The Seattle Star Newspaper, August 28, 1924, Page 4

St) THE SEATTLE STAR » To win new friends F acts About Taxes on | Ggarettes ee ee eee > 100 Lucky Strikes TAX FREE We invite every smoker in Your friends have told you. this city to take advantage Now know for yourself the of this startling offer. value of the toasting process! We've told you about Lucky We make this proposition Strike superiority. to win new friends: The regular price of a tin of 100 Lucky Strikes is 75¢ You pay the dealer only 45¢ We pay the Government Tax of 30¢ Act quickly, as the dealer’s allotment at this price is limited. Get one tin peer on | for home or for office. ice Will be in effect when the dealer’s The regular price supply on this offer is sold. Smoke these 100 Lucky Strikes Then you'll know how the 45-minute toasting process adds to the flavor and improves the taste. ho Yoana ew LUCKY STRIUA dear r oj t they pay for cigarettes to the government for internal revenue stamp universal consumption. The Tobacco Industry and Taxes The aggregate tax paid i the tobacco business is with one exception, income tares, the largest item of internal evenue the federal government eives. Last (fiscal) year it ounted to $309,014,050.84. Of this enormous amount of oney the cigarette industry aid $182,715,735.93, or nearly wo-thirds of the total tax paid the entire tobacco business. The immediately important int of the foregoing is the following: We believe you will appreciate that when nearly fifty cents of every dollar paid Y you for cigarettes goes to the government, you must receive in cigarettes a value in return for your money that is rarely given in any commodity. That the public generally a} iates this great value is shia by the enormous in- crease in the consumption of| cigarettes, Our reasons for this tax free offer We know this offer induces men to try Lucky Strikes—it| “Wins New Friends.” We know that a large per- centage of those who get ac- quainted with Lucky Strikes adopt them. This isn’t philanthropy nor propaganda —just good busi- ness, as you'll agree. The offer is limited. We cannot afford to keep it up. We make it sensationally generous so as to attract atten-| tion. We are not giving money away for the offer accomplishes its purposes: Lucky Strike “Wins New Friends.” Our volume increases. Super-quality It is only by immense volume that we can produce such am aristocratic cigarette as Lucky Strike at such a democratic price. Its quality is supreme be cause it has that costly, extra process, toasting, which im- proves the flavor and adds to the taste of even the finest tobaccos that are used in Lucky Strikes. ae We urge you to participate in this offer—we want you to get acquainted with Lucky Strikes. We know a trial will make you a permanent customer of Cleanliness and Care in Manufacture Every Lucky Strike factory is a model of sanitation. Read how Alfred W. McCann, the nofed food expert describes one of our factories: “White walls and ceil- ings, floors as clean as freshly chiseled marble, cutting machines and wrap ing machines that take away from the human hand th letail and leave nothing to the human supervision but the watchfulness of trained eyes.”