The San Francisco Call. Newspaper, November 8, 1896, Page 20

SUNDAY.... _...NOVEMBER 8, 1896 CHARLES M. SHORTRIDGE, Editor and Proprietor. SUBSCRIPTION RATES—Postage Free: Dafly and Sunday CALY, one week, by carrier..80.18 Daily snd Sunday CALL, one year, by mail. Dafly and Sunday CALY, six months, by mail.. Daily #nd Sunday CALz, three months by mail Daily snd Sunday CALL, one month, by mail.. Bunday CALL, one year, by mail.. W kLKLY CaLL, one year, by mail. BUSINESS OFFICE: 710 Market Street, Ean Francisco, California. Telephone. . Maln—1868 EDITORIAL ROOMS: 517 Clay Street. Telephore... Main—1874 BRANCH OFFICES: 527 Montgomery streec, corner Clay; open untl) 9:80 o'clock. 539 Hayes street; open until 9:30 o'clock. 718 Larkin street: open until 9:30 o'clock. £W . corner Sixteenth and Mission streets; oper until 9 o'clock. 2518 Mission street; open nntll 9 o'clock. 116 Moib street; open until 8 0'clocie OAKLAND OFFICE : $08 Broadway. EASTERN OFFICE: Rooms 351 and 82, 34 Park Row, DAVID M. FOLTZ, Eastern Manager. [a— — — THE CALL SPEAKS FOR ALL. e e e e e a rest to-day. It has been a lively week. Prosperity is near enough at hand to be felt. Last night we filled the heavens with light. The battle was hard and the triumph glorious. You can count on McKinley to open op- portunities for labo: Recreate yourself to-day and then square away for business. Republicans have the victory, but every- body will share in the benefits, Itis ratner rough to have to wait four months before we get rid of Grover. There are s few Democrats left to merch, but who is left to lead them?t This is a good time to make up your mind to patronize California industry. A good cure for the blues in these days is to study the trade reporis and watch industry reviv Speaker Reed will have no difhculty in counting a quorum in the next Congress any more than in this one Give California goods the benefit of the trade revival and keep the money circu- lating among your neighbors so it may come back to you. ‘With the celebration last night we close the political rallies of the season, and now let all hands tusn to other things and enjoy the better times. One thing you may be sure of. There will be no mugwumps in the McKinley cabinet. We are going to have a thor- oughly American administration. California should take the lead in in- dustrial development under the McKinley administration. She has the resources and the capital and why not aiso the en- ergy and the enterprise? The Parisians are calculating that Sarah Bernnardt will be one of the dramatic at- tractions of their city during the exposi- tion of 1900, and after that of course we may expect to ret her on a farewell tour, It is not likely that European diplomats believe in the Sultan’s promise of reform, but as they are not able to keep their own promises they are willing to accept it on the ground that they get as good as they give. The New Yorkers propose to celebrate in January the centennial of the estab- lishment of their State capital at Albany, but if they find anything in the record to be proud of they will have to go a long way back. A story has been started in Chicaggthat Depew looks like Gladstone, and of cours- New York will revise it so as to make it read that Gladstone looks like Depew. Chicago never does get her New York facts exactly right. A Vermont jury has just given a phy- sician $20,000 damages against a fellow who alienated tne affections of the phy- sician’s wife, and now the question arises what a California wife's affections wou!d be worth, estimated on the Vermont basis. Things are getting very cool in the East, For example the Puiladeiphia Record as- serts that if it had not been for the Palmer Democrats the Republicans would never have had the courage to support the cause of sound money. How is that for frozen gail? It is reported that Postmaster-G=neral Wilson is to be given the Chief Justice- ship of the Court of Claims, ana if the re- port is true the fiasco statesman of the deficit tariff will pass out of our politics forever and will soon cease to be a target for swearing at. Under Turkish law the only man who can legally depose a Sultan is the Sheik- ul-Islam, the secular head of the Moham- medan hierarchy, and the present Sultan has shown his staying powers by putting the present Sheik in prison and threaten ing him with death if he talks too much, According to figures collated from an advanced copy of the eighth annual report of the Interstate Commerce Commission the railway mileage of the country, which increased 4393 miles during the last year of the McKinley tariff increased only 1949 miles in 1895. Is it any wonder railway workers voted fora retarn to McKiniey conditions ? The French Canadian invasion of New England once more attracts attention, as itis said that 55,000 of them have settled in Maine alone. The immigration, how- ever, is not viewed with alarm, as experi- ence has proven the new comers to be in- dustrious and thri‘ty immigrants with a ready adaptation to New England ways and manners. ——— One of the craziest freaks of the period is that which has prompted the Los Ange- les Times 10 exalt itself as the champion that carr ed Californis for McKinley and to denounce Tur Cavrry for an alleged luke- warmness in the contest. As San Fran- cisco, wiiere THE CALL mainly circulates, showed Republican gains, while in Los Angeles there was a heavy falling from the normal party strength, it is elear that in mukinz a boast of that kind the Times lost its wits as completely as it lost the Republican vote. THE OELEBRATION. The celebration last evening of jubilant Republicans put the finishing touch upon the political campaign. We have now fought the battle, won the victory and ex- ulted in the triumph. That which re- mains to dois to rally the people to the standard of industry, to go forward and reap the benefits ofa revived prosperity. The tone of the speeches which gave ut- terance to the sentiments of the viciors at the polls wasnot that of mere partisan triumph. It was more like the voice of a general rejoicing over the end of a long depression and the beginning of a new era of prosperity than the exuitation of one party of citizens over another. It was altogether fitting that this tone should prevail, for no other would adequately represent the feeling which prompted the great rejoicing that was manifest in every part and feature of the celebration. During the hard times of the last three years the people ‘of this country have learned the value of business. They now understand its relation to the happiness of the individual and the welfare of the home better than before. They also compre- hend its great importance to the Nation, inasmuch as the absence of business breeds discontent and gives a power to agitators which threatens to be danger- ous. In his speech at the Cooper Union, New York, during the campaign, Colonel Rob- ert Ingersoll forcibly and beautifully ex- pressed the benefits conferred by business in words which can be read with pleasure this morning, for thereis in them some- thing more than the argument which passes with the occasion it was made for. They express a truth with an eloguence that will long be remembered. ‘“‘There is no charity like business,’” he said. “Business gives work to labor's countless hands; business wipes the tears from the eyes of widows and orphans; business dimples with joy the cheek ot sorrow; busiuess puts a roof above the heads of the homeless; business covers the land with happy homes. We want busi- ness, Wind and wave are our servants; let them work. Steam and electricity are our slaves; let them toil. Let all the wheels whirl; let all the shuttles fly. Fill the furnaces with flame; let them glo The smoke arising from the factorie: great plants forms the only cloud on which has ever been seen the glittering bow of American promise.” It was the realization of the truth of these words that moved the great majority of the American people to vote for McKin- ley and Hobart. It was the consciousness that the Republican victory means a re- turn of business and all that it implies, which inspired the rejoicing so abundantly shown iast evening. The people are now certain the smoke of factories will arise and that the great rainbow of American promise will soon overarch the Republic from ocean to ocean. It was for that reason the celebration was made in the character of a popular re- joicing. All Americans, no matter how they voted, will share in the benefits to come. Let us turn away from politics and party strifes and go forward to other things. Colifornia bore her part bravely in the political contest and will now march with the most progressive of her sister States in the movement onward and up- ward to those high levels of prosperity which await tne American people. THE FRUIT INDUSTRY. The annual review and harvest edition ot the California Fruit Grownr, which has just been issued, affords considerable cause for congratulation to the people of the State. While the year under review has not been altogether a prosperous one for ihe producing classes, there is now an advance in prices and the outiook is satis- factory. The edition deserves a careful study. No other State in the Union could make such a showing of rural industries, and the crop reports, which are regarded as not favorable here, would, in other sec- tions of the country, be cited as evidences of prosperity. Unfavorable weather conditions have shut off the harvests for some of the pro- ducers, but all things seem to be working together to provide for the prosperity of the future. A large crop and low prices in 1895 served the good purpose of in:ro- ducing California products into new local- ities and got people into the habit of using them. This habit will be hard to break. The luxuries of yesterday become the necessities of to-morrow. The goods which needed the temptation of easy get- ting to make them sought in the first in- stance will now be reached out for with more eager effort. So the shorter harvests will find a more brisk demand ard a higher price. Looking back for comparison over a period of four or five years a steady and most satisfying increase is noted. The wine shipments have grown from about 9,500,000 gallons in 1890 o nearly 15,000,000 in the last year. Shipments of frech fruit have improved in five years from 98,680,000 pounds to 132,68,540; dried fruit from 65,000,000 to 122,654,300, which is nearly double. Raisins have a little more than doubled, being now 92,775,650 pounds. Citrus fruits have increased from 93,950,- 700 pounds to 231,657,630, Shipments have increased nearly threefold in nuts, they being now 6,468,500 pounds. Canned fruits were 49,580,750 in 1891, and the last crop year showed 62,595,800 pounds. The California dairy industry produces more than $14,000,000. These statistics are full of encourage- ment for our rural industries. The out- look, however, is even better t an the fig. ures show. Protective legislation will not only make the home market safer for California frnits, but will make it larger and better by promoting the industries of the cities. The future, therefore, is full of promise, and to no part of the Union more than to California, EMERSON'S HUMOR. Most readers of Emerson have probably been struck with the surprising contradic- tions in his assertions. On one pa. e will be found what reads like a most profound trath comdensed into a most quotabie phrase. One is forced to believe that this is true, or at all events, a very profound mind considered it true, and therefore the statement is worthy of study and remem- brance. But the reader reaches a few pages further and there finds the reverse of this sentiment stated just us forcefully as the first. No doubt they are both ex- pressions of honest convictions held at the moment they were written, but it is truth as seen through very varying moods. It may be an illustration of the power of a comprehensive mind to see on both sides and in fact all round a question. An illumination on the peculiarity of bis mind in this way is shed by some quotations from his works cited in an article on “Emerson’s Wit and Humor’ in the November number of the Forum. He says: “I am always insincere as always knowing that there are other moods.” ‘‘Consistency is the bugbear of small minds.” “The truest state of mind, rested in, becomes faise.” These remarks about himself prove that he was quite aware of his contradictions, and that this THE SAN FRANCISCO CALL, SUNDAY, NOVEMBER 8, 1896. seeming defect to some minds was, in his own estimation, strength. One of the most remarkable cases of apparently opposing views can be noticed in his expressions about tnhe benefits or evils of soli(ude and society. Either seems greatly good or greatly injurious as shifts the point of view. Another instance is in the two ways in which bhis wisdom looks upon wealth and poverty. A young man reading Emerson’s essays for enlightenment would find it difficultto decide which of the two was really the best possession for him. There 1s so much to be said on both sides, xnd Emerson can see them so clearly and state them so con- vincinzly. I.might be wise for the poor vouth to read what the philosopher has to say of the advantages of poverty, and the gilded youth his remarks about the desir- ability of vossessing wealth. If young men wiil insist upon reading both the essays then neither rich nor poor. will be left with the contentment afforded by the perusal of only one, and the wealthy who desires to get all the good there is to be had from earthly training must decide to become poor, and the penurious to strive for the power of self- improvement which riches can give. One of the peculiarities of Emerson’s Wit was that he believed ‘‘true wit never made us laugh.” He was careful to strike out of his lectures all those passages which he found produced laughter. One of the samples given of his wit and wisdom is that once, when deeply absorbed in con- versation on some problem of philosophy with a friend in his garden, his wife called to him te bring her some wood. He took her the wood and then went back to his friend, remarking with a smile, “We will now return to the real thines.” As an example of how he retained his bumor, even aiter being stricken with exasperat- ing misfortune, it is told that wnen he had to a large extent lost his memory he was one day searching for his umbrella, and could neither find “the thing in his house nor the name of it in his mind. He ex- plained by saying: “I can’t call its name, but I can tell its history. Strangers take it away.” BRYAN'S LAST ADDRESS. The address to the bimetallists with which William J. Bryan sums up the re- sults of the campaign will neither in- crease his reputation nor add anything to the strength of hiscause. At best itis but a claim that the gold standard will prove disastrous to the people under the Mc- nley administration; that the Republi- can pledge for international bimetallism has been but a deception, and that four years from now the cause of the silverites will triumph, In this much there is nothing unex- pected and while there is in it no orig- inality there is also nothing deserving of condemnation. Itisalways permitted the defeated to declare their willingness and their eagerness to try the batiie again at another time and under more favorable conditions. The American people know what value to putupon this form of bear- ing defeat,and had it stood alone it wouid cause nothing more than a smile of amuse- ment. Mr. Bryan, however, has had the bad taste and, what is worse, the apparent deliberate falseness to charge that his de- feat has been due to unfair means and to give a new utterance to the foolish and senseless cry of coercion. He tells t.e bimetailists: “Trusts and corporations have tried to excite the fear of lawiessuess while they have been defy- ing the law,”” and informs them that suc- cess will yet be attained ‘““in spite of the efforts of the administration and its supporters, in spite of the threats of mouney-lenders at home and abroad, in spite of coercicn practiced by corporation employers and in spite of the influencs of a hostile daily press.” It seems hardly worth while to refute these silly assertions at this late day. Mec- Kirley has been elected not only by an overwhelming vote of the electoral col- lege, but also by a popular majority of a million. No such victory has ever before been gained by a Presidential candidate. Never before have the American people been so unanimous on any issue since the days of Jefferson. All sections of the Union and all classes of the people, in- cluding conservative Democrats, have united in winning this great victory for sound money, protection and good gov- ernment. To raise the cry of coercion in the face of such a majority as this regis- tered by secret ballot is the very madness of politics. It argues a mind incapabie of recognizing facts, as well as a rhetoric reckless of truth. This statement will probably be the last of Wiiliam Jennings Bryan’s as a National figure in American politics. He sprang up as suddeniy as Jonah's gourd, and was as suddenly withered. He leaves behind him nothing the American peo- ple will ever care to recail. His oratory, like his politics, was false and thin, and neither has in it anythinz that will last longer than the fading leaves that are now being stripped from the trees by the November wind. PROSIERITY ASSURED. Republican victory bas been immediate- ly followed by prosperity. In place of the panic which resulted from the election of Cleveland we have the public confidence revived by the election of McKinley. The news of the day abounds with evidences that the good times so long waited for have arrived. Business has resumed and in a few days the circulation oi money in all the channels of trade will afford oppor- tunities for work and wages 10 all who need them. In this City, in this State, and through- out the Republic, reports are coming of renewed activity in industry and enter- prise. Every class of business has been affected to a greater or less extent. Every city in the Union reports the immediate opening of mills which have long been clused, and in every Siate there are an- nouncements of a rise in the prices of the products upon which the people live. From Chicago comes the news that the Iiinois Steel Company bas opened up works employing 2800 men; the knitting- mills of Hagerstown, Pa., bave started up with a full force of hands; the carworks of Jeffersonsville, Ind., have employed 2500 additional men. From Baitimore comes the news that $16,000,000 is ready for in- vestment in Maryland enterprises, and so all over the Eastern States it is felt thac with a return of confidence yrosperity is already here. In this Btate and City prospects are equally good. As was reported in our local coiumns on Friday the Valley road directors are preparinz bonds witha view of constructing the road southward from Fresno and in other directions. Julian Sonntag of the California Miners’ Asso- ciution and president of the Manufact- urers’ and Producars’ Association pre- dicts improved activity and business at once. M. F. Smith, the borax king, de- clares that he will put200 men to work as aresult of the election of McKinley, and G. H. Umbsen speaks of a bicycle factory, a cracker factory and a gun factory for which capital is forthcoming in this City. It matters not, therefore, in what direc- tion we look we see not merely signs of returning prosperity, but clear evidences | of a prosperity already begun. In the employment of these additional men every man who has long been out of work can see good omens of coming employ- ment for himself, known as the winter of our discontent. American workingmen have long huutea for Jobs and now jobs will be hunting for them. The whirr of machinery and the hum of indusiry make the music of the time and carry gladness to every heart and a hope to every home. Almost every day from this time on for some months to come will bring news of sume new enterprise begun, some former industry expanded and some new.oppor- tunity open for labor. In the conscious- ness that the election of McKinley means Pprotection to industry capital will come forth from its hiding place and enterprise will lose its timidity. There will be a for- ward movement all along the line. We have done with deficit tariffs, depressions and disasters. We nave returned to the normal conditions of American life and opened the mills once more to the free coinage of American labor. 5 SPECIAL LL:OTION. It took the seven columns of the last page of the Ezaminer of yesterday and a good portion of the editorial page to let the people of this City see how little that organ knows of the history of San Francisco. By devoting this amount of space it endeavored to show that the citi- zens have a right to hold & special election for freeholders and a special election for a charter at any time, sustaining the posi- tion it assumed by quoting the opinions of people of other cities in which such elections were held. San Francisco knew it had that power long ago. On March 30, 1880, it held an election, a special election, for freeholders and at a special election held on the 8th of September of the same year the work of these freenolders was submitted to the people, who voted as follows: For the charter 4184, against19,143. The general election was held on the 2d of November of the stme year, A It might be well for the young man who rules the destinies of the free-silver organ to devote a little time to the study of the City in which he is trying to run a paper. PERSONAL Lee L. Gray of Fresno is in town. Dr. W. P. Cary of Chicago is at the Lick. Colonel A. Trevelyan of Fresno is visiting here. G. W. Boggs, a grain-grower of Tracy, isin town. Senator B. F. Langford of Stockton is at the Palace. Charles E. Bherman of New York is at the Palace. William K. Brown of King City arrived here yesterday. A. 8. Hammond of Medford, Or., is among recent arrivals. Congressman Newlands of Nevada 1s among the arrivals here. Superior Judge A. P. Overton of Santa Rosa is on & visit here, F. M. Graham, a business man of Pacific Grove, is at the Russ. W. J. Smith, a fruit-grower of Santa Bar- bara, is at the Grand. L.N. Breed and Mrs. Breed of Los Angeles are at the Occidental. W. C. Taylor, who owns a general stors at Bakersfield, is at the Russ. John 3. Kinslow, owner of & marble-yard at Santa Rosa, is at the Russ. R. M. Straus, s mining and business man of Fortuna, Ariz., is at the Grand. Lawrence McCreery of Washington, D. C., is among the arrivals at the Palace. J. L. Wiison and Mrs. Wilson of Auckland, New Zealand, are at the Occidental. M. Samuels and wife, old residents of Santa Rosa, are at the Cosmopolitan Hotel. E. King, a prominent merchant of Los Angeles, is in the Ciiy at the Cosmopolitan Hotel. Henry H. Lynch, superintendent of the Mar- ket-street Railroad system, is en route to the East on & visit of some weeks. John Fieming of Portland, Or., sheep-raiser, is in the City for'a few days on business and stopping at the Cosmopolitan Hotel. Mrs. A. C. Adams and her two sons of Santa Barbara are 4n the City for the winter and stopping at the Cosmopolitan Hotel. The Rev. Daniel E. Woodman, professor of the Divinity School at Tokio, isat the Occi- dental. He is in rather feeble health, William W. Adams, & mine.owner of Mon- tans, who has made some investments in California gold properties, is in the city. Dr. George Woods of the United States navy lef: for the City of Mexico last night to repre- sent the United States in the Pan-American Congress. The Rey. Thomas Marshall, D. D., traveiing secretary of the Misslonary Board of the Pres. byterian Church, U. 8. A, isin the city. He has Iately been at Los Angeles and other places in Southern Culifornia. C. A. Brown, & wealthy business man of Honolulu, who owns Pearl Harbor, which was at one time reported about to be sold to the United States, is at the Occidental, He has jnst returned from the East. C. M. Curley, a prominent rancher of Point Arens, near which place he haslived for thirty years, came down yesterday to place several large orders now that McKinley is elected. Mr. Curley was a McKinley man before the election, has always been & stanch Republican, ana has been offered political preferment in his locality, but has refused. He says that Point Arena went tor McKinley by an over- whelming majority. “THE CALL” N .HE CAMPAIGN. Haywards Journal. The election is over aund the fact that the standard-bearers of the Republican party have carried California isdue in a great measure to the efforts of that great metropolitan daily, the San Francisco CaALL. Its editorials ap- pealed to the inrelligent voters of the State and in a measure the triumph of protection and sound money is due to the array of valua- ble facts on siiver and proteciion, questions which appeared daily in that greu journal. The people of the Stats owe a debt of gratitude 1o 1his grest daily, for through its influence it hes removed California from the doubtful col- umn and placed it in line where it will cast its 1vole for patriotism, protection and pros- perity. AN INDI. N SUMMtR DAY. There's a lulling song of locusts and the hum of golden vees, And_ou aimost hear the flow through the thriiled yeins of the irees. And the hazy. mazy, dalsy, dreaming world around you seems Like & mysiic land enchanted —like & paradise of dreams! Blue smoke from happy huts— A ruiu of ripeucd nuts: And far away. o'er meadows ringing, Sweet souuds, as of a woman singing: “Comin’ through the rye— Comin’ througn the rye!” Anflm:xhfl the faint, uncertain, siiver tenor of a That summons all the winds to prayer in many a cloistered dell: And then—a thrush's music from groves with go den gieams; The wild uote of ‘a mocking-bird—and still the dreams—the dreams! Biue smoke from happy huts— A rain of ripened uuts; E And far o'er goiden meadows ringing, Sweet ds, as of a woman singing: oomire ihrotgh the rye— ‘omin’ through the rye P prask L sraxox. A special winter number of the London Studio ie to contain an articie of Stevenson’s never before published. It is an accountot the novelist's stay at Monastier in the autumn of 1878, and was originally intended to serve asthe opening chapter of “Travels With a Donkey in the Cevennes.” ———————————— The Sultan of Turkey is constantly attended by a eunuch, who will be beheaded if the Sul- tan shouid die of polson. This winter will not be | JUDICIOUS ADVERTISING. Preparation of dvertisements—Selection of H!“umn—fluu“nlflv.-. Judicious advertising is the telling of your business story in a striking, convincing man- ner to the largest number of the right kind of people at the smaliest possible cost. Two rocks upon which many unsucecessful advertisers stumble are the ineffective char- acter of their advertisements and the injudi- cious selection of mediums, One of the most astonishing things in mod- ern business is the sight of a merchant buying & hundred-dollar space in a newspaper and then turning to & handy dry-goods box and scratching off-nand, without a moment’s thought, his “copy’” to fill the space. Thisis the manner in which much of the advertising space is filled. Would this same man think o1 buying a hundred-dollar watct cas: and' put- ting inside of it a 25-cent movement ? The wording and display of aavertisements are generally the very iast polnt considered. It should be the first. Unless an advertisement is cffectively displayed (and by display Ido not mean tremendous type; plain reading, if surrounded by large-type ads, would be good display) it may no: be noticed at all among the myriads of other adveriusements. Unless an advertisement is interestingly and con- vincingly written it will be valueless even after having been read. Finding the proper medium—the medium that wilireach the lurgest number of the people you desire to reach at the smailest possible cost—this is probably the most d.ficult prob- lem the advertiser has to solve. To advertise & cheap article, like working shoes, for in- stance, In & journal of “the four hundred,” is sure to be unsatisiactory. To advertise women's wearing apparel in papers waich reach only business men will not be remunera tive. Yet these are common mustakes made every day. In placing his advertising every business men should investigate caretully the mediums under consideration. Circulation— the class and amount of it; price of space and the comparison of it with other mediums of the same kind, and not least, if last, the in- fluence of the medium with the pubiic; these are the important points. When once the mediums are selected and the advertising started, then comes the necessity of doing it thoroughly—of keeping it up. ““The strength of advertising,” says N. C. Fowler, *is in its continuity. Many a reader sees the Monday ad, forgets all about it, thinks about it Tuesday and looks for it then. The Monday paper is iost, tire Tuesday paper does not contain it. He forgets it again and very likely forever, because it he really wanted the article advertised, he buys it of some other firm who is then advertising.” Itisthe continual dropping of water that wears away the stone. By keeping your ad- veriisement ever before the eyes of the reader he will become so accustomed to your name that when ne is in need of your wares he will unconsciously turn his steps your way. Toa certain extent the constant appearance of a man's name and business is an assurance of reliability. A merchant told me a short time since that he had testcd advertising and found it did not Pay. On inquiry I fouud he had inserted in a daily paper four six-inch single-column adver- tisements without position, the insertions be- ing five days apart. He received six calls only that he could trace totheads. In tne same paper, not only for the same days, but alsoon all dates between, I found the adver- tisement of his competitor occupying twice the space in & superb position. This is mani- festly an unfair test, But to s9y that even the four advertisements of this merchant did not pay is jumping ata conclusion. The accumulative effect of ad- vertising s one of its peculiar phases. A single new customer neves having been in the store before comes in in response to the adyertise- ment. Hemskes a small purchase, is nicely taken care of and frequently calls during the year, making many purchascs, probably to the extent of $150. The first cost to find this customer was $5, but the accumulative effect produced by his continued patronage paid. Advertising is not a side issue ot business. It is an important link in the chain of trade and should be studied and experimented upon the same as any other depariment of business, And the sooner business men appreciate this the soonmer will their advertising, show re- sults, CLEMENT WIDBER. NEWSPAPER PLEASANTRY. “So you feel ill, my little 1ad?” asked the kind minister. “You should go und te:l your mother. She will give you sage advice.” “That's just it,”” said the boy. “I'm dog- gone sick o’ sage.”’—New York Press, These are the days when the *‘dark horse’ in the football field hides his identity behind bis nose guard. They were asking how they could enlarge Their woman's sphere stili more; And the sweet young thing remarked that they Might best let In a gore.—Detrof, Tribune. Moonlight and Shadows— The white November moon shines full and round Upon the beech’s waving limbs; Below upon the foam—the snowy ground— A many armed sea devil swims. —W.T. H. in Memphis Commercial Appeal. “Oh, dear!” sighed the lady seal, looking out from the tank at the crowd, *how I wish I could be a woman and wear one of those lovely linen waists instead of this furl”—In. dienapolis Journal, “They tell me your wife talks politics in- cessantly.” “That’s right.” “Well, what will she do after election day?” “Join another whist club.”—Cleveland Plain Dealer. She bowed her blushing face upon his shoul- der. When she raised it the telltale flush had vanished. That is to say, it was no longer on ner face. But it took a pro‘essional scourer and $1 50 to get it off his coat.—New York Press, “Are you angry, Miss Spitely?” “I'm enraged. I'm giing to make that man’s life miserable if I have to marry him to do it.—Detroit Free Press.” First Burglar—Is Biil goin’ to have Sharpiey defend him? Second Burglar—No. He don’t think Sharp- ley has the right experience. First Burglar—How’s that? Sharpleygothim off lots of time before. cond Burglar—Yes, but this time Bill says he ain’t guilty.—Puck. PARAGRAPH AEOUT FEOPLE Windsor Drury, aged 74 years, living at Willdwood, N. H., has captured four bears this season. Baring-Gould has finished a personal life of Napoleon Bonaparte, upon which he has spent the leisure moments of several years. ‘Tne widow of Charles Darwin, the eminent biologist, died a few days ago. Mrs. Darwin (nee Wedgwood) was a cousin of her husband. A Lincolnshire (England) rector writing in the London Times says he has an income of exactly $1000 a year, and this year he has paid $220 out of itn rates and taxes. Albert Dryer, a member of the New York Consolidated Exchange, has just made a wager of $100 that Bryan will not carry ore county in the State of New York. Windows along the route of the Czar in Paris were let at very high prices. Top-story win- dows on the Champs E'ysees and in the Fau- bourg St. Germain brought $50, while those on. the first floor fetched from $200 to $600. Max Nordau is described by a traveler ag the verv quintessential figure of gall and bitterness. He issmall and is &s hairy as a monkey. His eyes are large, fine and rather sad in expression. He is a remarkable lin. xuist, and has an excellent practice as a physician. In Egypt Lord Cromer is known as “the man with the white hat” He always ap- pears in public ring a white “topper.” In private life he affects blue glasses—not be- cause his eyesight is weak, but because it is difficult to read a man through colored glasses. Professor Flinders Petrie wants the Britisn Government to buy a tract of 500 acres some- where within an hour’s ride of London and gradually build it all over for a storage place for ethnological materials. No museum in London is large enough to hold the treasures that are being discovered by Englishmen all over the world. General James L. Chalmers emerges once more in Mississippi as a candidaie for Repre- sentative in Congress. This time he has turned about politically, has become a free-silverite, and is advocating the election of Bryan and Sewall. As the New Orleans Picayune corre- spendent says, Chalmers has been everything by turns and nothing long, except an office- seeker—of late years an unsuccessful one. LADY'S EiON JA KET. One of the seasoa’s favorites is the Eton jacket, made with a_seamless back and having one dart in front. This is worn over separatu vestsand generally with a shirt of the same ie. A haitacs green lady’s-cloth had braidizg in biack and git. A blouse vest of corn- colored velvet with crimson trimmings of the narrowest black satin ribbon was worn with this. A plain colored gown was trimmed with a fringe of sable set under the edges, overlaid with a running design in ecrn lace, which was sewn on with gilt beads. There were two vests designed for this costume, one of biue chiffon of a very pale shade with appliques of the same lace used in trimming the jacket. The other vest was of yellow velvet, with appliques of black lace, and was worn with a black satin collar and belt. ANSWERS 10 ORRESPONDENTS. THE DEBT OF MEXI1CO—S., Trinidad, Hum- boldt County, Cai, The bonded debt of Mexico is payable in gold coin. VALUE OF SILVER—W. R., City. The value of silver was in 1878 1.152 per ounce, in 1889 it was .935 and in 1891 it was .988. MUDSILUM—A. 8., City. This department is unab.e to learn of any mining camp on the Pacitic Coast known as Mudsilum. AN OLD ACTOR—Mrs. E. E. Frank Armstrong, an actor who was well known in this City many years ago, went East and, it is said, died there. Two CAPITALS—P. R, City. The capital of Mecklenburg-Schwerin, Germany, is Schwerin; the capital of Mecklenburg-Sirelitz is Neu Strelitz. PorULAR VOTE—M. L. 8., Freestone, Sonoma County, Cal None of the Presidents of the United States were ever elected by the vote of ine people direct. BUMBLE BEE AND CLOVER—E. F., City. This department has not been able to discover why “there would not be any clover if it were not for the bumble bee.” No Boxps IssvEp—C. E. F., Lyonsville, Te- hama County, Cal. No bonds of the United Etates weie issued during the term of Benja- min Harrison as President of the United States. Two Horeis—F. H. D., Michigan Bluff, Placer County, Cal. The cost of the Palace Hotel in S8an Francisco was nearlr $5.000,000 and thatof the Baldwin, incluaing the theater, was about $2,000,000. THE GRAND OPERA-HOUSE—O'N,, City. The orchestra ana parquet of the .Grand Opera- house were covered over in 1889 on the ocea- sion of a fancy dre s bail given there by the San Francisco Art Association. FUNERAL EXPENSES —F. H. D., Michigan Bluff, Placer County, Cal. The funeral ex- enses to the Government of the late Senator EEIISL was $10,000 according to one state- min! and about half of that according to an- oiher. No Svcw LAw—F. H. D., Michigan Bluff, Placer County, Cal. Thereis nolaw of the State of California which declares that “after the election, November 3. 1896, voters who have attained the age of 60 shall be deprived of the right (o vote.” THE MCWHIRTER CASE—A. N., Walnut Creek, Contra Costa County, Cal. The jury on the first trial in the McWhirter case stood eleven for conviction and one for not guilty, and upon the second trial there were iwo jurors who were in favor of acquittal. RAILROAD EQUIPMENT—C. N. W., Watsonville, Cal. Thelaw requires that after the 1st of January, 1398, railroad cars ot any gauge used in intercommerce traffic shall be supplied with air-brakes and automatic couplings. The law does not apply to roads not engaged in intercommerce traflic. Nor KxowN—Subscriber, City. As no one counted every man in the monster Republican vrocession 1n San Francisco on Saturday, Oc- tober 31, 1896, itis impossible to tell “accu- rately to o man the number who took part in the parade.” The approximate number was given in THE CALL on the morning following the parade. At THE WHITE HoUusE—B. R. B.,, Auburn, Placer County, Cal. The President of the United States is not allowed compensation by the Government for servant hire at the White House, nor does it aliow him any fund with which'to pay for receptions he may give. The Government provides him with & furnished mansion, but stops there. NONE FROM AUSTRALIA—O. 8., City. In case England should engage in war with anotner country she could not draw on Australia for any trained men, for there is mo standing army there. There is a naval force there which is 10r the defense of the country, but that force cannot be ealled away from’ the colonies. Australia might furnish volunteers in answer to a call. A TRUST—O. 8., City. Ifa piece of property is held in trust for an individual until he reaches & certain age, but that individual dies before he comes in possession ot th and by the provisions of the trust: fue Peril: erty 18 to g0, iu case of his death before ho wr. r':cnu the age named, to his sisters, no one but e sisters have a legal Ciaim to'it. No one can mortgage property that is not in his POs- session. UNITED STATES SURVEY STEAMERS—C, N, K, Petaluma, Cal. Apprentices are not taken or board of vessels that are employed in the United States coast and geodetlc survey. A boy, if not too young, might be enlisted as landsman or seaman, and as that would do. pend upon circumstances apptication should be made to the cuptain of auy suc; s P 4y such vessel that TATTOO MARKS—W. F. C., City. “The method that is generally employed to remove tattoo marks from the skin,” says the Chemical News, ‘‘is the appl.cation of a salve of pure acetic i and lard, then an application of a solution‘cyfi potash and fiially the urpllclllou of hydro- chioric acid.” These appl cations may be effec- t ve in producing the desired resuit, Lut they ought not to be used without thy i competent physic.an. f o none BULLY-BOY—B. A., Oakland, Cal. The phrase “bully-boy,” which has been claimed as an Americanism, has been traced to an English :{ou\;nie, as appears fmiinl the tollowx(ri\g quota- rom “Denteromalia,” published i - don in 1609: 2 S We be three poor mariners, wly come from the seas; Wes end our ives in jeo, ardy Whiles others | ve at ease, Shall we go daunce the round, the round, And shall we go daunce the ronnd? And he that is a bully-boy Come pledge me on the ground. To ENTERTAIN—A Reader, City. This corre- spondent asks: “How can a young lady enter- tain a young man during an evening, it being a first call, and he knows nothing of card- playing?” If the young man is one whose acquaintance the correspondent desires to eontinue she will probably, when she grows © der, feel & pride in the fac: that he does not play cards. There Are many ways tnata young ludy can entertain a youn: man without in- trodueing cards. She ought by her ¢ nversa- tion 10 be ab e 10 intr St wnd enterixin him, Lion a first vis't the young man cannot thus be entertained by tne lady he had betier keep, away from the house. , City. American free--ilver Stat they give 0 many pounds n for a cer= tain sum of mon y it the tender issilver, i1 the tender is gold and that metal is ata premium in the country they give as much more grain as will equalize tue differ-nce betwcen the premium for gold over silver. In other words they give value for value received. FREMIUM ON GOLD— When the South tnelc grain WAGEs—Subser ber, City. A ge cannot be given to question ““Were wages east ot the Rocky Moun:ains for all kinds of lubor higher before the war than at present orat any time siuce the close of the war?” To give an’ intelligent answer would require a com parison of all classes of labor year by vew iubor that wonid entail a great deal of search, and the resalt would require m space than could be given to it in tais de ment. 1f you will call at the libraries vou will find books there that will enable you to get st the result desired. disrol L E. H. BLACK, painter, 120 £ddy strest, * — e o neral answer CALIFORNIA glace truits, 50¢ | Townsend's.+ e e = L A NICE present—California Glace Fruits, 500 1b in Jap. baskets. Townsend’s, 627 Market g+ e ACKNOWLEDGED superior. the Wal all sizes. 109 and 111 Markets tz safes, in F. * — SPECIAL Information daily to manufacturers, business houses aud public men by the Press Clipping Bureau (A!len’s), 510 Montgomery, * s g She—No, George; Ilike you, but I caa never be your wife. He (haughtily) — Never mind; there are others. She—I know there are, George; I accepted one this morning. —Tid-Bits. Through Sleeping Cars to Chieago. The Atlantic and Pacific Rallroad, Santa =y route, will continue to run cally through from Oakland to Chicago Pullman palace drawing-room, also upholstered tourist sleeping-cars, leaving every niternoon. Lowest (hrough rates (0 ai points in the United States, Canada, Mexicoo: Europe. Lxcursions through Boston le. 3 every week. San Francisco ticke: office. 644 Mac: ket streer, Chronicle building. Yerephons mad, —————— Phillips’ Rock lsland Excursions Leave San Francisco every Wednesday, via Rly Grande and Rock Jsiand Rallways. Throusa tourist sleeping-cars to Chicago and Eoston. Man- ager aud porters accompany these excursions vy Eoston. For tickets, sleepng-car accommodationsy and further information address Clinton Jones, General Agent Rock Island Kallway, oV Moun~ gomery street, San Francisco e ALL persons affiicted with dyspepsia will fina immediate relief and sure cure by using Dr. Slegert’s Angosturs Bitters. ————————— NEITHER Calomel nor any other deleterious drug enters into the composition of Ayer's Pils. A safe family medicine. —————— Ir afflicted with sore eyes use Dr. Isaac Thomp- son’s kye Water. Drugeistssell it at'23 cents. ———— “I wonder why fat people are souniversally good-natured?” queried the speculative boarder. “For the reason,” answered the cheerful idiot, ““that it would take a fat man much longer to get mad clear through.”—Indianap- olis Journa!. NEW TO-DAY. SAVED 15 T0 25 GCTS. EACH = TEA pounp Of —You Buy—— DIRECT AT OUR STORES. —We Run— 100 STORES, THAT'S WHY BUY GHEAPER AND §:LL CHEAPZR Agents’ Middlemen’s SAMPLES FREE NO CHARGE by calling sty of our tiotes and get- —We Peddlers’ Solicitors’ Pr()fi J You to be THE JUDGE ting a sample o Tea, any kind at 15 to 25 cts per pound less than you pay others. (seeat American [mporting Tea (. MONEY SAVING STORES: 1344 Market st. 146 Ninth st. 2510_Mission st. 218 Third st. 140 Sixth st, 2008 Fillmore st. 617 Kearny st. 065 Market st. 1419 Polk st. 3006 Sixteenth st =21 Montgomery ave. o4 Second st. 833 Hayes st. 3285 Mission st. 52 Market st. (Headquarters), S. F. 2053 Washicgton st. 616 E. Twelfth st. 31 San Pablo ave. 917 Broadway, Qakland 1355 Park st., Alameda. There Are Many Things You cannot think of when looking for a present. ——OUR STOCK OF— Onyx Tables, Piano Lamps, Banquet Lamps, Bric-a-Brac Must be reduced, and to move them fast will offer a Special /15 Per Cent Discount FOR THIS WEEK ONLY. You will be astonished at the LOW PRICES, NOTE—-RAZORS and SHEARS Ground Dy skilled mechaaics & speciaiby. $18-820 MARKET ST, ROXBURY Brussels Carpet. 7554 YARD SEWEDAND LAID. i Best at any price. i Ope grade —always the éae, SHIREKs SHIREK TURNITURE & CARDE TS/ J47 ‘(wfi@&'fifl.fi} M— ROXBURY ‘] wThouT T LINES NEAR