The evening world. Newspaper, March 7, 1912, Page 12

SL ARIE RINE CL aa ROR Pas i yd ee ey RR. H. Macy & Co.'s Attractions Are Herald Square, Broadway, Mthto3Sth St. Men and young men can now buy Over- coats at 4 to 4 less than our former lowest-in-the-City prices :vrni-wrsar-wa5- brown mixed Cheviots and Tweeds. We re ingle and double-breasted ited backs. Made of gray or § $18.50 and $19.75. Re= ducedto $12.50 16 OVERCOATS, in conservative Chesterfield mod- els. Made of black and Oxford Ker: Velou Thibets and other high class fabrics. coats included in this assortment are silk lined. Were $22.50 to $29.15. Reduced to... e '65 LONDON and AMERICAN MADE TOP COATS, suitable for Spring wear, Of gray mixec English Tweeds and Irish homespuns. Choice of plain or rag- u lan sleeves. Were $27.50 to $32.50. Re- e ducedto...... ‘ «$1.88, $2.74 and $3.49 . $1.88, $2.49 and $3.49 Soft Felt Hats in grays, tans, browns and blacks, from Austria, Belgium, France and England, in new shapes, $1.88 to $3.49. Also Soft Felt Hats of American manufacture, $1.88 to $2.74. ‘ : : | | Just received through our Foreign Office ‘a new shipment of English Felt Hats. We specialize in Caps—English and Domestic Men who have never worn a cap, as well as those who already benefit by the comfort and convenience of them, are invited to call in atMacy’s and see ournewstyles. Fifiy different patterns in tweeds; some pronounced in character, others subdued, but all eminently smart. styles for Spring 1912. Thoroughly smart, $5.74 ; j We are showing Silk Hats in the new tapering “All Wool” and all silk sewin pee before the clothes are made uy if it were known how mai Our Spring Clothing i Thevalue brics we reject. SUITS WITH EXTRA TROUSERS, A special feature of our s' Suits is the large number we are seeming rae extra trou- sers. Nortel Suits, sizes 6 te 15 years. Double-Breasted Suits, sizes 10 to 18 years. In every case our price will be found as low as, if not lower than, the suits of same materials elsewhere with only one pair of trousers. Special at $4.89 (as illustrated) Suits withtwo pairs of trousers, made of fine ALL-WOOL -Cassimeres and Worsted Cheviots, the newest spring shades of Gray, Tan and Nerlelk or double-breasted. Sises 6 to 18 years. Suits of this kind in any other house would cost you $7.00, SAILOR AND RUSSIAN BLOUSE SUITS, $4.96 (as illustrated) BOYS’ NEW SPRING CLOTHING Made expressly to our specifications, which means Many mothers have commented on the unusual durability of Macy's ly the explanation lies in the fact that we are not satisfied with the manufacturers’ word for AUIeWY oot" we me further snc teet the mapas is wou! er appreciat ge in sare to suit all kets, yet the lowest price carries the full measureof satisfaction. Tasted Heh in mae $6.49, $6.94, $7.49, $8.94, $9.74, $12.74 BATISTE KIMONO WAISTS $1 29 Pin-tucked, in clus ° ters separated by wide inserts of fine Valen- ciennes lace. This trimminy formsa pretty triangle whi covers back of waist. Square neck and cuffs are edged with lace. WHITE CHEVIOT “SHIRTS” $1 29 Cotton cheviot, bs man «tailored in every detail, and of a com- fortable weight for this time of year. The back has shallow pointed yoke. Negli- gee collar is detachable, but the French cuffs are attached. Several hundred of the newest waists, of every imaginable style, from the lowest to the highest price, are always on display in this department. No advertisement, however willing the pen and faithful the brush, can give an adequate idea of such a brilliant assem- Bf One comprehensive statement, however, we cannot reiterate too often, as it touches blage. LAWN LINGERIE BLOUSE $1.98 insted IA RUSSIAN LACE COATEE $4.96 2 irncieteccioe $2.9 tS beauty, or its modishness. ual sales. VOILE COAT BLOUSES The entire blouse is ribboned with TUCKED LAWN WAISTS 9 9c Front, back and sleeves are entirely cluster STRIPED MADRAS “SHIRTS” 99c Mannish In every de- tail, even the color- cuter, pumiscomer me; | line lace, oline.shevenes | wide inserts of ‘Shetland | striped madras being ofthe | Gradua to yoke. dept with Valenciennes and mach- in Paris. It is girdled with mesh novelty lace, that has kind customarily used for insertions of narrow ° ine-made Irish crochet lace, braided satin in. different huge spots woven into it at men's shirts. Soft collar is land mesh novelty lace to form front panel and square colors. Intended to be worn intervals, The front panel detachable, but cuffs are match the high collar and yoke. over a dress or blouse. is hand-embroidered. attached. Watch pocket. cuffs, the purse, and therefore the welfare of our customers. Whatever waist you may see else- where, you can come to Macy’s and buy it, or a similar quality, for less. Our margin of rofit is a fixed, modest percentage. It does not vary with the quality of the merchandise, The volume of our sales governs our profits, and not individ- Many of the New Butter Color Walsts Will Be Seen ina Stroll Through Our Aisles, But Interest Revolves About Price, and a Good Starting Price Is 99c. Al 99 there Is a pretty Lawn Waist trimmed with wide novelty filet insertion, and a short narrow jabot of lace down centre. Also White Voile Peplum Blouses, with a panel of mercerized embroidery down the front. At $1.39 there are White Crepe ‘‘Shirts,”” with detachable, linked negligee collar or laundered collar, Also tucked shirts of the same material, with clusters of pearl buttons down the front. At $1.59, a Cluster-corded White Madras ‘‘Shirt,” very mannish, and just the sort of waist a business woman prefers. It has detached, laundered linen collar, negligee cuffs and patch pocket. Al $1.98, a dozen styles of Lingerie Waists, trimmed with every sort of new wash lace and embroidery, in neat, as well as fussy styles. Several are the collarless blouses that are so becoming to young women. NEW SPRING SUITS [02 1gUNe sms AND SMALL WOMEN Many Other Styles Besides Those Illustrated Hundreds of new, fetching models have been received within the week. Each one would justify being advertised. Each has some special feature which distinguishes and stamps it as of the Spring 1912 mode. A : The designers of these suits have succeeded wonderfully in reserving youthfulness without sacrificing style. There is not The air of precociousness apparent which characterizes so many of the junior suits one generally sees in shops. The materials we have selected are youthful too, stripes and checks, and novelt: weaves in colors that will enhance the beauty of round, fresh young faces. ; fe mention the lowness of our prices. _For the ten who dc know that everything purchased here carries a Regular Macy Saving, there may be one who does not. SERGE SUITS AT $18.74. COPIES OF IMPORTED WHIPCORD SUITS Include a model in navy blue or | AT $54.75. black men’s-wear serge, with two- button cutaway coat. It is lined with light peau de cygne, has elon- gated rever-collar and detachable collar and cuffs of white ratine towelling. The corselet skirt is Include a stunning navy suit that has Empire coat lined with white peau de cygne, and corselet skirt with simulated cutaway tunic. The coat fastens and is trimmed with heavy corded ornaments covered gored. with the whipcord. A huge shawl collar of black satin is overlaid SERGE SUITS AT $22.74. with another of black-and-white Include a model in golden brown striped cheviot silk, and still ane or Alice blue diagonal serge, with other of white satin under navy with straight coat and panel-back chiffon. The cuffs match, corselet skirt, Coat has peau de | WHIPCORD SUITS AT $33.74. Include one of the pretty models that are trimmed at the back. This is in putty color or Alice blue with 3-button cutaway coat that has cygne lining. The coat collar is overlaid with velvet of a darker shade,matching centres of buttons. SERGE SUITS} satin-bound buttonholes and mot- AT $33.74, tled bone buttons. Buttons and Include a| blind buttonholes trim back of navy blue pro-| coat at the left side, and the skirt menade model } , corresponds. that has one-| WHIPCORD SUITS AT $26.74, button 6 Include models with straight cut or cutaway coats in two-toned tans and grays. with plain or simulated : tunic skirts, th ter following and tunic core] the lines of the selet skirt are] Simple Whipcord Suits begin at $1874, and bordered with | between that price and $54.75 there Coat GIRLS’ TOP COATS & TUB DRESSES These suits are in sizes 13,15, 17; also 14 and 16 years.| WHITE, BLUE OR PINK LINEN DRESSES...... SHIRTS & BLOUSES 68¢ Shirts~p' woven madri lor medium colorings. 1244, 13, 1 a, 14. | Blouses—with or without collars.| INeck sizes 6 to 16 years. | Shirts and Blouses of this quality ever sell elsewhere r regular price is 4c, New Spring models, made of blue serge and mixed cheviots trousi In a large variety of styles. Sues 214 to 10 years. SPRING REEFERS, $4.96 Of fine blue serge, fancy mixtures, sh herds, plaid and tan covert cloth, with vel wise buttonholes, or self color collar, Plain or with emblem Fsagl Fores and is lined with on sleeve. Gilt or bone buttons, Bees +] emerald peau de New English ragian model in tweeds, white and all the] cygne. The skirt sizes 10 to 17 years, at $9.74. season's colors,| iS new. parced EVENTS Vy from $12.74| across the bac SLIP-ON RAINCOATS, $4.96 ee | of belt with braid, Proof. ang Tooled with a Made of double texture worsted, in tan or FINER HOMESPUN SUITS ATS33.74 ba Neal olive; some with raglan shoulders. Sizes Include a very smart English Black Guaranteed Rain 6 to 16 years. ated or plain, I under $1.00. Other Shirts and Blouses in | regular stock up to $1.98. At our former price of $6.49 these were the best values in the city | NEW SPRING HATS FOR| tel or plain. Made {| | BOYS, $1.39 AND $1.88. | PeNeek’ sas 12, ste elsewhere at $1.50 and) ilk is overlaid p | DIAGONAL HOMESPUN SUITS AT $25.74 | $! Telescope or Alpine shapes of » a nae with white eponge, ur felt. Smoother or slightly | Include a neat model in tan or and the open Also the new heat latest fad in headwear) | All the new styles in Boys’ and Children’s Hats of Cloth, Straw up to $4.96. \rough, 1 | paralle) rays merous dressy models. heavy white Stitching: and | BLACK-AND-WHITE NOVELTY CHECK trimmed odd- | SUITS AT $34.74, ly with rows Include a strikingly smart model of mother-of-| that is entirely bound and piped pearl sequins. with black silk braid. The two- button cutaway coat has length me with two pairs of AND - WHITE eral E SUITS AT Include the one illustrated which is copied in detail from a French model The squarenotched collar of dull black walking model in Spring colorings, that has double-breasted modified Norfolk coat. The coat has four patch pockets, a belt across the athered back, and smoke pearl uttons edged with mother-of- pearl, The corselet skirt is pan- elled. gray that has the back of coat trimmed at one side, The velvet collar is notched, and there are two atch pockets. The corselet skirt as back and front panels. Numerous models in mixtures and hoine ‘epuns beginning at $16.74, sleeves have link cuffs of the eponge. This suit is the first of the season to show the new yoke skirt. in Gra: a and Brown nixed felt (the | ‘eltand | | At $2.97, one might almost say there is no limit to the choosing. Two dozen Lingerie Blouses are on view, many copied from higher-priced blouses. One of these, a Voile Blouse, has Pierrot collar and double elbow frills of accordioned Valenciennes lace. In the new butter color, there are a linen “shirt,” with negligee collar, patch pocket and soft cuffs, and a Dutch neck shirtwaist of nainsook em- broidered in white, with flat scalloped collar. White Silk Shirt Waists at this price have square collar, patch pocket, tie and elbow cuffs striped in color. These are $5.00 elsewhere, as are the White Ratine Towelling Shirtwaists in similar style, trimmed with white, old blue, rose, tan or lavender chambray. Al $4.96 there is a char ming Butter Color Voile Blouse, with deep collar and elbow cuffs of antique macrame lace, and tiny black velvet cravat. More new, pretty styles have arrived. Scores of racks and dozens of wardrobes house an immense, fascinating variety. We have selected two serviceable coats and two neat dresses at popular paces for to-day’s advertising. Needlesstotell women who HAVE shopped here for their little daughters of the big savings that every one of our prices carries. THetond Fiesr, B'way j $10.74 A boys’ model coat in tan or gray, but slightly fitted, and of seven-eighths eRe partons are concealed under a fly, and the mohair lining matches TAN COVERT CLOTH TOP COATS.............00...0cc.0eeees $12.74 In Sizes 8 to 16 Yoars. Plain tailored, semi-fitted, three-quarter length, and lined throughout with tan peau de cygne. The notch collar has broad revers, and there are two large set-on pockets. In Sizes 6 to 14 Years. The bodice is handsomely embroidered in white and has insertions and a medallion of Cluny lace. Insertions trim the square neck and short sive. Skirt is plaited under a beltthat buttons over several crochet ul S. WHITE BEDFORD CORD DRESSES....................00.008 «$1.96 In Sines 6 to 14 Years. Cut with round neck and the new set-in sleeves. Bodice has a scalloped side effect, with blind buttonholes and large pearl buttons. Skirt is plaited under a patent leather belt. Party and Confirmation Dresses of nainsook or chiffon in daint colorings, lace and fine all-over embroideries, trimmed witl white or tinted knots and sashes, from $5.94 to $23.74 WOMEN’S LEATHER HAND BAGS At Less Than Wholesale Cost Not the discontinued styles usually unloaded for special sales, but all up-to-date shapes and leathers. Special display on tables in centre aisle, Main Entrance. Some idea of Macy's values will be gained from the fact that a fitted Limousine case priced elsewhere at about $125.00 is now “re m1 obtainable at Macy's for $43.69. 94c for our $1.49 Hand Bags. Six to nine inches. Carriage shapes of black India goat leather in walrus and seal grains. Your choice of silk or leather lining. Fitted with purse. Frames finished in gilt, French gray, silver and gun-metal. $1.49 for our $1.98 and $2.49 Hand Bags. Six to ten inches, Black India goat leather in ‘seal and walrus grains. Lined with leather and fitted with purse. Frames are plain or fancy, or leather covered, Finished in gilt, silver, French gray and gun-metal. $1.98 for our $2.97 Hand Bags. Six to |ten inches. English and ‘carriage shapes. Real seal, saffian, Morocco and real goat leathers, in walrus and seal eral. Black and colors, fitted with purse. Frames of an unending number of patterns and finishes, including inlaid, self covered, plain and engraved effects. $2.97 for $3.89 and $4.24 Hand Five up-to-date patterns, including round andsquare bottoms, in three sizes: 7 in., 8 in, and 9 in. English ‘cross-grain pin Morocco; long grain, goat seal and fancy calf, in black and colors. Mounted with double sirap handles 10 mach, ok of Walter lines, Some fitted wih mirror, wv x and vinaigrette. purse and vanity mirrors R Puree only. All the frames are German silver, variously finished, LEATHER GOODS REDUCED 3314% to 50% Owing to remaining in stock longer than our system allows. Included in this sale are women's and misses’ bags, fitted travelling cases and scores of other practical travelling requisites, (Main Wiser, “Saih St, 8 Bway — Al $6.94, a very dainty Nainsook Kimono Blouse has all round bertha of rose-patterned Valenciennes Van Dykes. A short square yoke Is trim med with buttons, and the flat collar of pleated lace and lawn has a bar of tiny pink satin roses and leaves across it—an absolutely new feature. At $10.89, a Collarless Blouse of novelty crepe is heavily hand-em broidered and trimmed with entredeux of Russian lace. A wide, black satin cravat is threaded through its design and reaches to the waist. Al all prices up to $69.50, we are showing Exquisite Imported Blouses for every occasion, newly received, of white, black, and every conceivable color, in chiffon, crepe meteor, crepe de chine, hand-block printed chiffoa velvet, hand-embroidered nets, linens, laces, chiffons, filet nets, voiles, and in fashionable real laces. WEEK-END SPECIALS In Trimmed Spring Millinery -sccssavssrx This $16.50 Hat for $9.89 Trimmed on new spring shapes of fine Tagal hemp in black or col- ors, with a gorgeous arrangement of three larger and three smaller French ostrich plumes. The same variety of Tagal hem shapes trimed around crown witl aclosely curled ostrich band (snake effect) and two Prince of Wales’ ostrich plumes. Black, white and colors. A great variety of original Paris models at half price; also our own copies of them from $9.89 to 989. NS SPRING PARASOLS === SPECIALS ARE READYassns=x==-FOR MEN We carry a complete parasol stock es from Paris and Vienna, as well as hand-embroidered linen ones from WOMEN'S 16 BUTTON........... $1.79 tire Suede; slits bound Madeira, We import the latter through Mousque with kid. Fastens with three GLOVE Taffetas our organization in Funchal and have them made upon thisside, thus econo] buttonsatwrist. Tan, black, gray, URINE CARON et be in champagne, pink, sky and white. ere is no costume to be worn this Spring and Summer for which] ,,Meuseuetaire Lambshin Glace: black we cannot tind a parasol fo match, a te. whether it be changeable taffeta (of je same quality in 12 which we have a splendid selection} button Tength in white. 1. $149 at $1889) or whether it be allover embroidery (such as the elaborate] MEN'S TAN CAPE GLOVES...... $1.1 parasol we sell at $23.89—-a wonderful These gloves, which are of the creation with Persian ribbon border), desirable street shade of tan and tt ‘TED which have the fashionable English TAFFETASILK......00004.0000002 $1.89] thumb, and fasten with one clasp, The taifetas can be had wit! aremade of imported Cape leather, plain colors and borders or black Macy's gl i and white effects with solid bor- ney > Rives are made by the same ders. These parasols elsewhere |™&nu! facturers year after year, The are priced $2.75, quality never is allowed to deteriorate, and certain staple varieties are order is Fiaral ett $289 year after year by size and color, colors, All w:th fancy borders, A clear example of the - Regular These parasols elsewhere are $2.74 obs is to be found in our riced $4,00. ./ 4 16-button, real kid loves FRINGED TAFFETASILK........... $4.89] for women. alecen Either plain colors or black and white stripes. Also solid colors with fancy borders. Cordeliere elaborately carved handles, 8 and 10 ribbed models, These parasols elsewhere are priced $6.00, Another example is to be found in our 24-button glace kid gloves, made from a single national skin'at $5:44, ‘These are the finest long glo bought for any money, as ve