The San Francisco Call. Newspaper, March 15, 1903, Page 40

40 THE SAN FRAXNCISCO CALL, SUNDAY, MARCH 15, 1903. d 3 | Liale’s. | Hale's. | Hale’s. | Hale’s. Now let Dame Fashion speak: “l Announce the New Styles in Hats, Suits and Wraps at Hale’s To-morrow.” I wotld like to have all the women come and see what they are. They are jusi the things I like best—just the things to make women look prettiest Easter morning. Styles I have been months getting up will be uncovered to-morrow, the first time in San Francisco.'' San Francisco, March 15, 1903. (Signed) W istress Fashion. Now we've done something ourselves worth asking you to come and see. OQur second-floor salons have blossomed into gar- dens. Sweet flowers and arbors of moss and roses form a real and beautiful background to the scene. Nature is vying with Fashion. Artistic talent has seldom created such a picture. Fashion and we have joined hands to make this a memorable and enjoyable occasion. Will you share it? First View of the Suits and Wraps —and what it means; a correct idea of what'’s right to wear and With these six stores to supply and one man to do the buying you B 90000 0000000000 e000s s0sisssnssststsnsssssse what's the right price to pay for it. A twofold opportunity: can readily see what advantage he has over the one-store buyers. o K 3 Bl He goes to market first. They let him behind the scenes. Let First—An exhibit of American tailoring. hi ghe' & % B = £ t1 =) eh' or thoe he'll tak . > .’ gL 4 le* 4 : i tm have rst chance of the new things, for they know hell take | B R B PR DR Second—dAn example” of American retailing. many times more than the ordinary buyer. Even make changes Plain, simple; common-sense styles mark the genius of the| for him—using a heavier silk lining or making the skirt fuller s‘lk ‘ : t American tailor. He isn’t after the picturesque ornamentation| ©f pll:ltt;)ng {3_‘39 medallions on the reveres, where otherwise they | | oats or the exterior. He gives his attention to the cloth, rather than| Wwou € plain. | A : 2 4 : ; 9 ; . i s s G f i re Fashionable what goes on it. By his cutting and shaping, tucking and fold- 50_ you see why Hale's suits are distinctive and different from any | i S ing, he brings out the style rather than puts it on. The severity | in the city. They may be seen to-morrow in of his work is its beauty. Of course now and again he varies Styles | Prices | all their glory. ['hey are the styl- g : 3 e : i | The blouse 1s still popular, but it's fixed | $10.00.1s the starter, and such a starter. | :_ : T T X R it with a touch of braid or some silk strappings or dangling pen- | he many new ways you almost forget | | A”double blouse jacket with peplum skirt | 1511_ promenade coats for spring. dants. sl . |1ts a vlouse. o o SRR | Chiefly blacks, in taffetas and Note this outfit our fashion girl has on. Note the absence of trim-| Many of them have no collar. Some | 5.30 is a strong line. | le soies. They are half Piengat he 1i Ll L { |nave flat, broad, circular collars, which | $5 offers a remarkably wide cholce. | P€AU de o ey are ha mings. Note the lines, the shaping of the sleeves, the SWINg anc | give a ggod chance to show off some | Seven new striking styles. | length, semi-fitting at the back. curves of the skirt. That's the “Yankee idea. But glance | trimming (brald or lace). With most of | 82300 will g;t‘i\‘n;xpnhr;g?m‘?|hp:?,r:le!nade £ o again at this model, see the “falling effect” in the drooping cape :::S'"d;"‘i‘;“?’}i‘;nf‘m‘f!::;‘C“:fl:f_‘f fale %00 buys a stunning biue Pan cheviot | Most of the trimming ‘ een on over the shoulders, the flowing skirt folds of the jacket and| Irs the sleeve that's most dtstinctive | fneea ‘?“‘,:afih:“;‘;':&l:‘ififif‘“,3“,‘:,“‘::;* “’,‘;{‘h! the reveres and it is chiefly braid e 2 g - _ | this spring—very full, caught tightly at|braid and Dresden buttons. Stylish cape : ac - > sati swinging overskirt. If there are ornaments, pendants or dafig. s epsi ke e Ll g O e ML B T T a_n(.l rich lace. Their white satin ling tassels have been used. Many jackets are on the Prince Albert }Szfo:\q:r :ge'gfpshcm talls which fall| linings add a charm to their TR TR : order, only caught at the waist line In a | e c'i¢ 5 'step ladder” suit. Smart and | . But there's another side to this exhibit—what Hale's’ buying and |blouse effect, making a striking prome- | styiish as can be. ibeaut). Hale" = % e B nade coat. 7.50, a blue etamine costume, trimmed | $20 ones are taffeta plain, with white lin ale’s market advantages have done: ikm’i are chle;lfly plain, ’?lthld{‘r:p !1{2;:5' w;:?rgre»n r‘hangeablle silk. 1Blemm(uL ing. = tamines, voiles, granite cloths, vene- .50, another etamine model, with cir- 5 a I_ssse_ned the prueli, e tians, lhlroaidclo(hsuangl clie\mtsdurgl the guhlar c;){ll‘ar ‘wl!’h ‘;wau de s‘olg :(rmmcn; .n‘zz: Ogs;\ehaftlhflx\ ? ship. materials in_mostly blacks ani ues, | Stole effect in_front over a full blouse. | At $35 is a beat Dignified the workmanshij greens are good and brown or some noppé | Full siceve, with box pleating to elbow. | fetss 1€ Nes & z : Broadened the variety. mixtures. Strapped back. rimmed with medallions and black ¢ —————————————————— e ————————————————— e B e . i This little coterie of beauties will awaken liveliest interest. 3 : . $ Hats From New York MME. CORE sends us a creation of maline in which there isa deli- | } 5| 3 i : 2 S h < $ ‘ merican creations with a spirit and feeling and air to them that cate blending of black, green and white folds. On the topisa | § ! Bl it et e bR Riicin won it Thee ane e, . . . oo - - B D & Ol . I y- 3 soft green ribbon in ombre tints, finished with jet acorns falling | $ 1 Built al 9 Epalints ie o S fFowp on the hair. The top is formed of black spangled lace in a rose E : SN ISy USCONIIE. YIEY, YEv 4t UCV same time sensible : Tri Pl Pe e e o z b and practical. The Yankee folks don’t let the art get away with attern. Trimming is cluster o g oses. $22.50 s { ¥ o P : GEC Ril-‘T’l'F A p. Ig it I ”l mrmed A ! them. They keep one eye on the fitness and wearableness of the From MME. GEORGE L comes a close-fifting ha 2 . M hat. The result is that American women are wearing American ite fiber brai rith two bowknots of pleated black velvet rib- | ¢ $ 8 5 : % S ¥ bigg Hon l\\lme n]bcr 1lr_1n1. \‘\11'1(] two b \tt S P iy o e ¢ ? hats more and more every season. The New York designer’s in- and a white military aigrette shooting forward, carry J-HeRsy i E ’]0“ ‘mf ¢ “‘ ltli s Ii§e< Sl g ymg ‘ ! fluence has already reached France. Many Paris potentates now 11e‘se\erevm DSCHIRE SRR Ak 2 £ bl i ! | come to New York and Newport “to see what American women MME. POUJANNE is represented by a closeitting hat of blue | g $ | ‘want” (as they putit) braid, woven with green, white and red fibers. The braid is sewn | $ ; 5 B e 7 'f Ny Yok st into 10 cabachons, which form the brim. The trimming is tiny | 4 . 0 we make a feature of New York style .oe e voe fruit in large clusters, drooping on the coiffure. $21.50. 1 From LOUISE PUJOL comes a flat model made of the new burnt straw, combined with soft sprays of moss and French baby | roses, set off with a butterfly bow of Peau Venice lace. $2i.50. MARESCOT SOEURS has made a stunning creation on the style of Louis Fourteenth. Shape is made of box pleated straw in the Millinery Notes Flat is the shape. Sc flat that the crown and rim seem to run_together. The drooping idea is more prominent than ever. Not only do the rims droop over the face, but there are many hanging ornaments, dangling jets and beads, flowing scarfs and showers of roses that fall down Then of prime importance Hats We Made | Paris and New York reflections—such clever creations you'd think they were the masterpieces themselves. These Are the Materials for the Easter Gown f f If anyth heir r- clinging stuffs are most popular. If they have a wything, their orig Soft. crepy. | rrv shades i i 0 <. i r h. d, b ts usually % = . pe 3 3 E ft, crepy 4 : sl itk | 1.nulben_\ shades, h]endmg fr0§n light to dark. Roses on the side rather than stand, as bouquets usually iual- beauty, s intensified, for we've adapted it to 'California pe or are more or less open, through which the silki g, 2 \ery oraceful trimming at the back. $22.50. Military effect—that stiff, severe idea, is > 2 T gk - is Itiplied r fold. That's| g ! . . : E much seen in the aigrettes and quills. women's tastes. g may glisten, their beauty is multiplied many fol AL S| N IME. TORE created this one in maline and straw. The under- | winy frults in abundance, There's t} ; . 3 “F 4 ~ £ -1 - 2 b . c And flowers, even dwar calla es. 1ere s e secret. why so many have taken to the LACE VOILES. If the \mlc. brim formed of tiny maline folds, the top of pretty green straw. Then moss, moss buds, stemmed roses and o R happens to be black and the lining a bright changeable silk, im Showers of tiny rosebuds finished with ribbon in rouche effect | ol2 LIPSt DUIS ) ompietely of rose pet- | KNOWing you and your wishes; knowing the world tyles and 23 als—most delicate pink shades imagin- | : able. $7.50 is the price, though it looks like twice that. Burnt color or deep tuseau is shade. The color idea is éxquisite this s%ring. Not bold or distinctive. The ades We've a splendid line of them—$1.00, $1. That's what makes black ETAMINES They do make dressy costumes— what of them you like and don’t like, and knowing how to work them up is a lesson we have been years learning. agine the beauty. $1.50 and $2.00, 42 inches. AND MISTRALS popular. , $1.00, $1.25, $1.50. form the trimming at the back. $17.50. CAMILLE ROGER has made a model of straw in vermilion shades, with white facing. Top is formed of narrow corded rib- finished with nhbon bows and shaded kid cherries on the a new We keep our milliners all year round. Keep their fingers nimble; 3 : bon, T e o et Ao of keep their minds bright; keep their wits sharp. This is the way 1en look at the colored ones—plain, solid colors, but such ex-| . $22.50 ;;rl]:cng Dend 5o beautifully it'is like a we keep getting new patrons. quisite shades. Now and then some of the ETAMINES have col- h : S ored threads, knotted here and there as if it were done by mistake. | V) o : : Anodt eg tRI":g ”al]e - s oot 5 3 L o LAy » rings you rings for 25¢ and soc that look for all the world like they were weaver terms it. The designs we are showing are not seen else- | . b il 25¢c rings have single stone rubies and opal: and-3 stones of turquoi where. 85c, $1.00 and $1.25 yd I'he beauty this season is there to stay. It can’'t be washed § ialiof oo garnets, femer];ll_ds.brh|l||csm:cs a;nd pearls. 4 . o ot 2 ; gt e 7 : s A 25c for plain band or chased rings. French Crepe, silk and wool creations f‘l"l:‘l}\extl)rv‘“:c of "a‘{"rztlmr __h_o!dc&! out. It’s woven in. _\\ I-Een a me.ltct:.‘l:l/__cd 1hrea.d hz}s begn used, it :may have — atid nof: very ) 5oc rings are plain or st with pearls, garnets, opals, emeralds, etc. 4 C‘;,h( wl:hhan air and r_efir;]cmxem qhade they are captivating. 75¢ and | gives 3 charm that is “fetching.” This mercerized idea is the great Imuch 0 pay, either 3 ; and 5 stones or in clusters—all new designs. Gold shell rings—we guaran far beyond the price. 42-inch, 85c; QAN - % | X % 5 25 A . 1 i ps, 2¢- 43;1 colors, | Taffeta Rongeant is one of the new | thing this season. You see it in colors: L iyl e Loy BIRT S R them. creami i silk creations for full costumes. Tt A . S : ; 3 New Wire Cloth, a soft, clinging | comes in the most beautiiul color | Mot 1ed! R I i ) s e i e Downstairs White Sheets 50c goods in all the popular shades. 40 | "‘a"s imaginable. 22 inches wide, Plain mulls—soft, chiffony stuff with silk-like spots, 35c. 2 Laundry Soap, 2c cake. 81x90 inches. Regular size, regular inches, 75¢; 44 inches, $1.00. \S lk‘C de Chi 1 col LY Oxford cheviot or mommie woven goods, just right for waists, 6oc. Looks like small leaves and flowers have | Swift's Washing Powder, 4%c. quality, but not a regular price Eolian Chiffons, very soft, sheer,, ‘| hd:e?f ‘:che:n; ‘: :ndr;‘[(:; and | sprinkled on it. The mercerized thread makes them glisten like morning dew was still on them. Yes, | Match Safes, 5¢, papier mache. a We g“l‘) 5:)00 of them. So we got a silk 2 - . e 4 =i | autiful waisti | ; . 3 argain, but we got it for ye meors Tovoriten, 34 inthes. wide,| Circle _One Silk is the great fin-| o e atpe W% cEleksd sudmeniatl e fae Wgadrsud s Pillow cases were included: season’s favorites. 44 inches wide, | "o il this season. It is soft; | O i g S Chopping Bowls, 8¢, 11-inch. - ? $1.50. B . But in white, that's where the beauty is most effective. - : 3 ! each S drapeshcambn k:\nd yet it has body Pique novelties with mercerized stripes, 25c. | Rolling Pins, 2sc, of maple, pol-| . o each enough to make wn excellent foun- : s s | ished. | = S/I Foulards dati Mercerized crepe brocades, 30c, 35¢, 4oc. x 4 3 | 45¢ eets ation for the dress. Many women ~ i rcelain Rolling Pins, . ' ¢ In these new patterns make beautiful | prefer it to taffeta. s8¢ yard. The| . vaer_cerxzcd Oxiortls. itinés s fig“(:‘f'"’ Osc, 85c, g95c. go G lain Salt Bg ces b ‘ Bleached, for 3 siz¢ bed. 63100 Easter gowns. When they have a name is stamped on the selvage. White damask patterns, watered effects, 6sc. orcelain Sa oxes, 25C. | inches, heavy qun]\[\ muslin. We :hfil’y satin luster and come in zIYamx Mai is another great lining silk. < l'am:y whnrA yeshmes wih b.eauu(ul LEIRE 3 S 3 4 A iy _’l}‘]mdvcl Racks: 35 AMMA, L106, yar- lha\e lonl’ ""Ic size in this grade, so pear] or soft gray shade with a Hale's is the only place to get it. Linen Tissues is another prominent feature. Here they are plain with fine white stripes, 15¢, or with colored nished. are closing them out. 45¢ cach embroidered stripes, 25¢, or with small colored woven dots, 35¢. Fancy Dress Swiss, 35c—A dainty, delicate fabric with white embroidered stripes, 28 inches. Embroicered Swis-es, 25c—A wonderfully dressy stuff, in a large variety of colorings. white combinations is most_ striking. White Organdies, 25c—A fine quality, Bourette Novelties 12}5c—27-inch goods, with woven colored figures. 45 inches wide. Blue: The one in black and s, tan-, greens, reds. Telephone for anything in this ad. ale 9, WOODED lAN[IS ARE RESERVED Important Steps Taken by Southern Pacific Company. The Bureau of Fore under the di- #ection of Professor Gifford Pinchot, who #s connected with the Agricultural De- partment at Washington, has established 8t the University of California, Berke- Jey, a plan for the purpose of testing the strength of materials used in the con- | struction of buildings. This plant is established at the expense of the Govern- suent and the purpose is to make a scien- tific test of the strength of all the com- mercial woods of the State of California. "These experiments will extend to woods heretofore excluded from the list of com- mercial -wools; = white fir, cedar, farch and sEpruce, an e commercia! Value of such woods will | or indicated by the strength they dis- close. The peculiar -advantage to the lumber industry of the State of California of these sclentific experiments will be read- ily zeen. It will afford an official ascer- tainment of the strength of what is known to the building trades as Oregon pine and will include all of the varieties found in the forests of Oregon as well as in California. In California the strength of the yellow pine, sugar pine, oak, moun- tain ash and all the varieties of fir will be carefully ascertained and these ascer- | tainments will be avallable to all engin- eers. The ascertainments relate to the break- | ing strength of beams and of woods in various shapes, as, for instance, the rela- tive strength of all timber six inches square or 3x12. In addition to the bend- ing strength, tests of the twisting strength is made; beams are taken and the machinery is adapted to twisting the beams. The result of all this will be a disclosure of the relative value of the woods in all structures. Incidental to ‘the tests of the strength of these woods the relative strength of each variety at its different stages will be made. This whole matter is under the charge of Dr. William Kendrick Hatt, who is sent out by Professor Pinchot to conduct these experiments. WOODS FOR EXPERIMENT. The Southern Pacific Company gave to Mr. Hatt the privilege of carrying free over its road all the woods necessary to conduct thege experiments. Dr. Hatt, in making the selection for the experiment, ascertains the age of the tree from which the stick is cut, as the experiments ex- tend to the different stages of growth of the trees from which the beams are cut, it belng well known that the strength of voung timber is greater than that of ma- ture or ripened timber. The Douglas fir has a strength equal to that of the Eastern oak and the young trees of Douglas fir will eventually be made a substitute for Eastern oak in all cases where strength is required. The Southern Pacific Company, under the direction of Mr. Kruttschnitt, in pur- suance of a suggestion made by Wil- liam H. Mills, land agent of the Central Pacific Company, has reserved two bodies of land in Oregon as a permanent rall- road reservation of timber. One is lo- cated on the McKenzie and the Mobhawk rivers, comprising 27,000 acres of railroad land, which does not include the interven- ing even numbered sections. Including the Government section the area would be 54,000 acres. The second and still larger reservation is in the hydrographic district comprising the headwaters of the Siuslaw. This latter reservation com- prises 105,000 acres of rallroad land, mak- ing, including the accompanying quan- tity of Government land, 210,00 acres within the limits of the railfoad reserva- u%’l‘z’m reservations are the first that have ever been made by any rajiroad company as permanent forest reserva- tions. The object is not to reserve the 4 l timber from use, but to apply to these forests a sclentific system of forestry; that is, to cut the ripened timber in such a manner as not to interfere Wwith the growth of the young timber, so that there will be an annual new growth of these forests without changing the forested condition of the areas reserved. BUREAU OF FORESTRY. Hearing of this, the Bureau of Forestry at Washington immediately proposed to send a corps of experts to examine these raflroad reservations, and proposed to se- cure at the hands of the Government the reserve of any Government land Inter- spersed with these railroad lands from sale, so that the Government lands inter- spersed with the raiiroad lands will pass under the same condition and control as the reservations. Professor Pinchot himself will have charge of the corps of examiners, and since his return from New York Mr. Kruttschnitt has authorized an expendi- ture of money necessary to the formula- tion of a working plan to be devised by Professor Pinchot as a permanent work- ing plan for these forests. Professor Pin- chot will visit the State with his corps of expert examiners and will examine every quarter section of land in these railroad reserves. ‘He will furnish to the railroad company a statement of all the timber growing thereon which may safely be cut without diminishing.in any way the lumbér supply of the forests. It would be competent for the railroad company to publish the working plan tur- nished to it by Professor Pinchot and his corps of experts. If publications of these plans are made they will be applica- ble to analogous conditions, and as the forests of Oregon are all analogous in condition to these forests the working plan proposed to be furnished by the Bureau of Forestry in Washington will be applicable to all land owners of forests in Oregon. SLASHING OF TIMBER. It is known to the railroad people that many of the owners of private forests have concluded that the slashing of tim- ber is improvident, and that when they are supplied with a working plan from the standpoint of the best intelligence ob- tainable in the United States they will gladly apply the scientific principles of forestry to their holdings. One of the concerns which has announced its com- plete intention t6 do this is the Diamond Match Company, a corporation owning 60,000 acres of valuable forest land in Butte County, this State. The officers of the Government are very enthusiastic in their praise of the policy adopted by the Southern Pacific C nany, and in the main the production ~f the working plan relating to the two rail- road reserves of forest land in Oregon will be made at the expense of the Gov- ernment. During Professor Pinchot's visit to Cali- fornia and Oregon for the purpose of making a working plan for these forest reserves he will make a thorough exam- ination of the redwood park in the Big Basin, and on behalf of the Redwood Commission will make a working plan for the preservation of that park. Tho plans will be varied, in that the redwood park is to be preserved and no timber is to be cut from it. PERSONAL MENTION. J. B. de Jarnett, a fruit-grower of Co- lusa, is at the Occldental. J. J. McDonald, who owns a large ice plant at Boca, is at the Grand. Washington B. Thomas, a publisher of Boston, and wife are at the Palace. Mr. and Mrs. J. B. Kissam, preminent residents of New York, are at the Palace. Samuel Sinn, a broker of New York, and wife, accompanied by J. B. Sinn of Detroit, are at the Palace. Judge R. McGarvey of Ukiah, who has been In Southern California for his health, arrived yesterday on his way home and is stopping at the Grand. John 8. Irby, president of the Cripple Creek News Publishing Company, and wife are at the Palace. Mr. and Mrs. Irby are making their first tour of the coast and will visit relatives in San Jose. J. Allen Veatch, manager of the Darian gold mines in the United States of Co- lombia, is at the Palace. He is also in- terested in oil wells at Beaumont, Tex., which he will vist before returning to South America. ‘Word ha$ been received here that Sena- tor Clark of Montana will start for Cali- fornia immediately after the adjournment of the Legislature of that State. Thomas P. Cullen, superintendent of Senator Clark's road, arrived here Friday night from ‘Montana and left yvesterday morn- ing for Southern California. A. B. Campbell of Spokane and John A Finch, who hold the controlling interest in the Kendall mine in Northern Mon- tana, which Is turning out about $10 00 a month, are at the Palace. John W Gates has been negotiating for the pur- chase of the property and the owners are said to be here for the purpose of con- ferring with the millionaire’s representa- tives. —— A Golden Opportunity. The Boston will put on sale to-morrow men’s all-wool suits, worth $15.00, for .57 1000 suits will be on sale to choose from stylish, In single and double breaster black and blue sérges, tweeds, e simeres and fancy worsteds. Every suit of this lot must be sold: $.5 will be the price at the manufacturers’ sale of the gos(r\:g Clothing Co., 713 Market st., nmn ———— LONDON, March 14.—The faflure of Henry Hugh Thompson, a stockman and share-jobbe: was announced on the Stock Exchange to-day. —_———— An Army of Colonists. The Southern Pacific lines are carrying many homeseekers into California. Until June 13 the rates are but nominal, $25 from Omaha, $33 from Chicago. Have you reminded some farmer whom you know of these rates. nfl h- opportunity now offered of pufi a