Omaha Daily Bee Newspaper, September 3, 1916, Page 10

THE OMAHA SUNDAY BEE: SEPTEMBER 3, 1916. 10=A 'DEALER MUST SHARE - GWNER'S INTERESTS :0nrhnd Branch Manager D " ‘@ives Definition for Best ; Automobile Service. = : > HE MUST MAKE FRIENDS i Standard of Value and Quality | _“The best defimuon of service, as \ [ lpplied to my automoble business, is \ H the making of satisfied useres,” said e . ; { ;{. dR.l’,::auw;,n:mch mnueir of the ° ° o “ ¢ ” 1 Wil ] company, incorpo- ey The New Series Fairfield “Six-46 | mud nothing more than courteous . ‘treatment from the man of whom he " ‘ 4 ¢ reha bi achine, a d if his B e Breaks All Our Records 1 ~economically he will in nlmost everi ry . case continue to favor the dealer wit! 5 : hlsfp ‘::.::‘:espects automobile serv- N fee s o different from that of hotel We have been selling motor cars at retail Frenccl? leathf;-e They have looked l:i\ttlc: By e | a good many years. For years it has the driver’s deep compartment w '\,::t]:hdo: :lr'.: g?.?sdubfvgm‘ ;23; be- been our business to KNOW motor . its mahogany instrument board, with icome dissatisfied and the chances are cars of all makes, all prices, all styles all the pedals and levers infull nickel s : ; i Ifi:‘.&'lin“?»’.‘iy“% ‘:'coliicp:og-l&e:'esx:: and all kinds. It has been our busi- d o 1 : | place. The relations between - car negs to KNOW the advantages, the Then they looked at the new °ver'31:; =_—=#‘ i - owner and dealer are very much the ; , the larity of evi Aeris tires, the motor—dnven tire pump, the | il ;mtf(:s--};l;es 3?7{.“: fl'.lllerc:':"fi:: : P de nwtor" car, };!hethee?’we Ve motometer, the score of features NBWSBRIBS FAIRFIELD--SBVEN= . he reccives z)vopcr treatment at his :llnin.n;.i i 11- that mean easeand comfort and safety PASSBNGER—‘WS ‘-o'b‘w ! P hands, but if the dealer's interest in t or our competitor was se to motorists. o o emn ity il doc n:d iy Andwe wmt o ok it wight now Then they again—still fncreduloue— PASSENGER —$10% {,Qp.bmdt | R er 1o invest in a new machine, by “m . and sk ly. that asked the mce—31375 - 3 G ¥ at' iy why it is good buamcu y, ang sincerely, tha —_———————eee for the, dealer to pay strict at- never in our business experience have After that they generally followed our ‘ , o Siepuaata ol thiucar ompe |t we encountered a motor car that so advice. That advice was to go away .4 ulu quickly and completely established and compare the New Series Fairfield . ; Yoo : 3 itself in this city as has the New Series *‘Six-46'" with other motor cars—any | v ‘pleasure for you to| | ‘Fairfield *‘Six-46" in the few days that other motor cars—cars costing $1800 or i m‘" sueh: service, A -little "atten- , We have had it on exhibition, $2000, cars of any price whatever. and co\lne( on your part may ¢ S { ~,1 'f':.;'.,‘;.,:,,i:,( Sigone W° want to say right now that never have Then invariably they have come back to . ofded the car owner when he drives we known a motor car of any class, or us — voluntarily — and said: ‘You i ) :e.;d:dhr:p‘:;r;‘:r‘ r'e"c'.f:n price, or make, so quickly and:com- haven't overstated it a bit. This New of pmmpfiy and effcientl ' pletely to captivate every man, woman Series Fairfield is, without question W:;'&mkggl ?;;"ZZ,,,‘,”‘:Z o or ¢hild who has seen it. .the most eompletely equipped motol‘ \ will make of him a friend for We have not only been gratified. 'We have car ‘ion the. American market—abso- : been utterly amazed at the reception lutely irrespective of price.” ett to given this car right here in our show Then they have bought the New Series iness Tri : rooms. Fairfield, ' We haven't had to “‘sell” p ! For usit has been an absolutely unique &em i They have bought the cars TO South Amenca , ence in years of motor car selling. emselves, because they had them- . 4 : g We believed the factory's assurance selves removed every vestige of doubt m(‘:‘u‘m"m 0 fi:r i yof:;' that the Supreme Car of the year was as to the impressive superiority of L a8 intercotirse betwetn nngon’ coming. But we were not prepared for this car overa any other car within tls'i':’S'n.t:gll;:rmforrk‘fn - the magnificent value and quality we 18 priog-Hiok : q wm :mscm. mnmfl ';!h s found, . " 'We want 1:0 l::,', in' conclusion, tll:at this B : ti ifk be i A And t isn" e ' overwhelmiing demand for the New » TPt | g 'w;kgfb‘:,,,%:; ¢ Seaien arfield will probably embaras Bl axil from, Wew Yori-for | " after you have seen the car, . -~ the.factory as, well as ourselves. In de Janciro, taking with him s " in it, driven it, gone all over it + . the past we have been forced to disap- e smotor e:rr:&n .x: a Ql;;:l:‘ to tire -carrier, as we _ point trons, ‘Paige cars are always er and mechanic Wil Bccomparty | fnve done mf of amazed ovérsold:” Thdt'condition now will be Cdn Amrkl overland more scute thnn ever with this new rule wherever prac- | : i v!@fin& ~The. factory..is cartley letters of in- Hcc:ll wh tth hlvnm dma-—without working night and day But some 3 ~our urgh have looked firstat = will be disappointéd, we ; by thelo Ny seven-passen- .fear. We urge you to place your o] ‘zl potsersell| bl ger linu,ntthe order NOW.- ted_ i °.m§u:§' : . exquisite new. °°10l' scheme; at the | 3 | 18k mmrt‘nenmddhtinctlon of the any event, come, see and convince P sk s yourself before,you consider any other ‘whol motor car on the American market. 'l‘l-uy have looked inside the car—intothe* * It means not only dollar-saving, but mmtonnuu with its luxurious: a new experience in motoring satis- . tery o(-pl‘lted hand-buffed faction., P il PR Sec ngc Exhibit at Lincoln State Fair Murphy-O’Bnen Auto Co. Dl-lvlbuun these appli-| : R ..,.,,‘:."::“.121:;‘: 4 1814-16-18 Farnam St. = Omaha, Neb. Phone Tyler 123 Pm otor Car Co. a rougl from the o B s\ufic to a mle into the d - combatin, ble sort of g Beach, Cal, men d ump at Pine (Crest, in the n 0 mountains, on a recent normn: «after smashng “mountain road records, ‘Driv- toc Coc %rln. the two pilos, unter. eov _miles’ nm‘ - h .mpnu camp. in the of three hours and three and tes, ‘was 18314 minutes of 1 miles. long, gr an over both mountain and val- of a mile eve? time the hand of the watch ticked .to