Omaha Daily Bee Newspaper, June 4, 1916, Page 15

THE OMAHA SUNDAY BEE: JUNE 4 1916 15—A ENGLAND A GOOD AUTO MARKET Saxon London Dealer Says Ban on Importation Will Socn Be Lifted, BIG PIELD “AFTER THE WAR" Despite the ban on the importation England, an { automobiles nto recently economy war measure passed by Parliament, there 18 still a big field for American made mo- and there will be a bigger hostilities in tor cars, one after the haye ended This is the opinion of Cecil Lamb, itor for Saxon motor journeyed across Lon b ; cars, who recently ”‘I:‘:',\\l_r!vt to take a look at the home factory of Saxon cars, While Mr. Lamb admits that the h',z\s!a'n‘r' ban on automobiles has temporar bindergd the sale of American nu;l cars, he is very optimistic for ! future of motor cars bearing the Ma n America stamp of . I am going ahead advertising and visiting prospects just the same as ever,” said Mr. Lamb, “I do not be- lieve that the embargo will last very long, Lven if the war continues to drag out for another two years, 1 think the ban on American cars soon I be lifted, Then, there’s the ance of peace at any time, for no e can tell just when it will come I was fortunate in having a good Iy number of Saxon cars on hand when the embargo was put in force, and consequently 1 have not been arly inconvenienced by it | ve some cars to sell, and I i going . to try to scll them right g But in addition to that 1 am build on future business. American automobiles are popular. We ¢ found that very true in the case { 1l are many of ther 1o bu 15t [ f the Sax , and its depen ! « place for it in the English me 1 cannot be take from (SR ' fays Auto Plants CGreatest Asgets For Prevaredness “In its campaign of preparation Are thi will find that one of its greate ts lies in its motor car tactaries,” is the statement of A, G. Seiberling, general manager of the Haynes Automobile eompany. “The automobile plants on short e can work in at once on any plan of industrial preparedness. time that it would take an automobile plant, engaged in the manufacture of ple cars, to transform its output for war production would be com- paratively short, With co-operation now ‘on the part of the War depart- ment, there the change could not be accomplished as quickly ‘and efficiently as in the cases of m German factories at the outbreak of the European war. “The struggle of the last twenty months has shown that present day battles are largely fought with gaso- lne; Warfare makes-a erying need for strong, fast car. for carrying coms mandments and small bodies of troops. Motor cars for this kind of ser must be capable of standing the “jotting of rough, shell-ploughed roads and meet standards hitherto un- known for speed and stamina, The better made touring cars and road- sters could move to the front for im- mediate service in case of a present outbreak. If, however, the vital de- mand was for ordnance or heavy 1cks to transport food and ammu- the output of the pleasure car could be turped toward these ends on short notice,” Allen Company Shows Big Sale (ain In Twelve Months nit factories CADILLAC AGAIN LOWERS COVETED COAST RECORD " Al Average . s (e MIDDLE STATES TIRE CO T0O RETAIL PULLMAN CAR The | no good reason why | Europe | | | those f | One of the problems that has con fronted Overland dealers almost ev erywhere has been to convince skep- tics that the model 75, a four-cylinder machine, and the baby of the Over land line, unusually light in weight for such a large machine, has ample pull Ing power to negotiate the steepest of hills By way of settling this question for all time to come one Overland dealer accompanied by a number of pros- pective purchasers of model 75s, put one of these little cars to a stern test The hill 1s a very almost a 45 per straggly road over it was but an ex cuse The day the test was made the grass was also wet and the dirt soggy, making the performance all the rder steep one, being cent grade. The fiéport Bigr Demand for Eight-Cylinder That the demand for eight-cylinder automobiles this year will be even greater than predicted by the most optimisiic manufacturers of that par ticular t of car, is indicated by re ports received from dealers through |out the country. In many instances , ‘who during the early ar were filled with more these deale part of the | or less misgiving, because of the un ally large allotment of cars as ed to them for the 1916 tr are ready sending into their fa utomobiles and begging for pments on the second order peaking of the situaton in the wast, Lou Traynor, of the Traynor Automobile company, said: “Selling of the Cole Eight is no problem this year, Getting cars from the manu- facturer is another matter, however This being pract the opening of the spring season, we are able to make deliveries now, but it looks as if our allotment would have to be consid- crably increased o go all the way around “The:e need be no alarm felt by the man who will be satisfied with any old make of car, or even a good used car, as there will be plenty of sale. It is the purchaser who will be satisfied with nothing less than the latest in automobile de sign and improvements who ghould take immediate action, if he intends to get a machine of that description this year Girl Campaigns for Bigger Navy in a New Chalmers "Six” When Secretary of Navy Daniels informed Miss Marjorie Sterrett, 12 car-old Brooklyn school girl, that Incle Sam couldn’t use her contri- bution of 10 cents toward a bigger navy he started something. Metropolitan newspapers warmly elpuuat({).\lauone'a plan, with the re- sult that the New York Tribune alone holds $14,000 sent in by its subscribers for Marjorie's “bigger navy” fund. Other New York news- papers hold an addit $8,000, and Marjorie Sterrett funds have sprung up in all sections of the country To aid the mover t inaugurated automobile business i \ t »y herself, Marjorie has been trav ’ Hauls Filled Car Up Hillside After putting model 75 up to the top under its own power the dealer ordered it hooked up to a big seven. passenger six-cylinder Overland, with a heavy rope. An attempt was then made to pull the “six,” occupied by six heavy men, up the grade wit model 75. The photograph shows the feat under way Then to prove the efficiency of the braking system of the little mode! 75§ the machines were turned around With the; rope still in use the model 175 was chlled upon to hold back the six-cylinder machine with its big load, first with its foot and then with its hand brakes Owners of this big little car report they are getting 20 to 25 miles on a gallon of gasoline and as many as 1,000 miles on a gallon of lubricating oil L P R R R T A eling through the eastern states, in- teresting school children to the ex- tent of parting with a dime apiece. Marjorie travels in a 3400 R. P. M Chalmers “six,” and has her own chauffeur and “Blue Book."” Premiers Surprise Railbirds at the Last I'he showing made by the three Premier cars in the recent Memorial | gasoline classic at Indianapolis less of a surprise to speed enthusiasts over the country. Followers of automebile racing know that an experienced race man ager would build his motors, give them block tests and then: try the car 500 or so miles before putting it in a race, But the three Premiers were built with their motors in the chassis and were put on the Indianap- olis track a few hours later, It is therefore considered nothing short of |remarkable that Howdy Wilcox uld pilot his machine into seventh § more or place All three of the Premiers, new and stiff though they were, qualified at more than ninety miles an hour. They also were doing well in the race until two of them were forced out by cir- cumstance, Tow Rooney blew a tire, hit an oil spot at the same time and turned over, A bolt holding the oil | line to the reservoir on Gil Ander- son's car worked itself loose and fell off, with the result that the oil from the crank case escaped and a rear bearing froze from lack of lubrication, Wilcox kept right on going and landed in the money. The remarkable part about Wil- cox’s feat is that he drove the car from the factory to the track, a dis- tance of some five miles, Friday morning, qualified it and then went into the race, How such a green |car stood such a gruelling test is ample testimony for the reliability | of Premier motors. A. L. MEYER LOSES SET OF LEE PUNCTURE PROOF TIRES About ten days ago the machine belonging to A, L. Meyer was stolen and was missing for some time. Last week it was found out in the country nd in perfect condition, except that the four Lee puncture proof pneu- matic tires had been taken away. n had the car on its ved with a brand Constant circulation Assures perfect | lubrication I CRETS i A P v Use the Solf—Lubrictting Balring AT OF COURSE Hans P, Neble Will Take Over Apperson Branch in Omaha| Announcement has been made that Hans P. Neble will take over the Omaha Apperson branch, which con- trols the sales territory for western lowa, Nebraska and the Black Hills. J. H. De Jong will remain with the new organization as a factory rep resentative, in charge of the whole- sale end of the business. Joe G. Roberts, who until this change took place, was branch man- ager, will continue with the Apperson factory. His plans are not quite set- tled as yet, but in all probability he will have charge of one of the big eastern connections of the Apperson company Mr. Roberts left Saturday for Hackensack, Minn, where he and his family will spend a month fishing and vacationing at Ten-Mile lake Goodyear Issues New Booklet on Auto Truck Tires | The new booklet on “Goodyear mo- | tor truck tires,” now being issued to | the trade by the Goodyear Tire and Rubber company, is primarily a book let for truck owners, discussing the factors which are important in motor truck tires The recognized advantages of the different types, and the vial factors of low cost-per-mile, durability, low power consumption, simplicity, trac- tion grip, cushioning effect and mini- mum weight, all of which enter into the selection of motor truck tires, are freely discussed. The object of the booklet is to place before truck own ers, interestingly, the plain, simple facts about Goodyear truck tires, and to lead business men to give more | attention to a matter that may in-| volve hundreds of dollars yearly Bee Want Ads Produce Results Mid-Year Model 287 Cars in One J0SEPH'S COAi’ WAS THE | FIRST GREAT CLOTHING AD | Henry Nygaard, distributor of Dia mond tires, in talking of the new col- ored tires, said that when men first wore garn sheepskin nobody thought of coloring them long years of development why Joseph's coat of many colors was a novelty and rem best clothes adverti vas something new fancy, was talked about come down to us through the ages Or ever done ng It automobile elopment in 5 e s s $1900 ns perhaps the | brought It [nearly to the point where it wilt de- | fect color combinion 7 Passenger Touring 3 Passenger Roadster $1350 Luxurious Sedan Heretofore the efforts of the tire | manufacturers have been directed to- | ward utility, He did his best to make | his tires as wear-resisting, as puur»l turesproof and free from trouble as| possible. Tires were white or gray as | a matter of course. Nobody thought | ents back in the days of the | of making them any other color Now, however, the tire manufac- | Clothes were colored only after | turegr has reached a point in his prog- That's | resa/that is a step beyond mere util- | cause it was felt that red has always have | very methods pneumatic tire ity. His scientific the hit the popu- |liver the maximum of mileage possible and has | from rubber and fabric He now has | | time to make his tire handsome. All | more we find history repeat- [kinds of color combinations are in | ing itself as evidenced by the newest | evidence, and many more are on the d tires, | way. He couldn’t improve the tire, so | modern automobile mproved its looks at the new black tread red wall nond tire. The factosy says the black tread was not deliberately made black, but simply came black as the result of long search and experie ment for the wearless rubber, The side wall, howeyer, which is not called upon for such! strenuous work as the tread, was intentionally made red, be- been a most attractive color, and when eombined with black is a per. S0 your up-to-date Diamond tire is red and black. Its appearance is richly handsome. The new Diamonds com= plement in the highest degree the sub- dued but elegant finishings on the Will More Than coach s meet the rigorous requirements of farm service, and in addition give a riding luxury and tyle sur- passed by no foreign car, Noyes-Killy Motor Co. 2066-68 Farnam St., Oma $1325 £. 0. b. Racine With 26 Extra Features All 1916 Attractions Combined in One Car—Plus 26 Extra Features If you saw this Mid-Year Mitchell without knowing the facts, you would say that such a car at our price is impossible. For it undersells any other car of its size and power and grade. Then you might say — when you saw all the extras—that some- where we had skimped, So we have to tell you of John W. Bate to give you & right conception. We Have Saved 50% Years ago, John W. Bate, the effi- clency enginceer, was brought to this organization. As an efficiency genius he stands at the top in the metal-working lines. He has built here a model efficiency He has equipped it with thou- sands of time-saving machines.* Now it represents an investment of $5,000,000. plant. He has, in this way, cut our factory building costs in two. We are This Mid-Year Mitchell, in its new ideas and its extras, shows you one result of efficiency. All this added value is due to John W. Bate, who has cut our factory costs in two. such attractions which other cars omit. These make the Mitchell, in those 26 ways, the most complete car on exhibit. 257 Cars in One You will find here also all the best new ideas brought out in 257 Show models. This Mid-Year Mitchell was complet- ed after the New York Shows. Anditem- bodies in one car all the new touches which proved themselves attractive. Every new-model car has some of them. The Mitchell has them all. So you will see here the most up-to- I the date car that’s out. Mitchell for less than a like car would cost anywhere else in the world. And all luxuries and conveniences—are | of our extras-— be through factory savings. 26 Extras Free This Mid-Year Mitchell has 26 unique features. FEach is an motorists want, But in other ¢ cost an extra price These include a power tire pump, re- ht in the tonr versible headlights, lig alocked compartment an extra-cost carburetor, Y in this Mitchell, at no ext extra wi ars they antileverspr 1 will find a price, 26 Lifetime Service & for Mr. Bate's idea is that cars should 2 last like watches, That is another side it to his efficiency. auties, part, to attaln simpficity, Hghts ness and strength. He has made in the car over 700 improvements. In each part he insists on & big margin of safety. But he gets it by using Chrome-Vanas dium steel. By using drop forge ings and tough stamped stecl There are 440 such parts in the Mitchell. One Bate-built Mitchell, as & result) has run 218,734 miles. Six of them have averaged 164,372 miles each—over 30 years of ordinary service. There are no other like records in Motordom. Mr. Bate is Done John W. Bal work now seems done. He says he has reached his limit, in the factory and the car. never permit us to mention his efforts until they reached this completion. He would With all these things together, the Mid-Year Mitchell is an interesting sight. No motor car lover should miss It has all that men know to make, a car handsome, enduring and comple!a.’ Your Mitchell dealer will show you a hundred perfections you never have He has studied the Mitchell part by rich all : F. o, b, $1325 Ricine For 5-Passenger Touring Car or 3-Passenger Roadster « Nody, $38 Kxtre High-speed sconomical Six 48 horsepower 17 1ach_wheelbase. Complete squipment, in Cuding 26 sxue festures, eau, 7-Passenger To ngs, put it through hard tes car perform, thought of, perhaps. Then ride in it, , and watch the Go ses this model, MITCHELL-LEWIS MOTOR CO. Racine, Wis., U. 8. A, J. T. STEWART MOTOR CO. 2048-52 Farnam St,, Omaha Phone Douglas 138.