Omaha Daily Bee Newspaper, October 29, 1916, Page 11

T e D GOLE PRICE WILL BR |Francis Sells BOOSTED JANUARY 1 Tactory Announces Raise in Price Rather Than to Cut Down Worth of Car. FOR CAR GREAT DEMAND The Cole Motor Car company of Indianapolis announces an increase in the list price of its car, which will become effective January 1, 1917. The amount of the jdvance has not been | stated, but this information is ex- pected to follow shortly. The news of the advance in the selling price of the Cole Eight does not come as a real surprise in view of higher costs of material. The com- pany, however, has been able up to this time to maintain its price, an- nounced last January, not only be- cause its executives anticipated the large production during the last ten months, but because they got in the market early and contracted for large quantities of materials before the ad- | 1o money to make this model “a regu- vance occurred. Nevertheless the demand for Cole Eights so far exceeded even the hopes of their manufacturers that the large supply of materials began to near the exhaustion point sooner than ex- pected and now it is necessary to place additional contracts for raw ma- terials at the advanced prices. The Cole company’s production during the last year, it is said, has been more than four times greater than that of any previous year in the history of the organization. Pathfinder Closed Cars Have Merit | The Pathfinder company of In- dianapolis announces that it has aded a line of enclosed cars mounted on a Pathfinder twelve-cylinder chassis. The new Berline limousine Pathfinder is a superb creation of coach-making furnishing and interior decoration, the work of experts who have de- voted months to the fascinating task. The fine fabrics used in trimming, with silk roller curtains at each win- dow, match the general color scheme in a way that is most pleasing. Con- veniently located and concealed are telephone to driver, cigar lighter, cut glass flower vase, carg case and ash tray. The auxiliary full folding seats are so arranged as to fold forward from view when not in use, or on rn instant’s notice can be placed into service. Adequate space has been reserved 50 that passengers occupying either the rear seat or the folding seats will have plenty of room to be comfort- able. The interior is well lighted by a dome light, controlled by individual switch to make it permanent, or when not in use it automatically lights with foot lights when side doors are opened. The Berline is furnished in two colors. The lower portion of main body is painted blue black or wine. Six Maxwells For Taxi Line “Six town cars to one man sounds like a wee bit of a falsehood,” says C. W. Francis, “but it’s true.” “The Maxwell Town car is very well suited to taxi use, owing to the low operating cost. And we have just sold six to Jaseph Sutley, who will operate them in taxi service. These cars are to be painted yellow {and will soon be seen hurrying to and from objective points in Omaha. Franklin Sedan Like Pullman Coach In these days of politics, speed mania, gasoline consumption, endur- ance tests, high-gear hill climbing, six-foot snow drifts and completely submerged roads, a ‘story relative to such an insignificant thing as interior finish seems “tame”—it lacks thrills, but we will “take a chance.” Some one may be interested in comfort. The object of discussion in this in- stance is 3 Franklin Sedan and the manufacturers have seemingly spared lar little Pullman drawing room.” It is equipped with nearly everything, except the time honored “southern gentleman,” who makes your berth and separates you from 25 cents. In this model milady need only press a button and she has at her disposal a mirror and powder. A similar but- ton on the other side will produce cigarettes, matches and an ash re- ceiver for the man. This model really makes one realize how much one can enjoy conveniences and comforts while motoring. The in- terior is finished in English Edridon, | and among its refinements are in- cluded concealed compartment, hold- ing a mirror, memorandum book, face Kuwder for the woman and a match older, cigarette case and ash tray for the man; umbrella holder, arm rests, coat hooks, hat holders and little Pull- man-like swings for miscellaneous articles; flower holders and a com- partment tray for small articles. The wind shield is V-type, a new design which not only splits the wind, but gives a clear, side view. Directly over the running board is a little il- luminating light, which automatically shuts off when the door closes. A noticeable thing regarding this model is that it is ninety pounds light- er than last year’s Franklin touring car. Matthews;;_Jackson Auto Company Visits Bluffs Mr. H. E. Matthews, secretary of the Jackson Automobile company and manufacturer of the famous Jackson line, is making a trip over the terri- tory and stopped at Council Bluffs at the Jackson Automobile . company’s branch there. Mr. Matthews is one of the three sons of G. A. Matthews, the founder of the Jackson factory and the orig- inal builder of the Jackson automo- bile. The Jackson automobile was built after the sturdy ideals of the or- iginal founder of the Jackson factory, one of the most successful men in the automobile business in the state of The Franklin Enclosed Cars - Franklin Seden, Weight, 2585 Pounds. Pries, $2750. EVERY one of the Franklin Enclosed Cars weighs less than 2700 pounds. This light weight brings enclosed car operating cost down to the level of that of open cars, and makes enclosed cars equally adaptable to country or city driving. A direct-air-cooled engine that cannot frecze in- sures uninterrupted winter service. Perfect ven- tilation, easily controlled, gives summer comfort more perfect than open cars can give. There are five different types: The Sedan—a five-passenger car, desirable for touring. Body has V-front, composed of two adjust- able windshields. Weight, pounds. Price, The Brougham—a condensed four-passenger car for personal driving.. Body has V-front, com- pose: of two adjustable windshields. Weight, 2540 pounds. Price, $2700. . The Cabriolet—a general utility car, having offset seat for three people and auxiliary seat. Weight, 2550 pounds. Price, $2650. The Limousine—a seven-passenger car adapt- ed to city and suburban pounds. Price, driving. Weight, 2690 The Town Car—a seven-passenger car, simi- lar in purgose to the Limousine. rice, $3000. pounds. | eight, 2680 Whether or not you are thinking of & new car any time soon, by all means get acquainted with the utility of Franklin Enclosed Cars. Franklin Motor Car Co., Omaha R-U-2-B-1 of 60? e 2205 Farnam St. Phone D. 1712. I'HE OMAHA SUNDA1 Bur: UOCLOBLR 29, 1916, Hupmobile Touring Sedan Michigan. A man of wide acquaint- ance and wonderful papularity and of remarkable business capacity, who in 1902 saw the possibilities of the busi- ness and with shrewd business insight prepared for the future. The Jackson Automobile company is today the property of the three sons, H. A. Matthews, H. E. Matth- ews and F. C. Matthews. H. E. Matthews is making a com- lete swing around the territory, and, gaving recently visited Kansas City, Minneapolis and St. Louis, is very en- thusiastic over the field offered by the northwest. Matthews says the Jackson models are meeting with great success in this territory. America’s Auto Exports Almost Total a Billion There were 77,499 automobiles shipped out of the United States in the fiscal year of 1916, according to statistics just compiled by the bureau of foreign and domestic commerce. The total value of these autos was over $91,500,000. Of the total number, 56,234 were passenger automobiles, while 21,265 were commercial autos \ \(\: S\ | Takes Five Years to Get Auto Material { “No product, in demand by the peo- [to keep abreast of the demand and | we are doing it, but if the people knew how much time and labor are in volved in making an automobile, they would be just a bit more lenient in their demands. 1 mean the time and labor necessary to get the raw ma- ple of the country today, require such terial, from all parts of the world, la ‘Johnuy-On-the-Spot’ delivery as|into our factory in Detroit, does an automobile,” said President It would take one man five years | e 3 | to gather the raw material used in F. W. Haines of the Regal Motor Car i"m""g out our light four model. He | | company. “lt taxes us to the utmost | would have to travel into the dense | ADILLAC enclosed models meet all the requirements of the most exacting tastes in motor cars-- luxury, refinement, comfort, service, The Cadillac Brough- am offers motoring luxury in a degree not shown in any other enclosed car on the market. Cadillac Company of Omaha George F. Reim, Pres. 2 | num, ll—A forest of Java and Sumatra for the rubber, the deepest mines in the world, which are in Michigan, for copper, to the broad plains of Bra- zil or Australia for the hides for the leather upholstering, to Germany for spelter needed in the manufacture of brass, and to Canada for alumi- Surely a herculean task. The entire world contributes, but not with- out a struggle, and strangest of all, Mother Nature is the one great bar- rier to this wealth of material.” ———— 195 Model 854, £ o. b. Toleds Let’s All Keep Well This Winter Winter is almost here. will it be When the cold, damp winds blow and .the snow and slush make wet feet, the T How with your family? penalty of even a short walk— What will you and your fam- ily do? Give up your activities? Flirt with sickness—or worse? Or, get this Overland and go where you will, when you And the bigger, roomier, more comfortable Overland, brist- ling with extra value, is the car to buy and now is the time to buy. motor, will, and always in protected comfort? An automobile is a summer delight—but it’s a winter necessity. This is the car with the good old 35-horsepower Overland developed in the building of more than 250’ 000 now in use, famous the world over for its absolutely ter or summer. dependable reliability, win- Get one now—it will get the whole family here, there and everywhere, in dry, warm comfort all winter long, and give them a new joy of living when spring Willys-Overland, Inc., Omaha Branch SALES ROOMS 2047-49 Farnam Street Douglas 3292 SERVICE STATION and summer come. Don’t put it off—see us today —buy yours now. 20th and Harney Streets Douglas 3290 T —— P AR e i S B