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a etter So Easy to Cut Out Just cut along the printed line— 8o much easier than trying to cut around a wobbly paper edge. So Simple to Put Together Of course—because the matched numbered notches automatically assemble the garment correctly. on the Pattern Arrows showing straight of the goods, location of center front, places to gather, places to tuck— all directions are plainly printed on each pattern piece, thus elimi- nating the confusion and uncer- tainty of the old-fashioned pat- tern, If the 2,000,000 families in which McCall's Magazine is read all avery t—the houses would line both sides of.a roadway from Boston to San Diego “ Thebon Marche < : “e 3m FFP a” a EN TS ON tnt , . e margin falls away when you cut ihe material ose ew eat ek} a a & —" eam Anowanes ae eee ae anh * g \S ee i gna” sy THE SEATTLE STAR SECOND AVENUE—FROM ?IKE TO UNION STREET—SEATTLE Announcing the Opening of our New M‘Call Pattern Department - FRONT E Lengthwise of goods , % 4G] al ae n a em, “fl Pe 4 fA fa UWS US | M°CALL IS THE ONLY PATTERN WITH A PRINTED CUTTING [I Se en 8 E believe this new department is going to be of great service to you—it’s open now and ready to welcome you. The McCall Printed Pattern is the modern pattern, the pattern that has revolutionized home sewing and now makes it possible for zzy woman to make clothes at home without the home-made look. It’s a pattern that can reproduce all the charm, all the consummate style of the Paris original from which it was made. Perhaps you'll think you’re having better luck when you first use a McCall Printed Pattern. It isn’t better luck, it’s a better pattern! Note These Exclusive McCall Features Only McCall Printed Patterns have a printed cutting line, inside guide Iines and a margin of accuracy. All instructions are printed clearly on each piece of the pattern —no puzzling perforations or involved explanatory charts. These special patented features make sewing easy. Attractive clothes cost very little if you make them yourself. Choose one of the season’s charming new styles, buy a McCall Printed Pattern and the material —and then prove to yourself that McCall Printed Patterns are the simplest, most accurate and easiest patterns to use. Fabric Floor (3rd) The Bon Marché America’s Fifth Largest Cash Store MC CALL PRINTED PATTERNS Ce | } a Se ERNE SEG