The Seattle Star Newspaper, March 5, 1915, Page 9

WEYE had a great week—what with all the talk and opposition—and everything. It’s been great! And tomorrow will be still better and still bigger. Because the news has spread like wildfire. The sale is better than it’s advertised! And it’s on the square. There has been no marking up in order to mark down. There are no make-believe reductions. There are no poor No cotton but is frankly sold as cotton. 4 And no all wool but IS all-wool. In short, a sale without any monkey business. We're giving up this store—‘‘No. 2”—because we don’t want the worry and responsibility and ex- pense of having two stores on one street in the same town. Uptown stores get thirty-five and forty dollars no idea it was necessary to do that to sell goods in And they're all All our friends tell us it’s the wisest move we ever _ for ‘em. Seattle. I'd no idea!” new. made. Of course we shall lose money. It isn’t pos- They have to. Then we explained that it isn’t Seattle’s fault. we te sue sible to get out of business without losing money The stock is so big that every man can be fitted. But it’s the ( ) Brown Derbies to nowadays. But if we stayed we'd lose a whole lot Long men. Rain Coats! sell at a dime (my more than if we got out. Wide men. Everybody wanted Balmacaans, and “Slip-ons,” —!ong suit, that), and That’s why everything’s reduced. That’s why you can buy for less than cost in many instances. We can fit ’em! But if the sleeves need shortening give the tailors time to do it, and don’t cuss ‘em, because they're doing the best they can. AKE a look at the Overcoats. Maybe you figure you'll not need one till next year. All right; get it now. You'll have lots of chances to get it into action before next Christmas, or else the weather man has been giving us a wrong steer all these ERE are the Suits. Take a look at ’em. If you're small you can get a $15.00 Suit for $3.85. Wool, too. Yes, sir. Made to sell for fifteen dollars. But they’re small sizes—and small men are hard to find. So we put the prices down so low that when we get a little fel- low we can sell him two or three. And we usually do! Another lot of Suits is marked $4.85. Fifteen dollars they were, as Mr. Ruggles of Red Gap would put it. sale. But some of them are antique —old enough to have children. Off patterns. But then if you can get a $15.00 or an $18.00 Suit for $4.85 you should worry about the patterns. Yes, Mr. Potash—and here’s another lot already that we should lose some money on. sizes. These Suits at $9.65. Nobody can buy such suits, Mawruss, and sell ’em for nine sixty-five and make any money on ’em. The best stores— The stores that sell close— The stores that turn their stocks three times a year, get $15.00 and $18.00 for ’em. Some of ’em (last year’s vintage) were even years. E marked down thousands of Shirts. And there are some of the hand- somest you ever saw. Cream Sateen Tennis Shirts that were $1.00 are 65c. Fancy Dress Shirts that were $1.00 are 75c. Not a mere handful, but hundreds of ’em. Pleated Shirts that were $1.00, $1.25 and $1.50, are 85c “Nofade” Shirts in handsome stripes, that were $1.50, are $1.10. Soft Shirts of fine soiesette with fancy colored silk stripes, worth $2.00 and $2.50, are $1.45. Soft fine Flannel Shirts which cost twelve (or eleven dollars a dozen wholesale—I don't remember which) are selling for 85c each And the regular $2.00 Flannel Shirts are $1.35. All the $3.50 Shirts are $2.65. Loggers’ and Miners’ Shirts of U. S. army cloth, cravenetted and rainproof, are $4.15 instead of $5.00. And rubber-lined Shirts of fine flannel are $3.65 Though most of ’em cost a little more than that when we bought ’em. A fake sale? Why, the poor man doesn’t know what he’s talking about! OUGLAS SHOES that are four dollars the world over, we're sell- ing for $3.35. Heavy Boots for men who are out of doors can be bought for four dollars and eighty-five cents instead of seven dollars and a half. They have sixteen-inch tops. Heavy Boots with twelve-inch tops (and average tops), worth five, six ‘and seven dollars, will be sold for $3.65. Workmen's Heavy Boots with heavy double soles, Goodyear welt, will be sold at the same price, $3.65 And Heavy Working Shoes that are worth two dollars and.a half and three dollars have been marked down to $1.85. Seattle Labor Council goes on record en- | dorsing the firm, the store and the methods of advertising. If you want to see the most talked-of sale on the Pacific Coast But we put 'em all in one lot. Handsomest Ali-wool Suits You ever saw. New ones. Pippins! Nine sixty-five! There's another lot at $11.65, and still another at $16.35. Blue Serges that were made to retail at $25.00 are in that last lot. And at $19.85 you get cream de la cream. The pick of the stock. The finest going. Millionaires’ clothes—if you please. Men with bay fronts. Men with round backs. And no matter You can save enough to pay for a summer picnic for two on any overcoat you buy at this Fifteen and eighteen dollar Overcoats for $5.85. Good heavy woolens, with belted backs. Convertible collars. In good colors and in all Think of getting a good coat for so little! Why, it’s a tragedy! Cost more? Why, of course they cost more! Look at these handsome Kersey Overcoats for $7.85—gray, brown or black. Proper, dignified. Last for years. STAR—FRIDAY, MARCH 5, 1915. PAGE 9, LEADING MANUFACTURERS OF SEATTLE SAY OVER THEIR OWN SIGNATURES, THAT WESTERMAN & SCHERMER’S CLOSING OUT—SALE AT STORE NO. 2 IS BIGGER AND ACTUALLY BETTER THAN ADVERTISED ing tomorrow. fot eras ND Rain Coats! ufacturer the other day. As a certain newspaper claimed. advertise in that particular paper— And the paper got peeved— And burned us up— dollars were tagged $3.85. as they're called, refused to move on. So we hit 'em hard. Now they’re going. saw. That's why hundreds are coming and buying, and How long And as big Jack Fair said (Jack is one of our Mallory $3.00 Hats thanking and congratulating themselves. Or how wide best salesmen), “You don’t have to tease men to = for $2.15. It’s a great sale—a great store—a great opportu- Or how short buy ‘em!” Mallory Craven- nity. Come tomorrow and see for yourself. Or how slim Black Cravenetted Overcoats are $7.65 instead fies panda ae of $15.00 and $18.00. better. ERE’'S another Shoe ad that looks like a “fake.” I know it. Sounds too good to be true. Why should anybody sell Shoes for less than they cost when everybody knows they're going up in’ price? v dollars selling for two dollars a pair. as far removed from a fake as the stars Will he come? No, Teresa, he will not. duced as follows: All the $5.00 ones for $3.35 All the $7.50 and $8.50 ones for $4.85. $4.25 wholesale will be sold for $3.85. cents are $4.85. They cost five bones. less than they actually cost. ‘This {6 the Westerman & Schermer atore “No. 2,” which contains about $100,000 worth of Clothing, Hats, Shoes and Furnishings for Men, Everything is to be closed out “ “= for the reason that they have discovered that two stores ow one street in the city of Seattle, is Just one store too many, Store No.2 WESTERMAN & SCHERME all the goods you want for less than was ever known before, come and see the sell- It’s going to be greater and get than ever—thanks to the opposition. I showed one lot to a prominent Seattle man- He came down to see if the sale was a “fake.” You see, Westerman & Schermer decided not to Writer, store, stock, owners and everybody. ELL, we showed those Rain Coats to these cost four business men and gave ‘em the cost mark. And they figured out that coats costing us eight And one of ’em said, ‘That's an awful cut. I had Priestly’s Cravenettes, too—nobody makes any that sell for $2.00 Fine big Balmacaans for $7.65, $9.65, $16.65, worth $15.00, $18.00 and $25.00, and plenty of ’em. Because leather is going up the world over. Yet here are new Oxfords that were three and four Shoes of Black Calfskin that COST $2.60 a pair in ‘Frisco (and we paid the freight) selling for $2.65 pair Those same Shoes cost $3.30 at the factory today Why, bless the dear editor’s soul, if he will come down Or Winsted. here we'll prove to him, or anybody else, that this sale is M'... Sweater Coats of the finest wool have been re- The Heavy Mackinaw Coats in plain colors that cost And the Mackinaws in handsome plaids that were seven dollars and fifty cents and eight dollars and fifty Incidentally, all kinds of Oil Clothing and Goods and Rubber Boots are marked down, to be sold for Men's Sox of good mercerized cotton are ten cents a pair They were twenty cents. Fifty-cent “Cashmere” Sox are 35c¢ a pair Fifty-cent Wool Sox are thirty-five cents. Almost forgot to mention a big lot of Men's Vests— Separate Vests—made of fancy worsted, serges, in plain and fancy effects. They were one dollar to one dollar and a half. Westerman & Schermer will be glad to sell them for fifteen cents apiece. O you know that Stetson Hats dollars everywhere west of the Mississippi? Do you know what we're selling ‘em for? Two eighty-five! couldn't find any. Cleanest, finest stock of Hats you ever Soft Felt Hats and $2.50 we put in one lot at $1.35. Hundreds of ‘em All proper colors and sizes. Caps that cost from $7.50 to $12.00 a dozen we're sell- ing for sixty-five cents apiece. Caps that retail at 50c and 75c are 35c each. Balmacaan Hats that sold for $2.00 are marked $1.10. And believe it or not—you can’t buy such hats any- where, from any maker in the land, for that money—not if you buy thousands! UST poke your way through that crowd at the Under- wear counters. Look how stuff is selling— And feel the activity. You don't beat “Cooper's” Or Medlicott— Or “B. & L.” Union Label— No, sir—there simply isn’t any better, no matter how much you pay. And it’s all reduced. Any 50c garment in the house 35c. It cost more than that. 75¢ Gray Merino Underwear is 35c. Enough of it to last a day or two. Finest $2.00 Wool Garments are selling at $1.45. And the finest $5.00 Wool Union Suits are $3.65. Lots of ‘em. All sizes. All proper weight All kinds of Good Underwear—not a poor garment in the lot— Rightly priced No long profits— No monkey business! Rubber EN’S Separate Trousers — the stock embraces everything from a pair of good Working “Pants” to the finest five and six-dollar Dress Trousers of imported worsted. Have been reduced this way: Men’s Cotton Pants, for working, that cost a dollar a pair wholesale, we're selling for 85c. Is that cheap enough? You better believe it is, Archibald! $2.00 Dress Trousers are $1.35. $3.00 ones are $2.15. $4.00: ones are $2.85. And all the five and six-dollar ones are $3.85. The famous Sweet-Orr and the Keystone Union Label lines are both included. pirate remember, all sales are for cash. A reservation niay be made for later delivery on payment of a reasonable de- posit. Store will positively close 1s soon as the merchandise is dis- posed of. However, Westerman & Schermer will continue the parent store at the corner of First Ave. and Main St., so that if any- thing SHOULD go wrong with anything you buy in this sale, they will be doing business at the old stand and will make it right, no matter how long you’ ve had it. This closing out sale of Store “No. 2” will open tomorrow morning at 9 o'clock and continue, as stated, until the stock is disposed of. Fixtures will be sold at the conclusion of the sale and will be shown by appointment in the evening only. Parties interested will kindly see Mr. Schermer personally for prices and particu- lars. No bunk—no tricks—everything fair. Come and see for yourself! 103-105-107 First Ave. S. Near Cor. Yesler Way (Geo, FrancigRowe & Co., Advertising Agents.)