Omaha Daily Bee Newspaper, July 13, 1916, Page 4

THE OMAHA DAILY BEE A FOUNDED BY EDWARD ROSEWATER s VICTOR ROSEWATER, EDITOR ad 'n'.“g-m Bes, Circulation Department. | by draft, e s or postal order. Only 2-¢ent stamps f5 n !d'nllumnu. Personal checks, ‘CORRESPONDENCE. and editorial l‘.ou--nh'-:ou nl-tlnl to mn.t JUNE CIRCULATION { 87,957 Daily—Sunday 62,877 Dwight Williams, tion manager of The Bee s P A N T m’n?x&fi"’w‘x‘x’fiffin lation Manager. flmu:fiy' ;.n-uuu sworn to before me loaving the city temporaril have 'l-l!o -Il:i"u t.ho-. Al will be as often as requested. If you can’t keep entirely.cool, keep as cool as can, e—— The weather man, the farmer and the ice man tand in on a sure thing. ' Semagertyp— These hot days must have driven Mayor “Jim" b drinking ice cream sodas! — Besides other advantages of the system of peed fiies, the School Board can use the money advantage. | —— 4 | Disappointed wrestling match spectators ou ve asked for return checks good for the to fpeed trials, - —— . Right gew is the proper time to grasp the den tones of the query: “Don't you wish you re an ice man?” em—— Congress shows a desire to clos¢ up business d go home. In this respect Congress and pub- mflmept are in accord, i y — The entente allies are not saying a word, but “They are doing a powetful lot of sober thinking 1t the merchant submarine. SS———— The only thing needed yet for subsea perfec- on is a cuttle-fish equipment to shed an inky uid as a cover for a get-away. — There is no effect without cause. Thermome- s reached the highest altitude of the year at same time' the city commission. threw open the hot air lever. The assistance of the United States army, ich Carranza spurned a few weeks ago, i3 now ht by indirect means. The transition from ly to sense ln slow but sure. —— The preacher prohibition debaters seem -al- dy overheated. Unless they declare a truce til cooler antumn weather, they will be in dan- of exhausting. their vocabulary. Sm——— Statistics of some vetity ‘show, that a larger rcentage of Chicagoans patrohize the movie ows than the churches on Sunday. This is an- er way of saying that advertising pays. m—— Sixty: per cent of the Morehead vice presiden- ‘campaign fund is being returned. That ought make the contributors feel indifferent as ‘to hat the other forty per cent was spent for. E Se—— #! Although wholly unauthorized to speak for hem, for Commissioners Withnell and Hummell, indignantly protest against the reference to heir noses as “already pink, with power to act.” — A convention of amusement managets solemn- condemn the imposition of new taxes. If the airman will allow an amendment condemning Il taxes, the motion will go through with a unan- | ous whoop. i ———————— i It may be inferred from the reports that sho believes there is another fight in his sys- m. Other scrappers cherished like delusions and lered a rude awakening. But Mexican scrap- s defy precedent. A man-eating shark scare imperills the sum- prosperity of New Jersey beaches. As a Jerseyman, President Wlison should lose no ime in applying his preparedness system to the jiscatorial invaders, * People and Events A bumper crop of peanuts is assured for the jear and the joy of circus time rises in propor- A youngster of 12, at Greenwich, Conn., ched the interior of flolf ball with his teeth %o satisfy his curiosity. ¢ acid contents of the ell placed a vacant chair at his family fireside. ring the last six months orders for 2,144 tives were booked by the factories in this Most of the orders were from home ds, Japan and Russia being the only out- in the market for otive power, One Ollie Smith of Waukeska, Wis,, blew into o for a “time,” and proceeded to have his le lady barber” at Recrudescence of Pancho Villa, Mexican matters again take on a lively color by reason of the revival of Pancho Villa, whose resumption of activity affords Senor Carranza a splendid opportunity to show his mettle., A little vigorous pursuit of the outlaw and the punish- ment of some of his followers will be more elo- quent than many speeches by our peace-loving president. Order can not be restored in Mexico, nor safety established along the border, so long as this picturesque and nonchalant murderer is al- lowed to infest the region that seems to be under his domination. His personal pacification is es- sential to permanency of peace, but it can not be accomplished, unless more energetic measures than any so far adopted be set on foot for his subjugation, If we are not to war against the de facto government, we might be permitted to war with it, to the end that Villa be brought to book. : Em——— A Free Missouri River Bridge. The prospective replacement of the Union Pa- cific bridge has raised anew talk of a free bridge over the Missouri river at this point. The latest suggestion is that the discarded superstructure of the Union Pacific railway bridge be acquired to be converted into an open artery of travel between Omaha and Council Bluffs. With the desire for a free Missourisriver " o bridge everyone can sympathize although it may be open to question whether the transplanting of a secondhand railroad bridge will fulfill the ob- ject. The elements of cost, possible location, and expense of maintenance should all be known first, Unless the proposed bridge could be erected at a point to fit in with main thoroughfares on both sides of the river, it could not hold out even against a_pay bridge conveniently focated. The other possibility is also to be considered, namely of purchasing outright, for s lump sum, the toll privileges of the present bridge, con- trolled by the street railway company, and making it free for foot and vehicle passengers. This would accomplish the result much faster and perhaps at not much greater expense, than the cost of an- other structure, depending upon the amount of money that would be needed for approaches for a“bridge at another suitable place, All this is on the theory that we could readily secure co-operation for the purpose on both sides of the river, At any rate, a closer investigation and discussion of the subject can do much good and no harm, \ ; Democrats in Masquerade. THe spectacle of the democrats in congress posing as protectionists is one that should make the dead and gone saints of the party stir in their tombs. The new revenue bill that has just been put through the house is so full of republican ideas and principles that it can hardly be claimed as democratic in anything but name. It still re tains dome of the tincture of Bourbonism, but in the main is so progressive that a large number of the republicans could easily vote for it because of its endorsement of republican principles. Chief among the features of the bill in this regard is the revival of the tariff commission, originally provided for by the republicans and in full opera- ‘tion when the present administration came to power, and killed as one of its first acts. Protec- tive duties, calculated to encourage the devélop- ment of new industries, are also included. It must not be accepted that the democrats have taken up the principle of protection because of conviction, On the other hand, it is exclusively a matter of expediency with them. For two gen- erations they have denounced the protective tar- iff as the most iniquitous of all forms of legisla- tion, wherefore their belated resort to it is the more interesting as a confession that they have been wrong for fifty years at least. Their present revenue bill is an admission of the correctness of republican principles. Disaster, due to free trade -experiment, has compelled the dominant party to confess its blunder, and to give the coun- try at least a measure of sound government. The new revenue measure is also remarkable because of its wide departure from the provisions of the Underwood bill that was so fulsomely en- dorsed at the St. Louis convention, and which is praised in the platform as embodying the demo- cratic idea of a tariff measure. The democrats certainly are at sea. — Infantile Paralysis and Dirt. A The epidemic of infantile paralysis, that is causing such' consternation in the east, is the greatest of recent indictments against our com- munal inefficiency. The discase is peculiarly one of filthy conditions, and the precautions urged against it are to clean up. Its existence is proof of laxity somewhere. A cure is cagerly being sought, and princely rewards are being offered to the scientist who will produce the specific rem- edy to counteract the disease. A far more rational \proceeding would be to remove the cause, Cleanli- ness is possible, but only when sanitary regula« tions are strictly enforced. The elimination of yellow fever shows what may be done. Typhoid, typhus and similar fevers may be driven out in the same fashion. Americans should hang their heads when they remember that American doctors drove the typhus pestilence out of Serbia, but are unable to meet the onslaught of poliomyelitis or meningitis in our own land. The shame of our civilization is that our magnificent cities harbor pestholes In which deadly disease can breed and from which the germs go out to menace the homes. Omaha is not immune, but is as far be- hind in the matter of sanitary regtilation as any of its sisters, and the people only are to blame. e — Call of the Harvest Fields. No need to complain of unemployment exists in Nebraska these days. Instead, the state is a buzzing hive of industry from one end to the other, and the old cry is heard: “The harvest is ripe, but the harvesters are few.” Great bil- lows of ripened grain wave in the sunlight, and await the reaper, The call for help is general, coming from all over the state, and wages were never 8o high as at present. It is not Nebraska alone, but the whole grain belt finds urgent need for men. Labor-saving machinery is plentiful on the farms, but men are still needed. Reports from ' the “harvest in this section are coming in with glowing accounts of the yield, making sure a coa- tination of the growth that has astonished visit- ors. The call of the harvest fields is the pacan of prosperity, and under its inspiration the indus- trious, thrifty citizens of Nebraska are marching ““" to greater wealth and more worthy achieveéments, SE—————— ‘We were going to suggest the re-location of that hideous Welcome Arch at Fifteenth and Far- nam, but after,that handsome indorsement of our wverdict that it is “unsightly,” we second the mo- tion for planting it on the approach to the Tenth street viaduct, THE BEE: OMAHA, THURSDAY, JULY 13, 1916. Thought Nugget for the Day. A man must be one of two things, either a reed, shaken by the wind, or a wind to shake the reeds—T. W. Handford. One Year Ago Today in the¢ War. New German offensive developed in the direc- tion of Riga. Germans penetrated French lines by great at- tack west of Verdun. : Ttalian advance on coast toward Trieste con- tinued, with effective aid of heavy guns, Lord Lansdowne announced that British army in France and Belgium numbered upward of 400,000 men, This Day in Omaha Thirty Years Ago. At 'a meeting of the Exposition Building asso- ciation plans were discussed for an exposition in Omaha guring fair week. Max Meyer was elected chairman, J. T. Clarke, secretary, and G. W, Lininger was elected to act as superintendent of the exposition. J. B. Foster of Boise City is in Omaha for the first time since 1853, when he, with a party of 150 emigrants, camped at South Omaha creek, now. the_site of Paxton and Gallagher's building. Guy Brown, clerk of the supreme court, is tak- ing & year's vacation, and is visiting Lake Supe- rior_and other points of interest. [ Dr. Mercer and his sons, George and Nelson, have gone to Spirit lake. The residents of Orchard hill and Walnut hill are making an effort to be taken into the city in order to do away with the saloons in those parts by m-kin,fithem pay $1,000 a year license. The office of the Western Horse and Cattle Insurance company has been removed to 1005 Farnam over Peycke Bros. Commission store. G. W. Llnlnrr, J. A, Wakefield and Major D, H. Wheeler will leave on Friday for Chicago and Milwaukee to take notes on the expositions in those cities 80 as to enable the local project to be carried out. Today In History. 1787—Con1lreu by ordinance, provided a gov- ernment for the Northwest Territory, embracing the present states of Michigan, Ohio, Illinois, Wisconsin Indiana. 1816—Hiram Todd Dewey, who established the first vineyard in what is now the great grape- Eowlnz belt along the southern shore of Lake rie, born in Poultney, Vt. 1837—Queen Victoria first took up her resi- dence in Buckingham palace. 1841—A treaty for the settlement of the east- . ern question, involving the differences between the sultan of Turkey and the pacha of Egypt, was signed at London by the representatives of the European powers. 1859—Benito Juarez, president of Mexico, or- dered a confiscation of the property of the church. 1863—Beginning of the draft riots in New York Cit% 1866—The Empress Carlotta departed from Mexico for France to seek further aid from Na- poleon. 1877—The Russians, under Gourko, crossed the B ion of Alexandria, E —European portion of exandria, Egypt, entirely destroyed }:‘_y an Arab mob. 1 ohn C. Fremont, famous soldier, ex- plorer and first retubllcnn candidate for president, died in New York City. Born at Savannah, Ga., Jln\ur{_ll, 1813, 1898—Admiral Cervera and ufimred Spanish prisoners arrived at Portamouth, N. H. '« This Is the Day We Celebrate. Dr. H. W. Allwine, the dentist, was born July 13, 1885, at Glinlburg, Pa. He graduated from Maryland university and was for two years teach- er in the Omaha Dental college. W. C. Langdon, veterinarian, is 64, He was born at Mt. Pleasant, N. J., and was located at Fargo, N. D,, before coming to Omaha, t. Hon. Walter Hume Long, the British cabinet member who is given chief credit for gemng the conscription bill through Parliament, orn at Bath, sixty-two years ago today. Mary E. Woolley, firuident of Mt. Holyoke college, born at South Norwalk, Conn,, fifty-three years ago today. Dr. William J. Tucker, president emeritus of Dartmouth cdllege, born at Griswold, Conn., |seventy-seven years ago today. . Rear Admiral Samuel P, Comly, U. S. N,, re- tired, born at Woodbury, N. J,, sixty-seven years ago toda&. Dr. George Leslie Omwake, president of Ursinus college, born at Greencastle, Pa., forty- five years ago today. Where They All Are Now. . Charles Logasa, formerly in the city engincer- ing department and later with the government service in Panama, is now in Washington with the geological survey, Department of Agriculture. John M. Kinney, a son of Omaha and gradu- ate of the McKeen Motor shops, is supervisor of the motor cars of the Southern Pacific system, with hudfiuarteu at Sacramento, Cal. Edmund Burke, formerly an accountant of the Union Pacific shops at Omaha, is now at the head of the purchasing department of the Southern Pacific railroad at San Francisco. William R. Mansfield, formerly immigration inspector here, is now filling the same position in Deliver. » . Ketby. & y ames elby, formerly general attorney of the Burlington at Omaha, is gracing the l{gll profession of Los Angeles. Kate M. Ball, supervisor .of drawing in the public schools “some few years ago,” is now serv- ing in a similar cnRacity in San Francisco, Rev. George A, Beecher, formerly dean of Trinity cathedral, is now bishop of western Ne- braskd and chaplain of the Fifth regiment, Ne- braska National Guard. Timely Jottings and Reminders. . Secretary of War Baker is scheduled to de- liver the opening address before the All-South Christian Endeavor convention in Atlanta today. More than 100 officers and men of the Missouri Naval Reserve are to leave St. Louis today for Philadelphia, preparatory to starting on a practice cruise on the battleship Rhodg Island. Burlington, Vt,, is to entertain the forty-fourth annual meeting of the Society of the Army of the Potomac during the two days beginning today. The annual summer maneuvers of the Coast Amllerr are to begin in Boston harbor today, and will be continued until July 29. The official seed lnnllyhn u( the various states are to gather at the Coliege of Agriculture of the University of Minnesota today for the annual meeting of their national association. The seventh annual convention of the Montana State Automobile and Roads association will meet at Anaconda today for a session of three days. g Storyette of the Day. At an art exhibit attended by the members of the gmart set, young Peterson, an embryo artist, was lo about the room, listening to the various 8. Standing in front of one of his own pictures were nn:l.d:\m women. One young woman, ‘who was the picture ardently, suddenly “OB1 11 X only Inew th onl 'w the artist who did this!" “Pardon me,” said Peterson, stepping forward, with great delight at the evident prospect of being taken ugbs the social set. “I am the artist.” "Ah_“ u_crk':l. with a particularly Wiflll:fl smi en, in that case, won't please t: me“:‘ce name of the dressmaker 'y:: made that perfectly stunning frock your model wore?"—New York Times. . The Pees LeSfer, Straight Talk for Texas. * Kimball, Neb., July 11.—To the Editor of The Bee: In your yesterday's editorial items appeared the following: “It nothing more important taxes the energy of the Grand Army on the Mexloan border, a few theaves of glory might be plucked by discovering the whereabouts of it lh; :l:x:\:nnc‘o'l‘\frulncd whether the editorial writer who penned the above desired to oast a slur upon the Texas Rangers or merely wanted to be funny. Let that be as it may, 1, having spent six years in south Texas, not too far removed from the border to be- come familiar with conditions there and scroas the line during the last foyr years, and being more familiar with senti-* ment than any writer or other person can be residing more than a thousand \way, cannot let the article pass un- No state in the union can honestly boast greater loyalty to the national government than can Texas, and very few can feel or are capable of feeling greater patriotigm. This patriotism may be les iberate In that of many states and pe s more of the “fire brand” or in flammable sort, but it is none the less loyal, and rash indeedl would be the man who would eall into question this loyalty in presence of the average Texan. Texans have reasons for what they feel greater than the people of any other state. To credit this statement one must be some- thing of & student of Texas history and fa- miliar with what Texas statehood, under present conditions, has meant to those people who have gone before and who not only paved the way, but fought the battles that were absolutely necessary to thelr such statehood and their existence. y to know what they en- dured, how they fought against grea} odds to free themselves and their country from the Mexican yoke, how their brave men were massacred and how they finally triumphed, in order to appreciate the feelings of those And the Texans of today are “The sons of sires who conquered there, with arm to strike and soul to dare, as quick, as far, as they.” To them the cry ‘‘Remember the Alamo” mekns much. It is & ery that Mexicans fear as they fear no other. “Re- member the Alamo, remember Ban Jacinto” would ring throughout all Mexico if the ban of red tape was lifted and the strings eut permitting Texas Rangers to enter with & free hand. Texans do not forget the Alamo massatre, where the brave Crockett and his equally brave comrades so vallantly fought against the treacher ts of the more tregcher- ous Santa Anna. : Then, you ask, why do we not hear from these Texas Rangers at this time. The ans. wer is simple, Texans are not Mexican herders. They do not relish border guarding with little or no prospect of getting into action. They know what life along the Rio Grande means during the hot summer sea- son. « Nowhere in the unfon is publie nestiment less in harmony with the policy of the ad- ministration at Washington than in Texas. This Is because they know Mexico and Mexieans better than they are known else- where. Texans are not for peace today, war tomorrow morning and pesce again in the afternoon, unless there are’real reasons for it. When Governor Colquitt asked per- mission to send T Rangers to to protect Texas oitizens and Texas the almost unanimous sentiment of Texans was that he was right. They wgre ready to furnish the men for such protection, and there is not a citisen in Texas but believes that protection would have been adaquate. Texas Rangers are not of a nature to sit and wait until one cheek is slapped and then turn the other. They are not of a na- ture to turn their backs after they have been fired upon from both front and rear from ambush. Mexican conditions are made materially worse, I am confident, by the chameleon pol- icy of the Wilson administration. There is no lack of patriotism among the people of Texas. This will be shown conclusively if the time comes when the Rangers or others are needed for*sctual service. But Texans are also sensitive. Having once offered their services to the government for the very service for which traops are now being en- listed, and having had those services re- fused “without thanks,” a real need must be evident before they again come forward to risk a second hamiliation. Another/ a in the editorial columns of The Bee, says: “It 18 up to Texas and adjoining states to show visitors that their summer resort claims are not based on hot air.” From experience, 1 know there are parts of Texas unsurpassed as & pleasant place for a home, summer or winter. These places are on or near the water. Unfortunately the troops being sent to guard the border will not benefit from the gulf breeses, but the most of them are going into a hot, dry region where they must suffer more or less from heat and dust. Fortunately there will be no malaria or other unhealthy conditions evch as were found at Vera Crus by the boys who were sent down to teach the Greasers respect for our flag. Possibly some may recall this little incident, and how several Mexicans and & few of our own boys were sagriiced. Also how this government eol- lected customs foy & while and came away without getting the salute or, so far as is evident to one outside the administration teepe, in any way bettering the conditions of the Nexicans or our relations with them. A. F. ENOS. WHAT WOMEN ARE DOING. Three hundred women are undergoing military drill in & eamp near Monticello, N. Y. The location, near a lake, is ideal, and the women say they are “having a lovely time.” Mrs. William K. Vanderbilt of New York hes offered to equip and maintain a fleld hospital for an army, brigade, to be officered by surgeons who have had experience with the allies. Mrs. Charles Walsh, a well-known literary woman of Philadelphia, iy making plans for uniting all the Catholic women of that ecity in a club for educational, charitable and social work, which is to be a permanent or- ganisation, It will be called the Catholic Women's Club of Pennsylvania. Miss Marle Peary, daughter of Admiral and Mrs. Robert Peary, wishes to be an aviatress, and while she is spending the sum- mer on the Maine coast, is learning all she can about the art. Her father is also very much interested in it, and has inspired his daughter to want to learn to fiy. A New York Women's Military Commit- tee of the National Special Aid society was organized the other day in New York. Mrs. Whitman, wife of the governor, is honorary state chairman, and Mrs. Mitohell, wife of the mayor, is honorary chairman of the city committee. Mre. Richard Derby ,daughter of Theodore Roosevelt, is a member of the committee. WHAT CITIES ARE DOING. Redlands, Cal., is the only American city boasting of a salaried fly-catcher. Portland, Ore., is raising & 'half million- dollar fund to attract manufacto: Seattle derived a revenue of o $10,000 last year from ite public golf course. Los Angeles has the largest area—337.92 square miles—of any city of the country. New Orleans has taken the first steps toward the establishment of a szoological garden. The mayor of Milwaukee has appointed a commission to encourage yard and house- front beautification. Eastport, Me, has returned to standard time, after a two weeks' trial of the “day- light'saving” system. MIRTHFUL REMARKS. Bridges—I wonder how Henpeck ocame to buy aa auto. Do you know? Rivers—Yes. He sald he thought maybe his wife wouldn't be so free to find fault with him after she saw how much trouble he was having with his car.—Life. Mr. Rounder (at police station)—Can I see the burglar who wi rrested for breaking into my house last 7 Chief (hesitating!: ‘Well, T don’t know. ‘What do you want to him about? Rounder—Oh, there's nothing secret about it. I just want to find out how he man- aged to get into the house without waking my wife—Boston Transcript. “It seems to me I've meen your face somewhere else.’ “1 shouldn't wonder. This {sn't the first time I've taken it out.”—Detroit Free Press. DEAR MR.KABIBBLE, HOW LONG SHOULD X KEEP NN MARRIAGE A SECRET? — MEVER MENDEL. e TILL THERES A CALL the citizen who always wants his complaint worry you?" I'm wondering whether he doesn't omething for saving wear and tear larm clock.”—Washington Star. of it. “‘Does N s Gadder reminds me of & phono- . record; ‘she goes around talking." “She may be like a record, but sl llke the phonograph, for that rund itself down while she runs down other people.” —Boston Transcript. not Evangeline, from Vassar, was home for the holidays. Late one afternoon she came in during a downpour of rain.” ‘‘Evangeline,” sald her mother, "‘were you out in all that rain?" “No, mother,” sald Evangeline, “I was merely in that portion of the rain that de- f e’e 'l' It Many | tested scended In my immediate vicinity"—New York Times. A woman who had some knowledge of base ball took a friend to & chnm?lomhlv tost. “Els:'l that fine?" sald the first. “‘We have an on every base. > -r'“wny, that's nothing," sald the friend| “g0 have they."—Everybody's. “Mrs. Distangay, the soclety, leader, ha( started a model dalry on her country es- tate.” “I suppose, then, cream of the trade. he expeots to get the '—Baltimore American Job Seeker (entering ofl}re unl:lallnced)— Is there an opening here for me? Chlef Clerk—Yes, sir, right behind you.— Nebraska Awgwan. “I made a hole in five strokes this morn- Ing,” announced the new golfer tris m| tly. e ’;t‘ral:'uyno(hlnt." sald the other golfer, who was even newer, 1 invariably make a Hole with every stroke. I can never hit the ¥ound in the same place twice."—Boston ‘ranscript. PERSERVERANCE. Philadelphia Inquirer, A swallow in the spring Came to our granary, and 'neath the eaves Essayed to make a nest, and there did bring Wet earth and straw and leaves. Day after day she tolled With patient art, but ere her work was crowned, Some sad mishap the tiny fabric spolled, ‘And dashed it to the ground. She found in ruin wrought, But, not cast down, forth from the place she flew, And with her mate fresh earth and grasses b ' rought And built her nest anew. (But scracely had she placed The last eoft feather on Its ample floor, When wicked hand, or ohande, again lai waste . And wrought the ruin o'er But atill her heart she kept, And tolled again—and last night, hearing calls, I looked—-and lo! three swallows slept Within the earth-madé walls. What truth is here, O man! Hath hope been smitten in Its early dawn? Have clouds o'ercast thy purpose, frust or plan? Have faith, and struggle on! In Our Home | a_ grocer who sells and has | all the various leading brands of evaporated milk will tell you — | “T®is is the milk we use in our home, and | we've tried them all.” On breakfast food, in coffee, for desserts, in cook m;!or any use to which you would put botge | or cream, there is none superior to Cottage MIL Sterilized Unsweetened Cottage Milk is pure, rich mik with some of the moisture removed by evaporation. Nothing is added, It's just the richest, creamiest, freshest, most delicious cows’ milk obtainable. . | Cottage Milk cannot be or for cooking. It is the nounced cooked taste. you of its superiority, assed for table use without that pro- can will convince For economy’s sake, for purity’s sake, for satisfaction's sake, try a can of Cottage Milk. Your grocer has it, and he recom- mends it. AMERICAN MILK COMPANY ! Chicago ~ ; || M1 LK - S— — Sc and 10c a can (] " I ["'WYou are safe when you buy a standard * Dentifrice like—- Drlyon's PERFECT Dental Cream A Standard Ethical Dentifrice Send 2c stamp today for a generous trial pack- age of either Dr. Lyon's Perfect Dental Cream or Tooth Powder, L W. Lyon & Sons, Inc, 577 W. 27th St., New York City W J SwoBODA RETAIL DEALER PHONE DOUGLAS 222. OMAHA NEB Persistence is the cardinal vir- tue in advertising; no matter how goodadvertising may be in other respects, it must be run frequently and constant-: ly to be really successful.