Omaha Daily Bee Newspaper, June 11, 1916, Page 11

35 FREEP o psssinun HOTOR MAKES THE * WORTH OF AN AUTO W. L Killy Explains Why So Much Reliance May Be Placed on Saxon. HOLDS FIRM AGAINST WEAR “Every part of a motor car is im- portant, but for theory’s sake I will answer the question of what is the most important part of an automo- bile,” said W. L. Killy, manager of the Noyes-Killy Motor company, lo- cal representative of the Saxon Mo- | tor Car company, of Detroit, Mich., when' he was asked' to name the part of a car that is of the greatest in- terest to the prospective motor car buyer. “It's the mofor that makes the wheels go round,” he continued. “What would the motor car be with- out the motor? And the endurance and power of the engine has the same relation to the life of an automo- bile that the human heart has to the life of the body. If there is a strong heart in a weak body, the body props give way and the heart ceases to function, because there is no fun;e to support its action. And that's the same way with the motor. It needs a strong frame to suppport it and it needs a light frame to give it power. Busy Gemg Them. “These are two of the many good points of the new series Saxon ‘Six,’ which is keeping me busy these days gmnl sufficient numbers to supply e customers. The Saxon ‘Six’ mo- tor is a mighty affair from point of gmn—yet it isn’t heavy and cum- ersome, It's like a high developed and perfect human heart, whose de- licate mechanism and power flow has never been equalled by man-made machinery. It has been approached in the Saxon motor. There's a steady flow of power on a low gasoline con- lm{zf.fi?n and a silence and perfect co- atg ation of power development. In the Saxon Six there is also a frame of lasting durability. It isn’t a heavy car, as you know or ought to, but it has the toughness that comes from expert workmanship and high grade materials which cannot be off- set by the weight that can be added at the expense of the other points: Holds Against Wear. . “And while we are talking of the anatomy of the motor car, the staunch, well-knit frame of an auto- mobile is as superior against the damages and breaks of road wear as the wiry man is against the ravages of disease and bone breaks compared to the heavy, powerful, big-boned man. The wiry fellow is what the army wants, because he doesn’t wear out. Maybe the big man looks bet- ter on dress parade, but he falls first under the rigors of a campaign. 'Give me the same in an automo- bile. Give me a light, flexible car, built with a view to power and low upkeep "cost and constructed in a fashion that makes it have the stam- ina to stand up under heavy travel and against the difficulties of rough roads. I would not trade it for the heavier, bulkier car.” Turn old furniture, household goods and clothing into cash with a Bee Want Ad. . R T PO R AR Federal Rubber Company Takes an 0ld Corporation The latest and most important de- velopment in the pneumatic tiré and mechanical rubber goods industry is the recent incorporation of the Fed- eral Rubber company, a Massachu- setts corporation, capitalized at $10,- 000,000, and which has acquired the | | property and business of the Fed- eral Rubber Manufacturing company, located at Cudahy, Wis., well known nationally as manufacturers of Fed- eral tires and a complete line of me- chanical rubber goods. The policy of the new company as announced by Mr. H. T. Dunn, president, is to be one of general ex- pansion in the production and sell- ing departments of the business. To this end several new buildings are| to be added to the present large Fed-| eral plant and threugh a most at-| tractive selling propgsition the pres-| ent heavy demand for Federal prod-| ucts will be augmented to a volume commensurate with its capitaliza- tion and the increased production of the plant. Contracts for three of these new buildings have already been let and the work will be pushed to comple-| tion as fast as possible. This will give the company approximately twelve acres of floor space, and in- crease its present output of automo- bile casings and tubes, motorcycle and bicycle tires, mechanical rubber goods, horse shoe pads, rubber heels and soles, approximately 50 per cent. These products will be marketed through leading jobbers and distrib- utors under an exceptionally attrac- tive selling arrangement, supported by forceful and effective advertising and sales campaigns in support of Federal distributors. In addition to the line of Federal rugged and plain white tread tires, the company is now placing on the market a line ofsblack tread tires of attractive design and exceptional quality in “Trafik” (non-skid) and plain tread types, which it is antici- pated will meet with the same popu- lar favor and indorsement as the Federal™“rugged” and plain tread white tires. Al I THE OMAHA Rezord Order of Maxwell Autos Is Placed by Francis Telegraphic word was received from C. ]J. Brokaw, Omaha repre- sentative for the Maxwell factory, to the effect that C. W. Francis of the C. W. Francis Auto company, had placed one of the largest orders re- corded by any local Maxwell dealer. The'order, according to Brokaw, is for 1,500 Maxwell cars for the 191. season. Francis is confident that he can place 2,000 Maxwells in his terri- tory during the next season. Francis has made a very creditable showing in his territory during the past scason and is rated by the Max- well factory as one of their largest distributers. s The Omaha territory is one of the three big distribution centers for the Maxwell Motor company and has jumped to this position in a compara- tively short time. The Maxwell co-operative systems and broad policies are winning many dealers and consumers on a permanent basis. According to Francis, one of the broadest policies is that of adver- tising. He claims that hardly an auto- mobile prospect which his salesmen work on is not familiar with the Max- well before they get in touch with him. Macauley is to Be President of the Packard Company Alvan Macauley, Packard vice pres- ident and general manager, will be made president of the company. This well merited recognition of Mr. Ma- cauley’s successful handling of the company’s business will be conferred by the board of directors at the re- quest of President Hem'iy;i BMloyA At the age of 44 years Mr. Macauley thus becomes sponsor for 12,000 work- men and the custodian of a propejty investment of $30,000,000. y Mr. Joy will continue to devote his tireless energy to Packard affairs and in the capacity of ehairman of the board he will remain the chief guiding Hupmobile Plans Big Things Here According to C. F. O'Hara, factory representative of the Hupmobile company of Nebraska, who has been here during the last week, the fac- tory is planuing in a big way for the Omaha territory. O'Hara is of the same, opinion as many factory repre- sentatives that Omaha ranks third as a distributing center for automo- biles compared with other distribut- ing centers in the United States. MANY AUTO DEALERS VISIT THE REO FACTORY “Two hundred and one Reo dealers and buyers came to the factory at Lansing in one week and drove their cars away,” says R. C. Rueschaw. “Fifteen to twenty dealers a day is the average, and most of them, of course, come from our own state, Michigan. Nor does the shortage of railway cars alone account for this. Many dealers, and especially buyers, derive a good deal of pleasure and sat- ‘isfaction in driving their own car right from the factory to their home.” spirit of the institution, which is a monument to his genius, Thirteen years ago Mr. Joy removed the Pack- and enterprise to Detrdit from War- ren, O., where it was foutded in 1899. His action is considered by many to have been one of the most potent fac- tors in establishing Detroit as the au- tomobile center of the United States. Overland Common Stock Quartered Sanction has just been secured from the state of Ohio and the New York Stock exchange to reduce the par value of each share of common cap- ital stock of the Willys-Overland company of Toledo, O., from $100 to $25 a share. This change has been made in order to create a wider mar- ket and more general distribution of the stock of the giant automabile in- dustry, which has proved one of the most popular investments on the mar- ket in recent years. The Willys-Overland stock, which has been steadily advancing during the last six momfis, reached its high- est point during the last week, when it climbed to 27634. THE SEASON'S BEST OFFERING Simplicity, Distinction, Luxury, Speed A Car That Will Inspire You With the Pride of Ownership Anywhere, in Any Company Distinctively a car which your wife will find as much pleasure as yourself in driving. A high class classic car at an initial cost well within the means of every automobile buyer, requiring a minimum of up-keep that will afford a most agreeable surprise to motor enthusiasts accustomed to think of this item as prohibitive. A demonstration will convince you that the Dixie Touring Model is the ideal family car driver and passenger. It has the roominess and convenience of arrangement that is so essential to the It has the grace of line, beauty of finish and quiet refinement of appointment that satisfies the most fastidious taste. It has a simplicity of control that can be readily understood and operated with per- fect safety by the younger members of your family. And it has that quiet, steady flow of power, that quick pick-up and get away into speed that thrills.every red-blooded man, woman and child. flexible and positive to the merest touch of throttle or accelerator. Power that is smooth, Power that will throttle down to an ‘easy walk or jump into a stretch of road at—better than forty miles per hour if you want it—and the easiest riding you ever had. ) The Dixie Car is classed by the judges of Motordom as “Distinctively the season’s best offering.” We desire representatives in every county and are ready to write contracts with dealers for territory. This is your opportunity. W. S. BARKER, ) Distributo} for Nebraska, Western Iowa and So. Dakota, 2107 Farnam Street, Omabha, Nebrylu. SUNDAY BEK: JUNE Efficient Motor In Light Chassis Solves (Gas Puzzle That an efficient motor in a light well designed chassis is the most ob- vious solution to the gasoline question has been the unshaken belief of W. O. Allen, general manager of the Allen Motor company., Throughout the country various record runs have been made in Allen motor cars to prove this contention and results, very satis- fying to the car owner, have been ob- tained. The most recent tests recorded were made in and about Washington, D. C, by the Allen represedtatives in that city. every effort was made to have the test cover general driving conditions. Drives of varying length were made daily for a week, the second and third days being rainy. All kinds of roads were encountered and, to make the test fair, a rich mixture was used and frequent stops made, just as the aver- age owner would use his car, not as the average test run is made. Records show the following mileage traveled by days: 34.8, 37.9, 33.7, 8.9, 37.5, 37.7 and 33.6, a total of 323.1 miles during the week. The total gasoline used amounted to fourteen and five- eights gallons, an average of over twenty-two miles per gallon. Only one quart of oil was used. Such records, made under conditions that are very fair to the prospective owner, are accounted for in the use of a motor of four cylinders, properly designed, and lightness in weight, the Allen touring car weighin? only 2,300 pounds, which is unusual for a car of this size. Big 8ix Cole Is Soon to Be Here During a recent visit of one of the Cole officials, Lou Traynor placed an order for one of the big Cole six jobs. Thisimodel, according to Tray- nor, is one of the pets of the Cole Motor Car comrany. “A great deal of time has been spent during the past two years in perfecting this model,” says Traynor, “and I am positive that it will be a popular car here.” 11, Giant's Despair Is No Terror for the Stufig‘t&ker Cars A new chapter in automobile hill climbing feats was written when a Studebaker Six climbed the famous Giant's Despair mountain, near Wilkes-Barre, Pa,, recently, and made the entire ascent in high gear. Giant's Despair is known as one of the steepest mountains up which a road runs, and has vong 1916. it, even in low gear. Some cars have gear, and others have endeavored without success to make the grade “in A stock car was used and | high. igh. The climb of the Studebaker Six was arranged following a discussion of power and hill climbing ability, and was witnessed by a party of news- aper men were were named to of- iciate as observers. The car wormed its way up the long, twisting grade, apparently without effort. During the several supreme tests on the trip, | there was always enough ! reserve power, so that it never became neces- cary to shift the gear shift levers out of high speed. Beating Gasoline Bill the Thing The York gas saver people have solved this problem , according to their representative, who this week located in Omaha. According to the York representa- tive the device which they are mar- keting will make a very material sav- inq in the gasoline bill, “It is not a new principle, but a new, perfection,” says the distributer. The device is attached to the mani- fold just above the carbuertor: As the mixture is on the way to the en- gine this device shoots a draft of ai at right angles to the flow of mixture, this breaking up the particles. The principle of this invention is an old one, but has not been practical until now, owing to the inaEility to regulate the air blast. he York gas saver is automatic in action. It opens and closes in ac- cordance with the varying speeds of the motor. urnished a | test for any car endeavoring to climb | gone to the summit in intermediate | tINGVE I W"!%fi,’uffiml QU !R‘H%NLI‘%ER i iy i‘) ! T will lml: e (([11)- | i il ) Time! Time has demonstrated that a spade of a certain width digs easier and faster—with greater efficiency Scoop-shovels in gardens are of little service. And a crowbar for spading is a worthless tool. The one is too wide—the other too narrow. The right medium is the efficient spade. practical and scientific Experience—the best of motor experience—has made convinc- ing the logic of the Twin Six. We have put two power- producing factors where there was only one before. In reducing the size of the cylinders by half, and multiply- ing their number by two, we have developed a better bal- anced, more powerful, lighter, sprightlier motor. And we have reached the point—the point of the greatest motor efficiency. More cylinders would be use- less. Fewer would not give maximum service. That’s why the Twin Six has been the greatest Packard suc- cess—time-tested by six thou- sand delighted users—your logi- cal car—now. Prices $2750— $3150, upward —f£. 0. b. Detroit. Orr Motor Sales Company, 40th -and Farnam Streets. . Ask the man who owns one 2 SS ‘»']ulll!l T il 2 iy |....,1|n.,| 'mllpuul‘iuu"m““ .ll'BEARJ | b I “I N Ga il me I Il’ ! iy NG§ { T il