Omaha Daily Bee Newspaper, June 4, 1916, Page 16

— = e 16—A JUNE 4, 1916. KING SETS ANOTHER THE OMAHA SUNDAY BEE: fact that more and Winners in Recent Big Reliability Run Maxwell Man Sees 13 HIGH GRADE RECORD “Eight” Touring Car Makes 544- * Mile Test Through the New England States. SALES MANAGER AT THE WHEEL R. 1, June For the| fortnight a| record | ca ¢ K 44-mile t igh New England, # in the | and push- | l-up gumbo mud | and n er severe umffi—‘ tion Like the 987 f gear run | over the Calif m tans from ] cisco und re tur eastern King had its gear shifting lever transmis- sion h g d; also the differ- ential housing to prevent any tam- pering with the gear ratio One of the 1 tures of the i ) the carry load, the | ghing 1,270 pounds, This is believed to be the first high | gear test taged where seven | full grown men were carried as pas sengers. passengers ever Leaving Providence ¢ the | morning with A, F. Just man- | ager | the Longle Sales | company, at the hee the party started northwest to Worcester It ig that had been wuutry, unloaded was a brand new | selected for the from a freight c day previou Mr. Justin started on his trip in the rain, despite urgent requests to post pone it for better weather The trip was without interest until the Leicester hill, a 20 per cent grade. The road was wet and slippery, but ustin sent the car over the grade, | aving to stop ncar the top, where another motor car was stalled. On teep grade he started the King on high gear and made the brink of the hill, Reaching the famous Jacob's Jadder, between Westficld and Pitts field, a five-mile pull of 9 and 10 per cent grade the King was taxed to prove its flexibility assertions Leaving Lenox the King found one of those nasty sharp grades ploughed up in « e of repair, While work men waited to be called to assist the King over the grade Jus have the gas was going nicely until he was 3 topped by an- other car in t e at the top of the hill Norkmen removed this car, and Justin brought the King over on the high gear, Reaching New York, Artemas Ward, jr., president of the King Mo- tor Car company, welcomed the crew and learncd of the tests to which Mr. Justin had put the King. The party reached 1 lence with 544 miles on the speedoniet A very satisfactory gasoline consumpticn was also re- corded as a result of the test. Free Tire Service Is Policy of Figk Rubber Company| Free tire service to all automobil ists is a policy of the Fisk Rubber company which tourists are finding particularly convenient this year, That company has opened direct branches in more than 100 cities, and in con- nection with all of them are free sery- ice departments Any motorist may have tires tested, inflated, dismounted and reassembled without charge, no matter what make of tires he uses. With the extension of their branches to practically every trade center in the country, the Fisk company is able to be of greater serv ice than would otherwise be possible Any automobilist who has estab lished credit in one branch may have goods delivered to him at any other and charged back to his home ac- count Many long distance tourists are finding this an additional con- venience The branch Farnam strec cially pr at Twenty-fourth and ts in this city is espe- ud of its service organiza- tion, and J. H. Lionberger, manager | of the branch, invites every autoist in this vicinity to make use of the free service here | Lee Anderson, commercial manager | v “let it| “This change is the passing of the One of the most gruelling and hard-_ fought motor-bike contests ever staged in this locality was run by the Omaha Motorcycle club from Omaha to Kansas City, Mo, and re-| turn last Sunday and Monday ’)n} the trip down all arrived at Kansas City with a perfect score, but on the return trip old Jupiter Pluvius played | havos ‘with jov. siding, for 3¢ rained| all Sunday night, and at 6 o'clock Monday a. m., the starting time for the return trip, it was still pouring, | NOTES PASSING OF THE YEARLY MODEL Commercial Manager of Hupp Forces Regards It as Important Change | in the Industry, POLICY OF MANY COMPANIES While automobile manufacturers have been busily engaged in getting in enough material to produce cars to meet the demand, one of the mosi im- portant changes which taken | place in the industry has been passed | has by almost unnoticed, according ln} of the Hupp Motor Car corporation yearly model, which has been so con fusing in the past “Yer after year there tempts to eliminate tl lleged year ly model. These efforts always failed Last January, however, several of the larger companies, following the lead of the Hupp corporation, decided to abandon this bad practice of the year ly type, such as the 1916, 1917 and l’{)lfl, and to designate the cars in model series. For instance, we | stated then that the existing r| would be known as the series “N” Hupmobile. This policy has proved | so practical that nearly every other [ company has adopted a similar plan “At this time last year newspapers | were flooded with various announce ments by motor car concerns of 1916 | models. This season there has been no announcement of this character, and few, if any, are in contemplation “President Drake of the Hupp cor poration announced ow policy at the | New York show, stating that the old plan was unfair to those who had al ready purchased cars; was confusing to the automobile buying public and unfair to the owner, dealer and man ufacturer alike | “We could see no reason why a few minor changes made to justify the an- | nouncement of a new yearly model, say a 1918 ear, should be allowed | through the mere change of model | name, to depreciate over night a pur | chaser's investment by 50 per cent | He said: ¢ been at | | | | | | | |MAY WAS BANNER MONTH OF JONES-OPPER COMPANY J. M. Opper of the | company reported that May was the [ concern’s banner month. The sales | records exceeded by far those | other month | The Reo and Jeffrey line | per claims, are gaining in p rity owing to their “conservative, tried out” policies. Jones-Opper of any 8] I | be at | gallon depend in part on the driver, | disconne when Otto Ramer embarked his Har- ley-Davidson onto a sea of mud. All the contestants who were even brave enough to undertake the return trip will have good reasons to remember the stretch between Kansas City and Leavenworth, Kas., for those plucky enough there at all were penalized many points for checking in late, while a majority of the con- testants decided that the only way hey could hope to ever reach Omaha L.u to go there on the train with their From to arrive machines in the express car, Mitchell Company Shows Buyers That It Wields Influence Over Owners, TESTS MADE IN CHICAGO Discussing the influence the ad- vanced price of gasoline is wielding over present automobile owners and yrospective buyers, L. A. Peil of the hurhvll Automobile company, Chi- cago, says: “It is unpractical and absolutely impossible at the present time, and with gasoline at its present high level price, to truthfully answer questions regarding fuel economy. “In the first place, it is our experl- ence, and we have been selling Mitch- ell cars in Chicago for fourteen years, arrd I believe it is the experi- ence of every other dealer, that no flat statement as to the miles per gal- lon obtainable from any one car can all accurate, The miles per the position he carries his spark lev- er, the conditions of the road, the grades and whether the trip be con- tinuous, one with frequent stops or through conjested traffic in the city with freguent stops. “For this reason, and realizing that the question of fuel consumption is a serious one, we have adopted a sure way of answering these ques- tions, which should leave no tlnll#)( in the minds of the prospective buyers, “We have two demonstrators on hand to which we have attached a special one-half gallon city sealer's gasoline tank mounted over the en- gine. When a customer asks us how many miles to the gallon of gaso- line we tell-him we. get 20.6 miles on the average country road and 17.2 in the city, but that this may vary, and we will be glad to show him what it will do for him. We let | him fill the auxiliary tank with two quarts of gasoline, then we take him out to a stretch of country road, t the main gas lead and connect up the two-quart auxiliary tank, let the inquirer take the wheel and speedometer reading and drive until the fuel is used up. “Then the operation is repeated in the city through conjested traffic un til the tank is again empty.” REASON FOR CALLING IT THE SQUEEGEE TIRE In calling the distinctive the Diamond tire the Diamond tire i not se h the word he ¢ tread on Squeegee Tread,” ertising man did dictionary for the ild find. He took the name from the Squeegee window , this is a piece m the end of a drawn over a wet JEFFERY FOUR Standard Seven-Passenger, $1005. | Big Field For U. 8. Products Ahroad On r Gene busines with s after the t been I agent a for the A copy a hec forwardae to the export t mer f the Maxwell company at De his territory, low-priced car that has a r for econor Hers are the winners In the t rel T'he change in condition 1 Liun se manag o follow the war will necessitate your n in the plcture are acturers getting into closer Miller, Otto Ramer, Victor Howes, Charley Howes and Ca with actual buyers to secure re i e of the T Mr. ( factor,” he adds icularly in Leavenworth to Omaha the | much better but it was no first three to arrive at Omaha were | he an increasing Otto Ramer, who came in just twer will be true pa ty-four minutes ahead of his schedule ¢ rk, cheap underwear and ho Charles Howes and his plucky little |siery, brushes and the cheap house wife arrived second, and Carl Peder- hold requirements formerly supplied solo machine, third. The [by Germany.’ Discussing the automible sitt going was | n ul general nese trade is to sen on a first two mention 1 had le-car at- tion tachments. These three riders were | with whjch Mr. Campbell has in all mounted on Harley-Davidson ma-| timate acquaintance, due to his long chines. The other riders to finish|connection with the Maxwell com at all were Herman Fisher, Ed Palm, | pany, he says Harry Stryker and Louis Vocek “Three, if not four, well-known for I manufacty § are automobiles contemplatin ufacturing of a yele concerns eign the man ree motorc cts are by the have plans ready campaigns, and the other departments.” BIG INCREASE RECORDED | war office presently British for vigorous export like is Diamond t} Squeegee bars of the do. One bafwipes away the moisture so that the next bar may get a firm | foothold on the pavement beneath, | thus making the Diamond tire perhaps the most effective nonskid tire on the true in market, You Will Get Tnstant Rellef. IN PANHARD OIL SALES | Dr. Bell's Pine-Tar-Honey soothes your e sough, allays inflamr cous and you breathe much better, 2be, All drugmists —Advertisement. tlon, loosens the mu-| An Increase of over 75 per cent on Panhard oil sales is reported by Sam ‘Frra)uu;m of the Powell Supply com- | - - - 1595 70 horsepower— Eight Cylinders Seven passenger Touring Car Aisleway between front seats 127-inch wheel base f. 0. b, factory e ——————————————————— (mflNl""wmmumumwmmmlmrt‘ i, ”""'"'""'“""""""”””"""""""""'.'mgmmamn iy lmmhmu'm.m.m.u..m.un""'" T R g Itall depends on | what kind of car you want to buy If you want a fad or a fancy——a car which will be history next year, the policy of the Thomas B. Jeffery Co. may not appeal to you. If on the other hand you want a beautiful car embodying no untried features, if you want a car which set a new standard of value in the Thousand Dollar Class, see The Reason and Reward of Success Success is measured solely by From a standing start to sixty the Jeffery { E sales. Automobile sales are the milesan hour, in less time than you e ————— o O RS e vemes . direct result of performance. can say it; for swiftness without S -y 32 o ' ; ] noise, rattle or vibration; for soft, B—— " e "W eather ‘vad o 51 ’rl\t‘r(‘lfll'c, the consistent, insist- smooth and Pk‘l'(u‘ll_\' balanced oper- ation; for real economy; for the last word in comfort and smartness—get a Cole Eaght. ent and increasing demand for the famous Cole Eight must be directly credited to its unapproachable per- formance. . It's the car of todav-—and the future. It's the automobile you wiant, llll!l chance of our ever catching up with immedte orders, There now scems to be Order vours now, TRAYNOR AUTOMOBILE COMPANY 2210 Farnam Street, Omaha, Neb Phone Douglas 5208 Cole M . In U. 8 A tor Car Company i JONES-OPPER (O, FALLA, NERRANK A N S NEBRA