The San Francisco Call. Newspaper, May 22, 1904, Page 12

THE SAN FRANCISCO SUNDAY CALL." . 4V instruction. our hours the ¢ world is attractive e ceeding k over 2gai any know of that other army of kers, who are rarely heard or how li they have to you with such unfa me in which in fair n calm or sto rfoul? Their syste of wide- distributi able in and all em s gatherers; ter precision prints 85,000 ivered or dis- and 8 a. m. t means, not alone distribution but in the in the prepara- i the printing, as well as in the tion over forty tons is made up s of forty-eight pages teen pages in the Sunday levot®d to the brightest 1 class literature, by ths in the world—each and carefully selected ws of the foreign capitals, the fraternities, as well ast d the arts and crafts, four more pages are devoted in a special edit section by itself. f the day from all parts 1l as to that great advertising, which so rapidly in the Call, 1ges in two separ- are printed every week. HOW-THE - GRE. oL Bl /) In advertising alone the Sunday Call printed one hundre@ and thirty columns last week. Add to this the special multiple color art picture given away free to subscrib- ers and you will find that the Sunday Call complete weighs within a fraction of 2 pound. Some faint idea of the cost of the raw paper alone in eighty-five thousand copies may thus be secured. Gather all the various sections of the Sunday Call together and then think of what it means to handle and deliver eighty-five thousand of them in the short space of five hours and a half, indeed in three hours and g half, for the pulk of this remarkable circu- lation has not only to be printed after half-past two o'clock on Sunday mern- ing, the last minute at which news of any sort 1s recetved, but must be de- llvered over a wide territory, embrac- ing Oakland, Alameda, Berkeley and San Francisco before six o'clock. In the pressrooms there are three glant presses of the most improved pattern with a combined capacity of 36,000 coples of 28 pages each per hour, which are operated by a crew of eigh- teen men. Thirty-six thousand copies per hour! Can your mind grasp it? When all three of those presses are whirling at top speed at one and the same time the finished papers flow from their polished cylinders like a turbulent stream of water over a cataract. They are piled up in speclally constructed carts as fast as two men at each press can sooop them up and rush them into the \ 55 SUNDLTY (T, 7R ST IITFT maliling room. Here the whole eighty-five thousand coples are handled separately and in- dividually by twenty-five men at long tables; not oniy handled once but four separate times hefore they leave thelr skillful hands to be delivered to'you. First from the press is the magazine section of sixteen pages. It comes directly from the swiftly revolving cylinders folded just as it is delivered to you. Into this the first insert is made. It is the special art supple- ment. Next from the press come mani- SUNDAY- CALL-LS folded, four copies at once, the secona section of four pages. It is the edi- torial and art section, and this in turn has to be inserted by the twenty-five men in the mailing room between the pages of the Sunday Call magazine. Next there follows in quick succes- gion the two news sections of fourteen pages each, which follow the same rapid course to the mailing room, t.ere to be inserted as fast as the big piles arrive, between the folds of the maga- zine just as the art picture and the editorial section which have gone be- fore. Then and not until then is the first of those eighty-five thousand cop- jes delivered to the army of impatient- Iy waiting and keenly alert city news- boys, who are the first upon the street with the paper, crying their wares in that pernliar high treble that has been » characteristic of their tribe since news- papers were first published. In San Francisco alone there are one thousand newsboys enrolled in the Newsboys' Union. It is no small task to supply each of them with even a small quantity of papers within a very few minutes after the presses begin to rumble and thunder out their daily messages to the world. But that these self same newsboys are an impertant factor in the distribution of the may be gathered from the fact that their average street sales amount to several hundred dollars every Sunday. Next the city carriers, who dis- tribute the papers throughout the business, the residence and the shop- ping districts and to the remotest cor- ners of the city, are supplied. To de- liver The Sunday Call in San Fran- news A VY LQRD FOR To NIRRT B I DELIVERED -TOYOU 3 cisco alone there riers, who In tu employ a small army of 200 leutenants to assist them, and whose combined estment In their routes is over $250,000. That is extraordi in itself. A quarter of a million of capital being used solely in the distr n of a great modern newspaper in one city alone. This does not take » account Ala- meda, Oakland, Sacramento, Stockton, nd down the « es generally, Sunday Call is essen per, devoted to hom develop nt of the vast in particular and , and it is In California that it has Its greatest sphere of influence, both with its news and its popular ad- vertising. In Alameda, Oakland and Berkeley there are fifteen carriers, o in employ 100 assistants and whose vidual routes are valued at over $§7 each. Stockton has twel arriers, Sacramento seventeen a business i business at 3 As may readily the foregoing the sidewalk elevators room when th en There are } boys, large ana s out among the 1 backed up A and Third streets with fever b basement few min boys have through culiar carts have they are a newsboys w Then away to r ries. ply Alax equipped ployed. A on this p aken flashlight in the early dawn of a r cent Sunday morning, each of these wagons is piled set high with stoutly tied wrapp bundles, all for Oak! tReley or Alameda. N being loaded = Marin Cour shipped at the & hou and as soon as the las been throw nto place a race to the Ur where two tugs are ly morning. And it is,a race, a br straining gallon every with the editors reaching out to the termost corners of the world not Continued on Page Thirteen.