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PAGE 6 Recommended by Child Specialists Some of the foremost author- ities on children’s diet have given Post's Bran Chocolate their heartiest endorsement. They say it is a splendid thing for children because it furnishes a delicious sweet and at the same time prevents the costiveness which so often follows the cating of ordinary candy. These specialists recom mend Post's Bran Chocolate to their patients. They give it to their own children. One noted authority we quote as follows: “I consider you have performed a genuine service in the production of your new health confection. “All children demand can dy and you have given them candy which is really good for them. “The combination of bran “I consider Post's Bran Chocolate a splendid product for both adults and children.” THE SEATTLE STAR TUESDAY, MAY And Now a Delicious Health Confection Bran in Candy Form! You conscientious mothers who daily have to face the candy problem; you men and women who crave sweets and want to reduce your waist line—here's the good news you've all been waiting for. Postum Cereal Company, the largest producer of health foods in all the world, now gives you Post's Bran Chocolate—the first, genuine health confection—Bran in candy form. Made of Post's Bran Flakes and Pure Milk Chocolate You'll say Post's Bran Chocolate is the most de licious confection you have ever tasted. We make it from the very finest grade of chocolate and Post's Bran Flakes, the bran that’s good to eat. You all know the temptation of fine milk chocolate and you all know the healthful qualities of bran. ‘Now Post's Bran Chocolate combines all the good qualities of both ingredients in a wonderful new health confection. The Bran Prevents the Danger of Constipation Every mother knows that most of the ills of child- hood come from constipation. Unless the growing body is regularly freed from intestinal waste it falls easy prey to sickness, Your family physician will tell you that ordinary candy is frequently a troublemaker, Children will have sweets. So we've made a sweet that’s good for them. The bran in Post's Bran Chocolate removes the dangers of constipation. Combined with finest quality chocolate it is a genuine health confection. Next time you give the children money for candy tell them to buy Post's Bran Chocolate. Better still, keep a supply of this delicious health confection always handy in the home. The little folks will prefer it to ordinary candy. And you will be secure in the knowledge that they are eating a confection that is really beneficial. Are you afraid of the story the scales will tell? Menand women who are trying their best to reduce their waist lines are usually very fond of candy. They know from éxperience, however, that ordi- nary sweets and reducing do not go hand-in-hand, Now we offer them Post's Bran Chocolate. Delicious milk chocolate, as fine as you will get in bonbons that sell in fancy boxes, is combined with Post's Bran Flakes to give you this new health confection, Post’s Bran Chocolate ¢ontains less fats and sugar than the ordinary chocolate bar. That's why we say it’s just the thing for men and women who are trying to reduce, Stop at your candy counter this very day Stop at any candy counter today and ask the man behind the counter for Post's Bran Chocolate. Buy it by the single bar or by the carton. Slip the delicious confection out of its fresh, golden jacket. Turn back the protective foil and break off a section of this brittle chocolate dainty. You cannot imagine how good it really is until you taste it. If you did not know in advance that it contained Bran you would say here is a new and more delicious kind of nut confection! POSTUM CEREAL COMPANY, Inc. Battle Creek, Michigan. Makers of Post Health Products: Post's Bram Flakes, Post Toasties (Double-Thick Cor Flakes), Grape-Nuta, Postum Cereal and Instant Postum. A Delicious Health Confection 19, 1926