Omaha Daily Bee Newspaper, July 30, 1916, Page 11

Fs) o Vgcl'fl enormous sums have (I i Y s | | ] " turned from a ten-day trip to De- jfago they set sail there on the steam- ® _the Cadillac [} Reim. “And cheduled accord- G e i eit 40 [used by a traveling salesman, ‘The .the great auto town, are booming an \ Power-Plus motorcycles an ubber- company world’s ‘manufacturing records for the [M AND SCHANTZ VISIT BIG FACTORY nd Conditions Most Encour- aging for Increased Sales Next ‘Yeaf. FACTORY 18 ENLARGED . George Reim, president of the Cad- illac company of Omaha; his as: ant, L. W. Nygard, and the vice pres- ident and treasurer of the company, jAlbert Schantz, who is also president 'of the State Bank of Omaha, have re- troit. Their trip combined pleasure with business. Going from here to Chi- ship “Northland” for Detroit. They prrived at that great automobile town “In three days. Then they spent about one week at actory, rejoicing over he size of last year's business an ooking with equal joy upon a bright rospect of still greater business in Cadillacs the coming year. “The business in the Omaha terri- tory showed an increase of 32 per cent over the previous year,” said Mr. ing to all signs for an increase of per cent the coming year. “This territory, handled through the Cadillac _company of Omaha, con- sists of all Nebraska lying north" of the Platte river and the twelve coun- ties adjoining the Missouri river in Towa. “The great Cadillac factory in De- troit has increased its capacity 40 per cent and will turn out 25,000 Cadil- lac cars the coming year. “We have now a fine organization. our dealers are well established and sales are showing great increases. “Business in automobiles is very prosperous. Land values in Detroi; ave incyeased 40 per cent in a year, etter cars are being made. This is ecially true at the: Cadillac factory, been spent in perfecting fine details.” Storage Battery Complex Device R. C. Smith local distributer of #ide batteries, asserts that the aver- age automobile owner regards a bat- tery as a wooden box containing rub- ber jars filled with lead plates and about as much attention is given them as one would give a wheelbarrow. Automobile owners would be very much surprised to see the careful process used in the manufacture of the batteries. Beginning with the carefully considered details of desi and passing successively through the various processes, including the se- lecting and testing with minute care of each part with regard for purity and uniformity. If automobile owners could only realize what work a battery has to do each time they press the starter they would without a doubt handle’it a little more careful and give it a drink of distilled water whenever necessary. Another very important part of the battery is the generator, which should also be looked after, especially during warm weather when the battery is 100 per cent efficiency. One is more than likely to overcharge the battery. The gravity should be kept down to 127 degrees, which can be determined by the hydrometer which comes with the car. Girls on Motorcycles Have Interesting Trip Much interest was manifested by “fans” in Augusta d Adeline -Van Buren, N ork girls, who are crossing én continent on motorcycles. The _tourists are ridin Indian they ar- rived in Omaha in the best physical condition, which they attribute to the cradle springs and the Power-Plus motors of their machines, and “Fire- stone tires” with which their motor- cycles are equipped. They experienced no engine trouble and are enthusiastic over the long trip which they are taking. The girls were the guests of Mr. and Mrs. Samuel Boord of 3821 Har- ney street while in Omaha, and were entertained at a dinner party in honor of the twenty-third birthday of Ade- line. They resumed their journey after spending the night at Fairbury, and expect to reach San Francisco about August 8. U. S. Tire Company President States Interesting Facts “We are telling the American pub- lic through the newspapers of the amazing achievements of the United States Rubber company,” says J. N. Gunn, president of the company. Last year, and this year to an even reater degree, has the United States established new United States. of the vast scope of our business we have reduced some of the facts con- cerning it to every-day terms, and we are using large newspaper advertise: ments to exploit them. “For example, it is interesting to know that- if all the fabric ll!:(f by the United States Rubber company in a year were made into a foot-wide band, that band would be 72,000 miles long. “Simtlarly, last year our company. roduced 206,000,000 pounds of manu- ?acturcd rubber goods that would fill a freight train 112 miles long.” Warner Lenz Passed by Local Police Officials The recent campaign against blind- ing lights, which brought a number of prominent Omaha motorists into police court, has renewed interest in devices that comply with' the city or- dinances, . The most satisfactory of these, cording to M. P. O’Connor of Pow- ell Supply company, is' the Warner Lenz. These lenses, which are made in different sizes to fit the various types of lamps, diffuse the light with- #ui glare or blinding effects. They give plenty of light for any road, without discomfort to pedestrians or other motorists, 5 The Warner Lenz has been passed by the local police department as complying with the law. »{ Tempe, Mesa, Fish Creek, Roosevelt d | Phoenix and Globe and on the road a high-powered six. 'For twenty-eight it reached its destination. “To give the public an adequate idea : Packard Passenger Truck Popular On Arizona Stage Road The motor stage road from Phoe- nix, Ariz., to Globe by the way of dam and Miami rises from a few feet above sea level to an altitude of near- lg 7,000 feet. The distance from hoenix to Globe is 135 miles. The temperature at thjs time of the year averages well over 100 degrees Fahry enheit in the shade. Every day, rain or shine—and it's mostlj shine—the Twin Six Packard owned by H. G. Griswold, ex-soldier of fortune and globe trotter, carrying cight and sometimes nine passengers and their luggage, makes this trip. And if it fails to do the trick in nine hours, the passengers get a percent- age of their money back—just as on the extra fair railroad trains. William R. McCulla, Packard air- craft motor engineer, returned recent- ly from a trip through New Mexico and Arizona. He stayed a week in between these places. “Griswold's stage car has a{ ‘ually created a sensation in Arizona,” said he. “Passengers have changed our slo; to suit their own experiences and their way of talking to ‘Ask the man who rode one,’ and the phrase desert Pullman’ also has stuck. “The line is licensed by the state as a common carrier and 18 regulated under the state laws. Its record for six weeks is 6,000 miles and the car’s tires are holding up exactly twice as long as tires on other cars used in stage service, that have the same size wheels as the Packard. Griswold is planning to have a new Twin Six made with a special stage body, so that he can carry four more passen- gers than he now does. He is con- fident that the car will easily handle the additional load.” McCulla’s trip through the south- west was for the purpose of research and investigation from both engineer- ing and sales standpoints, e also stopped at New Orleans. He said that Louisiana is doing some splendid road work and that work has geen started on a wonderful highway along the coast of the Gulf of Mexico. S. H. Humphrey Now Is Briscoe Official Mr. S. H. Humphrey, formerly vice president of the Chalmers Motor Car company, and considered by many to be the foremost exponent| of the “progressive” method of auto- mobiling, has been elected vice presi- dent and manufacturing manager of the Briscoe Motor corporation of Jackson, Mich., according to an an- nouncement made today by officials of the company. Chalmers company was vice president in charge of manufacture. He is one of the oldest in point of service in the automobile industry, having been connected with it since its inception. Although a certified accountant, he started as a mechanic at the Peerless factory -{n Cleveland and rose from that. position. Dealer Burns Up Road - Behind Big Standard Six An Overland dealer at Wiscasset, Mé., writes the home factory in To- ledo, narrating a brush he had recent- ly in a new series model 75-B with miles the model 75-B kept its nose right behind the big six, up hill and | down dale, at an average speed of forty-five to fifty miles per hour, and then flashed past the big car just as Mr. Humphrey’s position with the | P THE OMAHA SUNDAY BEE: NATIONAL TOURING WEEK NEXT MONTH Widespread Movement to Pro- mote Auto Trips Over High- ways of Country. ENDORSED BY OFFICIALS A. G. Sciberling, general manager of the Haynes Automobile company, endorses the widespread movement | on foot to make the week of August 6 to 10 national touring week. Automobile touring has never gain- ed the popularity in this country that it deserves. The principal reason doubtless is that up to within very re- | cent years the roads in the rural districts have not been such as to in- duce motorists to venture far beyond city boundaries. Today, however, one may find good roads almost everywhere. There has been commendable activity on the part of highway commissions in near- ly every state in the union, with the result that the tourists may be rea- sonably safe in venturing forth in| any direction. Touring Fine Sport. Given a good car, good roads and automobile touring. to be reached, and it represents ex- cellent possibilities for seeing the country at its best. There are in every state places of historical or romantic in- terest; many beauty spots, and man, districts that possess scenic magnifi- cence. It is possible for the automo- bile tourist, no matter where he may live, to select a route that will lead him in a few hours to some place that nature has made splendid or that man has made memorable. The selection of the week of Au- gust 6 to 12 for this national touring festival is fortunate. The weather at this time is likely to be good, and it is a time, too, when a great ma- jority of the people are ready for the annual vacation. To Make it Annual. Automobile dealers, automobile clubs and newspapers throughout the country are falling in with the na- tional touring week idea, and it is very likely to become an annual event. Everyone who owns a car, and can arrange to be one of the many who will take advantage of the pleasures which touring week offers, should lan to do so. It will be beneficial in a thousand ways. The movement deserves the en- thusiastic support of all who are in- terested ‘in. motoring. Vacation Trips. Great interest among car owners in_the national touring week is re- ported by Kissel Kar dealers. The novel, occasion promises to not only develop a great number of ‘short va- cation trips, but alsa greatly. to in- crease transcontinental motoring. Advocates of the wide open car in summer will obtain many enthusiastic converts national touring week. It will then be brought more coavinc- ingly to mind than ever that the “top dowri movement” is based on com- mon sense. Indisputable evidence of great results to Bee Want Ad users: 25,748 more pald Want Ads first six months of 1916 over same period 1915. No other Omaha paper can boast of anything near such figures. JULY Heard at The Omaha Automobile Club J. M. Opper of the Jones-Opper company asserts that he made his record drive last Sunday. Opper left Omaha at 6:40 Sunday morning in a Reo “Six,” driving to various points in Nebraska and return: at 9 p. m. The total mileage was miles. W. T. Wilson, local Davis distribu- ter, hung up a record with the Davis Six last week in driving 255 miles without stopping the motor. Wilson drove over the Lincoln highway to Central City and return. J. D. Stanton has recently been put in charge of the parts department of the Chalmers Motor company’s Oma- ha branch: Stanton is a man of wide automobile experience and his services are looked upon by John W, Robbins, the Chalmers factory representative, as a d d strengthening of their organization. Changstrom Visits Factories of Allen Motor Car Company Carl Changstrom of the Standard congenial company, there is nothing | Motor Car company, the distributer | in the way of pleasure that surpasses |of the Allen car, has returned from a It affords op-|week’s trip to the Allen factories, and portunities for visiting interesting |states that the Allen people enter- places that otherwise are not likely tained in royal style, something doing i seventy dis- tliihuteu were present, representing |a many | revery minute. About arts of the country. onday, July toria. In the evening a reception was iven the distributers in the Odd Fel- ow room. Tuesday a trip was made in automobiles to Bucyrus, where the Allen Motor company's mo- tor plant is located. This plant is one of the finest in the country. In the evening the distributers were enter- tained at a banquet by the Chamber of Commerce in the Elks' hall. At midnight the party left by special train for East Palestine to inspect the tire plant. From Palestine the part: went by special train to Cleveland, where a banquet was given by the Country club. Thursday morning the party left by boat for Put-in-Bay, where a fish dinner was served. The journey was continued by boat in the evening to Toledo. One of the very interesting features brought out at the convention was the announcement by the manufactur- ers that there would be no change for 1917 in the specifications of the Allen g. ;mt it will be continued throughout 17. They are also building a Sedan and a Coupe on the most up-to-date lines, as well as a special brown car to lelf at $850. Marion-Handley Is On Local Market Announcement has just been made by the Prince Auto company that it will distribute the Marion-Handley cars in Omaha. A. W. Prince and A. B. Kent have recently been associated together in distributing the Case in Omaha ter- ritory. The Marion-Handley is a car manu- factured at Jackson, Mich., by the Mutual Motors company. The com- pany manufactures sixes exclusively, a big six and a light six. The new car is a neat-looking job and, accord- ing to Prince and Kent, has been making some wonderful records. RI.SC &The Best Liked Car in the Country” “A Friend of Mine Said”— 17, was devoted mostly to inspection of plants at Fos- 30, SAYS CONFIDENCE BASIS FOR SALES Maxwell Ad Head Tells Sales- men Advertising Must Sow Seed of Truth. DECRIES MODEL CHANGES 1916. Sales are based on the confidence instilled in ‘the prospective buyer by the quality of the product he is buying and by the institutional character of | the concern with which he is dealing. This was the big point made in an address by Andrew E. Coburn, adver- tising manager of the Maxwell Motor company at a recent convention of the some sound Ear.firuhrly as it relates to the ma eting of motor cars. He pointed out a clear-cut, defipite program looking to a cordail relationship between pub- lic and manufacturer, a relationship | founded on perfect trust on the part of the buying public, a trust that has its inspiration in fair dealing and d cency on the part of the manufac- turer. The difference between the function of advertising and the function of salemanship was clearly defined in Mr, Coburn’s remarks. Advertising can create a desire for something you have to sell,” he said. “It can help build reputation for the company and the product which you represent—it can cause the public to regard favorably what you orfer them —and it can make the name and the merits of the product you eell uni- versally f; i has done: tha in the selling plan—except to m taining what it has accomplished. Apperson “Roadaplane” Arouses Much Interest One of the most singular evidences of the interest which was created all over the United States when the Ap- person Roadaplane was announced recently is shown in the visit made to the Apperson Brothers Automoblie company in Kokomo, by James Ken- nan, a manufacturer of Los Angeles, who was touring with his family from the Pacific to the Atlantic coast. Mr. Kennan deviated a distance of 200 miles from the route he originally intended taking in order that he might stop in Kokomo and satisfy his curi- osity concerning the Apperson Roada- plane. After a visit to the three Apperson phntu. which are working to capacity in an effort to keep up with order: Mr. Kennan and his family continue: their journei more than satisfied that they had taken the time to stop and inspect this new motor wonder. Touring Car Is Used o Move a Small House The sturdiness of Dodge Brothers cars was well emphasized at Lon Beach, Cal, recently, where an ordi- nary touring car was used to move a small house. The building was mounted on ordinary movers' appar- atus and the automobile towed it through the streets for a distance of nearly a mile and carried a full load of passengers at the same time. Eloguent. ‘Young Rawson had just had his first novel published. One morning he met an ao- quaintance of long standing and after greet- |n:-d'nn exchanged the budding author asked: “Nick, I value your opinion highly, par- ticularly because I know it is always a truthful one. Now I want you to tell me candidly just what do you think of my new book.™ Th lend was silent for & moment. Then “No, no, don't ask me, Rawson. Let us remain friends.”—New York Times. Batteries Often Unjustly Blamed Elmer Rosengren, manager of the Nebraska Storage Battery company of Omaha, says that batteries are often blamed unjustly. “In a very interesting booklet re- cently issued by the Willard company, the fact is brought out that a storage battery goes dead either because it has not been regularly filled with dis- tilled water or the owner lLas neglec- ted to keep it fully charged. “Once in a while a starved condi- tion of a battery may be due to poor enerator adjustment or to a material increase in the lamp load. If the gen- erator is unable to supply current to the battery as fast as ti 1s taken out, or if the owner does not run his car 11—A enough in the day time to give the generator a chance to restore the cur- rent used by night driving, his battery is bound to show the effect. This can be remedied, however, by a long charge at a low rate after testing the cells with a hydrometer to determine their specific gravity. The Nebraska Storage Battery company will make this test free of charge and will furnish a copy of the booklet, “Are You Starving Your Storage Battery.” Shoots Big Snake In Tree. Attracted by the twittering of a nest o. young birds at the top of a chestnut tree v the yard of the Chestnut Grove school, Dover, Pa., opposite his home, Willlam H. Willls went to the tree and saw a huge black snake making {ts way toward the nest. Obtaining his gun, he fired at the snake, killing ft tnstantly. It fell tq the ground and when atretched out measured more than seven fest in length.—Philadelphia Record. Built For— Hard Service ‘The service value of a tire is measured by the quality builtintoit. If you have never used them try EDERAL TIRES DO Made in 3 i Universally rims, quality and service. and Black Treads—all sizes popular for their Plain White Treads and for stand- exceptional Distributers Zwiebel Bros. 2818 Farnam St. Western Automobile Supply Co., 1920-22'Farnam St. IT'S A PACKARD The Packard Twin Six is the product of a company whose immense re- sources and facilities are focused in a steady effort toward improvement. Upon the character of its performance is pledged the Packard reputation for producing the highest possible type of motor vehicles. A dozen times a month some one cofhes into the showroom interested in the Briscoe because of the enthusiastic praise a friend has bestowed on it. Sometimes it is the striking beauty of the car; sometimes the economy or the comfort or sturdiness, or any one of a score of Briscoe features. But it emphasizes the fact that a Briscoe owner is a Briscoe booster—a motorist who realises that he has secured the best value in the market today. Below we give the names of a few Briscoe owners in town. Maybe some of them are friends of yours. Ask them what they think of their cars. In that way you'll get some real unprejudiced opinions that should be of value #0 you in making your own selection. In action it tells its own story. Farnam and }0th Streets Let us show you by demonstration why this car has become the recog- nized standard of motor car perfection. The *“1-25,” with any Open Body, 82750, {.0.b. Detrott The “1-85,” with any Open Body, 83150, . 0. b. Detroit ORR MOTOR SALES COMPANY FOUR - 24 Touring Car Roadster $625 FOUR - 38 Touring Car and s785 Roadster After you’ve seen-them, see us. » Briscoe Nebraska Car Co., A. 2429 Farnam St. Omaha, Neb. EIGHT - 38 Touring Car Roudster $985 KOPPENHAVER - Distributer Phone Douglas 100 Ask the man who owns one a0y