Omaha Daily Bee Newspaper, November 26, 1916, Page 11

PIERGE-ARROW WILL - NOT- ALTER POLICY #QOalomel Clifton, Chairman of | Executive Committee, Tells of Recent Reorganization. ! TO MAINTAIN STANDARDS Buffalo, N. Y., Nov. 23.—The an- nouncement of a reorganization of the Pierce-Arrow Motor Car company has given rise to natural questions as to the significance of the move with re- gard to the continuance of present policies, which have distingujshed the H company heretofore. Colonel Charles { Clifton "explains it this way: | “The reorganjzation of the Pierce- Arrow Motor Car company was efs fected because of the desire of Presi- dent George K. Birge to retire from active business. The remaining mem- bers of the old company felt that the maintenance of past successful pol- icies could be best guaranteed by changing the form of the organiza- tion into a public corporation rather than to continue the old closed cor- porate partnership. Policy the Same. “The change means absolutely nothing so far as the established pol- icy of the company is concerned. It will manufacture and sell along pre- cisely the same lines which have marked it in the past and the con- duct of its business will remain in the same hands. “Henry May, as vice president and general manager, will remain respon- sible for the quality of design and con- struction and will maintain his un- swerving determination to produce nothing but the best. Same Sales Plan. “Mr. W. J. Foss, commercial man- ager, will continue to direct the sell- ing policies along the same conserv- ative lines which have characterized our selling policies in the past, mak- ing no change except to diredt effort toward strenghtening the agency or- ganization which has been distin- guished for its service and efficiency in the past. “A new treasurer will be selected to succeed me in order that I may give even more time to supervision of general administration. A Promise. “T have no hesitation in assuring friends of the company that the high standards of quality and worth, for which both passenger and commer- cial vehicles, turned out by the Pierce- Arrow Motor Car company, have been noted in the past will be maintained. Especially will there be no let down thoroughness of inspection which we feel has been responsible for the durability, reliability and finish of our cars in the past. “The technical work of reorganiza- tion is in the hands of a group of New York bankers headed by J. and W. Seligman & Co. Smith Form-a-Truck Grows Like Legend The growth of the Smith Form-a Truck company, manufacturers of ‘the attachment which combines with a Ford power plant to make a one-ton truck, reads like one of the romances of the automobile industry in the tre- mendous achievements which haye . taken place in the short space of fif- teen months. From a manufacturing idea only fifteen months ago, the Smith-Form- a-Truck has risen to the position of e ———— N — =3 a being one of the biggest single pro- ducer of motor-driven hauling vehicles in the country and the sales demafids have already called for a minimum production of 30,000 attachments with- in the next twelve months. The truck attachment uses the power plant .of the Ford and several other smaller cars, including the Buick, Dodge, Chevrolet and Max- well, to make a one-ton truck. It consists of a regulation channel steel frame with individual rear axle, hain and sprocket final drive system and fits over the frame of the car with which it is fo be used throughout the entire length, giving a one-ton truck with 125 inches wheelbase and with a loading platform of nine to twelve feet. - In attaching the truck to the chassis the rear wheels on the car are taken off, and the live member of the rear axle used as a jackshaft in the chain and sprocket drive system. Over 9,000 Smith Form-aTrucks are already in daily service all over the country—many in fleet equipments— ‘ while thousands are being used by small store keepers, manufacturers and ers. Franklin Old Model Wins Isthmus Day Feature The feature of the recent Isthmus day celebration at the San Diego ex- position—a five-mile race for old cars —brought together the products of three of the oldest manufacturers in the automobile industry and served to revive memories of automobile speed contests of the early days in which these same three makes of cars were always leading factors. A 1915 model Franklin, Two Reos and an Oldsmobile, the oldest of all e entrants, took part in this race and finished in the order named. At the finish, the Franklin held the lead by a comfortable margin, having set the pace at forty-one miles per hour. In fact, the Franklin was forced to go around a modern car that undertook the role of pacemaker. Winter Is Right. Rumor has it that a third major league is to be formed during the winter. During the winter s the right tige to form a third DELCO Electric Crank- ing, Lighting and Ignition. EXIDE . Storage Batteries SERVICE qoThat's our slogan and PERSONIFIED 1. >cked by quality pro- DELCO-EXIDE SERVICE STATION 2024 Farnam St. a, Neb. Phone Douglas 3697, The above picture shows the eight- cylinder King car which recently dis- tinguished itself in a drive around the “rim of the world” route to Bear lake in the San Bernardino mountains of California. This drive, owing to the short curves and stiff grades, is a very severe test for a motor car, but well worth the while of the mo- torist making the trip. W. L. Killy, local distributer for the King, has re- ceived in this connection a very in- e e e e e . P ————— MAHA King Makes Drive Around “Rim of the World" SUNDAY BEE: SRR teresting and picturesque set of pic- = tures showing many points of inter- est en route to Bear lake which he will gladly show to any motorist con- templating motoring in California this winter. These pictures are of par- ticular interest to Mr. Killy, owing to the fact that two of the men making this trip were acquaintances of his who make the trip from California to the King factory in Detroit each year. U. 8. Chain Treads Make Perfect Score The annunal Chicago Automobile club contest for “master driver” title was halted at the end of the first day's drive. The “master driver” contest is an original idea of the Chicago Au- tomobile club. It is the subject of great interest in automobile circles. In addition to the regular contest- ing cars, in Elgin six five-passenger touring car, shod on all four wheels with United States chain tread tires, accompanied. the run, serving as the official car, containing representatives of the press and the officials of the drive. : For two days preceding the con- test nasty drizzling rain had ‘soaked |, the roads of Illinois, but it was hoped that the morning of the contest would fild better weather. However, the morning of the run found even worse conditions. It was raining in tor- rents. Car after car of the contestors was ditched or put out of order while struggling over the slime and gumbo ‘mud on 'their way from Chicago to Peoria: Elgin Six and Mercer were the only two cars of the eleven con- testants that survived the severe test and reached Peoria with perfect scores. According to the Elgin Six driver, Mr. G. A. Brinkman, the slip- periness of the roads made travel for the nine of contesting cars impossible. The rules of this year's match were changed to make the run even more arduous than last year, when not a single participant finished with a per- fect score. No confetti was spread on theaoute, and on checking out in the morning the only information given to drivers was the distance to the night stop, the average speed to be maintained on the day's run, and | the names of intermediate towns and cities through which they were to pass. In addition to noon and night con- trols, two checking stations were es- tablished on the morning and after- noon runs each day. Running on a blind schedule, drivers were penal- ized for being early or late at check- ing stations. Competitors were com- pelled to take the shortest route, and for every additional mile traveled the driver was penalized one point. Be- tween stations, the cars were com- pelled to keep moving no matter what obstructed the course. R. C. Smith Takes Agericy For Carburetor Reguldtor Announcement has just been made R. C. Smith, manager of the Delco- Exide service station, to the effect that he has taken the Nebraska agency for the Seek carburetor regulator. This carburetor regulator is designed upon the thermostat theory and is causing favorable comment among automobile engineers. 3 J.. H. Seek, the engineer who de- signed this device, has gone on the theory that there is nothing wrong with a carburetor except that it can- not adjust itself to temperature changes. With this fact in mind and in view of the fact that less gasoline is required to run a motor after it is “warmed up,” the Seek thermo regula- tor is designed upon the thermostat principle and the thermo regulator adjusts the supply of gasoline in keep- ing with the temperature of the motor. Ritchie Too Young. Willle Ritchie is right when he says foot ball is more brutal than fighting. He's too young to remember the days when fight- ers really fought. S = The Iranklin Enclosed Cars Y Weight, 2630 Pesade. Frasklia Town Car. Price, $3000, OTORISTS are most apt to think of enclosed cars as luxuries, exclusively for the man who owns two or more cars, : As o matter of fect, Frasklia Baoclosed Care are sbout the most practical year-'round slle purpose oars that could well be designed. Any one of the five types weighs lens than 2700 pewnds. Their fine driving based on scientifio light weight, 1 fexibility and easy control—ocar- ries with it comlort, safety and economy over rosds ordinerily considered too difioult for epew cars. Whether or not you are think- ing of a new car eny time soon, by all means get acqueinted with the utility of Fresklis Easlosed Cars. Franklin Motor Car Co. Omaha. R-U-2-B-1 of 60 2205 Farnam St. Phone D. 1712. — Hauling ormaTruck Costs Placed on Definite ‘Economy Basis OVEMBER fl FREE BATTERY INSPECTION Smith Form-a-Truck has accomplished in a few months what hundreds of manufac- turers have been trying to do for ten years. It has placed hauling on a definite econo- my basis—established the lowest ton-mile hauling cost ever obtained by any form of service. : It has been found equally adaptable to every line of hauling and delivery work, ranging from the service demanded by the smallest users to that demanded by the biggest contractors, manufacturers and stores in the country. ‘The Smith Form -a- Truck Attachment combines with any Ford to make a one- ton truck. Big, new manufacturing de- velopments now adapt it equally well to the power plants of the Buick, Dodge, Maxwell, Overland and Chevrolet cars. Attachments adjustable to an even greater list of power plants will follow. Smith Form-a-Truck is being bought by thousands of users whose require- ments call for but one or a few units, and by big business concerns whose orders include entire fleets. Smith Form-a-Trucks are in the service of Cudahy, Armour, Standard Oil, Indian Refining Co., Montgomery Ward, Schlitz Brewing, Morris & Co., Fleishmann Yeast, Smith FormaTruck ( U. S. Mail contractors, and many other nationally known concerns demanding maximum service and proved economy. For local contractors, department stos grocers, provision stores, dairymen, m the farmer, single Smith Form-a-Truck units are performing their work in from one-third to one-quarter of the time re- quired by horses and at a cost of about one-third as much. The first Smith Form-a-Truck ever sold has already covered 18,000 miles at a total cost of $8.00 repairs, and is still hauling an average load of 2200 pounds in daily service, totaling from forty to fifty miles. The demand for Smith Form-a-Truck has exceeded that for any other form of motor delivery vehicles. Sales have always exceeded production capacity, despite tre- mendous factory facilities and every con- venienceof modern manufacturing methods. The Smith Form-a-Truck Company now ranks as one of the biggestand best motor truck manufacturers in the world. Arrangements have been completed for doubling our present big factory. 30,000 Smith Form-a-Trucks will pe the production limit for next year, and even this tremendous production will te even too small. 1470 Michigan Boulevard, Chicago, U. . A. HENRY & CO,, 1529 N. 16th St., Omaha, Neb. Phone Webster 337. 11—A west is evidenced by the plans of the Nash Introduces Jeffery Willys-Overland company t i g new” branch at Farnam and Turner | Sedan, the Comfort Car houlevard, the cr‘ecitmninf the new | The decided tendency of the mo- Cadillac home at Thirty-first and Har- | yor car buying public toward enclosed ney and the erection of the new build- | cars is further emphasized by the Central Motor Mart Is Dealers’ Plan High rents and other cause T . " i ] 8¢S arc|ing of the Nebraska Hupmobile com-| announcement of two new Jeffery said to be back of the movement on|pany at Twenty-fifth avenue and! sedans by the Nash Motors company foot in the Omaha Automobile Deal- | |;“”‘-“"- Other dealers are planning | of Kenosha, Wis. Simplicity, com- ers association to move the auto row | {1¢ erection of "“d‘l“"’kfli in ”;‘" icinstor luml ait.vlish clrzniwlv are [com. N S 4 AR Yy ot the new ackstone hotel at | hined in the new models—four an from Farnam street and establish an Thirty-sixth_and Farnam, but many | six-cylinder types—and the tops are Omaha motor mart on some side | prefer Douglas or Harney streets, to | removable for summer touring. Both street _ | get away from the street car line | models have ample accommodations Ihe plan now bemg considered is| A committee appointed by Clarke | for seven passenge | The lines of this new Jeffery top ! for establishing the motor mart and | are in strict acedrdance with latest other cities and sites are being con-[investigating the various propositions | mandates of motor car fashion. One sidered on Douglas, Harney and|offered for the erection of a building.| of the most noticeable features is the Howard streets. Ii the plan for the| | extra large size of the French plate central building is not carried out the rne | windows. These drop five inches to for the erection of a big central motor | G, Powell is working on the project mart similar to the plan in force "‘1 Old Cy Beaten Agnin. Uncle Cy Young's wing is throu dealers say the row will eventually | Tuscarawas county (Ohto) democrats got to | give ventilation in warm weather, RO to some of the public streets|Uyrus in the recent olectlon for county | providing a good circulation of *air within'{he’ nextitwo o treanurer, and the way they wiralghtened | (oo o6 DT {rih the A 2 oul the shoots of the grand old fiinker was | Without permitting a draft on the T'hat the tendency to ge farther | downright wicked | heads of the passengers. ey ififi_fiiifi nmunnAullrm\\iv// oo % . n e BN a e, NS = AN 5o Quality folk quickly discriminate between true elegance and its imitation —that’s the reason they are quality folk the sumptuous ease of its up- holstery and the quiet beauty of its furnishings, are all outer evidences of a deeper genuine- ness which makes it—and keeps it —the standard equi- page of refinement. ‘The powerful new motor has freed enclosed Packards for country touring—for all roads —at all times of the year. Its dignity of design, the = Approved! True ele- lasting richness of its finish, gance is not to be imitated. Ask the man who owmns one See the Orr Motor Sales Company, Fortieth and Farnam Strects, Omaha. Branch at Sioux City. lowa Tone! Now—forten years —and longer—the Packard has had the unstinted approval of a discriminating patronage. And today it is a more lux- urious, comfortable and serv- iceable car than ever before. All that America and Eu- rope have learned about car- riage elegance is embodied in the new Twin-six. T [onGe BROTHERS MOTOR CAR Owners have found that its economy and its efficiency are unchanged through the changing seasons. 1t runs as well in Fall as in Spring—in Winter as in Sum- mer—and at no greater cost. It will pay you to visit us and examine this car. The gasoline consumption is unusually low. e tire mileage is unusually high. The price of the Touring Car or Roadster complete is $785 (f. o. b. Detroit) The price of the Winter Touring Car or Roadster complete including regular mohair top is $960 (f. o. b. Detroit) MURPHY-O’BRIEN AUTO CO. 1814-18 Farnam Street. Phone Tyler 123. Omaha, Nebraska.