as Hanson got that day. | Two weeks later Hahson's phone rang, “Come up and fee me,” said Brown's voice, “I'm ready to talk | business.” “Weil, things look bad,” eamitted | Brown. “One of my competitors has taken four of my men, And they'll swing a lot of business away from me. Also two dealers write me that | they are going to discontinue my line. | They claim that’ it doesn't sell read- fly in the face of the competition from the advertised brand: Two months later Brown's cam- paign was well launched. It was \\planned to create a consumer de- mand. And it did. Furthermore, it brought requests for agencies all over | the country, and at the end of a year) - Brown learned that he was selling more shoes at less expense than ever pefore in his history. And that, fur- thermore, he had ated that in- tangible but valuable asset, good wil something that he could never pri viously claim. Redfeld Rulings. Im a recent address to the Business Men's Club of one of our larger cities William C. Redfield, Vico President of the American Blower Company of ‘Brecklyn and Secretary of Commerce, gave vent to some dictums worth re- jembering. mie us formulate a few rules to fol- n” he ted: eet thing is not right because we do ‘The healing of pulmonary tubereuiosie 1# shown clinically by Patients In whose sputa ¢! bactilt have been found. @ranulation product monia & scar tiene ts formed, while the smaller caseous areas become impremnated with lime salt, To such conditions al should the term hi Many eminent medical authoriti testified to the efficiency of lime salts in the treatment of tuberculosis, ime sait #0 combined with other dients as to be easily assimf 4 use of this remedy in nu- merous cases of roulosie—many of which appear to have yielded completely to It—Justifies our belief that it is worth & trial, unless some other treatment al- ready Is succeeding. It contains no opiates, narcoticn or habit-forming drugs, We make no promises concerning it any more than reputable physicians give promises wiih their prescriptions, but we know of many cases In, whieh TT HAS HELFED, ‘Contains no narcotion oF habit: forming drug y ‘ail’ RikersHegeman ‘Boras and leading druggists. Eckman Laboratory, Philadelphia.—Advt. AEARI 21ST JUNE SALE FRIDAY, AS Usuab, BARGAIN Day SALE DEPARTMENTS :— Women’ Housedr: “are. Sik and an Misses’ Sui i ee derail In addition, every department is represented by its quota OF FRIDAY BARGAINS ALL AS ADVERTISED AND MORE! June Sale Friday | Babi Opportunities WEST 'a™ STREET aH" GREEN Stamps FREE ‘i Friday, June 18th, Only With Purchases of $1.00 or Over ®eee0e Present Couponsaas This , 5) (filty) dive Green, AC Green Geneon ‘ading fremng eons 3 with ‘urchases o1 or Over ore ties at our Stamp Desk, Main Floor These fifty stamps are of the same linarily obtain with your purchases, Underwear Wear oe Women’s Dresses, Suits, Coats, Housedresses, Fomeye ¥ White Pressee—Votle chy | Women’ Underwear Corset Cove | lace, with June Sale Friday Rseatecranigy ‘ub Dresses—new and checked einghame oF or ec it with white f oF contrast col and watts; ity $1.98, . if piel vib Tiday, as i cea tt] s J lune Sale Friday a a Giri’ Opportunities stripe jai. kil Corset Cover it Coate—vari 110 West 38th Street Excellent food, prepared in clean, airy kitchens by a chet from the Savoy, London. @ room that hai Natural ventilation, NOVEL ENTERTAINMENT AND DANCING, Dinner and Supper a Ja Carte. Lunch 60 Cents. Animal Prices We & 500, All Seats AMERICA’S GR RIGINAL BATHING —DA’ HENDERSON’: “WAR BRID MORGAN BANCE! LUNA i’ Free conn Contest THIS EVENING. PRIZE -—A Lady's Costly Gown | ———- “BRIGHTON (fg, Brighton Beach. re ek (fata: Backson, all the atmosphere of a Continental cafe. STEEPLECHASE Served by well-trained waiters In PROCTO V EFRO ‘ CT | OM cheer re eet Madionn Ave, wists. | PLAZA a ra oitb.28e In THE FIFTH COMMANDMENT D_HIGH CLASS VAUDEVI Y. eset aa SE ane i AMUSEMENTS. MOVING PICTURE COLISEUM THEATRES ON } FLOOR SEE— GRAND CENTRAL PALACE 46TH ST. AND LEXINGTON AVE., NEW YORK $3,500,000. OPENS TO-NIGHT First Time Shown in New York Pictures in Broad Daylight and i, mm Brilliant Night Illumination ROBERT WARWICK in “The Face in the Moonlight” WILLIAM FARNUM in “The Nigger CHAPLIN COMEDIES WEBER & FIELDS HEAR— The Mammoth Wurlitzer Organ . with the Cathedral Chimes. J price. treat that you must not miss. as you please. ete. “Little PATHE’S WEEKLY Meet the FAMOUS PHOTOPLAY STARS: In Real Life In Our Reception Rooms Three complete theatres on one floor, show- Hegeman windows for announcement. ing the greatest Broadway features, comedies, 6 hours of absorbing entertainment for ONE 10c. ADMISSION—NO HIGHER. formance in all three theatres from 11 A. M. to 11 P. M. The greatest amount of entertainment ever given for so small a The wonder of the picture and the theatrical world—a picture Come when you like. See 500 little Charlie Chaplins in real life. | BBEARS TR ren Continuous per- Stay as long Watch the Riker- (Evening World.) aan hecks and fan whee’ Hi a sey ne id cutfe—reg. §) st far oe ae bt a’ Middy Blouses—6 to 18 yeare— 5} all white or a colored eal ie and cuffe—reg. |! belt, yi selling Drew rey eos, Sheer Cambric and Nainsook Night Dri —round or V neck: and wide insert—reg. .49 and | 3 t Di Nainsook—yokes— Niecy lace end om medailions— robo run neck Night Dre aise sinassbiaes ‘al with allove others in Empire nd wide TIbpoR | Winter Garden } THE PASSING. a <7 SHE'S IN AGAIN Se ex | wd BSW OF Bi ATR et MIDNIGHT REVUE oot Who's Here +01 05 arene Voile Dresses— | Night Dre ambrelderee embroide: others, wi hh lace and ribbon— St. Evy. at 8.20 0 ete E D.W. GRIFFIT SGIGANTIO. APEOTAQLE, phony Orchestra of 40, Tie Wel iN < BE . GLOBE E, TA BE Bi ey ouik N PHOTO ) PLAYS, ViAcnaph: Misses’ Dr Votles—pi and green— cutee with’ omy nate or fichu effect light Dresses—Nainsook—sheerest | | oranaye roiderie mbined with Val. or s! ribbon rosettes an bows em. $2.69. bi nd Muslin Drawe ‘ CRUST hem and tucks or wide emb'y —reg. .2 18 bric and Nainsook Drawers— bess y ruffle tucks or lace and insert—reg. «4 eee Nainsook Combine tions=_Eri noes tyles—8 Organd; Sheed yas trim ‘front jorale—new modela— y $1.40 cae ne Regularly $1.98,.June fa Wed bac Sie: ee NERS Well OUIS M MANHATTAN 3 Lurie, i AHS ‘Tigati_v CORTES ime TANDARO KARD RINE” ‘Bei YERS tm Haiee LONGACRE HOUSE Pe” ‘aye A FULL H0 iN TRI iii’ Pa Biggest Success fo New a. Mater jos! Underwear, te Opportunitioss Parasole—piain, n, lowpred iasorta, a Soraslo=tee, . or = lovee—double 4 H rh - ANN tdite oF | "Gertrude scalloped bric oe ed and tucke—f ric and Nainsook— Cwide embroidery oF three to rover ancy ace—new el ‘ipewbineke ana | walte—ee, 4 Wome Saas Hose— double ai oot e—Dreas and Skirt— “a OA ta ‘also ma | » iy, 47th | EDGAR SELWYN tae a “THE ARAB” 102. to 80e__ Strand onan Sotolete, SIRO Nainsook Petticoate— one iste x rustle rity New York. CANDLER ty lee—em Envelope C! one -—to 6 y! ra! trimmed—reg. Dr Extra Size Night Dresser Vi ingham, Rinvire, eh, alte ines 140 and $1981.00 | Rompers and Creapers—Criakied Gingham and C styles includednn Men's Balbrigga ear— spent, en, ae Pabxcerey? SPAR WELL ere ag Me ee eae J Rat sy ee peel long-ises 18 to 1) Men's Bath oboe Serine’ Terry Cloth Blan! ee Bate egies Tee, ea all siseo—reg. Extra Size Pettic ruffle of good reg. 98.0665 Extra Size Chemtsen—co! Boys’ Suits and) June Sale Friday Ceres 6 Opportunities aks arto ena Th oe BURLESQUE. Lew weil 4 aR , BEHMAN StioW OLYMPIC #1, MAT. DAILY 14th At MOULIN ROUGE GIRLS By eee tra ueke and emb'y—res. « Extra Sise Cors Batr fl rib or shaped-—low evelesa or short bt Rore Nottoly Sults—including Eton ht knee ti eee '—epecial forfolk models—cheviots, tweeds Faiz’ ‘tures, 180 na _FURNITURE, &C., Tarxest Upholsterers in Blouses, | Corsets, Petticoats Women's Blouses—white organdie— embroidered. Eroniereine Soeres triped v hite co! — ail ines — ularly $140, Blouses—crepe de if chiffon sollar—also ik jadow lace coined wall sises——rog. $2.98 2.46 ‘9 Fine Blouses—panel fronts of embroidered organdy — | Bo» are s; also touches of color h 4 ae “ thn, et | ‘ide trilvalue $19 gry ‘and blank .. “Blow AlL Wool Challies—dots and fl Womes'e, Bantions 8 | Alene and dark-iieai 4 quantity 49 ct. quality, 50-inch Cream Sergee—all woo! Zine and storm weaves—epeciol, — -inch Cream Gabardines— all wool—extra value—special. . 1. 36-inch Mobaire— one lustre— brown, navy and kin—b' omvaises’ Svewulariy iy Wome: igeturnted elt salen Prodi mand ei ic sand figures—-neckban ti eed collare—al ¢ Wome; Call, Write, Phone Stuy. 105 for Samoies. | oF°°! FOR SALE, quear TAA io} DAYS ONLY Fy es r 12.08 ite an iii Pieces Pee ert Tinea] U.S. UPHOLSTERY o., y willow tour | Bory’ Cape reite, | and brown mix Dlalde-—tull crow Feg. 4! h plendidly coccccees oT allover cmbroldered 2 embroidered—reg. n'a Fine Corsets—Novelty Mad Summer Coutli—-medium and High bust—long hipe—19 to 30— reg. $3.00 ‘Women’ 8 oor my iy R Bantvomb'y trim alten 29 to so | Soft tinte—sxl8 ft.- reg. $1.50 04 Colonial Res ak Rug She. AR June Sale Friday :1,94] Screens, etc. abs Yard wide Figured and Stri be Taffetas—wer a $1.26. 32-inch Wash PR desr ve with colored Mtripeevepectat Radium Taffetas—e ror] ae ON SEE— CLARA KIMBALL YOUNG in “Hearts in Exile” NANCE 0O’NEILL, THEDA BARA i: ““Kreuter Sonata” VIVIAN MARTIN in 0x72. ine Corsets—silk brocades | 18 13 Women's Figs lightweight coutil— po Jong over hips—medium bi aixb4 finished with satin ribbon peshc nit. Te ae VO—-VELUG 60. +e000 6B s0-1nch Crepe de Chines— te, ck, Nght and dark Solors—epectas value... 0 and $8.00 val Above are cut pric Genuine Crex Grass Rugs—9x12 ff desirable borders——grounds of gr brown, blue, etc.— 6.98 20 for Friday only. ruche trim—-reg, 9x12 ft.—Spectal.. 8x10 ft.—Spectal..., 6x9 = ft. —-Specia! Lowest pr Genuine June Sale Friday Millinery Opportunities Untrimmed Dress Hat Milan Hemp-—fashi an White combinations Mutable for Bummer wear—reg. $1.98...-.. 1,00 Women's Trimmed Hate—Leghora, ‘Milan hemp and fancy braids. natural tints and fashions tolore-newest trimmings— Muslins, Sheets, Pillow Cases, etc. Extra fine Bleached Mualins— 36 Inches wide or 40 1 unbleached—worth 8%.. 42 Inch Bleached ‘Musiine— ax cc worth senceeweee Ot 3 45 inch iced -Muslins— ‘ ree + 2,00 | Holland Window Shades—all tinte— | worth .11 ; Ostrich Pampona- whit . black ang G28 frog, .89.. + +22] semstitened and 8 ton 712x90— __| “biti and ome FL HONeT Le lo-cedar Ol or Dust Mo Tanto “neat Sentre Window Seroanss 28 Inc’ 72x90 Sheet: extend 23 in, to 37 in.— worth 59, 81x90 Sheet, worth 64. 47 quoted for ex Rugs. = or Bway-9"F! #2, CASHAWEEKLY AND WOmMmN, PRUDENTIAL tg QUENT TING — 248 West 136) ‘Open Brenings, DIAMONDS. MATCHES ul went, gales in Kasiest ter: ROYAL D BrAwonp ‘& WATCH Co. a 1¢,_ Represen calle, Diamonds on Credit « MATE LANE fio 68 FLATS a APARTMENTS TO LET. Unfurnished. Mi: ” Reversible Wool Fibre Rugs—very iss Brown desirable for summer—borders and Japanese effect: #.3x10 ft... eam Write, CORT. Tobie Minents | Sune Sale Friday ‘owels, White Goods | Opportunities king—20- inch--heavy Y reg. $1.98, Pisnkers June Sale Friday Flannels portunities Summer Blankets—best quality cotton fleece-—white and colors——small and large sizes—reg. $1.49 and $1.69 1,00 Single Bed Blankets—cotton fleece— white and colors—specia! Baby Piannele—white Saxony woo} Fem. .39. sees Friday 25 4| Domet and Summer Canton Flannele— bleached and unbleached~ worth :™ sik Embroidered Flanne! lors, in flowers an Friday .24) 5 hemetitehed ‘and » combit ‘B01 special.» oes 0 gamblned goed tere No mal! or Galenhous orders for the foregoing. a JUST REDUCED—FINE MILLINERY— Fresh, sion sbaglerefityiae for Bier on Hate from our own workreem, Were $12.50 & $15.00., ry Full Size Crochet Spread. +140 hemmed of fringed--worth $1.25 8h! e Clothe Tee PAS eree Thsases ences rt) Hemmed Turkish TOW Olen} 0x84 bleached-—reg. 12%. x43 ete yes Seats Few 86-inch White Ramie paper ree Linen Moms\inpicce! 27-inch White Pique: | 44-inch Chiffon Voile: 36-inch Gabardines... SEE— Greatest Broadway ° ica aber ‘ 2 105th Bt, 11 6 ud bath, Comedies, 10h Bt, 4 rooms a 126 W., near Columbus ay,— bath, hit water and beat, 4 . Foll#—worth . 14 of, rolls—worth . 18 of, rolle—worth . 20 ox, rolla—worth . 22 oz, rolle—~worth .3: ther Bed Dicks~tul NEW FEATHER PILLOWS— blue or white stripes cy . beat and Wad ate, 901 comer Broa rootna anit bathe nest’ 'ank hot water, Bt, Nicholas lace, 26 and 2h, near 16ta sta and & rooms land hath, ‘heat, hot Tater: very nico, 820 and 826, Dutt & Brown 10 orth 09 20 ¢ REAL ESTATE FOR SALE— RICHMOND (Staten ae 00 | Were $10.00, ONG. aa We i 2 ee i oy