The evening world. Newspaper, April 22, 1915, Page 9

-—~- a ——— ' “ring Mike Cohen the treasurer, "Phe Mirth of « ALL BHE WANTED BRADY JOKING AGAIN James Jay Brady, manager of the ; o be 4 clreus| Saudn' ed the Cohan| TY ave a Ueket,” said Mr acesip. is to Femain at the Sba- Resi Ui: July support of Digby ell in a sketch one a me + Harvey in to be leading manlealied “Tt Happened in Topeka.” wees: Greet : * 4 Walter Hast has acquired the tan. ‘ (Old Dear) Karly hae re-|) don rights to the playlet and wi ME WAS WELCOME, m the Produce jt there woon, He saye he A new film was exhibited at the wante Mine Ceoll for the soreaming Candler ‘Theatre the other morning. |¢ |role, and whe says she'd admire to go No Wa ed, Whe he « « veo | Laura ® man | pleture # and, vd- | Claxton | over and soream \ “It wae an aectient.” a * ou wet in? nung in the London production of | 1 wif you won't give me! “"Weieh Your “ep” Irving Berlin | ay will furniad the muate ‘All right.” | 1 crawied under the tent," eatd] TO SCREAM ABROAD | Hrady. London ie in @ fair way to hear | Mary Cecil eeream. ‘Two years ago Mina Cecil soreamed her way across this continent and back again in the FROM THE CHESTNUT TREE. | “How 4id you get that dent im your BVENING WORLD, THURSDAY, Ai “oSse SCHOOL CEMERITS CAUSE !° 2022 ore LAD TO LEAVE HIS HOME ‘ “4 iF = == ii { BIL 98, 1018. :adiiaileanaiiale B.A.T. S-CAR TRAINS © Ne - Best & Co. team «Filth Avenue ai Thirty-fifth Street. A HABIT of exaggeration has become so familiar in retail store advertising that maybe it does not shock you as it might once have done, or as it should. But exaggeration is not a habit with Best & Co.: —it is not even a casual occurrence. Save the Babies. W.K. VANDERBILT FILES DEED er MORTALITY is La rgreentt yet — It Ie to One of Twin Houses Bult iH by Late W. D. Sloane, iI William K. Vanderbilt took title yea. terday to ono of the twin marble dwoll- Ings o nthe east sido of Fifth Avenue, | next to the Morton F, Plant house at contain | the southeast corner of Fifty - firet I} of all be] children bora je & “3 f or nearly one-quarter, lore ‘one year one-third, cent., or more before Gy are fifteen 1» pena the site aide of the avenue from « tall hotel il ‘the ekin alleys or other undesirable neighbor. Mr. Van- cS . Gorbiit’ was understood then to be meso. | Casteria always beare the signature of elated ‘operation, ‘The tranefer wes tn the recorded to adjust his interest ta I} the property. 125th 125th Mi Street OCH be) Oo, Street HK West rs Ac West wf Small Women’s and Misses’ Smart Street $5.50 Would be considered good values at $9.00 to $12.00. The models are of men's wear serges, in miltfory, Bek waist, ooatee an ur ° . eit ne fect wth plat Toilet Articles and fancy belts and cir- = cular and pleated akirte. fiale Fontes In sand, navy and black. Westphal's Ausiliator, $1.00 size... .48¢ You should not miss this| Durden sees”. © exceptional offering. Canthrox, b0c size | Tooth Powders, Pastes,&c Santtol Po for . FUR STORAGE in our modern fireproof Annex. A minimum of expense for the greatest safety. For $1.00 We vacuum clean, store, insure egainst fire, theft and moth, Any Fur or Cloth Garment Value Up to 850,00, Gtorege Desk. Third Floor, Great April Sale Pletured Are Twe ef the Many Important Sale KathodianBronzeBookEnds 2:22". Glyco-Thymoline, Witch Hazel, % pin Peroxide, 16 oz,... Talcum Powders Sold in Spectalty Stores at $5 Wilbert: | Subjects comprise“ The| hen Monks,” “Evil Spirit,” “Lagy | Corviopsls, large size Student,” “The Scribes,” Bears Ss and Elephants. joaps Artistically executed bronze figures, that combine ornament with utility, Special in Initial Stationery : Sheraton Gold Vaitisl Writing Paper and Correspondence Cards, | © @4 sheets or 24 correspondence cards, 24 envelopes to match; neatly boxed. Special price per bOE.....sssseeeseeeeerss Wonderfully Big Values in e i Silverware Thousandsof Most Desirable Pieces Un Copco Bath and Fatry Soap, 6 for. .22 Munyon's Witch Hazel Soap, 2 for > 3 ¢ Sundries * for per: | Cro Medicine each , Gum Camphor, per pound... | , Men’s $1.75 $1 18 Shirts, . | Coat model with soft French cuffs; jin novelty stripes; of Madras cloth in corded and cluster satin effects Men's $1.75 Pajamas, $1.38 Maden ta ee eee pongee cloth with surplice neck and | silk loops Ce Fe KOCH & CO., Ine, 328th Street Westend 85e Dinner Knives 85c Dessert Knives 50c Ler m Forks 50c Cold Meat Forks 50¢ Cream Ladles 50c Berry Spoons Site Gravy Ladles WE would like to be sure you realize how certain we are of our statements. We know from our every day's experience how many of our customers rely absolutely on the truth of any statement we make. Having this in mind, may we ask you to watch our advertising from day to day? And when you see Best's advertisements include such a phrase as “a remarkable value at $1.85,” for instance, you may be quite certain that there will be no need for us to apologize for the adjective. For it means just what it says when it is used in a Best advertisement. ie ae with the “ unusual" offering at Best's plied to quality, or to design, or to price, for example, the word “unusual” will be used because the offeri will be unusual. And, likewise, if an article is an- nounced as an “attractive value" you may be certain it is a very conservative way of putting it. The value ts This advertisement appeared recently in several of the New Yeuts evening papers, AM the “buyer” of wash fabrics and garments. ? Best & Co. have asked me f» to say something about the Sq close work I had to put in with \ 4a the manufacturers of boys’ " and young men’s pajamas be- fore I had those garments al- ways cut and made according to our system. Our aim was to provide pajamas that would havesome shape—yes, but that would give the utmost ease and free- dom and R-O-O.M. The result is that, to the best of my knowledge, those pa- jamas run ax more yards of material to the dozen than any others sold in any store in New York. That's the best I can ex- press it. W. A. A. MM “As Advertised”—Our Policy |!!!) always in the goods. At their regular prices, always; and in generous measure when special sales at season- able times make price reductions possible. “Special Sale" is a familiar term to you. And when applied to a Best & Co. sale, it is a spscial sale in every sense of that much misused term. We could use clever phraseology in announcing a special sale, yes; but we prefer to put it that way—and let you find out how conservative it really is. The advertising that announces and describes any article offered for sale here is never actually or inferen- tially misleading. The two advertisments reproduced in this adver- tisement ip apes this surety that whatever you buy at Best's will be exactly as it is represented to be—every time. Thie advertiooment wae prepared as a result of it-and has met befere boon published. RETTY strong talk you are printing!” (Over the telephone from one of New York's best- advertised stores, to Best & Co.) ‘Which onef’’ “That one about Best's boys’ pajamas averaging six yards to the dozen more material than anywhere else in town.” “Wellt’’ “ ‘Well, it's not so.” (But we immediately had one of our shoppers buy a complete line of boys’ pa- jamas from that concern. The six-yard average held, and the seams in ours were 134 inches deep against a scant half-inch. ) It és strong talk; because it’s true talk. We are having an extremely busy season here at Best's, Continually growing confidence in Best & Co.'s merchandise has a lot to do with it; yes, just as the certain it. But, besides all this, we believe confidence in Best & PO that ‘‘you never pay more at Best's’ has a lot to do with ‘0.'s advertising has still more to do with it. setittuy OU Never Pay More at Best’s” | i otoerund Sa NS Se To theoles Vestenrante Ceeed. ° ir = © 7 Ae etre eee ———eeEEEeEeE————— S55 Se ee