Omaha Daily Bee Newspaper, August 31, 1916, Page 18

° a union station, maintains a separate . state fair is unexcelled. In years past As a railroad center Lincoln has| few equals in the west. Five big rail- roads, the Chicago, Burlington & Quincy, the Union Pacific, the Rock Island, the Northwestern and Mis- souri Pacific, diverging from the cap- ital city makes the latter a hub from which the spokes of the wheels in steel rails run in every direction. Six lines of the Burlington run out of Lincoln in different directions; two | of the Rock Island's to the east and | P southwest; two of the Union Pacific's | to the north and south, while the | Missouri Pacific to Kansas City makes a rail service that few cities| of the size of Lincoln enjoy. | The passenger traffic in and out of | Lincoln last year amounted to a few | dollars short of a million, while the | total freight and passenger receipts | amounted to over three million and a| half. It was natural that the Burling-! ton should do the bulk of the business | because of its location and the many roads which run in all directions. The figures for freight and passenger traf- | ’fic of the several roads were as fol-| ows: { 92,240,780 | As an indication of the passenger tr.smc and how it was divided, the Lincoln Trade Review gives the above and the following in its sum- mary of railroad business for 1915: $667,134 134,486 60,403 ! L. 36428 When Lincoln gets its new union station, for which it has been contend- ing for many years, and which at this time appears fo be an assured fact, the city will be better able than ever to take care of the passenger traffic. At the present time each railroad, with the exception of the Northwest- ern and Missouri Pacific, which have station in different parts of the city, but with the union station idea carried out much of the inconvenience which comes from having different stations will be entirely overcome. The big Burlington shops at Have- lock, a suburb of Lincoln, five miles away, adds immensely to the impor- tance of Nebraska’s capital city as a trade center and with the large addi- tions which are expected to be made within the next year will increase the :‘f:i'etlmfi 2f tlb:e '?urlil\((on and add 3 ly to the business inte: e terests of How to Reach the State Fair. The train service to the Nebraska it has been the custom of the railroads Lincoln as a Railroad Center in their own cars, the railroads have | not given up the special train idea ‘and notwithstanding the people have ac- cess to their own method of trans- ortation, the railroads appear to have just about as many passengers and the extra trains are crowded. After reaching Lincoln, provided that trains passing the fair grounds do not stop and let off passengers, which is done in some instances, one will find getting to the grounds from the city an easy solution. First, the Lincoln Traction com- pany has a double track to the grounds, starting from Tenth and P streets, and cars run as oiten as the needs of the occasion demand. The Burlington also runs a shuttle train from its station directly into the A lot of broken down old milk cows that eat up twice as much as no criterion by which to judge the dairying possibilities of this state. he ought to know. “The dairying industry,” says the professor, “is very much on the up- grade in this state, but there is plenty of room for improvement. The bij problem is to get the farmers an dairymen to see that they are losing money by keeping low grade cows. When they do that, ordinarily it doesn't take long to convince them that they improve. For no man will throw money away when he knows it—and they are shown to be throw- ing money away when they keep cows that eat more than they return to the owners.” A few steps taken during the last two_or three years at the insistence of Prof. Frandsen, are worth while. He has had most striking exhibits at the state Iai{ and has shown farmers who have visited him that there are vast differences between some of the cows which to all intents and purpos- es look alike and which ought to re- turn money in the same proportion. There were farmers who disputed him and who thought that he didn't know what he was hlkinF about, One of them who lived a few miles ijf il i B3 iy ERNEST F. WRIGHT, “Old Man Wright Is Still on Top” S. He Taught Them How to Milk they turn out in the lacteal fluid, form | Prof. J. H. Frandsen of the State | | Agricultural college staff says so, and | grounds and with a five-minute serv- |ice gives the state fair visitor quick | transportation to and from the { grounds, Then, too, there is the auto- | mobile transportation, which is an- | other way to reach the fair grounds. to run special trains into Lincoln on | Faol Lt all lines, reaching the city in the mid- | dle of the forenoon and leaving in the | evening. This, with the regular train | service, has made it easy to attend the fair and return the same day. | In this day of the automobile, while thousands of people ride to Lincoln Beatrice Creamery Company i The Beatrice Creamery company |.started as a small concern in Beatrice {'and moved to Lincoln in 1898, and | has since grown from the little acorn | to the mammoth and wide-spreading | business oak. Annually it sends out 7,000,000 pounds of its famous brands of butter. Its product goes to every corner of the United States and into other countries as well, this only faintly showing what the Beatrice Creamery company is to the state of Nebraska as a part of its manufac- turing and dairy business. And so as one visits the Nebraska | state fair this fall, failure to see the | great exhibit of the Beatrice Cream- ery company will mean that you have | lost an opportunity to see something | well worth while. Do not forget it. 1from Lincoln was insistent during a study of the professor's tables, and when he got back home declared to his county demonstrators that neither he nor Frandsen knew anything about it The result was that a test was ap- plied to the old mooley—and very much to the surprise of the farmer she did not show up at all well in it. She was losing money every day she stayed on his place. It was as if he had tossed so much money in a rat hole each day. He didn't lose much time in sepa- rating her from his payroll. He then ambled meekly over to where Prof. Frandsen wor(l and asked him what kind of cow to buy and why—and i followed the professor's advice quite as cagerly as if he hadn't pretended to know all about it in the first place. “This state is a most excellent place for the dairying industry to flourish,” Prof. Frandsen contends. “There are facilities here which some of the European countries, like Denmark and Switzerland, would give everything for. Yet we get less out of them by far than they do. When we begin to avail ourselves of our opportunities to the same extent that they do then we will begin to make dollars where we now make cents—and farmers will be owning interurban lines through their districts instead of merely being contented to ride about in small cars of a popular make.” iflix ot i i 010G The Wright Cafe “The Right Place to Eat” w7 'New Location, 129 S. 12th St. Proprietor LSS ! s I ifip 139 South Eleventh Lincoln, Nebraska —~— | o WY TR k) THE LARGEST MODERN BULDING , IN NEBRASKA Occupied Exclusively by a Department Store Every foot of the more than THREE and a half acres of floor space in the NINE floors of this building is devoted to some department of the store. . Fixtures of artistic and practical design, are of American walnut throughout,Carpet- ings and floor coverings in harmony. Decorations are in Ivory. b Acres of glass admit SUNLIGHT to practically every nook and corner of the store. When artificial light is needed, the latest type of indirect and semi-indirect lighting is used. . Fresh air washed and cooled in summer (heated in winter) is forced through the store. Tem- peratures are controlled by automatic electric regulators. A complete system of vacuum cleaning keeps the building free from dust and dirt. Four electric passenger elevators, of the most modern type, serve to convey our patrons to ev- ery floor, quickly and safely. A large electric freight elevator operated independent of the pas- genger elevators, takes care of all incoming and outgoing freight. A double spiral package chute extending from top floor to basement, and endless belt con- veyors, deliver parcels from every floor and from every counter on the street floor and in the base- ment, to delivery room in less than TWO minutes. A complete Cold Storage plant furnishes refrigeration for the Fur Storage Vaults, for the Tea Room, Kitchen, the Candy factory and wherever else needed in the building. The BEST EQUIPPED—BEST ARRANGED —BEST LIGHTED—BEST STOCKED depart- ment store, we believe, in Nebraska, or for'that matter, in the central west. This is the store to which we invite you when you come to THE STATE FAIR IN LINCOLN Visitors to the Fair are invited to see Lincoln from the Tower of this building—158 feet above the street—a wonderful view. There are 37 Distinct Departments —with many subdivisions for the accommodation of various lines of merchandise. READY-TO-WEAR GOODS This is one of the most important departments in the store, occupying almost the entire second floor. One of the ‘largest, most perfectly lighted and best equipped departments of the kind in Nebraska. Here you will find lprendid stocks of carefully selected garments for Wo- men, Misses and Children, in the most approved FALL and WINTER styles. Besides Coats, Suits, Skirts, Dresses and Waists, you will find Kimonos, Petticoats, Sweaters, Corsets, Underwear and Babies’ Goods. THREE SHOE SECTIONS Women’s, Misses and Children’s shoes will be found on the second floor. The selection of up-to-date, well chosen shoes is unequaled. Every care and attention is given to proper fitting. MEN’S SHOES will be found in the “Men’s Corner” on the first floor where both pop- ular priced and high grade lines of men’s shoes are shown. The lower priced lines of Men’s, Women's and Children’s shoes will be found in the Basement. SILKS AND DRESS GOODS The greater portion of our third floor is devoted to the display and sale of Silks, Wool Materials and Wash Goods in the latest weaves, patterns and colors, for suits, coats, skirts, waists, dresses, etc. The lighting of this section is IDEAL—you can SEE shades and match colors without difficulty. A dark room with special lighting, is rovided for showing evening shades and materials. gictorinl Review-Patterns. JEWELRY AND SILVERWARE A complete Jewelry shop, where you may buy the best grades of plated table silver, Sheffield plate, Sterling Silver pieces, up-m-dnte jewelry novelties, Watches, precious and semi-precious stones set artistically and moderately priced. LEATHER GOODS In this section, on the first floor, will be found a carefully selected showing of up-to-date hand bags, shop- ing bags, purses, bill rolls, music rolls, card cases, etc. ere will also be found a very complete selection of French Ivory toilet articles, Thermos bottles and elec- trical novelties. - OUR BASEMENT STORE This is a store complete in itself—devoted to the lower priced lines of merchandise. Here you will find ractically all lines represented-—Ready-to-wear Goods, Illlnerfl Shoes, Silks, Dress Goods, Domestics, Wash Goods, Hoisery, Underwear, Draperies, Men's Furnish- ings, Notions, Toilet Goods, Linens, White Goods, Corsets, ete. The economically inclined may purchase depend- able goods at a decided saving in the BASEMENT. CARPETS AND DRAPERIES The entire sixth floor is devoted to Carpets, Rugs, Drapery materials, Made-up Curtains, Linoleums, Shades, Vacuum Clearners, Suction Sweepers, Cedar and Matting Boxes. You will find the products of the most reputable manufacturers shown in a splendidly lighted, well ap- pointed salesroom. THE MEN’S CORNER Here in one of the most accessible locations in the store you will find grouped the things of interest to men. Men's Shoes, Haberdashery, Rain Coats, Umbrellas, Bath 'l}obu. ete. Boy’s waists will also be found in this sec- lom BOOKS AND STATIONERY Another corner of the Main floor is devoted to Books of every kind and charagter. Over 15,000 vol- umes in stock. We can supply either from stock or will order for you-—~ANY book in print. There is also an up- to-date line of stationery, paper novelties, dinner cards, personal cards, etc. You may also order high grade en- fnvin and printing in correct social forms. A LEND- NG LIBRARY of over 200 new books, enables you to read the late fiction by paying 2c a day. LINENS AND WHITE GOODS A large section of the main floor is devoted to the best grades of Table Linens, Fine White Materials, Tow- els, Fancy Linens, Art Linens, etc. We strive to show at 8(}1 times, complete lines of both foreign and domestic goods. OUR CANDY SHOP A complete and up-to-date candy shop in the base- ment, in connection with a beautiful new soda fountain, where all the popular drinks and light lunches are served. We make practically all the candies we sell, in our own sanitary sunlit candy factory, where only pure and wholesome materials are used. THE TEA ROOM A well appointed—perfectly lighted—splendidly ventilated room, on the fifth floor, accommodating over 800. Service is maintained throughout the day, from 8:15 a. m. to 6 p. m. with special menus at noon and for afternoon lunches, The kitchen is modernly equipped— much of the cooking being done by electricity. An av- erage of 500 to 700 people take lunch here every day. THE FIFTH FLOOR ‘This large, well lighted section of the store is de- voted to the display and sale of Household goods, Fine Chinas, Cut Glass, Pottery, Statuary, Laundry Supplies, Paints, Polishes, Cleariers, Wheel Goods, Electrical Goods, Dinnlerware, Glassware and many other useful household articles. THE FOURTH FLOOR Here you will find a perfectly appointed Millinery shop where the latest creations of eminent designers are shown in advance of the season. ' This section also includes the dePartment of Furs, where handsome garments of beautiful furs in the latest styles may be purchased—ready-to-wear or to your order. Art Needle Work and embroidery materials will also be found on this floor in most complete assortment. You will find the newest ideas and the latest novel- ties displayed here—first. Pictures and picture framing, and_g complete stock of VICTROLAS and Victor records fill the balance of the floor. TRUNKS AND BAGS A large section of the basement devoted to the show- ing of a very carefully selected stock of dependable trunks and hand baggage, including both popular priced and high grade lines.. We are the Lincoln retailers of INDESTRUCTO Wardrobe trunks, Steamers, Dress, Trunks, Hand Bags and Suit Cases, all of which are fully guaranteed. . . HAIR DRESSING DEPARTMENT Just from the women’s rest room on the second floor, will be found an up-to-date, perfectly appointed Hair Dressing department, where milady may have her hair coifed, nails mahicured, scalp treated, face massaged- in the latest and most approved manner, by experts. Children may have hair bobbed or nails manicured with the same caré and attention. THE STREET FLOOR Besides those departments already mentioned, there are sections devoted to Laces, Trimmings, Embroideries, Hosiery, Handkerchiefs, Gloves, Neckwear, Toilet Goods, Ribbons, Notions, Buttons, which are carried in remark- ablely complete assortments at all seasons. OUR CONVENIENCES We have endeavored to provide every convenience consistent with good business, for our patrons. On the first floor, will be found Free Telephones and Free Check- ing stand for parcels, hand baggage, wraps, umbrellas, ete. Here is also located the “Lost and Found” window, where you may ask for things lost in the store and recov- er them if they have been found. On the second floor is the Women’s Rest Room, with every modern conven- ience at hand.. | T icmatine