The Seattle Star Newspaper, November 22, 1922, Page 9

Page views left: 0

You have reached the hourly page view limit. Unlock higher limit to our entire archive!

Subscribers enjoy higher page view limit, downloads, and exclusive features.

Text content (automatically generated)

WEDNESDAY, NOVEMBER 22, 1922. THE SEATTLE STAR — Bere e27TS 8838 | oo! ae en oe ov Ar ro FP eS FPSeh aR tee WAL ALY, WAC UA) AIG VAD WALT, Ua UA Pe DULG a aa am a an aoa LT VAL THA, WAN YAY LWAl” 0H] cel | OT Steady Growth of Custom at New Seattle Office Indicates Public Approval of Dr. Parker’s Methods E.R. Parker System bad Largest Dental Organization in the World 25 Offices on the Pacific Coast Modern fully equipped Offices in Seattle Over 1,000,000 Patients cared for ; Permanent free dental clinic maintained in Seattle 450 Dentists, Nurses and Employees working under co-operative, profit sharing plan Work done by spect alization, assuring better dentistry Organization, big purchasing power, system, permits most reasonable prices Work performed on sensitive teeth without pain Guarantee on all work, good in any office years ago Dr. Parker opened his first office in Seattle. He had a new idea in den- tistry—an idea that the public could be served better, faster, easier and at less cost by what has since come to be known as group dentistry (a number of specialists practicing together under one head) than under the old method of one man, in one office, hand- ling all the various branches of dentistry alone. He wasakeen student and thinkeras well as a good dentist and business man. Statistics showed that 80% of the peo- ple never went near a dentist—people whose health and very life were threat- ened by neglect of their teeth. There seemed to be three outstand- ing reasons for this condition—fear of pain—cost of dentistry and ignorance. Dr. Parker believed there was a remedy for all three, and there was, as he has since demonstrated. Dentistry could be performed painlessly and he perfected a local anaes thetic that permits working on the most sensitive tooth without pain by simply blocking the nerve at the base of that tooth. By a system of organization, grouping a number of specialists together under one roof with but one overhead expense, buying supplies in large quantities and handling more patients, the cost of good dentistry was reduced very materially. By public lectures, distribution of booklets on the care of teeth, by paid newspaper space and other means of advertising it was possible to inform the public of the necessity for the proper care of their teeth. There were many doubting Thomases in those days—folk who said the idea was not practical—that dentistry was a profession and to mix business with it would spoil the whole scheme of things. They even went so far as to say advertising dentistry was acrime—in fact there are still a number of the old school who have not learned that advertising is the most powerful force for the development of the good in all things. No service or product will stand the eearchlight of publicity ifit hasn't solid worth behind it. Like any new idea, it took a long time to make other dentists believe in the E. R. Parker System. They disliked the idea of joining forces with some one else. It took a lot of work and patience to convince them that by associating with a successful organization they could do more for their profession, the public The old idea was for a dentist to try to spread himself thin over all branches of dentistry. Naturally he did some things better than others and just as naturally the things he didn't do well were slighted. They did not understand the logic of specialization as practiced in the E. R. Parker System. Here each man was given that part of dentistry to do to which he was best adapted and naturally he became highly ekilled and efficient in that work. Here vantage of study and comparison of work, Toovercome the prejudice of dentists to organize and practice together and to attract the most skillful dentists to his organization, Dr. Parker put his business on 2 cooperative basis. He made partners of all his associates, and while he still maintained control of the E.R. Parker System, each dentist was permitted to buy an interest. This step had a great effect on the morale of the System. Every member is constantly striving to bet- ter his work increasing his own efficiency and that of his associates. The E. R. Parker System is his busi- ness and he guards its good name as he does his own. That Dr. Parker’s idea was sound is shown by the record of the growth of all E.R. Parker System offices (see list below). During the past year over 250,000 patients have had their dental needs cared for in the 25 Parker offices on the Pacific Coast. In Seattle alone 10,000 patients have been treated in the new office at Union and Second. In this splendid building remod- elled to suit his particular needs, Dr. Parker has es tablished the finest, best equipped and largest dental offices in the Northwest. Theoffices of the E.R. Parker System are different than the average dentist's office. Here you will find no'elaborate furnishings—no costly rugs or pictures —but, and it’s a great big but, too— you will find every modern and scientific appliance, including the X-ray. There is nothing here for show; the offices are plain and simple, but they are comfortable and ecru- pulously clean. There are trained attendants who will take care of your every want down to minding the baby when necessary. There's a cheerful, clean, glad to see you, willing to help, come again atmos phere that you'll like. You are cordially invited to call at our Seattle office for examination of your teeth and advice, : and themselves than they could alone, . There is no charge or obligation for this service. PAINLESS PARKER DENTIST E. R. PARKER SYSTEM 206 Union Street, Corner Second HNIC

Other pages from this issue: