The Seattle Star Newspaper, March 8, 1919, Page 17

OW TO WIN, BY SHIELDS) Hess Methods—Service and Fair Dealing Tell the Tale “How to Succeed in the Autemo- Bile Business” might well be the title of a booklet from tho pen of Charles HH. Shields, president of the Shields Myengood Co, and one of the best jAnewn motor car dealers in Wash Anaton and the Northwest, “Service and fair dealing have the cornerstones of the big Dusiness which I have founded,” Mr, Shields, “and I oan only may that the people who have bought jeare from us are our friends, That [means a lot to a man in the automo Dile business, and means everything $0 me as an individual.” The company of which Mr, Shields | is president distributes the following Hines in this territory: National, on and Liberty passenger andard truck, Each der in its price class, fand their popularity is amply proved !by the almost phenomenal growth ot | firm's business Starting only a year and a half in Yakima, Shields has steadily ded his business, and the pree pt establishment at the corner of ith ave. and Pike st., Seattle, is a of pride not only to him, but the great army of his friends and Seustomers. “I defing the word ‘service’ in the lowing way,” continues the di head of this big enterprise. to know what the needs of Motorist and car owner are, and, to supply these needs at the Possible cost, and in the short Jength of thne possible. My re | trip to the factories where the | us lines that we handle are tured was a great object les to me, and our service depart- will be contucted as nearly as Bumanty possible on the tines of factories, using their methods system. “Automobile prices are not subject | ‘|@ny decrease at the present time, it probably will be next fall be- lower prices will go into effect. are not preparing for a drop, and assuring our customers that the for a long time. “Our exhibit at the show will be complete, representative mod- = our passenger cars being at- c displayed in our large ce. From present indications, we il sell most of our available models ng the show, in the week of 10-15." | HE LOOKED DOWN ON From guiding an airplane many in the air over the Cadillac fac , at Mt, Clemens, Michigan, just Outside Detroit, to selling Cadillac ‘ears for the Sunset Motor company, is the novel experience of Gordon E. Mounce, lately of the United States ‘alr service. Mounce, who is now tn charge of on the floor for Cadillacs and obiles, was stationed for some at Detroit, and made many air over the many automobile fac- while a second Heutenant in aviation section. | Beccessful Dealer Has Won on Bust they pay now will not be low. | CARS HE NOW BOOSTS) WE SATISFY, SAYS COLE | Making the Used Car Buyer » Satis. | fied Liberty Owner Is a Principal Part of Selling Game ‘The Liberty distributors for Wash. | ington, Shiekk-Livengood Motor Co., never allow a used Liberty to be of fered for sale by other concerns, if it can possibly be handled thru the Liberty agency, says V. A. Cole, sales manager. An incident that i. | lustrates why this policy is followed and exphing its reasonableness, is told in Mr, Cole's own words. BY V. A. COLE “In Seattle we not only have legit! mate used car dealers, but also num | @rous curbstone traders in used cars, “While driving down the street a day or #0 ago, I saw two or three cars standing on @ lot occupied by one of these traders, and one of them was a used Liberty with a mark on the windshield reading, 50.00--Termna* “t ognized the car, T was ac | quainted with the man who had bought it and knew him to be a big business man. Furthermore, I knew the reason it was being offered for sale. In this case happer be because his three most of the driving our country’s service. fter returning to the office diatety called him up and spoke non. had all left in | imm to him about like chia “Mr. Jones Wones is not his name), do you appreciate that you are not really treating me fairly” | *" "Why, why—what's the matter Mr, Cole? “Well, sir, Mr. Jones, I have heard you make the remark a num ber of times that the Liberty was @ wonderful little automobile, thor oly satisfactory to you and your family, and that you appreciate the red ba you painstaking service had ren you—but now that the time jcome for you to dispose of haven't given a thought to our fi ties for disposing of it for you, or | the effect on my business of this car being displayed on a street cor ner by a curb broker “If the car were advertised from your own home, or from our place of business, a sale coukt be made with the degree of dignity that ts certainly due us and the factory And, besides, the offer to sell would not then reflect on your own good judgment as the owner of t “*As tt is, the merchandt | which our reputation is built is be ing peddied like so mtch junk. Do you consider that fair treatment, | Mr. Jones? | “"Why, now that you explain it in that way, I don't believe I da I |never really thought of it before. |IT withdraw that car right away. What can you do with it?" “"In the condition the car is now,’ | I answered, ‘we coukin't do any | thing with it. It could not be seld as it is and be creditable to you or to our firm or the manufacturer. } The car needs some minor repairs. I'll be perfectly willing to make those repairs at my own expense, repaint the car, and then dispose of it and guarantee you a good price from the sale, plus as much more as we can get for it’ “I'm for you,’ sys Jones, “That's | very satisfactory to me The car wit be gent over to you right way.” “I got the car. Today we sold it THE SEATTLE STAR—SATURDAY, MARCTI 8, 1919." | _ Fashions in Body and Accessory Finish ee ™ |that America win supply the world “air Sex Have with auton The Kuropean : neg ie will be demanding motor 3 Year Of Grace] the'finar settement of prace. or BY FREDERICK M. KERBY — | More than four years ne autornobiles oe ah bum oad ‘or civilian use have been manufac NEW YORK, March §—Women| 2°00! iasalianninnidaieaiy. 4 are going to be behind the steering drive cars “built for women.” Man's pretense that a 1 ur in a cate pitce of machinery that a1 woman's untechnical mind cat derstand. kone forev Net the war, husb: r brother ehary about {ting or take out the family car Dy . was 4& man's w t o went into the army, or on war work, | women took the wher h ranks jot women motor drivers ha oon swelled by thousa Now design erm of new pleas cars are think Ing more about women men iriver The new ar ler more « v andied, and ne a to east and simplificat t f the new model f 1 1 Alfred Reever th al A nobile discussing the . und women on the new . ring the past year rt 0 000 women un to drive ¢ had never ¢ befor a fact that the mer were away As ew roing to be r tha nen wil not show so much another I ESSON IN derson, was en teaming J“TAKE TIME year. You know, the wh a oO 4b orn a business in Chicago for 30 years.| bile industry was prepa \Tr The vice-president and general man- ey on a 100 per cont war ba TRUCK PLAN ager, George N, Lamb, was for years| TO TEST I I absolutely the producti j Serine ot foremost road builders in| d ure cara, when tly armistice cacne. re h wide experience! « The industry was 809.000 cars short Chicago Cooperative Country Haub| (ithe operation of trucks. Ile wan| 5¢, Say Local Expert on Batteries, | last year against the previous year’s| ing Company Will Prove Valuable erly superintendent of Saabrenpel Advising Owners to Watch Their | production. Example to Western Firms county, Ilinots. The board! Step | We can expect lower prices only oe of directors ia pored of men —— after big production gets under way ‘ trained in handling financ and| Due to the efforts of storage bat The question of high cost of materi-| What a number of o mgo men! irtic problems |tery manufacturers toward educat als and labor enters into price. Ford done in the way of inaugurat ing the motoring public in the neces Jin Gatined Sac. S000 hip oie that weed 4 cooperative truck line is of High Grade Trucks Used mary care of their batteries, most +|to sell for $360. Hut the tremen real interest to the people of Seattie| High grade trucks are used exctu-|paitery owners are now familiar |dous competition that is to follow |and the Northwest, and the Jeasons| sively. ‘They are all fiveton units,| with the uso of the hydrometer for |will inevitably have a tendency to learned by these pic * in an In| fitted with bodies best adapted to) testing the battery solution. bring prices down. fant industry will be of great value| highway transportat service. Cor) ‘That motorists deceive themselves “The tendency in the new cars in| when the inevitable happens, and|fortable cabs protect the drivers duf!py using the hydrometer under im- |towurd lightness, with about the | rural truck lines are ewtablished on | ing the everest weather Only the | proper conditions, is explained by Mr.| }same xower, Here again, the influ: | the coast moat skilled operators are employed, Brown, PrestO-Lite battery man. p of tarvisio sfac-| thus insuring “on-time” schedules. | jence of the woman dri mar r is appar. “Hyrometers are recommended to ent. The aise of motors will be cantiie| The company has found that shID-' pottery users for testing the bat- |amaller, altho developing the «me hmern h > and vieln-| Pers demand a high quality sérvice condition, because they are} | power: that is, motors are becoming |ity are applying the cooperative | 4nd will not tolerate irresponsible) the simplest and most understand | more efficient. This is partly due to| principle to truck transportation,| truck lines that hold out as their able devies available for the average |lemona learned from building air having ganized what is believed Onty inducement for business & CUt motorist’s use,” says Mr. Brown, | plane engines: to be the firwt cooperative gedtor , Mite. he Western Truck Line has “a: best they can serve only to in | “The motor Industry, asa reetit truck freight’ line “In the Chited /ertabiteted rates low enough to em | dicaté approximately the state of war expe got a better States courage shippers to une the service| charge or discharge of the battery, and at the same time high enough to knowledge of making parts quicker! Firmly convinced that the time ts and unless used properly, they tell Goddess in Machine Dictates 1919 Car | larmy, in ati being pure the government in conse. numbers. The company working on big parts orders fo repair and mair © of machin in federal nervice. There are 10,0 men on the payroll. When at full capacity 14,000 men are employed. | Pamceenendctaactanentate = SAN JUAN BUSTLING Lslands Make Good Field for Aute- mobile, Truck and ‘Tractor Pros pects, as Proved by Fletcher No one can claim the trip to the | San Juan islands is one of pleasure at this me of year, but Tom Fletch: | er, of the Pioneer Auto Co, recently | ventured into that territory and sold two threshing outfits and two Case tractors. “Things are certainly prow |perous up in that country,” | Fleteher, “and I dug up and ¢ pects for the Cane Six | trucks, besides appointing a » i er, the San Juan Agricultural Co. to | handle our line “Speaking of Case products and TRADE MARK the soundness of their materials and manufacture, I ran into a man on the island who has been using a Case =~ season for 30 yearn, and it is still in | | good shape. It wasn't a bit hard to | GOODRICH a | talk to him about the Case Six, and to list him as an excellent tproepect. | Fi Akron, Ohio ae, The way the Cane stands up under Ce 1 = hard usage is nothing short of mar- velous, and owners are constantly in competition for the establishment of new records. 1 “There doce not mem to be any | | possible chance for a drop in prices | for a long time, In fact, it looks to | me like a fight to see who will @t |the cars that are being manufac tured ‘© will show our complete | line on the floor of our salesroom | during the next few weeks, and will ome all admirers of the Case and | Coltirnbia lines, as well as skeptics who do not aa yet know thelr won | dertut: merits.” | ‘NEW TIRE IS CLASS In the last days of Pompeii, when Ve- suvius blew up, and Spoiled everything. It’s a wise thing for ladies—and gentle- men—to be safe- | Thermoid Tire Line Is Winner From | Start With Wise Motorists } guarded against | blow ups and blow The discovery of crolide by a ry young New York millionaire, was outs, especially the foundation of the wonderfal ‘along business which has been built up around the Thermold tire, distrib @ country road. uted in Seatths by the United Motors | , company, A. F. Hawkinson, man-|| And the best pro- ager. | Mr. Hawkinson, who has personal tection against blow hurge of the Thermoid department, | outs is Goodrich is a tire man of great experience, and his enthusiagn is based on|| Silvertown Cord sound judgment ‘The Thermoid Tires, those hand- tire is bullt entirely t hand, each casing containing one more ply of fabric than other standard makes, | some, powerful tires, you see on most smart cars— 1 The tires with the Twin Red -Dia- thie fabric umd being known as | South Sea island 17% inches combed, with a strength of pounds to| the square inch. The rubber in the | | tread is known as Upper River para, || 320 and when mized th crolide, forms || one of the toughest and longest monds on the. wearing surfaces in existence The guarantee is for 7,500 miles |, sidewall. on the smaller sizes, and 6,000 miles jon the larger, and is on the basis that “Thermoid will make good or we wiIL” The Unfted Motors com- pany have put in @ large and com- | plete stock, and a special salesroom has been arranged, where a sales-| | man is always ready to explain why the Thermoid costs more than the werage Ure, and the many reasons why the motorist using them has a | lower per mile tire cost. Present in. | dications point to an ever increas- by canny tire buyers, who apprect- Silvertown’s cable- cord body is immune toordinary puncture Silvertown Cords also give a special ease, elegance, and econ- omy, unmatched by other tires, and ren- “The Cadillac looks good, even to | fF $1,250." Man in the air,” says Mounce, | I am very glad that I can tell | DORT NORMAL AGAIN "the people of Seattle their many| FIAINT, Mach. March §.—The Dort ‘good points. The Sunset Motor| Motor Car Co. has about finished company is a wonderful organiza-| government work and is back at tien to be with, and I am proud of normal passenger car production the opportunity of selling cars that again. The plant is turning out 49| Made such wonderful records in the|cars daily, and its 1919 production fight.” | schedule calls for 15,000 machines. een |The next three or four weeks will 15@ MAXWELIS A DAY see the last government job com: DETROIT, March 8.~-The Maxwell) pleted. This winds up over $3,000, a Car Co. is now producing 150| 000 of war contract work which call ears Gaily and expects to increase|ed for the manufacture of AA this output materially in the im- trucks, trailers, truck C bodies and ‘Mediate future. [cutting boards and more accurately. It has learned | how to produce good units in quan ripe for extending the usefulness of the truck in the field of short-haul tity. Engines are going to be better transportation, 80 men, representing lubricated. T will run hotter, | business interests mn Chicago and and more of them will use thermo | cities within a Aius of & miles static control. Ignition will certain: west of Chicago, formed the Western ly be improved. Bearing trouble wil!| ‘Truck Lines. It is a co-operative jbe a thing of the past, because of | venture, | what the war has taught about mak- [a share ing bearings and oiling them. The mon pure, there not being of promotion stock within | the organization. | knowledge of metals gained tn war) Rail lines entering Chicago, lik work will be reflected in the cars of |the railroads of t ntire country, the near future. Engine and chaseis found {t practically impossible to lubrication will be much improved and the fuel problem will be much transport the that was dumped at their vast amount of freight doors last | ri | rr Velie’s built-in qualities and constant satisfaction. Distributors wa mn i Pine and Boren Ave. , von \ "tM atl ue 3 D a IN THE FIRST CLASS OF ALL CARS IN BOTH APPEARANCE AND PERFORMANCE N the Velie you will find the most advanced ideas in design, construction and fin- ish. You will find also the greatest values ever shown—regardless of price—in ROESCH & OLSEN, Inc. reduced in importance.” spring and summer. As @ conae-| Peter Steenstrup, cnanager of the quence unavoidable delays in the ‘General Motors Export thinks |transportation of goods were fre-| quent It waa th condition that led the manufacturers to seek relief thru the organization of the motor truck line as an auxiliary to the over-| — railroads. j | Daily Schedules } On September 3 daily schedules ‘ were inaugurated between Chicago yA land West Chicago and intermediate points, Shortly after schedules were extended and freight stations were Jopened at Aurora, Elgin, Ratavia, Geneva and St. Charlies. As rapidly an possible it is planned to extend the service to points within a radius of 100 miles of Chicago. At present xt haul is 52 miles one way. motor truck line has now been in operation a suffic length of time to convince thoroly its promot lers and patrons alike of its merit both as a profitable investment and an a medium for quick and econom- | ical shipment of goods. As a mat |ter of fact the enterprise was a suc-| | cess from the start rving terrt-| tory in which some of the largest| manufacturing plants of the country | are located, the truck line is giving| ja freight service much speedier than ia possible by any other form ot | transportation, This is tr pspectal- ly with shipments of less than car- |load lots, Frequently freight ts | placed in the hands of manufactur- ers within a few hours from time of| shipment, that tf consigned by other | \carriers might be days in transit, | Rajway Precedents | In the operation of the Western |‘Truck Lines, railway precedents have been followed in #o far as they | | have been found of advantage. Al |terminal station or depot, similar to| those maintained by railroads, has| been established in the heart of Chi-| cago’s shipping district at Clinton and Polk stre ‘This terminal | building is an unusually large one with 25,000 square feet of floor space, All trucks load and unload at shipping platforms, which are ar- ranged in station order. Depots are located in all cities thru which the trucks operate, Bach depot is in harge of an agent who assists in loading and unloading, makes out bills for freight and checks and cok for freight received—in | }lects bills \n renders a service for the truck |line much similar to the duties ef a }tocal freight agent. All trucks ments routes, but delivery Elliott 180 saey “tty are over en f ship. operated msn ments and pick up of shipments | from and to points other than de |pota in Chicago and towns west, are made at regular published rates, the "4 4 rates being based upon actual service fT] )) |rendered on each specific shipment. Ut In the organization of the Western | | ruck Lines a broad plan for future development was followed, The president of the company, Edwin An- justify & reeponsible company to give the best transportation service possi- bie. wT ne jos i taking hydrometer readings TO STAGE ANOTHER TEST — imrnediately after distilled water has DETROIT, March &-——The Packard! teen added Motor Car Co. has started a new ef-| «1¢ the hydrometer is regularly ficency test for Packard trucks for! used and the motorist will occasion- which prize money aggregating $17 ally avail himself of such testing 600 has been set aside | wervice as may be had at our bat- aaa | tery service station, 921 EL, Pike st, minor irregularities in the battery can be rectified before they become serioun nothing of value | ate quality im ti “The most common error among | one tet seine motorists testing their own batter | "6 ¢™ — omar der the full Serve ice Value of all 300 DODGES A DAY DETROIT, March 8.—Dodge Bros. | | are turning out 200 machines @ day. Their sales officials tell of a rwsh || of orders from all parts of the || country which the company ts hav- || ing @ hard time to fil. A portion || of the big plant is still engaged in|} war work. The car, being one of| the dard makes chosen by the Buy Goodrich Tires from a Dealer SILVERTOWR CORD TIRES ‘BEST IN THE LONG RUN - ~~ The Largest Andimce in the | Northwest Reads Star Want Ads | | | | | ole -—Aero-EIGHT DOUBLE THE RANGE OF PERFORMANCE HALF THE COST OF OPERATION Eight Exclusive Body Styles On Exhibit at the Show UNITED MOTORS CO. A. F. Hawkinson, Mgr. 407 East Pine. COLE MOTOR CAR COMPANY. INDIANAPOLIS, U.S.A. East 9.