The San Francisco Call. Newspaper, March 3, 1903, Page 7

’ THE SA MISCELLANEOUS. IT PAYS TO TRADE IN THE MISSION. 16th and Mission Streets. PATTOSIEN'S 16th and Mission Streets. GREAT SPRING SALE FURNITUREL g ng Drapery Bargains [ lines are here in advance of the season, and with them we have received the entire surplus stock of a large ST. GALL, SWITZERLAND, maker, closed out to us at our own price. THIS WEEK the great sale will show the BEST ACTUAL VALUES we have ever offered. NOTTINGHAM LACE CURT’INS ong and full width— RUFFLED LACE CURTAINS Only nine hundred pairs and every one a beauty! You'll make no mistake in buying these. b 300 pairs of $2.50 Ruffled Curtains go in this sale at only ¥ 51-75 { $3.50—take st ideas for 1903—yet t season’s low figures! e to sell at $1.25—spe- sale price only. Sc at $2.50—in this 200 pairs made to sell at your choice here for .............. 2.50 375 pairs intended to sell for $3.00— 3200 pairs that ought to sell at $5.00 your e s k.50 $2 25 will be ale only s for.. .......... i 200 pairs that would be good values at $7.50—away they go $5 Oo o at . Arabian Lace Curtains Nineteen hundred Beautifully corded, latest Spring designs. of the freshest and daintiest Curtains you ever saw! 00 pairs of regular $3.50 Curtains at only .82.50 500 pairs of regular$s.so Curtains at only pairs of ar $6.00 Curtains at only Curtains at only oo Curtains at only New Spring P eavy Frencl pairs mercerized Silk : lml sb'oo P rtiiatk. eort "Bo00 300 pairs of regular 100 pairs ORTIERES $6.75 $11.00 X 50 pairs mercerized Silk o 55'00 Portieres, worth $15.00 Carpets and Rugs g patterns are here—brightest and newest i from the mills. These prices: INGRAIN CARPETS, per yard.30¢ WILTON VELVETS, per yard 90¢ spr1 BRUSSELS CARPETS, per yard PRINTED LINOLEUMS, 12 feet RN, - wide, per yard .......5onc6000 680c TAPESTRY BPUSSELS, per yard.. BIGELOW LOWELL BODY IR PR ARy ..80c BRUSSELS, per yard...... $1.35 SPECIAL RUG VALUES S'ZYRN{\',' "rr"v q» feet, $17.2 AXMINSTER, oxizfeet, $26.00 $3.10 $17.25 $30.00 value, this week ek $25.50 505 hine, thid week- 529 5 ROYAL WILTON, 6x9 3% CARPETS!! DRAPERIES! Sale of Upholstered Furniture Morris Chairs, Rockers, Three-Piece Suits, Five-Piece Suits, Leather Couches, Turkish Chairs, Bedroom Davenports, Divans, Corner and Window Chairs, etc., etc. special price Regular $30 value, 4 820.00 THIS GONDOLA couc] H — A splendid production _from our own factory. Elastic- ity and endurance of springs and upholstery the same as is usually found in $40 couches. Covering in fine im- ported velours or bro- & cades. It is worth v every bit of $80 00. : SPECIAL SALE OF OUCHES During the usually dull months of Winter we kept our entire factory force at work—all hands busy—not a man laid off. Dur- ing that time some of the finest work ever turned out by us was made—not made in a hurry. As a result we have couches that crowd us. We guarantee them. $20 Couches reduced to......815.00 $18 Couches reduced to....$14.00 $12 Couches reduced to.......$8.50 This week’s prices: $50 Couches reduced to $40 Couches reduced to. $25 Couches reduced to. THREE HUNDRED SAMPLES OF PARLOR FURNITURE A $1200 LEATHER EASY CHAIR in golden oak polished frames. Price now. 58-00 A $15.00 PARLOR ARM CHAIR, up- holstered in French Ve- slo 00 ! lour. Price now A $45.00 PARLOR SUIT, handsome- ly carved and hand polished; up- holstered in rich damask. Price now..sn‘lf $3l.00 A $3000 PARLOR CHAIR, hand- carved and polished, upholstered seat in choice coverings. Price 522 50 o A $20.00 PARLOR SUIT, finely pol- ished, with a n;at inl;li‘tti frame, up- holstered in fine sil damask. Price now..... 515-25 A $600 POLISHED WINDOW CHAIR, polished frame, upholster- ed seat Price $3‘7_5 NOW.uveornnsnss sosasnnn A $15.00 DIVAN, with a genuine crotch mahogany back, seat. ed spring now .. Pric? 58075 A $28.00 PARLOR SUIT, handsome- ly decorated backs, hand polished, up- holstered spring seats. 518.00 Price NOW. .. «.7r-asns . Sale of Bedroom Suits $65 00—3-piece. QUARTERED OAK SUIT, head and foot boards nicely carved, topped with heavy roll; drosser and washatand, ser- pentine front, renc] plate beveled glass 24x30. ... $45.00 $100 00 2-plece MAH Y SUIT, dainty hand carvings at head and foot of bed, large e s"'—;fi“ 6“6 tern .. 53 o It Pays to Trade in the PATT Mission....... | actea with full consent of the pi | under an agreement with them for | ment of a stipulated royalty for such use. ft., $22.50 val., this week [:BW'M'SSH]N[HS | 1ssUEs cLEVER NUMBER ’ . FOR MONTH OF MARCH GREN HEE|S|UN | Magazine of Dominicana Publishing Company Holds Many Contribu- | | tions of Interest to Readers. | 1e Dominicana Publishing Company has issued its magazine for March. The Appellate Court Rever- 2 - . { number contains some very Interesting ses Ruling in Favor |..ces A. Mooney, LL. D., gives a clever paper on “The nch Realistic £ ¥ of H. C. Holmes. | X c Romance,” and ably dis- | = the lives and labors of Daudet, | Zola and more especially the De Gon- c rte, Edward and Jules, and goes at length into the pitiable existence of these two men and the humiliating death of the younger, Jules. “A Bit of California Church History,” by Esperanza, tells of the death of the last of the Spanish Fran- ars in California, Father Jose Goda- - - |vol, who had labored in California for | nearly half a century, and calls to mind the founding of the first religious novi- California. Bister has written a he time of Louis XVI and Ma- ette, entitled “The Last Rose,” are other articles by James M. Xavier, pretty little | tiate in andine, mech: rporate ymmissioner that, as their 1 to demand by Alonzo Rice and Mary Allegra Galla- gher e ee——————— Colonists Are Coming. her and Southern Pacific low rates Have you notified your friends? 4g0 to ( ornia points, $33; 8t. Louis, ssouri River points, §20. Keep it be- he peopie. . e A MODERN CITY IS BEING MADE OF ROME Another Generation Will Not Find Names Familiar to the Last. city of the Caesars, the city of the 2 was e attorn s asked that no evidence of been on th r court the Circuit Judge the lower e ys for court claim of Popes, the city of the Italians, is in a - ir way to be modernized out of all recognition. Here it s no question of not knowing what te call the streets, but of such a plethora of names that they have to be changed occasionally to make way | for each other. Up to two vears ago the | following were absolutely indispensable Vittorio Emanu- aribaldi,” avour,” ‘“Independ- and' Rome got along without much v, as she opened S0 many new | streets.” Then came the terrible event in the house of Savoy, and “Umberto I" was added to the list. What was to be done? { There was no new street, and still the nzme must be commemorated, so the old- est street in the city was chosen, given the new name and thus, alas! the Corso ceased to exist. Now Rome bas bought the Villa Bor- ghese, and it will soon blossom forth as Villa Umberto 1. Let us hope that the other members of the royal house will die in their beds, if for no other reason than 10 leave the Eternal City some of what sbould be her cherished names. To for- elgners, from the Atlantic to the Pacific, and from the North Pole to the south, the Corso and the Villa Borghese meant & certain street and a certain villa in Rome, and in Rome only, with unique as- sociations and history, while to the next generation they will only mean the re- gretted memory of a modern monarch.— London Telegraph. — el e The History of Coal Duties. The original tariff act of 1789 taxed all coal without classification, and this was the case with other tariff acts down to 1870, when anthracite was made free and bituminous continued on the dutiable list, where it has ever since remained. Anthra- cite was not made dutiable again until it was “sneaked” into the dutiable list, to quote Secretary Moody, when the Dingley revision was going on in 1897. The biil which has now become a law puts anthra- cite back on the free list permanently, and bituminous for one year.—Springfield Re- t was incumbent uj t there had been an 1 the in put | of the patent without any confiic invention the defen Take Pity on Your Face. TRY COKE SHAVING FOAM and find out what a really comfortable shave is. Collapsible Tubes 25 Cents at Barbers and Druggists publican. 4. R, Bremer Co.,, Chicago. RS TR Jdealize a woman and she doesn’t care O, | ¢ o isn't understood. y and Edith R. Wilson and poems | MAKING BIS TR BUSINESS Some Essentials in the Writing of Attractive Adyertisements. BY EDWIN B. LORD, ing Manager Wilbur Seed Meal Co. Adver Inasmuch as advertising has resolved it- self into two distinct fields of effort—gen- eral and direct—I shall here attempt briefly to cover but one phase of the busi- ness, namely, that of securing “direct returns, | Of vital importance to a successful ad- vertising campaign is the preparation of copy. No hard and fast rule can be estab- lished to guide the advertiser along these lines. In order to prepare a successful ith all the deta be in close touch | the business, and no way can this be more su sfully attained than by a daily conference with the business man- | ager and the heads of the various depart- ments, even though this conference be limited to & few minutes at a sitting. It is equally essential that he have unre- stricted access to the correspondence, as in no other manner can he fully under- stand the needs of the business. In the preparations of copy the size of the space must be largely determined by the varying requirements of the business. I for one am of the opinion that large space in a few papers of ascertained pull- ing quality is preferable to a small space in a large number of papers indiscrimi- nately listed. I have repeatedly set aside a certain appropriation, divided it into two equal amounts, expended half in a big advertisement in a well-known publica- tion and the other half divided up, using small space in several publications of as nearly equal value as my judgment could determine, and the invariable result has been that the returns from the big space were far the more satisfactory. This for direct results, of course; and when you add to this the value of the incidental general publicity thus secured there can be no question at all that it is more profit- able to use big space. TO ATTRACT ATTENTION. The first essential of a good advertise- ment is a strong headline and an equally strong center of attraction. The former may be either a strong type line or a spe- clally prepared design; but the latter should be an attractive cut, an fllustra- tion that will make a lasting impression upon the reader. If you have an estab- lished trademark, this makes a good basis of your center of attraction. The use of other illustrative matter in an advertise- ment must be governed by the amount of space at your disposal and the require- ments of your business; but I, for one, strongly object to humorous fllustrations in an advertisement. = - After you have secured the readers’ at- tentlon your sole purpose should be to convince him that you have something to sell that it is to his interest to buy, and the entire phraseology should be in a convineing. yét easy, conversational style. The statements should be couched in posi- tive dnd sincere terms. Extravagant statements and superfluous adjectives should be avoided, and, above all, say nothing that is not in strict accordance with the facts. Treat your announcement as the begin. ning of a business acquaintance, that — There should be no. good reason for failure to obtain a copy of The Sunday Call, with Art Supplement, from news- dealers, train news agents, etc. advertisement the advertising man mu:qli s of $75 00 2-piece BIRDSEYE MAPLE SUIT, carvings of new designs, heavy swell front dresser, beautiful shaped mirror, French b it F $30 00 3-plece WHITE MAPLE SUIT, neatly decorated with carvings, heavily paneled dresser, glass beveled edge, $ 18x24 . Sixteenth and Mission @ Streets....... you di house a permanent customer. est The slight- exaggeration may turn away a cus- tomer who would be worth as much to your Loufe as theé entire cost of the This may seem overdrawn, but fact. I have in mind a large “ad” placed in a well-known agricultural pa- per. The cost was approximately $100, and resulted in a considerable number of r'l’plfvs From a single one of these re- plies clent to pay the entire advertising this paper. This business was secured from an in telligent man—a man who, in my opin- fon, would not have paid the slightest attention to an ‘“ad” filled with glow- ing generalities and explosive adjectives. We had goods to sell. He wanted these 800ds. We described them in an intel- ligent, straightforword, convincing man- ner, making no claims that trial or con- tinued use would not substantiate. He tried our goods, found them as represent- ed, and will undoubtedly remain a cus- tomer for many years. Proper keying of advertising is a vital point for the purpose of gauging direct results. Do not attempt the slightest ef- fort without a proper keying system. Various methods have been employed by successful advertisers, those most in favor being by street number, box num- ber, clerk number and department num- ber. Personally I prefer the street num- ber, as this has proved to have fewer objectionable features than some of the other methods. 1 find that almost in- varfably a person answering an ‘“ad” will coby the key address number ex- actly at it appears in the “ad.” By ex- amination of this number on the envel- ope before the letter has been removed you have a definite basis to work on. As inquirles come in the key number is placed conspicuously upon {he face of the letter. The full name, address, key number and such other information as may have been called for by the ‘ad” is then copied upon & card, which is filed alphabetically by State and town for handy reference, while the letter itself goes at first to the correspondence and later to the transfer pile in the usual way. This card is the basis of all fu- ture efforts which are dependent upon a proper following up system. Represent- ing as it does an important part of the advertising expenditure, too much care cannot be exercised in the preparation of this card. Beyond doubt the most important part of a direct advertising campaign is the follow-up system. I have no hesitancy in saving that thousands of dollars are wasted annually, the results of which could have been turned from an inglo- rious failure to wonderful success had the inquiries been properly developed by fol- lowing the same up by effective corre- spondence in an intelligent manner, A practical {llustration of this is shown by a careful examination of a hundred orders taken indiscriminatély from the order file. Of these, from the first letter sent out no orders resulted. From the second let- ter seven orders came in. The fourth brought nineteen, the fifth twenty-four, the sixth twenty-two and the seventh six. teen. Nor s there any question but future efforts will show even more con- clusively that the essential part of dfrect advertising is an adequate follow-up sys- tem. But what the advertiser wants to make sure of is whether his advertising is a paying venture or not. This can be easily ascertained by a simple system of book- keeping. When the advertisement ;s placed treat the publication exactly as vou would a salesman. Charge up the amount paid for the ad the same as you would salary, commission, transportation, incidental expenses. Thus, when you send out a batch of follow-up letters to the in- quiries secured from the paper charge the entire cost up against the publication. To this add a sufficient amount to cover the item of general expense. Prepare a schedule of cost of goods. When an order comes in by reference to-the card pre- viously mentioned you will quickly ascer- tain the source of the inquiry. Credit the publication with the amount of the order, debit it with the cost of the goods, and you can at any time strike a balance that will show you definitely whether your advertising in any particular publi- cation is a paying investment or not. in upholster- | ire to develop and make for your | have been developed orders suffi- N FRANCISCO CALL, TUESDAY, MARCH 38, 1903. NOT IN FAVOR OF PIPE LINE Supervisors Oppose Per- mit to the United Railroads. Reject Demands of Lighting Companies for Violating Contracts. —_—— Considerable opposition developed in the Board of Supervisors yesterday to the proposed ordinance granting the United Railroads permission to construct & pipe Mne in various streets to convey fuel ofl between its power-houses. Boxton objected to granting permission to the company on the ground that it called for the tearing up of the streets for its own benefit and for which it paid nothing to the city. Loughery sald he did not favor the pipe line because it would do away with a great deal of teaming and thus lessen employment. Loughery also said that the | possible danger from conveying eil through pipes in the streets was an ele- ment not to be overlooked and should be inquired into. Brandenstein said he was opposed to granting valuable privileges without ex- acting a fair compensation from the company receiving them. The ordinance was then re-referred to the committee to investigate the points suggested. The Board of Works recommended to the Supervisors that it be granted per- mission to reconstruct the sewer on Sixth street, between Brannan and Tehama. The estimated cost of the work is fixed at $49,000. WILL OPEN ISLAIS CREEEK. The Board of Works and the Board of Harbor Commissioners were requested to instruct their respective engineers to act ccnjointly and prepare at the earliest pos- sible moment a plan or plans for the im- provement of Islais Creek and the swamp district in order that the same may be used as a basin and harbor to accommo- date the growing commerce of this city. The resolution on the subject recites that it is the sense of the board that the dis- trict named should be opened as a basin and harbor. { The Board of Works transmitted its resolution of Intention to extend Fifth avenue to the military reservation at its northerly termination. The Hackmen’s Union filed a protest against the ordinance to compel a driver of a hackney carriage to pay a double license for a driver's card and for a badge. CIVIL SERVICE UNDER FIRE. The Civil Service Commission was re- | quested to inform the board how many places of employment in the departments | of the city are filled by employes upon | examination and how many of such plac: | are filled by employes without such e amination. Also how many examinations for positions have been held by the com- mission since its institution under the charter and to file a general ‘report of the commission’s work in the premises. The Board of Works was requested to submit a scheme for the imposition of a | reasonable license tax upon the holders of privileges for maintenance of spur racks on the public streets. The board rejected the December de- mands of the San Francisco Gas and Electric Company, Pacific Gas Improve- ment Company, Independent Electric Light and Power Company and the Mu- | tual Electrie Light Company for lighting | the streets and public buildings aggre- | gating $24.706 64 on the ground that under the charter the companies had vlolated | their contracts which require that eight hours shall constitute a day's work. In accordance with the Mayor's recom- mendation, the Police Judges were au- thorized to appoint a Japanese interpreter | at a salary of $100 per month. | TO CONSERVE WATER RIGHTS. The City Attorney was directed to rep- resent the city and county of San Fran- cisco, either in person or by deputy, in | the proceedings for review in the matter of the reservolr rights of way applica- tions within Yosemite National Park pending before the Secretary of the In- terfor at Washington, D. C. The City | Engineer, or assistant, was directed to ap- | pear in such proceedings before the De- partment of the Interfor, and the offi- cers named authorized to proceed to Washington, their expenses to be pajd out | of the appropriation set aside for Inves- tigation of public utilities. Ex-Mayor Phelan has assigned his claim to the city. In a graceful speech Supervisor Wynn, who has resigned his office to assume his dutfes as Congressman of the Fourth Dis- trict, took leave of his associates. He thanked them and the press for past cour- tesies, and Brandenstein replied eloquent- ly, paying a glowing tribute to the retir- | ing Supervisor. Wynn was agreeably, sur- prised to find a beautiful floral piece on his desk when he ook his seat. The of- fering was a testimonial from A. Ruef, AUDITOR REFUSES TO SIGN SALARY DEMAND Claims That FS Stone’s Appoint- i\ ment as Consulting Architect Is | Violation of Charter, Auditor Baehr has refused to sign the salary demand of L. 8. Stone, the con- | sulting architect who was appointed by the Board of Education. The Auditor claims that Stone’s appointment was fl- iegal Inasmuch as the charter specifies that architects shall be appointed by the Board of Public Works. In reference to the matter the Auditor sent the follow- ing letter to the Board of Education yes- terday: To the Honorable Board of Education, City and County of San Francisco—Gentlemen: I hereby return the attached demand drawn in favor of L. S. Stone ds consulting architect for the following reasons: The charter has established the bureau of architecturs under the supervision of the Board of Public Works and has provided liberally for its maintenance. The emp'oyment of L. 5. Stone ls in diract violation of the charter under article 7, chap- ter ‘8. section 1, of which fact I formally notified your honorable board several months ago. Respecttully, HARRY BAEHR, Auditor. ——— Attack Chinese Merchant. J. S. Arnold, George Hartmann and Ben Spradling were booked at the City Prison yesterday on a charge of battery upon See Chung Poo, a Chinese merchant, at Montgomery and Washington streets early yesterday morning. They knocked him down and started to search his pock- ets, when he blew a whistle and they fled. They were chased and captured by Po- licemen Robl and Holmes. RAIN- THE PURE GRAIN COFFEE If you use Grain-O in place of coffee you will enjoy it just as much for it tastes the same; yet, it is like a food to the system, dis- tributing the full substance of the pure grain with every drop. TRY IT TO-DAY. At grocers everywhere; 15c. and 25¢. per package. SEERS AEFUGE T MIDNIHT August Lemcke's Wife Says He Drove Her Into Street. Spouse of Palace Hotel Bar- ber Sues for Divorce for Cruelty. —_— August Lemcke, a Palace Hotel barber, was sued for divorce on the ground of‘r cruelty by Lulu Lemcke yesterday. She | charges that Lemcke has made her life miserable by his brutality. She accuses him of possessing a bad and jealous dis-| position. According to her complaint | Lemcke has frequently threatened to kill her, and once approached her with a | carving knife in his hand as If he Intend- | ed to carry his threat into effect. She al- leges also that he once kept her locked in her room until neighbors rescued her, and | that in November, 1%02, he choked and | beat her and at midnight drove her from | their home at 508 Ash avenue. This is not the first appearnce of the Lemckes, who were married in 1898, in the courts. Last Saturday Lemcke filed a petition for a writ of habeas corpus to recover the custody of his little daugh-/ ter, who he alleged was unlawfully re-| strained of her liberty by May and Frank | Staley, with whom she had been placed by her mother. Mrs. Lemcke vigorously | opposes this petition, and has had hcr‘ husband cited to appear before Judge | Hebbard next Friday to show cause why | be should not be permanently restrained from Interfering with the child. Sults for divorce were also filed by | Theodore Hansen against Hazel Hansen | for - desertion, Rebecca Friedlander | against H. H. Friedlander for cruelty and | W. Jenkins against Sarah Jenkins for de-| sertion. Divorces were granted to Emma Molt | from John Molt for neglect, Maud Farm- | { er from James Farmer for cruelty and May Skanca from M. Skanca for crueity, Skt SIGK HEADAGHE Positively cured by these Little Pills, - ness, Bad Tastein the Mouth, Coated Tongus Pain in the Side, TORPID LIVER. Regulate the Bowels. Purely Vegetable. Small Pill, COLUMBIA iz SECOND AND LAST WEEK Last 6 nights. Matinee Sat. Kirke La Shelle presents a spectacular production of AMERICA'S GREATEST PLAY, ARIZONA Augustus Thomas. Seats, §1 30, 1, T5c, 50c and e, Beginning NEXT MONDAY CHA s WILLIAM GILLETTE in “SEEBLOCK EOLMES." SEAT SALB “™iit%Soay v it | TIVOLIs= TO-NIGHT, Thursday, Saturday Nights and | Saturday Matinee. | | IOLANTHE NOTE—Owing to the Length of Performance on Mascagni Nights, the Curtain Wiil Rise at . 8 sharp, MATINEE SATURDAY AT 2 SHARP. | Wednesday, Friday and Sunday, the Musical nis of the Year. i PIETRO MASCAGNI Dirzcting a Great Programme With a COM- | PLETE COMPANY and ORCHESTRA of 3. } PERFORM- | Wednesday, Friday and AL!—FOUR on Monday, SPEC IXTRA N Bunday. | Week of March 9th with MASCAGNIL ! SEATS READY Wednesday, March 4, 9 a. m, ek = KOCIAN BOHEMIAN THE PHENOMENAL ——TQ-NI AND THURSDAY NIGHT at 8:15. TO-MORROW AND SATURDAY AFTER- | NOONS AT 3:15. ‘ Seats, $1 50, $1 and 75¢, at Sherman, fily? & Co. SEATS ON SALE TO-MORROW AT SHER- | N, CLAY & CO.'S. | CORONATION CHOIR, Composed of members of the choir of West- minster Abbey, who officiated at the | crowning of King Edward | ALHAMBRA THEA' | MONDAY AND TUESDAY_ _EVENINGS | N Reserved seats Sc and $1. ' CALIFORNIA| TO-NICHT— THE FATAL WEDDING NEXT—The Stupendous Novelty, “CORIANTON." Most Discussed Play in America. ALCAZAR™" BELASCO snd MAYER. f, SRt ——TO-NIGET—ALL THIS WEEK— MATINEE SATURDAY AND SUNDAY. Enthustastic Reception of E ANCHON ALICE TREAT HUNT as FANCHON. OPERA GRAfl HOUSE | MATINEE SATURDAY AND SUNDAY. Last Night, Brilllant Success of the Gifted Eastern Actress, MISS MAUDEODELL In the Romantic Drama, UNDER THE RED ROBE. Adapted by Edward :tose from the novel by Stanley Weyman, as performed for over 300 nights at the Empire Theater, New York. Origina' Music by Willlam W. Furst. Popular Pricea......10¢, 15¢, 25¢c, 50c and 7S¢ A Good Reserved Seat All Matinees, 25c. Next Week—MAUDE ODELL in | STERE VALESKA." Racing !&Haflny EVERY WEEK DAY, RAIN OR SHINE New California Joekey Club Oakland Track SIX OR MORE RACES DAILY, Races start at 2:15 p. m. sharp. Ferry-boat leaves San Francisco at 12 m. ana 12:30, 1, 1:30, 2, 2:30 and 3 p, m., connecting with ‘trains stopping at the entrance to the track. Last two cars on train reserved for ladies and their escorts; no smcting. Buy your ferry tickets to Shell Mound, Returning—Trains leave the track at 4:15 and 4:45 p. m., and immediately after the last ra ce. H. WILLIAMS JR., President, EAT, Secretary, s Al POWERFUL PLAY FOR EVERYBODY STRONG CAST REALISTIC SCENIC EFFECTS i | 15e to Goc THOMAS PERCY W, TR THEATRE o REPUBLIC=- THIS WEEK ONLY- “ STRATHMORE.” Dramatization of Ouida’s Famous Story. PECTIAL ENGAGEMENT Naxt Sunday. Tois w;}nL ‘Wondertul Masterpiece, ¢“RESURRECTION.” Exactly s Now Being Played in New Yok by Blanche Walsh, and i Londen by Beerbohm T SPECIAL i $1; Balcony, Seats, T 86, WOUuULD KNOW YOU = THE LIGHTNESS OF HEART, It Comes From Laughter. You Get It In HOITY TOITY You Get All Good Thinzs In the Beautiful Others as Sky. As Far Above Al Night Prices, 2 and Sunday Matine: THEATER CENTRAL ™™ Phone South 533 Market Street, near Eighth. ——TO-NIGHT—ALL THIS WEEX— ——Matinees Saturday #nd Sunday— Cha" E. Blaney's Souwl Stirring Melodrama, THE FORGER’S DAUGHTER A Great Froduction—All tha Central Favorites [ m the Cast. PRICES E¥ENIvGS - --..10¢ to Se MATINEES «-«-10c, 15c, 2850 March 0—“SLAVES OF THE ORIENT." A VAUDEVILLE SUNBURST.... The De Forrests; Andraessen Broth- ers; Farmer Jones and His Edu- cated Pigs; Le Quatuor Basque; Reno and Richards; Ryan and Richfleld; Radiant Florence Bind- ley; Louise Montrose and the Bio- graph. Reserved Seats, 25¢; Opera Chairs, 50c. IANO RICITAL. NGELUS PIANO PLAYER NEXT SATURDAY, MARCH 7, ALY ootk . = o Y & T VAN YORX, Balcony, 10c; Box Seats ERMAN, CLA EC&‘AILQ;IM‘::]‘! AP C, 0 R MR. P, C, e wm'h. Ald of The Angelus Py i STEINWAY HALL, 223 SUTTER ST. MRS, GRACE DAVIS NORTHRUP, Soprano. By calling at our store any day this week yeu can recelve complimentary tickets for this Jecital. Sherman, Clay & Co., Kearny and Sutter sts.. San Franetsco. THE CHUTES! TAHAR’S TROUPE OF ARABS and HIGH-CLASS SPECIALTIES IN THE THEATER EVERY AFTERNOON AND EVENING, SPEND “A DAY IN THE ALPS. THE THRIVING ONE-POUND BAl e IN THE INCUBATOR. " TAKEA TRIP * DOWN THE FLUME” —AMATEUR NIGHET THURSDAY — When Phoning Ask for “THE CHUTES." Desirable location, unsurpassed cuisine, unequaled service and modern conveniences are the attributes that have made these two hotels popular with tourists and travelers who visit San Fran- cisco.